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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) International Research Journal of Business Studies
Sabrina O Sihombing
Universitas Pelita Harapan
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Comparing Entrepreneurship Intention: A Multigroup Structural Equation Modeling Approach Sihombing, Sabrina O.
International Research Journal of Business Studies Vol. 5 No. 1 (2012): April - July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.57-71

Abstract

Unemployment is one of the main social and economic problems that many countries face nowadays. One strategic way to overcome this problem is by fostering entrepreneurship spirit especially for unemployment graduates. Entrepreneurship is becoming an alternative Job for students after they graduate. This is because entrepreneurship offers major benefits, such as setting up one’s own business and the possibility of having significant financial rewards than working for others. Entrepreneurship is then offered by many universities. This research applies the theory of planned behavior (TPB) by incorporating attitude toward success as an antecedent variable of the attitude to examine students’ intention to become an entrepreneur. The objective of this research is to compare entrepreneurship intention between business students and non-business students. A self-administered questionnaire was used to collect data for this study. Questionnaires were distributed to respondents by applying the drop-off/pick-up method. A number of 294 by questionnaires were used in the analysis. Data were analyzed by using structural equation modeling. Two out of four hypotheseswere confirmed. These hypotheses are the relationship between the attitude toward becoming an entrepreneur and the intention to try becoming an entrepreneur, and the relationship perceived behavioral control and intention to try becoming an entrepreneur. This paper also provides a discussion and offers directions for future research.
The Influence of Information Quality, Convenience, and Customization on Purchase Intention through Perceived Value: A Study of Customized Cake Purchases via Social Media RA. Intan Permata Buana; Sabrina O. Sihombing
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effects of information quality, convenience, and customization on purchase intention, with perceived value as a mediating variable, in the context of food and beverage SMEs using social media. The research focuses on Instagram users who have seen, interacted with, or purchased customized cakes. Data will be collected through a survey of 240 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. This study is expected to contribute theoretically by extending the Theory of Planned Behavior to the domain of digital consumer behavior and methodologically by demonstrating the application of Importance-Performance Map Analysis (IPMA) in PLS-SEM. Practically, the research is anticipated to provide insights for SMEs in enhancing perceived value through accurate information, seamless convenience, and personalized services to strengthen purchase intention in competitive online markets. In addition, the findings are expected to guide digital marketing strategies for SMEs in building sustainable customer relationships and long-term competitiveness.
Antecedents Varıables of Intentıon to Use Servıce Innovatıon: An Empırıcal Study of E-Toll Card Gunadi, Aldio Pramudya; Sihombing, Sabrina O
APMBA (Asia Pacific Management and Business Application) Vol. 2 No. 1 (2013)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2013.002.01.3

Abstract

Lack of consumer willingness to adopt electronic toll card in Jakarta triger the congestion at the toll gates. This congestion has been one of the critical factors that needs to be more focused by PT Jasa Marga as  highway toll service company. The fact shows that only 5.88% of all the total transactions in the toll gates applied E-toll card facility. These facts provide evidence about the lack of consumer willingness to adopt E-Toll card. Therefore, the understanding of consumer behavior to adopt sevice innovation is necessary to solve these lack of consumer unwillingness. This study was developed by replicated the research of Lee (2012) that reveal the antecedents factors that affect the consumer intention to adopt service innovation. Respondents of this research were 217 students from a private university in Tangerang. Respondent were collected by using judgemental sampling based on their experience in using E-toll card. The survey instrument employed demographic background, consumer attitude, perceived ease of use, perceived price fairness, satisfaction with existing service, fashion consciousness, risk averseness and consumer intention to adopt service innovation. Structural equation modeling (SEM) was applied to analyze the data. Result indicated that consumer attitude, perceived ease of use, satisfaction with existing service, risk averseness, and fashion consciousness are the predictors of consumer intention to adopt service innovation. This research also provides the theoretical implication, managerial implication, and suggestion for future research. 
Application of the Theory of Planned Behavior for Predicting the Intention of International Entrepreneurship: Global Mindset and Cultural Intelligence As Moderation Variables Saputra, The Fennie; Sihombing, Sabrina
APMBA (Asia Pacific Management and Business Application) Vol. 7 No. 2 (2018)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2018.007.02.1

