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Analisis Peran Corporate Communication pada PT. ASDP Indonesia Ferry (Persero) Raditya Cakra Gumilar; Roni Faslah; Suherdi Suherdi
Journal Economic Excellence Ibnu Sina Vol. 3 No. 3 (2025): September : Journal Economic Excellence Ibnu Sina
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/excellence.v3i3.3275

Abstract

Corporate Communication helps companies build trust and loyalty by conveying consistent and transparent messages to the public. The main objective of Corporate Communication is to build and maintain a positive image of the company and ensure that the messages conveyed are consistent and support the company's strategic objectives. Through transparent and honest communication, companies can increase the trust and loyalty of customers and other stakeholders. This study aims to analyze the role of Corporate Communication in handling the communication crisis that occurred at PT ASDP Indonesia Ferry (Persero), particularly during the traffic congestion at Merak Port during the 2024 Eid al-Fitr transportation period. This research uses a qualitative approach with a case study method. Data collection techniques were carried out through observation, in-depth interviews with four key informants from the Corporate Communication Division, and documentation. The results of the study show that ASDP's Corporate Communication plays a leading role in conveying information, building an accurate narrative, and maintaining the company's reputation during a crisis. The main challenges faced include limited time to respond to crises (the golden hour), conflicting information on social media, and a lack of internal coordination. The strategies implemented include the rapid, decisive, empathetic, and open dissemination of information based on the principles of effective crisis communication. This study emphasizes the importance of structured and adaptive corporate communication in dealing with public pressure to build trust and maintain the institution's image.
ANALISIS PERAN HUMAN RESOURCE DI ERA DIGITAL PADA PT HIROSE ELECTRIC INDONESIA Ali Uraidi; Roni Faslah; Muhammad Ikhwan
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 6 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis peran Human Resource (HR) di era digital pada PT Hirose Electric Indonesia, terutama dalam menghadapi tantangan transformasi digital dan tuntutan peningkatan efisiensi kerja. Dalam era digital, peran Human Resource tidak hanya terbatas pada fungsi administratif, tetapi berkembang menjadi mitra strategis yang mendukung pencapaian tujuan perusahaan melalui pemanfaatan teknologi informasi, sistem manajemen kinerja digital, pelatihan berbasis e-learning, serta pengelolaan data karyawan secara real-time. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara mendalam dengan staf Human Resource (HR) dan manajer, serta dokumentasi internal perusahaan. Hasil penelitian menunjukkan bahwa implementasi teknologi digital dalam fungsi Human Resource (HR) telah meningkatkan efektivitas proses rekrutmen, pelatihan, evaluasi kinerja, dan keterlibatan karyawan. Namun demikian, masih terdapat tantangan seperti kebutuhan peningkatan literasi digital sumber daya manusia serta adaptasi budaya organisasi terhadap perubahan. Temuan ini memberikan kontribusi terhadap pemahaman strategis transformasi Human Resource (HR) di era digital, khususnya dalam konteks perusahaan manufaktur teknologi di Indonesia.
PENGARUH BIMBINGAN KARIR DAN EFIKASI DIRI TERHADAP KESIAPAN KERJA PADA SISWA SMK NEGERI 22 JAKARTA Alifia Meidyasti; Roni Faslah; Maulana Amirul Adha
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 3 (2026): Januari
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i3.6938

Abstract

Tujuan dalam penelitian ini adalah 1) untuk mengetahui pengaruh bimbingan karir terhadap efikasi diri pada siswa SMK Negeri 22 Jakarta. 2) untuk mengetahui pengaruh bimbingan karir terhadap kesiapan kerja pada siswa SMK Negeri 22 Jakarta. 3) untuk mengetahui pengaruh efikasi diri terhadap kesiapan kerja pada siswa SMK Negeri 22 Jakarta. 4) untuk mengetahui pengaruh tidak langsung antara bimbingan karir terhadap kesiapan kerja melalui efikasi diri pada siswa SMK Negeri 22 Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Populasi dalam penelitian ini adalah siswa SMK Negeri 22 Jakarta sebanyak 537 siswa. Sampel diperoleh dengan menggunakan metode proportionate stratified random sampling sehingga ditemukan sampel dalam penelitian ini sebanyak 222 siswa. Data dianalisis menggunakan SEM-PLS (Structural Equation Model – Partial Least Square) dengan menggunakan perangkat lunak SmartPLS 4.0. Teknik analisis data yang digunakan dalam penelitian ini meliputi analisis model pengukuran, analisis model struktural, dan pengujian hipotesis. Hasil dari penelitian ini adalah terdapat pengaruh langsung yang positif dan signifikan 1) bimbingan karir terhadap efikasi diri, 2) bimbingan karir terhadap kesiapan kerja, 3) efikasi diri terhadap kesiapan kerja, (4) bimbingan karir terhadap kesiapan kerja melalui efikasi diri.
Pengembangan Aplikasi Pengelolaan Arsip Digital Berbasis Phprad di PT Istana Kebon Jeruk Windi Lestari; Roni Faslah; Rizki Firdausi Rachmadania
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 4 (2025): Desember: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i4.1287

Abstract

This study aims to develop and evaluate the feasibility of a digital archive management application built using PHPRad at PT Istana Kebon Jeruk. The research employs a Research and Development (R&D) design utilizing the ADDIE development model. The unit of analysis focuses on the company’s archival management processes, with research subjects consisting of administrative and sales division employees as end-users, and media experts serving as validators of application quality. Data were collected through observations and questionnaires. The final output of this study is an application equipped with key features including sales database management, archive disposal, and the administration of incoming and outgoing correspondence. The feasibility assessment resulted in a “Highly Feasible” category, and user testing conducted with employees likewise yielded a “Highly Feasible” category. Therefore, the PHPRad-based digital archive application is deemed highly feasible and practical for digital archive input and management. During the development process, several challenges were encountered. These constraints were successfully addressed by providing user training, developing a comprehensive user manual, and implementing basic security mechanisms through login-based access control. The findings of this study are expected to support the sustainable implementation of this application as part of PT Istana Kebon Jeruk’s digital transformation in archival management.
Pengembangan Media Pembelajaran Arsip Digital Berbasis Microsoft Access pada SMK Program Keahlian Manajemen Perkantoran Dan Layanan Bisnis (MPLB) Mery Octavia Sari; Roni Faslah; Nadya Fadillah Fidhyallah
Jurnal Pendidikan Dirgantara Vol. 3 No. 1 (2026): Februari : Jurnal Pendidikan Dirgantara
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jupendir.v3i1.1019

Abstract

This research aims to develop and assess the feasibility of Microsoft Access-based learning media as a digital archive tool. Using a Research and Development (R&D) approach, the study follows the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The participants included one media expert, one material expert, one language expert, and 33 class X MPLB students at SMK Negeri 49 Jakarta. Data collection was conducted through observations, interviews, and questionnaires rated on a Likert scale, evaluated by experts and students. The findings show that: 1) The Microsoft Access-based media, developed for the MPLB basics subject, can be run on laptops or computers; 2) The media suitability received an 81.3% rating ("Very Appropriate"), material suitability 89.3% ("Very Appropriate"), and language suitability 100% ("Very Appropriate"). In the trials, individual testing with three students yielded 89.6% ("Very Eligible"), small group testing with 10 students received 75.7% ("Decent"), and field testing with 20 students reached 86.8% ("Very Eligible"). 3) The product is deemed highly suitable by experts, with strong support from small group and field trials, confirming its effectiveness as a learning tool.