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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IJECS: Indonesian Journal of Empowerment and Community Services EKONOMIKA45 Jurnal Manajemen Bisnis Kewirausahaan Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Cakrawala: Jurnal Pengabdian Masyarakat Global IIJSE Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Junita Lubis
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pengaruh Kualitas Produk, Harga, Citra Merek dan Pelayanan Terhadap Loyalitas Pelanggan Usaha Toko Roti Bunda Habib Dwi Rumaisah Hasibuan; Junita Lubis; Nova Jayanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2074

Abstract

This study aims to determine the effect of product quality, price, brand image and service on customer loyalty. The sample in this study was 100 respondents, namely customers of Bunda Habib bakery. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and coefficient of determination using SPSS 24. The results of the study indicate that product quality partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Price partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Brand image partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Service partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, and Product quality, price, brand image and service simultaneously have a positive and significant effect on customer loyalty at Bunda Habib Bakery
Analisis Strategi Diferensiasi dalam Meningkatkan Positioning pada Warung Kopi di Rantau Prapat Muhammad Ilham Arif; Ade Parlaungan Nasution; Junita Lubis
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4111

Abstract

This study aims to analyze differentiation strategies in improving positioning at Rantauprapat coffee shops. The number of samples is 96 respondents, namely coffee shop owners in Rantauprapat. This study uses validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests, and coefficients of determination using SPSS. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results of the study indicate that product differentiation, service differentiation and image differentiation have a positive and significant effect on positioning both partially and simultaneously. It can be seen from the results of the determination coefficient in the Adjusted R Square column, which is 0.791. This value means that positioning can be explained by product differentiation, service differentiation and image differentiation by 79.1%. While the rest is influenced by other variables not examined in this study.
Pengaruh Budaya Organisasi dan Komitmen Organisasi terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening pada Dinas Pemuda dan Olahraga Kebudayaan dan Pariwisata Kabupaten Labuhanbatu Indri Liza Karina; Junita Lubis; Pitriyani Pitriyani
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.4834

Abstract

This study was conducted at the Youth and Sports Culture and Tourism Office of Labuhanbatu Regency with the aim of analyzing the influence of organizational culture and organizational commitment on the performance produced by employees with job satisfaction as an intervening variable. This study uses a quantitative method with the help of the IBM SPSS 25 Software analysis tool. This research was tested using path analysis, t-test, and determination coefficient test. The results of the study show that: 1) organizational culture (X1) has a positive and significant influence on job satisfaction (Z); 2) organizational commitment (X2) has a positive and significant influence on job satisfaction (Z); 3) job satisfaction (Z) has a positive and significant influence on employee performance.
Analisis Nilai Saksi dalam Proses Pembuktian Menurut Hukum Acara Perdata Fauziah Lubis; Najwa Ramadhani Lubis; Saidatul Umniyyah; Junita Lubis; Muhammad Fauzan; Muhammad Dzaky Al Muttaqy
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 1 (2025): April: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i1.2501

Abstract

In civil procedural law, witnesses play a crucial role as evidence to clarify disputed facts, especially when written evidence is insufficient. According to Article 164 of HIR and Article 1865 of the Civil Code, witness testimony must be given under oath to gain legal legitimacy. The principle of "Unus Testis Nullus Testis" states that the testimony of a single witness must be supported by other evidence to have probative value. The procedures involve a witness list, scheduling of hearings, summoning, taking of the oath, and examination of testimony. Judges evaluate testimony based on its relevance, consistency, and connection with other evidence. The strength of witness testimony lies in direct experience, objectivity, and consistency. However, weaknesses such as testimonium de auditu (hearsay evidence), personal bias, and memory limitations can affect its validity. Under the principle of "vrije bewijsleer" (free evaluation of evidence), judges assess testimony independently within a relevant context. Although supplementary, witness testimony is often crucial in supporting or rejecting the claims of disputing parties, aiming to reach a fair judgment based on credible facts.
PENINGKATAN MANAJEMEN USAHA KECIL MIKRO MELALUI PELATIHAN MOTIVASI KEWIRAUSAHAAN PADA KAWASAN PESISIR PANTAI KUALA RAJA KABUPATEN BIREUEN Zuriani Ritonga; Cut Santika; Mulyadi Mulyadi; Sri Yanna; Sutoyo Sutoyo; Hayanuddin Safri; Junita Lubis; Bayu Eko Broto
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i3.1181-1189

