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Journal : Jendela Pendidikan

ANALYSIS OF STRATEGIC PLANNING AND MARKETING STRATEGY TOWARDS THE DEVELOPMENT OF ECO GREEN CITY IN PT. ADVANCED INDONESIAN ENERGY Wisnu Dermawan, Sigit; Soleha, Yani; Egi Tiarawati, Arini; Hamdi, Edi; Yanuar Rahmat Shah, Tantri; Abadi, Ferryal
Jurnal Ilmiah Jendela Pendidikan Vol 11 No 1 (2021): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing plays an important role in the strategic planning process. Marketing management provides the greatest functional contribution in the strategic planning process to obtain the desired results based on the prevailing conditions and structures by using the best resources and company advantages to achieve its goals. This study aims to analyze the marketing strategy towards the development of an eco green city at PT. Advanced Indonesian Energy. This type of research uses descriptive research with a qualitative approach. Sources of data used are primary data and secondary data. Data collection techniques using interviews and documentation. The information obtained from the data collection was analyzed in three ways, namely reduction, data presentation, conclusion drawing and verification. The results of the study are based on the QSPM strategy from PT Energi Indonesia Maju which will focus on building closeness with the PLTU to conduct waste co-firing, so the main objective of marketing is to ensure coordination and operational approval of the PLTU Indramayu and the local government of Tasikmalaya in the short term. Prior to full operation, the main objective of marketing is to ensure long-term cooperation with PLTU Indramayu. With a long-term cooperation with PLTU, the company can also ensure its sustainability.
STRATEGY ANALYSIS IN PT. ENERGI INDONESIA MAJU AS A MANUFACTURER OF WASTE PELLETS FOR RENEWABLE ENERGY Bonar Bastari, Ega; E. Sofyan, Rufyan; Hamdi, Edi; Yanuar Rahmat Syah, Tantri; Abadi, Ferryal
Jurnal Ilmiah Jendela Pendidikan Vol 11 No 2 (2022): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i2.2133

Abstract

People's need for energy tends to get higher from time to time. The energy that is needed is related to electricity. The current condition of power plants uses a lot of steam sources with the support of coal combustion. However, the coal owned will not last long because this source is non-renewable. For this reason, renewable energy sources are needed to overcome the scarcity of coal that will occur in the next few years. Waste pellets can be used to replace the role of coal for PLTU. For this reason, these waste pellets are produced by PT. Energi Indonesia Maju as a provider of waste pellets as a substitute for coal fuel. This journal aims to provide business considerations whether the production of waste pellets is able to develop and be profitable in the short and long term.
ANALYSIS OF STRATEGIC PLANNING AND MARKETING STRATEGY TOWARDS THE DEVELOPMENT OF ECO GREEN CITY IN PT. ADVANCED INDONESIAN ENERGY Wisnu Dermawan, Sigit; Soleha, Yani; Egi Tiarawati, Arini; Hamdi, Edi; Yanuar Rahmat Shah, Tantri; Abadi, Ferryal
Jendela Pendidikan : Jurnal Ilmiah Keguruan dan Ilmu Pendidikan Vol 11 No 1 (2021): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i1.1619

Abstract

Marketing plays an important role in the strategic planning process. Marketing management provides the greatest functional contribution in the strategic planning process to obtain the desired results based on the prevailing conditions and structures by using the best resources and company advantages to achieve its goals. This study aims to analyze the marketing strategy towards the development of an eco green city at PT. Advanced Indonesian Energy. This type of research uses descriptive research with a qualitative approach. Sources of data used are primary data and secondary data. Data collection techniques using interviews and documentation. The information obtained from the data collection was analyzed in three ways, namely reduction, data presentation, conclusion drawing and verification. The results of the study are based on the QSPM strategy from PT Energi Indonesia Maju which will focus on building closeness with the PLTU to conduct waste co-firing, so the main objective of marketing is to ensure coordination and operational approval of the PLTU Indramayu and the local government of Tasikmalaya in the short term. Prior to full operation, the main objective of marketing is to ensure long-term cooperation with PLTU Indramayu. With a long-term cooperation with PLTU, the company can also ensure its sustainability.
STRATEGY ANALYSIS IN PT. ENERGI INDONESIA MAJU AS A MANUFACTURER OF WASTE PELLETS FOR RENEWABLE ENERGY Bonar Bastari, Ega; E. Sofyan, Rufyan; Hamdi, Edi; Yanuar Rahmat Syah, Tantri; Abadi, Ferryal
Jendela Pendidikan : Jurnal Ilmiah Keguruan dan Ilmu Pendidikan Vol 11 No 2 (2022): Jendela Pendidikan
Publisher : Fakultas Keguruan dan Ilmu Pendidikan - Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/jp.v11i2.2133

Abstract

People's need for energy tends to get higher from time to time. The energy that is needed is related to electricity. The current condition of power plants uses a lot of steam sources with the support of coal combustion. However, the coal owned will not last long because this source is non-renewable. For this reason, renewable energy sources are needed to overcome the scarcity of coal that will occur in the next few years. Waste pellets can be used to replace the role of coal for PLTU. For this reason, these waste pellets are produced by PT. Energi Indonesia Maju as a provider of waste pellets as a substitute for coal fuel. This journal aims to provide business considerations whether the production of waste pellets is able to develop and be profitable in the short and long term.
Co-Authors Abadi, Ferryal Agnes Fiyonita Hatuopar Agus Munandar Agustin, Rosita Andriyanto, Irwin Anggraeni Annindita, Rina Ariani, Riski Arief Pribadi Arifwandi, Setiana Ayu Anggia, Bunga Bakir, Bakir Bonar Bastari, Ega Calvin, Thiodorus Christian, Eric Denito, Steven Stevu Dihin Septyanto Dimas Angga Negoro Dirgantara, Padsha Djuanita, Maharani Kinanti E. Sofyan, Rufyan Edi , Edi Egi Tiarawati, Arini Ekania, Mega Eko, Ferdianyah Endang Ruswanti Erlangga, Deni Fahrizal, Garsa Fery Hotmajaya Giyanto Gultom, Martina Gunawan Gunawan Harefa, Irani Haryanto, Arie Hermatasiyah, Nur Hilmy, Muhammad Reza Hindarti, Efa Huminsa FST, Anggiat Indradewa, Rhian Iskandar , Muhammad Dhafi Iskandar, M. Dhafi Jamal, Robi Jeheo, Lyan Jono, Afia Junaidi Junaidi Kawalta Tarigan Ketut Sunaryanto Kurnia Pangestu, Yudha Kusnadi, Deky Kustiawan, Unggul Kusuma, Helmy Hendra Lukitoningrum, Dyan Manurung, Teddi Maulana, Sapto Melissa Melissa Melni Rohana Muhamad Elon Muhammad Dhafi Iskandar Muhammad Dhafi Iskandar Muhammad Farhan, Fahri Muhammad Ikhsan Zaidan Muhammad Reza Hilmy Muharom, Ahmad Mukhlis, Muhammad Muliawan, Kenny Muljopamudji, Trisulo Munatsir Oteiba Musdiana Mayang Putri, Elly Muttaqin, Muhammad Fauzan Naibaho, Santy Berliana Negoro, Dimas Angga Ningrum, Ira Sita Ningsih, Susilowati Nugroho, Nelson Nurwijayanti Pasaribu, Marya Prima, Patra Batam Puspita, Yohana Putri, Elly Musdiana Mayang R. Syah, Tantri Yanuar Rahmansyah, Tantry Yanuar Rahmat Syah , Tantri Yanuar Rahmat Syah, Tantry Yanuar Redhenta Helmi Firdaus Rizki Saputra Rodiah, Sinten Wanti Rogaya, St Rosdiana Rosdiana Rսswanti, Endang Sabila Rasyad, Difka Salmen Ginting Saputra, Edwin Tri Angga Selfiani Selfiani, Selfiani Septian, Irvan Rizki Setiawan, Zatmiko Sidik, Satrio Riyono Sita Ningrum, Ira Sitorus, Jusuf Soleha, Yani Subhan Subhan Suhendro Suhendro Sunaryadi, Ketut Sunaryanto, Ketut Surojo, Himbang Suryanto Suryanto Sutrisno, Sutrisno Suyanto Suyanto Suyanto Syah, Tantri Rahmat Syah, Tantri Yanuar R. Syah, Tantri Yanսar R. Syah, Tantry Syah, Tantry Yanuar Tantri Yanuar Rahmat Syah Whitney, Whitney Wicaksono, Muhammad Andi Wikοngkο, Danny Armandο Winta Hendrawati Bu’ulolo Wisnu Dermawan, Sigit Yanuar Rahmat Shah, Tantri Yanuar Rahmat Syah, Tantri Yanuar Ramadhan Yuliana Agustina Widiarta Yuliastini, Dewi Yusup Setiawan Yusup Setiawan, Yusup