Abstract

International entrepreneurship is one of the wheels that contributes to the developmenet of emerging economy. In regards to the development of Indonesia. contributions were given in the form of providing employment, increasing state input, and strengthening foreign exchange reserves. Indonesia is one of the countries in ASEAN, which also supports international entrepreneurship by opening ASEAN international trade routes through the Asean Free Trade Area (AFTA). With the opening of international trade channels, business competition can be increased. Based on the results of a survey conducted by GEM on ASEAN in terms of international entrepreneurial intentions at the initial stage of business, Indonesia was estimated at 0.3%. Therefore this study will discuss more deeply about the factors that influence one's international entrepreneurial intentions which consist of attitudes, social norms, global mindset and cultural intelligence. This study used 200 respondents from one ot the wellknown university focusing on entrepreneural creation enrolled in entrepreneurship courses. Data analyzed using Moderated Multiple Regression (MMR) resulted a positive relationship between international behavioral control and entrepreneurial intentions where highly needed in creating successfull entrepreneur.
The Influence of Information Quality, Convenience, and Customization on Purchase Intention through Perceived Value: A Study of Customized Cake Purchases via Social Media RA. Intan Permata Buana; Sabrina O. Sihombing
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effects of information quality, convenience, and customization on purchase intention, with perceived value as a mediating variable, in the context of food and beverage SMEs using social media. The research focuses on Instagram users who have seen, interacted with, or purchased customized cakes. Data will be collected through a survey of 240 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. This study is expected to contribute theoretically by extending the Theory of Planned Behavior to the domain of digital consumer behavior and methodologically by demonstrating the application of Importance-Performance Map Analysis (IPMA) in PLS-SEM. Practically, the research is anticipated to provide insights for SMEs in enhancing perceived value through accurate information, seamless convenience, and personalized services to strengthen purchase intention in competitive online markets. In addition, the findings are expected to guide digital marketing strategies for SMEs in building sustainable customer relationships and long-term competitiveness.
PELATIHAN KOMERSIALISASI KRIYA BAMBU-BATIK INDONESIA JEPANG BAGI MITRA USAHA SAHABAT BAMBU YOGYAKARTA [TRAINING ON COMMERCIALIZATION OF INDONESIAN-JAPANESE BAMBOO-BATIK CRAFTS FOR BUSINESS PARTNER SAHABAT BAMBU YOGYAKARTA] Sabrina O. Sihombing; Rudy Pramono; July Hidayat
Jurnal Sinergitas PKM & CSR Vol. 4 No. 2 (2020): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v4i2.2287

Abstract

Bamboo craft is one of the components of the creative economy that can support the country's economic growth. It's the kind of cooperation needed between the government, academics, business people and the craftsman community so that handicrafts are not only oriented towards the domestic market but can penetrate the export market to obtain higher economic value. Therefore, small industries with innovative products will advance the regional and national economy and eventualy can contribute to the country's foreign exchange when it successfully penetratrates the export market. The product chosen to be developed, namely bamboo-batik craft, already has IPR registration. This training aims to transfer systematic and standardized production system knowledge for bamboo crafts in Yogyakarta. The training was attended by 12 participants of bamboo craftsmen in Rimpak Village, Wonosobo Sapuran Regency. This training was facilitated by Mrs. Takayuki Shimizu from Japan. Participants were taught to craft bamboo combined with batik to become an export-value art object. Based on the results of the evaluation, the participants were impressed with the ability of the facilitator to craft bamboo into a work of art. The result of the training was that the participants' abilities improved in crafting bamboo into art objects. The next stage, the craft of bamboo-batik, will be developed for sale in the domestic handicraft market and penetrate the international market through the stages of the commercialization process as follows: 1) imagination, 2) incubation, 3) demonstration, 4) promotion, and 5) sustainability.Bahasa Indonesia Abstrak:  Abstrak Kerajinan bambu merupakan salah satu komponen ekonomi kreatif yang dapat menudukung pertumbuhan perekonomian negara. Hanya saja, diperlukan kerja sama antara pemerintah, akademisi, pelaku bisnis dan komunitas pengrajin agar hasil kerajinan tidak hanya berorientasi pada pasar domestik namun bisa menembus pasar ekspor untuk mrndapatkan nilai ekonomis yang tinggai. Oleh karena itu industri kecil dengan produk yang inovatif akan memajukan perekonomian regional, nasional dan akhirnya bisa ikut menyumbang devisa negara ketika berhasil menembus pasar ekspor. Produk yang dipilih untuk dikembangkan, yaitu kriya bambu-batik sudah memiliki pendaftaran HKI. Pelatihan ini bertujuan untuk melakukan transfer pengetahuan sistem produksi yang sistematis dan terstandarisasi bagi kerajinan bambu di Yogyakarta. Pelatihan diikuti oleh 12 peserta yang berasal dari pengrajin bambu Desa Rimpak, Kecamatan Sapuran Wonosobo. Pelatihan ini didampingi oleh Mrs. Takayuki Shimuzu dari Jepang. Peserta diajarkan mengolah bambu yang digabungkan dengan batik untuk menjadi benda seni yang bernilai ekspor. Berdasarkan hasil evaluasi, peserta terkesan dengan kemampuan fasilitator mengolah bambu menjadi sebuah karya seni. Hasil dari mengikuti pelatihan, kemampuan peserta meningkat dalam hal mengolah bambu mejadi benda seni. Tahap selanjutnya, kriya bambu batik akan dikembangkan untuk dijual di pasar kerajinan domestik dan menembus pasar internasional melalui tahapan proses komersialisasisebagaiberikut: (1) imajinasi,(2) inkubasi,(3) demonstrasi,(4) promosi, dan (5) keberlanjutan.
STRATEGI BRANDING DAN PEMASARAN UNTUK DESA WISATA SAWARNA YANG BERKELANJUTAN Juliana Juliana; Sabrina O. Sihombing; Rudy Pramono; Diena M. Lemy; Meitolo Hulu; Arifin Djakasaputra
Jurnal Sinergitas PKM & CSR Vol. 9 No. 1 (2024): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan kegiatan untuk memperkuat kapabilitas pemasaran dan branding di Desa Wisata Sawarna. Pelatihan ini diadakan untuk meningkatkan pemahaman dan keterampilan para pelaku pariwisata lokal dalam mempromosikan desa wisata Sawarna secara efektif dan berkelanjutan. Melalui program pelatihan ini, peserta dibekali dengan pengetahuan tentang konsep dasar branding, teknik pemasaran digital, penggunaan media sosial, dan strategi pengembangan konten yang menarik. Pendekatan praktis dan studi kasus diterapkan untuk memberikan gambaran nyata tentang tantangan dan peluang dalam pemasaran desa wisata. Pelatihan ini juga menekankan pentingnya menjaga kelestarian lingkungan dan budaya lokal dalam setiap aktivitas pemasaran, sehingga keberlanjutan pariwisata dapat tercapai. Dengan penerapan strategi yang tepat, diharapkan Desa Wisata Sawarna dapat meningkatkan jumlah kunjungan wisatawan, memperkuat citra positif di mata publik, serta mengoptimalkan potensi ekonomi lokal secara berkelanjutan. Hasil dari kegiatan ini diharapkan dapat menjadi fondasi yang kuat bagi pengembangan pariwisata yang lebih inovatif dan bertanggung jawab di Desa Wisata Sawarna, sekaligus menginspirasi desa-desa wisata lainnya untuk mengikuti langkah yang tepat dalam mengembangkan sektor pariwisata.
Co-Authors A. Prawira, Natasha A. Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Aldio Pramudya Gunadi, Aldio Pramudya Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Wijaya Fiesta Octaviani Filimonovic, Gabriela Ayu Friskha Loasari Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Liempepas, Indra Livia Vania Suwono, Livia Vania Liza Handoko Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Irene Bernedeta Sitorus Novi Chandra, Novi P. Berlianto, Margaretha Park, Jun Young Pramono, Rudy RA. Intan Permata Buana Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Salsabila, Afsina Fauzia Samantha, Wella Saputra, The Fennie Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Sianipar, Rosianna Sitorus, Nova Suhalim, Evelyn Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri