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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) International Research Journal of Business Studies
Sabrina O Sihombing
Universitas Pelita Harapan
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The Impact of Entertainment, Interactivity, Trendiness, Customization, and EWOM on Consumer’s Willingness to Pay a Premium Price for Samsung Smartphones : Mediating Effects of Brand Awareness, Image, and Loyalty through Instagram Axel Nathan Gabriello; Sabrina O. Sihombing
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

In this research, this study investigates the effect between SMMA and the willingness to pay a premium price for Samsung smartphones. With an emphasis on the mediating functions of brand awareness, brand image, and also brand loyalty. It particularly examines how these activities affect consumer behavior. Data was collected through a survey of 288 participants who own Samsung smartphones and are frequent Instagram users, using a quantitative methodology. To investigate further the use of structural equation modeling (SEM) was employed. The study show that brand awareness and brand image act as mediators between SMMA, brand loyalty, and willingness to pay a premium price. According to these results, social media content that is both personalized and engaging can improve brand perception, which in turn would cause to a rise in customer loyalty and a higher willingness to pay for high-end goods. This study gives marketers valuable information about on how to make use of social media activities in acts to improve pricing and brand value.
Strengthening Millennial Teachers Commitment to Become Edupreneurs Hadi, Tan; Sihombing, Sabrina Oktaria; Tukiran, Martinus; Wijaya, Rizky Charles
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.474

Abstract

Committed millennial teachers are highly dedicated and engaged in their profession. They aim to deliver high-quality educational services and continuously evolve as edupreneurs. Renowned for their creativity and innovation, they generate fresh ideas for educational ventures. This study examines the impact of Supervisory Support (SS) and the level of spirituality in the workplace (WS) on the Organizational Commitment (OC) of millennial teachers in Indonesia, with Job Embeddedness (JE) and Well-being (WB) as mediator variables. The research methodology employed is quantitative, utilizing Structural Equation Modeling (SEM). A total of 302 questionnaires were distributed to millennial teachers working in private schools. The results indicate that JE significantly mediates the relationship between principal support and OC. However, WB is a significant mediator between the level of spirituality at work and OC. Moreover, while supervisor support did not significantly impact OC, the level of workplace spirituality demonstrated a significant influence on the organizational commitment of millennial teachers. These findings provide novel insights into the factors influencing the retention of millennial teachers, aiding in the development of human resource management strategies in the education sector.
PROMOTING BLUE ECONOMY: FACTOR IDENTIFICATION AND MODEL DEVELOPMENT FOR MICRO SMALL & MEDIUM ENTERPRISES (MSME) IN BITUNG, NORTH SULAWESI: A RESEARCH PROPOSAL Handoko, Liza; Sihombing, Sabrina O.; Layman, Chrisanty V.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

