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All Journal Niagawan Pendas : Jurnah Ilmiah Pendidikan Dasar Didaktik : Jurnal Ilmiah PGSD STKIP Subang Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Outline Journal of Education Gemilang: Jurnal Manajemen dan Akuntansi Student Scientific Creativity Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Akuntansi: Jurnal Riset Ilmu Akuntansi Intellektika: Jurnal Ilmiah Mahasiswa Jurnal Ekonomi, Akuntansi dan Perpajakan Jurnal Bisnis Inovatif dan Digital Jurnal Strategi Bisnis Teknologi Outline Journal of Community Development
Aurora Elise Putriku
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : student scientific creativity journal

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Perilaku Konsumen Dan Manajemen Strategi Mcdonald's Pasca Pandemi Covid 19 Sepania Tiarasi Lumban Tobing; Linsa Febby Br Barus; Junedi Sugianto Pakpahan; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 3 (2024): Mei : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i3.3161

Abstract

The purpose of writing this article is to analyze McDonald's organizational behavior and strategic management after the covid 19 pandemic. Even though McDonald's has obtained permission from the government, the company still has to make new strategies to make trade tactics in order to maintain consumer loyalty. Of course, the managerial side will determine a series of designs based on elements of organizational behavior to create new innovations in terms of McDonald's products and services in order to be able to improve and adapt again from the pandemic to endemic transition. So that when it enters the new normal era, of course there are still people who are still carried away by the habit of eating Ria from various online applications. Seeing this phenomenon, McDonald's tries to design various strategies through innovation in organizational behavior and management support to adapt back after the pandemic
Kemajuan Teknologi Informasi dalam Perkembangan Bisnis Global Anindia Jovita Br Ginting; Dwi Rahmadani; Mei Lani Sembiring; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3394

Abstract

This study analyzes the impact of information technology advances in global business using a qualitative research approach. The introduction presents the background to the importance of information technology in company expansion, operational efficiency, and business innovation. The purpose of the study is to provide a deeper understanding of the role of information technology in business strategy and operations in the global market. The research method used is a review of various sources of information which is then compiled into a new study. Results and discussions show that information technology facilitates global expansion through digital communication tools, efficient cross-border collaboration, and integrated supply chain management. In addition, information technology improves operational efficiency through business process automation and advanced data analysis. Furthermore, information technology becomes a catalyst for innovation and business growth through easy access to data and information, collaboration among stakeholders, and adoption of new business models. The conclusion emphasizes the importance of integrating information technology in the company's business strategy to maintain competitiveness in an increasingly complex global market. By utilizing information technology optimally, companies can achieve operational efficiency, meaningful innovation, and sustainable business growth.
Analisis Strategi McD dalam Memasuki Pasar Global Hermika Pinem; Monika Ayu Lumbantoruan; Resy Tamara; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3395

Abstract

The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds a strong customer base. McD's marketing strategy emphasizes creative promotions and improved product quality.From the research conducted, it is known that a combination of effective business adaptation and marketing strategies can lead to global success in the food industry. McD is an example of how companies can succeed in a competitive global market.
Kepuasan dan Kepercayaan Pelanggan sebagai Faktor Penentu Loyalitas pada Layanan Transportasi Online Grab di Kota Medan Lenti Susanna Saragih; Aurora Elise Putriku; Yuliana Simbolon; Sasti Permata; Sri Handayani
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3396

Abstract

This study aims to examine the role of customer satisfaction and trust as determinants of loyalty in Grab online transportation services in Medan City. The research method used is a qualitative approach with a survey method. Data collection was carried out through the distribution of online questionnaires to 60 respondents selected using purposive sampling technique. The data were analyzed descriptively using a Likert scale. The results showed that customer satisfaction, which includes service quality, driving experience, driver professionalism, vehicle cleanliness, and complaint handling, was rated quite well by the respondents. Customer trust in Grab as a safe, transparent, and reliable transportation choice has also proven to be an important factor in building loyalty. However, customer loyalty to Grab is not very strong, given the intense competition in the online transportation industry. The implication is that Grab and similar companies need to continue improving service quality, ensuring customer safety and comfort, responding to complaints effectively, and implementing effective marketing strategies to retain customers. This research provides valuable insights for online transportation service providers in their efforts to enhance customer satisfaction, trust, and loyalty amidst dynamic market competition.
Analisis Strategi Penetapan Harga yang Dilakukan Salah Satu Distributor Hannochs di Tembung dalam Menghadapi Persaingan Arsyrah Fitri; Riski Lainatus Sifa; Teresia Bunga; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3399

Abstract

Price is very important in marketing strategy because it interacts with all other aspects to determine the overall effectiveness of the strategy. Pricing objectives should be aligned with overall marketing objectives. The aim of this research is to find out the pricing strategy used by one of the Hannochs distributors in Tembung in facing competition between other distributors. The research method used in this research is descriptive qualitative. The technique used to obtain data in this research was an interview with one of the Hannochs distributors and also using literature study techniques. Based on the results of interviews, Hannochs distributors in Temhung face competition by setting prices based on comparisons with other stores, providing bonuses, and using discount strategies to attract customers. They also make price changes to maintain consumer appeal even though the profits taken are lower. This strategy is successful in increasing customer loyalty because prices are cheaper than competitors.
Strategi Pemasaran Aplikasi Spotify dalam Global Azahra Salwa; Indri Sri Asdini; Sylvia Amanda; Aurora Elise Putriku; Lenti Susanna Saragih
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3403

Abstract

Spotify, present in more than 90 countries with millions of users, faces the challenge of implementing effective marketing strategies to address local market diversity while maintaining global cohesion. This strategy involves increasing product personalization to meet the diverse needs of consumers from various countries, as well as supporting the richness of local music culture in each market, including in countries with strong cultural nationalism such as Indonesia. This research aims to investigate the global marketing strategies implemented by Spotify, the world's leading music streaming platform, with a focus on product personalization, cultural adaptation, and collaboration and partnerships. The research methodology used in this research is a literature review with a qualitative approach and secondary data types. The literature review approach was chosen because it allows collecting information from various relevant sources to answer the research problem formulation. The type of data used is secondary data, obtained from sources such as Spotify annual reports, market research data, academic journal articles, and industry media. The data collection method is carried out by taking data from the library, reading, taking notes and processing research materials. The results of the study conclude that Spotify has succeeded in implementing an effective global marketing strategy to expand its reach and influence in the competitive and diverse music market. With a focus on product personalization, and collaborative partnerships, Spotify has demonstrated significant innovation in facing the challenges of globalization.
Analisis Media Sosial dalam Peningkatan Pemasaran Global Yulie Aisyah Binrany; Olivia Theresia Manurung; Christian Putra Tarigan; Lenti Susanna Saragih; Aurora Elise Putriku
Student Scientific Creativity Journal Vol. 2 No. 4 (2024): Juli : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v2i4.3405

Abstract

Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global digital business transformation, providing opportunities for companies to grow and compete in an increasingly digitally connected global market.
Co-Authors Allya Ega Annisa Hutauruk Anindia Jovita Br Ginting Arfina Sabila Arsyrah Fitri Azahra Salwa Benget Marcelino Sitinjak Christian Putra Tarigan Cindy Dwiana Putri Cristi Rahmana G Daniel Martinus Dariz Radyananda Barus Dilla Syadzwina Dwi Rahmadani Ellys Siregar Elmina Ginting Feby Caroline Friska Octaviani Br Samosir Gartima Sitanggang Hermika Pinem Indri Sri Asdini Jessica Putri Br. Sembiring Josua Bima Panjaitan Junedi Sugianto Pakpahan Lenti Susana Ginting Lenti Susana Saragih Lenti Susanna Saragih lidya Mutiara Hutasoit Linsa Febby Br Barus Mei Lani Sembiring Merichy Telaumbanua Michael Sihombing Monika Ayu Lumbantoruan Mutiara Dwi Rizqina Nadia Indah Lestari Nadya Rahmadhani Novita Sari Br Siboro Olivia Theresia Manurung Putri Sari M.J. Silaban Putri Sari MJ Silaban Randeska Manullang Resy Tamara Riski Lainatus Sifa Riyani Sijabat Rizki Sitanggang Rotua SP Simanullang Sabda Dian Nurani Siahaan Sabda DN Siahaan Sartika Sartika Sasti Permata Selvia Santa Maria Siallagan Sepania Tiarasi Lumban Tobing Silvia Diva Sari Sri Handayani Sri Mutmainnah Suharianto , Joko Sylvia Amanda Teresia Bunga Vini Andayani Manik Yessi Novitasari Laia Yoga Syahputra Yolanda Br.Sihaloho Yuliana Simbolon Yulie Aisyah Binrany