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All Journal Jurnal Ilmiah Inovasi J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Jurnal Agronomi Tanaman Tropika (JUATIKA) Akta Agrosia Jurnal Akuntansi AKUNESA Journal of Business Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan The International Journal of Studies in Social Sciences and Humanities (IJOSSH)
Datik Lestari
Politeknik Negeri Jember
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analysis of Coffee Business Development Strategy in the Sumber Kembang Farmer Group Using the SWOT Method to Achieve Global Competitiveness Oryza Ardhiarisca; Nur Faizin; Rediyanto Putra; Dia Bitari Mei Yuana; Datik Lestari
International Journal of Studies in Social Sciences and Humanities Vol. 1 No. 2 (2024): November
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v1i2.5549

Abstract

Coffee cultivation plays a pivotal role in global agricultural trade, offering cultural, economic, and social value that transcends borders. In Indonesia, particularly in Jember Regency, coffee stands out as a leading agricultural product, supporting local economies and contributing significantly to global coffee exports. Within this context, the Sumber Kembang Farmer Group cultivates and processes coffee, offering a diverse range of products, including coffee logs and ground coffee, derived from both Robusta and Arabica varieties and processed through various methods. This research aims to identify optimal strategies for developing the group's coffee business. A case study approach was employed, with data collected through interviews, observations, and a literature review. The analysis used several strategic tools, including the Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, SWOT (Strengths, Weaknesses, Opportunities, Threats) Matrix, and Quantitative Strategic Planning Matrix (QSPM). The findings reveal that the coffee enterprise of the Sumber Kembang Farmer Group is positioned in quadrant IV of the IE matrix, indicating a Growth and Build strategy. This positioning underscores the need for an extensive and integrative approach encompassing six strategic components. Prioritizing the improvement of product marketing quality is identified as a critical step toward achieving business development goals.
Co-Authors Adiwirman Adiwirman Akbar Maulana Firmansyah Andarula Galushasti Bagus Putu Yudhia Kurniawan Canggih Nailil Maghfiroh Cherry Triwidiarto CNAWP, Rizal Perlambang Dessya Putri Ayu U Dia Bitari Mei Yuana Dian Rizky Dyah Kusuma Wardani Ida Adha Anrosana Pongoh Krismiratsih, Fitri Luluk Cahyo Wiyono Mira Andriani Moh. Munih Dian Widianta Nur Faizin Oryza Ardhiarisca Putri Rahayu Ratri Rahma Rina Wijayanti Rediyanto Putra Retno Sari Mahanani Sumarlina Sumarlina Sumarlina Supriyadi Supriyadi Theo Mahiseta Syahniar Tia Sofiani Napitupulu Wawan Wawan Widyatami, Linda Ekadewi Zilvanhisna Emka Fitri