As an archipelagic country, Indonesia has so much potential to promote a blue economy. The blue economy refers to industrialized fishery activities promoting and accelerating economic growth. In other words, this industrialization in the marine and fishery sector is the process of adding value to the productivity and production scale. The fishery sector is one of the main sectors contributing to Indonesia’s economic growth and is not a standalone sector. However, it also brings other sectors into motion, such as tourism. Furthermore, we would like to dive deep into the technology-based blue economy. This research proposal aims to identify inhibiting and supporting factors for the digitalization of SMEs in the fishery sector.Moreover, after gathering those factors, this research will continue to build a model that explains entrepreneurial self-motivation in promoting and hindering digitalization programs. Two important reasons that this research is necessary are, first, limited studies were trying to identify factors that cause the technology gap for the SMEs in the fishery sector. Secondly, developing a model of internal factors that promote and hinder SMEs from going digital, particularly in the blue economy. This research will be conducted in Bitung City, North Sulawesi, as the object of research due to the potential of natural resources in the fishery sector.
THE EFFECTS OF SOCIAL SUPPORT TOWARD SOCIAL COMMERCE INTENTION IN INSTAGRAM: MEDIATING ROLE OF PERCEIVED USEFULNESS, TRUST AND SUBJECTIVE NORM Albert, Adriel; Sihombing, Sabrina
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Nowadays, s-commerce has quickly become an important component of business tools, driving more individuals to access s-commerce to create new businesses and conduct transactions. This s-commerce has evolved into e-commerce, where every transaction and business is developed by the rapid usage of the internet. This research is being conducted to find out and understand the effect of negative comments appearing on the Instagram platform. The goal of this research is to build on the technology acceptance model, theory of planned behavior, and theory of reasoned action to investigate the link of variables between social support and social commerce intention, which is mediated by perceived usefulness, trust, and subjective norm. In this study, social support variables are using a second order model, which is represented by informational support and emotional support. The independent variables in this study include social support, trust, subjective norms, and perceived usefulness. The researcher employed a quantitative method and a non-probability sampling method which is purposive sampling, and the data was obtained by distributing online questionnaires using google forms. There are 30 samples obtained for preliminary testing and 260 samples taken for the actual testing, with the requirements of having an Instagram account and ever purchasing a product promoted by Instagram. The preliminary study's data are subjected to reliability and validity testing. The reliability and validity of the data obtained for the actual test are examined. Next, the data is examined using Structural Equation Modeling (SEM) to evaluate each hypothesis and generate a conclusion. As a result, all eight hypotheses are supported. This study includes managerial implications, recommendations for future research, and theoretical implications.
Prediction of the Relationship of Peer Group and Family Economic Education to Entrepreneurial Intention: Economic Literacy as an Mediating Variable Sebastian, Alice; Sihombing, Sabrina O.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Entrepreneurship is one of the main factors that can support economic growth, business opportunities, and others. However, the number of entrepreneurs in Indonesia is still lagging compared to the number of entrepreneurs in other Asian countries. Therefore, this study aims to examine the relationship between family and peer group financial education mediated by financial literacy and entrepreneurial intentions. This study uses a quantitative method where data is collected through an electronic questionnaire. There were 160 respondents in this study who were students from several universities in Jakarta and Tangerang. After checking the reliability and validity of the data, hypothesis testing was carried out using PLS-SEM. The results of the analysis show that there is one of the seven research hypotheses that are not supported. This study supports that family economic education and peer groups have a positive relationship with economic literacy. Furthermore, family economics, peer groups, and economic literacy are directly related to entrepreneurial intentions. The results of the analysis also show that economic literacy mediates the relationship between peer groups and entrepreneurial intentions. However, the results of the analysis show that economic literacy does not mediate the relationship between family economic education and entrepreneurial intention.
PENGARUH PERSEPSI KUALITAS, PERSEPSI NILAI DARI BIAYA, IDENTIFIKASI MERK, KEPERCAYAAN MERK, KESELARASAN GAYA HIDUP, TERHADAP LOYALITAS MERK MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN PENGGUNA H&M) Salli, Faustino Rizky Yo; Sihombing, Sabrina O.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan mengukur seberapa kuatnya hubungan dari persepsi kualitas, persepsi nilai dari biaya, identifikasi merk, kepercayaan, keselarasan gaya hidup untuk membentuk kepuasan pelanggan hingga memunculkan loyalitas merk. Jenis penelitiannya adalah kuantitatif. Teknik pengumpulan datanya menggunakan kuesioner dengan skala Likert nilai 1-5. Teknik samplingnya menggunakan purposive sampling adalah karena penelitian ini membutuhkan karakteristik tertentu yaitu responden berusia 16 hingga 40 tahun, pernah membeli merek H&M minimal 2 kali. Responden dalam studi pendahuluan berjumlah 50 orang dan studi actual 290 orang. Pengolahan data menggunakan Partial Least Square - Structural Equation Modeling (PLS-SEM) dan diolah dengan menggunakan software SmartPLS. Hasil penelitian menunjukan persepsi kualitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan, persepsi nilai dari biaya berpengaruh positif dan signifikan terhadap kepuasan pelanggan, identifikasi merk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepercayaan merk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, keselarasan gaya hidup berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas merk, persepsi kualitas berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, persepsi nilai dari biaya berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, identifikasi merk berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, kepercayaan merk berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan dan keselarasan gaya hidup berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan.
EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP Park, Jun Young; Sihombing, Sabrina Oktaria
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.02