Abstract

Suatu kegiatan pengabdian kepada masyarakat yang telah dilaksanakan di Desa  Kuala Raja. Kegiatan ini bertujuan untuk memperluas pemahaman serta pengetahuan tentang manajemen kewirausahaan dalam meningkatkan pendapatan masyarakat serta nantinya diharapkan mampu mendorong perekonomian masyarak pesisir pantai Kuala Raja. Dan melalukan pelatihan tentang pengembangan bidang-bidang usaha yang transparansi, dan profesionalisme bagi seluruhlapisan masyarakat yang ada di kawasan pesisir pantai Kuala Raja. Tata laksana kegiatan ini dengan melakukan kegiatan sosialisasi, penjelasan dari materi yang telah disiapkan serta melakukan diskusi yang dipaparkan oleh beberapa dosen dari Universitas Islam Kebangsaan Indonesia dan Dosen Universitas Labuhanbatu. Pemerintahan setempat memberikan dukungan kepada para dosen-dosen dari universitas Islam Kebangsaan indonesia dan Universitas Labuhanbatu untuk melakukan kegiatan penyuluhan serta pendampingan dalam berwirausaha. Acara ini terdiri dari 15 peserta yang akan mengikuti penyuluhan serta pendampingan yang berada di kawasan pesisir pantai Kuala Raja. Banyak usaha kecil yang berada dikawasan pesisir pantai di Kuala Raja memiliki usaha yang sudah berjalan namun masih dalam sekala kecil, ditemukan bahwa bisnis yang mereka kelola tidak berjalan secara maksimal. Kegiatan ini diharapkan bisa meningkatkan ekonomi keluarga di kawasan pesisir pantai kuala raja. Maka dari itu diperlukan pendampingan jadi tidak hanya sekedar pelatihan saja.
Improving The Standard Of Living Of Oil Palm Farmers With A Shade-Tolerant Chili Planting System In The TM Phase Kamsia Sitanggang; Siti H Hartati Yusida Saragih; Junita Lubis
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 2 (2025): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRACT Technological advances in agriculture continue to develop, especially in land optimization. One of these technologies is the development of shade-tolerant plants. This technology is widely used in crop diversification programs such as oil palm plants and shade-tolerant chili plants. Palm oil is a plant that has wide spacing, making it possible to optimize land by planting shade-tolerant chili plants. Chili is a crop that has economic value that can increase finances if the cultivation techniques and farming analysis are appropriate. Planting shade-tolerant chilies can increase finances for oil palm farmers, especially in the young TM phase of oil palm plants. This community service aims to provide education to oil palm farmers about efforts to increase their financial income by utilizing the spacing of oil palm plants planted with shade-tolerant chili plants as well as improving their farming analysis skills. This activity was carried out in Sukaramebaru village, Kualu Hulu subdistrict, North Labuhanbatu district, North Sumatra province. The method used in the community service activities was primary data collection through questionnaires distributed to the community. The questionnaire results showed an increase in public understanding of shade-tolerant plants, land diversification, land optimization, and techniques for planting shade-tolerant chilies.    Keywords: shade tolerant chilies, land optimization, oil palm farmers
Co-Authors A Halim Abdul Halim Ade Parlaungan Nasution Agus Anjar Astri Bella Lestari Bayu Eko Broto Cut Santika Dilla Berliani Dwi Rumaisah Hasibuan Eka Putri Ritonga Elida Florentina Sinaga Simanjorang Fauziah Hanum Fauziah Lubis Gadang Alamanda Hani Ayuniatasya Hayanuddin Safri Ibrahim Ibrahim Imas Riana Sirait Indri Liza Karina Kamsia Sitanggang Mahzura Harahap Mariana Sipahutar Meisa Fitri Nasution Meisyah Mutiara Muhammad Dzaky Al Muttaqy Muhammad Fauzan Muhammad Ikhlash Muhammad Ilham Arif Muhammad Raja Siregar Mulyadi Mulyadi Najwa Ramadhani Lubis Nova Jayanti Novi Suri Hartati Novrihan Leily Nasution Nur’ainun Gulo Pitriyani Pitriyani Pristiyono Pristiyono Retno Shinta Dewi Rini Sopiani Ritonga, Mulkan Rizki Syahputra Saidatul Umniyyah Siti Aisyah Siti H Hartati Yusida Saragih Siti Lam'ah Nasution Siti Lam’ah Nasution Siti Rama Sri Yanna Sutoyo Sutoyo Tri Murti Yudi Prayoga Zulkarnaian Lubis Zulkifli Lubis Zuriani Ritonga