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All Journal MITRA: Jurnal Pemberdayaan Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Adijaya Multidisiplin Jurnal Bintang Pendidikan Indonesia Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Ilmiah Research and Development Student Cendikia Pendidikan Journal Economic Excellence Ibnu Sina JURNAL MULTIDISIPLIN ILMU AKADEMIK Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Roni Faslah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Analisis Peran Corporate Communication pada PT. ASDP Indonesia Ferry (Persero) Raditya Cakra Gumilar; Roni Faslah; Suherdi Suherdi
Journal Economic Excellence Ibnu Sina Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i3.3275

Abstract

Corporate Communication helps companies build trust and loyalty by conveying consistent and transparent messages to the public. The main objective of Corporate Communication is to build and maintain a positive image of the company and ensure that the messages conveyed are consistent and support the company's strategic objectives. Through transparent and honest communication, companies can increase the trust and loyalty of customers and other stakeholders. This study aims to analyze the role of Corporate Communication in handling the communication crisis that occurred at PT ASDP Indonesia Ferry (Persero), particularly during the traffic congestion at Merak Port during the 2024 Eid al-Fitr transportation period. This research uses a qualitative approach with a case study method. Data collection techniques were carried out through observation, in-depth interviews with four key informants from the Corporate Communication Division, and documentation. The results of the study show that ASDP's Corporate Communication plays a leading role in conveying information, building an accurate narrative, and maintaining the company's reputation during a crisis. The main challenges faced include limited time to respond to crises (the golden hour), conflicting information on social media, and a lack of internal coordination. The strategies implemented include the rapid, decisive, empathetic, and open dissemination of information based on the principles of effective crisis communication. This study emphasizes the importance of structured and adaptive corporate communication in dealing with public pressure to build trust and maintain the institution's image.
ANALISIS PERAN HUMAN RESOURCE DI ERA DIGITAL PADA PT HIROSE ELECTRIC INDONESIA Ali Uraidi; Roni Faslah; Muhammad Ikhwan
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Penelitian ini bertujuan untuk menganalisis peran Human Resource (HR) di era digital pada PT Hirose Electric Indonesia, terutama dalam menghadapi tantangan transformasi digital dan tuntutan peningkatan efisiensi kerja. Dalam era digital, peran Human Resource tidak hanya terbatas pada fungsi administratif, tetapi berkembang menjadi mitra strategis yang mendukung pencapaian tujuan perusahaan melalui pemanfaatan teknologi informasi, sistem manajemen kinerja digital, pelatihan berbasis e-learning, serta pengelolaan data karyawan secara real-time. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam dengan staf Human Resource (HR) dan manajer, serta dokumentasi internal perusahaan. Hasil penelitian menunjukkan bahwa implementasi teknologi digital dalam fungsi Human Resource (HR) telah meningkatkan efektivitas proses rekrutmen, pelatihan, evaluasi kinerja, dan keterlibatan karyawan. Namun demikian, masih terdapat tantangan seperti kebutuhan peningkatan literasi digital sumber daya manusia serta adaptasi budaya organisasi terhadap perubahan. Temuan ini memberikan kontribusi terhadap pemahaman strategis transformasi Human Resource (HR) di era digital, khususnya dalam konteks perusahaan manufaktur teknologi di Indonesia.
Co-Authors Ali Uraidi Annisa Rahmadini Aulia Fitri Maharan Christian Wiradendi Wolor Darma Rika Swaramarinda Eka Putri Yulfani Farah Cantika Azalia Gatot Nazir Ahmad Henry Eryanto Herlitah Herlitah Mardi Marsellisa Nindito Marsofiyati Maulana Amirul Adha Muhammad Alfian Muhammad Fawaiq Muhammad Ikhwan Muhammad Sadat, Andi Nada Nur Izzati Nuke Apriyanti Ponco Dewi Karyaningsih Puji Wahono Raditya Cakra Gumilar Rina Herlina Rizki Amalia Putri Rizki Firdausi R Setyo Ferry Wibowo Suherdi Suherdi Suherdi Susan Febriantina Vinda Selfiana Widya Parimita, Widya