Abstract

Event sponsorship is considered as one major marketing strategy. Companies investing in sponsorship are growing rapidly. However, research on sponsorship has not been done in the depth management aspects of a sports organization and has been concentrated in specific areas. Thus, this research fills the gap by conducting the study to analyze the relationship between sponsor-event congruence on brand image, attitude toward the brand, and purchase intention in the context of sport sponsorship event in Indonesia. Questionnaires were distributed by applying a personally administered questionnaire to 200 respondents who participated in that event. Data were analyzed through structural equation modeling method. Results showed that there are 4 out of 6 hypotheses were supported. Those hypotheses are: there is a positive relationship between sponsor-event congruence and attitudes toward the brand; there is a positive relationship between attitudes toward the brand and purchase intention, there is a positive relationship between brand image and attitudes toward the brand, and there is a positive relationship between sponsor-event congruence and purchaseintention.
STRATEGI BRANDING DAN PEMASARAN UNTUK DESA WISATA SAWARNA YANG BERKELANJUTAN Juliana, Juliana; Sihombing, Sabrina O.; Pramono, Rudy; Lemy, Diena M.; Hulu, Meitolo; Djakasaputra, Arifin
Jurnal Sinergitas PKM & CSR Vol. 9 No. 1 (2025): APRIL
Publisher : Universitas Pelita Harapan

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Abstract

Tujuan kegiatan untuk memperkuat kapabilitas pemasaran dan branding di Desa Wisata Sawarna. Pelatihan ini diadakan untuk meningkatkan pemahaman dan keterampilan para pelaku pariwisata lokal dalam mempromosikan desa wisata Sawarna secara efektif dan berkelanjutan. Melalui program pelatihan ini, peserta dibekali dengan pengetahuan tentang konsep dasar branding, teknik pemasaran digital, penggunaan media sosial, dan strategi pengembangan konten yang menarik. Pendekatan praktis dan studi kasus diterapkan untuk memberikan gambaran nyata tentang tantangan dan peluang dalam pemasaran desa wisata. Pelatihan ini juga menekankan pentingnya menjaga kelestarian lingkungan dan budaya lokal dalam setiap aktivitas pemasaran, sehingga keberlanjutan pariwisata dapat tercapai. Dengan penerapan strategi yang tepat, diharapkan Desa Wisata Sawarna dapat meningkatkan jumlah kunjungan wisatawan, memperkuat citra positif di mata publik, serta mengoptimalkan potensi ekonomi lokal secara berkelanjutan. Hasil dari kegiatan ini diharapkan dapat menjadi fondasi yang kuat bagi pengembangan pariwisata yang lebih inovatif dan bertanggung jawab di Desa Wisata Sawarna, sekaligus menginspirasi desa-desa wisata lainnya untuk mengikuti langkah yang tepat dalam mengembangkan sektor pariwisata.
Testing Extended Theory Of Planned Behavior in Predicting Entreepreneurship Intention: an Empirical Study Agung, Celine I; Loasari, Friskha; Vinsensius, Vinsensius; Sihombing, Sabrina Oktaria
RISET: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Vol. 3 No. 1 (2021): RISET : Jurnal Aplikasi EKonomi Akuntansi dan Bisnis
Publisher : Kesatuan Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/riset.v3i1.78

Abstract

This study aims to predict the relationship between attitudes towards entrepreneurship, subjective norms, perceived behavioral control, and entrepreneurship education on entrepreneurial intentions in XYZ University students. The approach of this research is quantitative research. Data was collected by applying questionnaires. This study consisted of 171 respondents. Data was analyzed by applying validity and reliability tests before hypotheses testing. Findings revealed that attitudes towards entrepreneurship had a positive effect on entrepreneurial intentions, subjective norms had positive effects on entrepreneurial intentions, behavioral control was considered to have positive effect on entrepreneurial intentions, entrepreneurship education has a positive effect on entrepreneurial intentions, moderate entrepreneurship education relationships between attitudes towards entrepreneurship with negative entrepreneurial intentions, entrepreneurship education moderates the relationship between subjective norms on entrepreneurial intentions negatively entrepreneurship education moderates the relationship between perceived behavioral control negative about entrepreneurial intentions.
ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL, AND INFORMATION CASCADE EFFECTS ON INVESTMENT INTENTION: FINANCIAL LITERACY AS ANTECEDENT TO ATTITUDE Natalia, Elisse; Sihombing, Sabrina Oktaria
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 20 No. 2 (2025): Vol. 20 No.2 (2025): September
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v20i2.10042

