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Ni Luh Ayu Suda Sucandrawati
Universitas Mahendradatta
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Green Economy and Its Influence on Foreign Direct Investment in Indonesia Ni Luh Ketut Ayu Sudha Sucandrawati
Nomico Vol. 2 No. 7 (2025): Nomico - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/pzbx5c96

Abstract

This study aims to analyze the impact of green economy policies on Foreign Direct Investment (FDI) flows in Indonesia, focusing on sectors that support sustainability, such as renewable energy, green technology, sustainable agriculture, and waste management. The approach used was a data panel regression analysis, which examined the relationship between green economic policies (independent variables) and FDI flows (dependent variables), with controls for macroeconomic variables such as GDP and inflation. The data used are secondary, obtained from reliable sources such as the Investment Coordinating Board (BKPM) and Bank Indonesia, with a period of 2010-2023.The results of the regression analysis show that green economy policies, including renewable energy and sustainable agriculture policies, do not have a significant influence on FDI flows. The insignificant coefficient and p-value on most variables indicate that the policy has not been effective enough in attracting foreign investment. Nonetheless, sectors related to green policies show the potential to increase FDI with improved policies and regulations. The conclusion of this study is that Indonesia needs to strengthen green economy policies, increase incentives, and improve infrastructure and regulations to attract more FDI in the green sector.
MEMBANGUN USAHA KREATIF, INOVATIF DAN BERMANFAAT MELALUI PENERAPAN KEWIRAUSAHAAN SOSIAL PADA UMKM SATYAGRAHA DI KOTA DENPASAR Anggraeni Nisa Rachmawati; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.115

Abstract

Entrepreneurship can be in the form of an imaginative and inventive capacity, keen to see gaps and continuously open to any input and positive changes that can bring trade to continue to grow and have self-respect. The purpose of this study was to determine the effect of creativity, beneficial innovation on the entrepreneurship of MSME Sukla Satyagraha. One of the pioneers of developing MSME in Bali is the Satyagraha Movement. The Satyagraha movement is a culinary business movement as well as traders with micro and medium enterprises which is a form of economic empowerment of Balinese manners that adheres to Hindu ethics as well as synergizes between ancestral concepts and modern generation concepts that have undergone various forms of change. Being an innovator has advantages, that's what Panada Store respondents, Laklak Bu Nyoman and Jaje Bali Jaen, did. Although there are now many who sell pastels, Balinese laklak and traditional Balinese snacks with a similar concept, the Panada Store brand has already been known as a seller of pastels that have wrappers like bread. Mrs. Nyoman's Laklak is known as laklak by using firewood stoves and Mrs. Komang's Jaje Bali Jaen which has various variants compared to other traditional snack entrepreneurs. In addition, in this case, businesses that sell products that follow this similar concept cannot be considered as innovations, because they are considered to have imitated or modified existing products with the same market. Business owners also set creative solutions to overcome the problem of changing culinary trends. Keywords: Creativity, Innovation, Social Entrepreneurship, MSME, Gerakan Sukla Satyagraha
Kualitas Konten Digital Marketing Dan Pengaruhnya Terhadap Brand Image Dan Keputusan Pembelian Konsumen Di Kota Denpasar Ni Kadek Sri Rita Indriyani; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.247

Abstract

Digital marketing content is one of the marketing tools that can utilize social media as a place to promote a product through a digital content with quality which later on the promotion can affect the brand image of a product and make target consumers lead to consumer purchasing decisions. This study aims to determine the variable quality of digital marketing content and its influence on brand image and consumer purchasing decisions in the city of Denpasar. The samples used in this study were 109 samples and this research was conducted on the Babi Guling culinary SMEs in the Denpasar city. The method used in this study is a quantitative method using a questionnaire distribution instrument that has been processed and tested for reliability, validity, classical assumptions, regression analysis test and path analysis with Sobel test. The results of data processing obtained by this study that have been processed with SPSS obtained the following results: the variable quality of digital marketing content does not have a significant positive effect on consumer purchasing decisions in the city of Denpasar, the quality of digital marketing content has a significant effect on brand image, brand image has a significant positive effect on consumer purchasing decisions, and brand image is able to mediate the influence between the quality of digital marketing content on consumer purchasing decisions in the city of Denpasar.  Keywords: Digital marketing content quality, brand image, consumer purchasing decisions
Influence of Mobile Marketing in Capturing Consumers in the Era of Increasing Smartphone Usage Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Wayan Suartini; Nurul Yaqin; Kaharuddin; Veronika Yuni T
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13426

Abstract

In recent years, the use of smartphones has experienced significant growth. Modern society heavily relies on smartphones for various purposes, including communication, accessing information, shopping, and more. This research aims to analyze the impact of mobile marketing in capturing consumers in the era of increasing smartphone usage. The study adopts a qualitative literature review method with a focus on data obtained from Google Scholar spanning the years 2007 to 2023. The study's findings indicate that in an era where smartphone usage is widespread, mobile marketing has proven itself as one of the most effective marketing tools for capturing consumers. Consumer behavior transformation, the power of mobile applications, content personalization, location responsiveness—all are key elements shaping the positive influence of mobile marketing in the business world. Its ability to reach consumers on a personal level, leverage location technology, and provide relevant experiences has opened new opportunities and transformed the marketing landscape as a whole.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Pada Bisnis Jasa Dengan Mediasi Competitive Advantage di The Sakala Resort Bali I Kadek Adi Putra; Ni Luh Ketut Ayu Sudha Sucandrawati; I Kadek Donny Wishanesta
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5394

Abstract

Penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh pengaruh Bauran Pemasaran terhadap keputusan pembelian konsumen pada bisnis jasa dengan mediasi competitive advantage di the sakala resort bali. Penelitian ini menggunakan jenis penelitian explanatory research. Besar sampel adalah 91 responden. Teknik pengambilan sampel yang digunakan adalah simple random sampling. Teknik analisis data menggunakan analisis statistik deskriptif dan metode structural equation modeling (sem) dengan partial least square (pls). Hasil Penelitian ini menunjukkan bahwa bauran pemasaran dan keunggulan kompetitif memainkan peran krusial dalam mempengaruhi keputusan pembelian konsumen di Hotel Sakala Resort Bali. Analisis data menunjukkan bahwa bauran pemasaran, yang mencakup produk, harga, tempat, dan promosi, secara signifikan berkontribusi terhadap minat konsumen dan keputusan pembelian, dengan koefisien parameter 0.364 dan nilai T-statistic 2.662. Selain itu, keunggulan kompetitif hotel, seperti layanan berkualitas dan fasilitas unggul, juga berpengaruh signifikan terhadap keputusan pembelian, dengan koefisien parameter 0.381 dan nilai T-statistic 2.545. Lebih lanjut, penelitian ini menemukan bahwa keunggulan kompetitif dapat memediasi hubungan antara bauran pemasaran dan keputusan pembelian, memperkuat efek positif mereka secara bersamaan.
INTEGRATING THE HEXA HELIX MODEL, ECOTOURISM, AND LOCAL WISDOM FOR SUSTAINABLE TOURISM A LITERATURE REVIEW Wayan Ardani; Anak Agung Elik Astari; Ni Luh Ketut Ayu Sudha Sucandrawati; I Kadek Donny Wishanesta; I Made Agus Mahendra
Jurnal Ilmiah Vastuwidya Vol. 9 No. 2 (2026): Jurnal Ilmiah Vastuwidya
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/j4ze6710

Abstract

Sustainable tourism is a strategic approach to address the challenges of environmental degradation, cultural preservation, and empowering local communities. This study aims to examine the role of the Hexa Helix collaborative model, local wisdom, and ecotourism in supporting sustainable tourism development.  This model is hindered by the absence of comprehensive frameworks, characterized by disjointed research across disciplines and limited long-term impact evaluations. Common issues include inadequate stakeholder coordination, resource constraints, insufficient community preparedness, and insufficiently examined cultural-ecological linkages. Literature reviews synthesize fragmented studies on Hexa Helix, local wisdom, and ecotourism to identify gaps such as coordination barriers and the necessity for theoretical advancement. They enable holistic frameworks for directing policy for tourism sustainable development. The study was conducted through a Systematic Literature Review (SLR) of scientific journals, policy reports, and case studies between 2015 and 2025 search through google scholar. The selection of the 50 most related to the variables of research was acquired to provide a more accurate analysis. This study revealed that the success of sustainable tourism is greatly influenced by the collaboration of Hexa Helix actors integrated with the principles of local wisdom and ecotourism, especially in destination management, strengthening local capacity, and digital-based promotion and environmental ethics. Local wisdom serves as a foundation for cultural values and identity that enrich destination narratives, increase local community involvement, and maintain environmental sustainability and cultural heritage. This study can be as reference that the integrative model of Hexa Helix, local wisdom, and ecotourism as a transformative strategy in developing inclusive, adaptive, and sustainable Indonesian tourism.
PENGARUH DIGITAL MARKETING  DAN KUALITAS PELAYANAN TERHADAP  PENINGKATAN DAYA SAING                    DESA WISATA SIDAN I Putu Angga Aditya Budjana; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Luh Indiani
Jurnal Ilmiah Satyagraha Vol. 9 No. 1 (2026): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/satyagraha.v9i1.168

Abstract

Abstrak- Daya saing merupakan faktor penting dalam industri pariwisata. Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing dan kualitas pelayan terhadap daya saing Desa Wisata Sidan. Penelitian ini menggunakan pendekatan kuantitatif.  Populasi dalam penelitian ini adalah seluruh wisatawan yang pernah berkunjung ke Desa Wisata Sidan, Gianyar. Sampel penelitian berjumlah 100 responden yang dipilih dengan menggunakan teknik purposive sampling, yaitu konsumen yang minimal telah berkunjung satu kali ke desa Wisata Sidan. Data dikumpulkan melalui kuesioner dengan skala Likert lima poin untuk mengukur variabel digital marketing, kualitas pelayanan, dan daya saing. Teknik analisis data yang digunakan adalah regresi linier berganda dengan bantuan program SPSS, setelah terlebih dahulu dilakukan uji validitas, reliabilitas, normalitas, multikolinearitas, dan heteroskedastisitas, untuk memastikan kelayakan instrumen dan data. Hasil penelitian menunjukkan bahwa baik digital marketing maupun kualitas pelayanan secara parsial maupun simultan berpengaruh positif dan signifikan terhadap daya saing. Hal ini mengindikasikan bahwa semakin baik strategi digital marketing yang dilakukan pengelola desa wisata dan semakin tinggi kualitas pelayanan yang ditawarkan, maka semakin besar kecenderungan wisatawan untuk berkunjung ke desa wisata. Implikasi praktis dari penelitian ini adalah perlunya desa wisata Sidan untuk meningkatkan efektivitas strategi digital marketing melalui media sosial dan platform daring, sekaligus mempertahankan dan meningkatkan kualitas pelayanan agar mampu memenuhi ekspektasi wisatawwan. Dari sisi akademis, penelitian ini memberikan kontribusi pada pengembangan literatur mengenai daya saing desa wisata,  khususnya terkait peran digital marketing dan kualitas pelayanan dalam industri pariwisata . Kata Kunci: Digital Marketing, Kualitas Pelayanan, Daya Saing               Abstract- Competitiveness is an important factor in the tourism industry. This study aims to determine the effect of digital marketing and service quality on the competitiveness of Sidan Tourism Village. This study uses a quantitative approach. The population in this study were all tourists who have visited Sidan Tourism Village, Gianyar. The research sample consisted of 100 respondents selected using a purposive sampling technique , namely consumers who have visited Sidan Tourism Village at least once. Data were collected through a questionnaire with a five-point Likert scale to measure the variables of digital marketing , service quality, and competitiveness. The data analysis technique used was multiple linear regression with the help of the SPSS program, after first conducting validity, reliability, normality, multicollinearity, and heteroscedasticity tests, to ensure the feasibility of the instruments and data. The results showed that both digital marketing and service quality partially and simultaneously have a positive and significant effect on competitiveness. This indicates that the better the digital marketing strategy implemented by tourism village managers and the higher the quality of service offered, the greater the tendency of tourists to visit the tourism village. The practical implications of this research are the need for Sidan tourism village to increase the effectiveness of its digital marketing strategy through social media and online platforms , while maintaining and improving service quality to meet tourist expectations. Academically, this research contributes to the development of literature on the competitiveness of tourism villages, particularly regarding the role of digital marketing and service quality in the tourism industry. Keywords: Digital Marketing , Service Quality, Competitiveness
Co-Authors Anggraeni Nisa Rachmawati Astari, Anak Agung ELik Ayi Maulana Bahtiar Efendi Dewa Ayu Sinta Dewi Erni Febrina Harahap I Dewa Nyoman Usadha I Gede Arya Pering Arimbawa I Gusti Ayu Pradnya Paramitha I Kadek Adi Putra I kadek donny wishanesta I Ketut Merta I Made Wira Adi Kusuma I Putu Agung Galih Pradnyana Putra I Putu Angga Aditya Budjana I Putu Ardinada I Wayan Tirta Sinar Jaya Kaharuddin Made Agus Mahendra Putra Muhammad Syaiful Saehu Ni Kadek Ariani Ni Kadek Sri Rita Indriyani Ni Ketut Murdani Ni Luh Bella Citra Dewi Ni Luh Indiani Ni Luh Parmi Widiasih Ni Made Yusmini Ni Putu Andini Desiyanti Laksmi Ni Wayan Suartini Nurul Yaqin Rizal Priyanto Samuel PD Anantadjaya Suhendar Suhendar Tanti Widia Nurdiani Veronika Yuni T Wayan Ardani