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All Journal Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JURNAL MEDIA INFORMATIKA BUDIDARMA J-SAKTI (Jurnal Sains Komputer dan Informatika) KOMIK (Konferensi Nasional Teknologi Informasi dan Komputer) Building of Informatics, Technology and Science JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) Journal of Computer System and Informatics (JoSYC) Jurnal Sistem Komputer dan Informatika (JSON) Journal of Applied Data Sciences JPM: JURNAL PENGABDIAN MASYARAKAT Bulletin of Computer Science Research Journal of Social Responsibility Projects by Higher Education Forum KLIK: Kajian Ilmiah Informatika dan Komputer J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Pengabdian Masyarakat Gemilang (JPMG) Jurnal Bangun Abdimas Jurnal Informatika dan Teknologi Informasi Journal of Computing and Informatics Research Buletin Ilmiah Informatika Teknologi DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Jurnal Pengabdian Harapan Bangsa Jurnal Teknologi Ilmu Komputer Portal Riset dan Inovasi Sistem Perangkat Lunak Journal of Decision Support System Research Jurnal Mitra Pengabdian Farmasi
Abdul Karim
Universitas Labuhanbatu
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Uncovering Smartphone Brand Strategies through Specification-Based Clustering and Classification Karim, Abdul; Ernawati, Andi
Buletin Ilmiah Informatika Teknologi Vol. 4 No. 1: September 2025
Publisher : AMIK STIEKOM SUMATERA UTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/biit.v4i1.167

Abstract

In an increasingly saturated smartphone market, brand differentiation through technical specifications has become a core strategy for attracting diverse consumer segments. This study proposes a machine learning approach to uncover underlying brand strategies by leveraging smartphone specifications and market pricing across multiple regions. We utilize unsupervised clustering algorithms (K-Means, DBSCAN) to segment devices based on technical features, followed by supervised classification models (Random Forest, XGBoost) to identify and interpret brand-driven design strategies. The dataset comprises smartphones released in 2024–2025, including attributes such as RAM, camera specifications, processor type, battery capacity, and launch prices in Pakistan, India, China, USA, and Dubai. Our findings reveal distinct clusters that align with different pricing tiers and show clear brand positioning patterns. Feature importance analysis using SHAP highlights battery capacity, screen size, and processor type as critical variables influencing brand classification. This study provides valuable insights for both manufacturers and consumers in understanding competitive product strategies within the global smartphone market.
Pemanfaatan Digital Marketing Bagi Masyarakat Tanjung Medan Karim, Abdul; Kusmanto; Purba, Elvitrianim
Jurnal Mitra Pengabdian Farmasi Vol. 1 No. 3 (2022): Juni 2022
Publisher : Akademi Farmasi YPPM Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tanjung Medan Village is a village located in the District of West Blade, Labuhanbatu Regency, North Sumatra Province. Tanjung Medan village itself has a lot of agricultural commodities that are obtained, both palm oil, rubber, even rattan and many more incomes that can be obtained in this area. However, with conditions that are too far from urban access, the results obtained are not optimal but can only be used for daily needs. Thus, to overcome the problems faced by the people of Tanjung Medan, we are coaching the use of digital marketing for the people of Tanjung Medan Village, which aims to increase family income. The higher the income, the more prosperous the people are.
Co-Authors Agus Perdana Windarto Agustina Sidabutar Agustina, Asri Widya Ahyuna Ahyuna, Ahyuna Aldiansyah, Ferry Alfarisi Pasaribu, Ahmad Ambiyar, Ambiyar Andi Ernawati Andi Ernawati Andriani, Titi Aritonang, Putri Armasari, Selly Arridha Zikra Syah Asyahri Hadi Nasyuha Awfa, Qifari Bangun, Budianto Bernadus Gunawan Sudarsono Bobbi Kurniawan Nasution, Muhammad Cheylani Lukito, Salwa Christiorenfa Br Haloho, Agatha Daulay, Nelly Khairani Dayu Sari, Arini Dhea Ananda, Tasya Efendi Hutagalung, Jhonson Efendi, Safri Erlin Windia Ambarsari Fadli, Muhammad Bagus Fadlina Fahmi Rizal Febriani, Budi Fifto Nugroho Garuda Ginting Harahap, Armyka Pratama Hasibuan, Awaludin Heni Pujiastuti Hersatoto Listiyono Hidayatullah, Muhammad I Wayan Sugianta Nirawana Imam Saputra Indah Sari, Leni Indrayani, Puput Iwan Purnama Iwan Purnama Jahril Jeperson Hutahaean Kraugusteeliana Kraugusteeliana Kusmanto Kusmanto Kusmanto Kusmanto M. Rafi Mardinata, Erwin Marha As, Pawa Niassa Meryance Viorentina Siagian Mesran, Mesran Mhd Ali Hanafiah Mhd Bobbi Kurniawan Nasution Muhammad Bobbi Kurniawan Nasution Muhammad Hamka Muhammad Syahrizal Nababan, Dosmaida Nasution, Mhd Bobbi Kurniawan Nasution, Muhammad Bobbi Kurniawan Natalia Silalahi Nona Oktari Nurlela Nurlela Nurliadi Pane, Rahmadani Pane, Siddik Pohan, Tatang Hidayat Poningsih Pratama, Armyka Purba, Elvitrianim Purba, Elvitrianim Putra Juledi, Angga Putri, Nathania Rahman, Ben Rizal, Chairul Rohani Rohani Saidi Ramadan Siregar Saludin Muis Sartika Br Siregar, Amanda Sempurna, Teguh Shinta Esabella Siagian, Yessica Siddik Siregar, Anwar Sinulingga, Raja Ingata Siregar, Feby Khairunnisya Siti Sahara Nasution Soeb Aripin Suha Alvita Suhada, Karya Sundari Retno Andani Supiyandi Supiyandi Suryadi, Sudi Sutrino Dwi Raharjo Syahputra Harahap, Hasmi Triana, Dewi Trianovie, Sri Trianovie, Sri Unung Verawardina Uswatun Hasanah Vita S. Siregar, Siony Wilson, Eric Yessica Siagian Yulizar, Isma Ahmad Zebua, Yuniman Zulkifli Zulkifli Zuly Budiarso