Abstract

The development of financial technology has brought significant transformation to the global financial sector, including in Indonesia. In Indonesia, the P2PL industry has shown rapid growth. This study aims to examine the influence of investment attitude, subjective norm, perceived behavioral control, and information cascade on the intention to invest in P2PL, with financial literacy as an antecedent of attitude. Although numerous studies have explored the factors influencing investment intention, the variable of information cascade remains under-researched, particularly in the context of P2PL. This is a quantitative study employing a causal research design. The object of the study is peer-to-peer lending (P2PL). Data were collected through a questionnaire consisting of 28 indicators measured on a 5-point Likert scale. The sampling design used is purposive sampling, targeting individuals who have previously invested in P2PL platforms within last three months. The study involved 40 participants in the preliminary study and 280 in the main study. The analysis method used is Partial Least Squares Structural Equation Modeling (PLS-SEM). The preliminary study resulted in the removal of 8 indicators, which were excluded from the actual study. The findings from the actual study show that attitude toward investing, subjective norm, and perceived behavioral control have a positive and significant effect on investment intention, while information cascade does not have a significant effect. Additionally, investment attitude mediates the influence of financial literacy on investment intention. The Importance-Performance Map Analysis (IPMA) results indicate that subjective norm and perceived behavioral control should be prioritized in strategy improvement. Abstrak dalam Bahasa Indonesia  Perkembangan teknologi keuangan telah membawa transformasi yang signifikan pada sektor keuangan global, termasuk di Indonesia. Di Indonesia, industri peer-to-peer lending (P2PL) menunjukkan pertumbuhan yang pesat. Penelitian ini bertujuan untuk mengkaji pengaruh sikap terhadap investasi, norma subjektif, persepsi kontrol perilaku, dan information cascade terhadap niat berinvestasi pada P2PL, dengan literasi keuangan sebagai anteseden sikap. Meskipun banyak penelitian telah mengeksplorasi faktor-faktor yang memengaruhi niat berinvestasi, variabel information cascade masih jarang diteliti, khususnya dalam konteks P2PL. Penelitian ini merupakan penelitian kuantitatif dengan desain riset kausal. Objek penelitian adalah peer-to-peer lending (P2PL). Data dikumpulkan melalui kuesioner yang terdiri dari 28 indikator yang diukur menggunakan skala Likert 5 poin. Desain pengambilan sampel yang digunakan adalah purposive sampling, dengan sasaran individu yang telah berinvestasi pada platform P2PL dalam tiga bulan terakhir. Penelitian ini melibatkan 40 responden pada studi pendahuluan dan 280 responden pada studi utama. Metode analisis yang digunakan adalah Partial Least Squares Structural Equation Modeling (PLS-SEM). Studi pendahuluan menghasilkan penghapusan 8 indikator yang tidak digunakan pada studi utama. Hasil penelitian utama menunjukkan bahwa sikap terhadap investasi, norma subjektif, dan persepsi kontrol perilaku berpengaruh positif dan signifikan terhadap niat berinvestasi, sedangkan information cascade tidak berpengaruh signifikan. Selain itu, sikap terhadap investasi memediasi pengaruh literasi keuangan terhadap niat berinvestasi. Hasil Importance-Performance Map Analysis (IPMA) menunjukkan bahwa norma subjektif dan persepsi kontrol perilaku perlu diprioritaskan dalam perbaikan strategi.
Co-Authors A. Prawira, Natasha A. Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Aldio Pramudya Gunadi, Aldio Pramudya Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Wijaya Fiesta Octaviani Filimonovic, Gabriela Ayu Friskha Loasari Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Liempepas, Indra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Irene Bernedeta Sitorus Novi Chandra, Novi P. Berlianto, Margaretha Park, Jun Young Pramono, Rudy RA. Intan Permata Buana Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Salsabila, Afsina Fauzia Samantha, Wella Saputra, The Fennie Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Sianipar, Rosianna Sitorus, Nova Suhalim, Evelyn Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri