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All Journal Interaksi : Jurnal Ilmu Komunikasi KOMUNIKA Jurnal Komunikasi Prologia Koneksi Jurnal Gema Ngabdi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat ASPIRATION Journal Kiwari Jurnal Serina Abdimas
Irena, Lydia
Universitas Tarumanagara
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Cover Kiwari Vol. 5 No. 1 Irena, Lydia
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.36903

Abstract

Cover Kiwari Vol. 5 No. 1
Back Matters Vol. 5 No. 1 Irena, Lydia
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.36930

Abstract

Back Matters Vol. 5 No. 1
Front Matters Vol. 5 No. 1 Irena, Lydia
Kiwari Vol. 5 No. 1 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i1.37048

Abstract

Front Matters Vol. 5 No. 1
Cover Vol. 5 No. 2 Lydia Irena
Kiwari Vol. 5 No. 2 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i2.37260

Abstract

Cover Vol. 5 No. 2
Back Matters Vol. 5 No. 2 Lydia Irena
Kiwari Vol. 5 No. 2 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i2.37261

Abstract

Back Matters Vol. 5 No. 2
Front Matters Vol. 5 No. 2 Lydia Irena
Kiwari Vol. 5 No. 2 (2026): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v5i2.37561

Abstract

Front Matters Vol. 5 No. 2
Social Media Monitoring of Superpriority Destination Svargabumi Borobudur Lydia Irena; Ananias Reszki; Septia Winduwati
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.34260

Abstract

Svargabumi has emerged as one of the premier tourism destinations in the Borobudur area, part of the Borobudur super-priority tourism destinations. Svargabumi offers a blend of natural beauty and a variety of Instagram-worthy photo spots, making it a popular attraction. Promoting such destinations through social media is recognized as one of the most effective ways to showcase cultural richness. However, social media promotion must be accompanied by monitoring to ensure strategic accuracy and evaluate public opinion and sentiment. This process, known as social media monitoring, faces the challenge of managing the vast volume of data generated by online activities. Therefore, appropriate tools are essential for this purpose, one of which is Brand24, which provides comprehensive analysis, including statistical data and detailed information on all related media coverage. The research question posed is how to analyze the social media monitoring of the super-priority destination Svargabumi Borobudur. This study aims to analyze the social media monitoring of Svargabumi Borobudur as a super-priority destination. Using a mixed-methods approach, the study seeks to produce comprehensive and objective data. The research subjects are public sentiment and opinions on social media about Svargabumi, with the key informant being Svargabumi’s Marketing Manager, referred to as A. The research object is the social media monitoring of the super-priority destination Svargabumi Borobudur. The data collection technique used in this study was the social media monitoring tool, Brand24. Social media monitoring using Brand24 revealed that Svargabumi has a significant digital presence on Instagram, the primary platform for discussions about the destination. Svargabumi also has significant economic value through mentions, with an estimated Advertising Value Equivalency (AVE) of $7,008. Positive sentiments, with 33 items, also dominated, indicating that Svargabumi has successfully built a strong digital reputation among tourists. Furthermore, user-generated content and contributions from micro- and nano-influencers are key elements in increasing audience exposure and engagement. However, engagement on platforms like TikTok and YouTube can still be improved to maximize potential reach.
Cover Vol. 10 No. 1 Lydia Irena
Prologia Vol. 10 No. 1 (2026): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v10i1.37182

Abstract

Cover Vol. 10 No. 1
Front Matters Vol. 10 No. 1 Lydia Irena
Prologia Vol. 10 No. 1 (2026): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v10i1.37183

Abstract

Front Matters Vol. 10 No. 1
Back Matters Vol. 10 No. 1 Lydia Irena
Prologia Vol. 10 No. 1 (2026): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v10i1.37184

Abstract

Back Matters Vol. 10 No. 1
Co-Authors Alexandra Carolina Ananias Reszki Apriyani Anggraeni Augustine, Michelle Candraningrum, Diah Ayu Carolina, Alexandra Effy Rusfian Effy Rusfian Evelyn Jofani Jhodi Triputra Wirjadi Keisha Ong Kholifah, Setya Lady Ta, Yesha Lusia Savitri Setyo Utami Michelle Augustine Michelle Augustine Nigar Pandrianto Paramita, Sinta Riris Loisa Riwanda, Josephine Kayla Robin Untung Roswita Oktavianti Roswita Oktavianti, Roswita Shintya Sinta Paramita Steven Winata Sukendro, Gregorius Genep Suzy Azeharie, Suzy Thing, Yi Winduwati, Septia Wulan Purnama Sari