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All Journal Jurnal Pertanian Agros Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL AGRICA Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences EKONOMIKA45 Jurnal Manajemen Bisnis Kewirausahaan Cakrawala: Jurnal Pengabdian Masyarakat Global IIJSE Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Junita Lubis
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Brand Ambassador, Brand Image dan Korean Wave Terhadap Keputusan Pembelian Produk Skincare Scarlett Whitening: (Studi Kasus Mahasiswa Universitas Labuhanbatu) Hani Ayuniatasya; Junita Lubis; Nur’ainun Gulo
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2073

Abstract

The purpose of this study is to determine the influence of brand ambassadors, brand image, and korean wave on the purchase decision of scarlett whitening skincare products. This research is a quantitative research using questionnaires. The sample in this study was 84 respondents, namely 7 morning semester management students.this study used SPSS Version 22. The results of the study show that brand ambassadors have no and insignificant effect on purchase decisions, brand image has a positive and significant effect on purchasing decisions, and Korean waves have a positive and significant effect on purchase decisions. It can be seen from the results of the determination coefficient which is 34.9% while the remaining 65.1% is influenced by other factors that are not studied in this study.
Pengaruh Kualitas Produk, Harga, Citra Merek dan Pelayanan Terhadap Loyalitas Pelanggan Usaha Toko Roti Bunda Habib Dwi Rumaisah Hasibuan; Junita Lubis; Nova Jayanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2074

Abstract

This study aims to determine the effect of product quality, price, brand image and service on customer loyalty. The sample in this study was 100 respondents, namely customers of Bunda Habib bakery. This study uses validity test, reliability test, classical assumption test, multiple linear regression test, t test, F test, and coefficient of determination using SPSS 24. The results of the study indicate that product quality partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Price partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Brand image partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, Service partially has a positive and significant effect on customer loyalty at Bunda Habib Bakery, and Product quality, price, brand image and service simultaneously have a positive and significant effect on customer loyalty at Bunda Habib Bakery
Analisis Strategi Diferensiasi dalam Meningkatkan Positioning pada Warung Kopi di Rantau Prapat Muhammad Ilham Arif; Ade Parlaungan Nasution; Junita Lubis
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Mei: Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4111

Abstract

This study aims to analyze differentiation strategies in improving positioning at Rantauprapat coffee shops. The number of samples is 96 respondents, namely coffee shop owners in Rantauprapat. This study uses validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests, and coefficients of determination using SPSS. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results of the study indicate that product differentiation, service differentiation and image differentiation have a positive and significant effect on positioning both partially and simultaneously. It can be seen from the results of the determination coefficient in the Adjusted R Square column, which is 0.791. This value means that positioning can be explained by product differentiation, service differentiation and image differentiation by 79.1%. While the rest is influenced by other variables not examined in this study.
Pengaruh Budaya Organisasi dan Komitmen Organisasi terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening pada Dinas Pemuda dan Olahraga Kebudayaan dan Pariwisata Kabupaten Labuhanbatu Indri Liza Karina; Junita Lubis; Pitriyani Pitriyani
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.4834

Abstract

This study was conducted at the Youth and Sports Culture and Tourism Office of Labuhanbatu Regency with the aim of analyzing the influence of organizational culture and organizational commitment on the performance produced by employees with job satisfaction as an intervening variable. This study uses a quantitative method with the help of the IBM SPSS 25 Software analysis tool. This research was tested using path analysis, t-test, and determination coefficient test. The results of the study show that: 1) organizational culture (X1) has a positive and significant influence on job satisfaction (Z); 2) organizational commitment (X2) has a positive and significant influence on job satisfaction (Z); 3) job satisfaction (Z) has a positive and significant influence on employee performance.
Co-Authors A Halim Abdul Halim Ade Parlaungan Nasution Agus Anjar Astri Bella Lestari Bayu Eko Broto Cut Santika Dilla Berliani Dwi Rumaisah Hasibuan Eka Putri Ritonga Elida Florentina Sinaga Simanjorang Fatimah Zuhra Fauziah Hanum Gadang Alamanda Hani Ayuniatasya Hayanuddin Safri Ibrahim Ibrahim Imas Riana Sirait Indri Liza Karina M Ali Ihsan Mahzura Harahap Mariana Sipahutar Meisa Fitri Nasution Meisyah Mutiara Muhammad Ikhlash Muhammad Ilham Arif Muhammad Raja Siregar Mulyadi Mulyadi Murni Murni Nova Jayanti Novi Suri Hartati Novrihan Leily Nasution Nur’ainun Gulo Pitriyani Pitriyani Pristiyono Pristiyono Retno Shinta Dewi Rini Sopiani Ritonga, Mulkan Rizki Syahputra Siti Aisyah Siti Lam'ah Nasution Siti Lam’ah Nasution Siti Rama Sri Yanna Sutoyo Sutoyo Tri Murti Yudi Prayoga Zulkarnaian Lubis Zulkifli Lubis Zuriani Ritonga