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PREDICTING THE RELATIONSHIP BETWEEN ANTECEDENTS AND POSTCEDENT OF TRAVEL DESIRE: AN EMPIRICAL STUDY OF THE INDONESIAN CONTEXT Sihombing, Sabrina Oktaria; Keni, Keni
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v7i2.27979

Abstract

Keinginan turis untuk berwisata merupakan sebuah faktor penting yang perlu dipelajari untuk memahami intensi mereka untuk berwisata. Meskipun demikian, belum terdapat penelitian yang komprehensif mengenai keinginan turis untuk berwisata, khususnya selama pandemi Covid-19. Oleh sebab itu, penelitian ini ingin mempelajari mengenai keinginan (desire) turis untuk berwisata dengan menggunakan model Goal-Directed Behaviour yang dikembangkan dengan mengidentifikasi variabel risk perception yang sangat relevan dengan kondisi pandemi. Penelitian ini mengkaji antecedents dan postcedent variabel desire. Antecedents tersebut berupa attitude, positive anticipated emotions, negative anticipated emotions, subjective norm, dan perceived behavioural control, sementara postcedent tersebut berupa intention to travel. Penelitian ini memperoleh data dari 438 responden yang dipilih secara purposive sampling. Data tersebut dianalisis dengan metode Structural Equation Modeling. Penelitian ini menunjukkan bahwa risk perception tidak dapat memprediksi attitude secara signifikan, attitude dan subjective norm tidak dapat memprediksi desire secara signifikan, positive anticipated emotions dan perceived behavioural control dapat memprediksi desire secara positif dan signifikan, negative anticipated emotions dapat memprediksi desire secara negatif dan signifikan, serta desire dapat memprediksi intention to travel secara positif dan signifikan. Selain itu, desire dapat memediasi secara signifikan prediksi positive anticipated emotions, negative anticipated emotions, dan perceived behavioural control terhadap intention to travel, tetapi desire tidak dapat memediasi secara signifikan prediksi attitude dan subjective norm terhadap intention to travel. Tourist’s desire to travel is an essential factor to understand their intention to travel. However, there has not been any comprehensive studies regarding their intention to travel, especially during the Covid-19 pandemic. Therefore, this study aims to learn about tourist’ desire to travel by using the Goal-Directed Behaviour model which was developed by adding risk perception, which is very relevant with pandemic condition. This study identified the antecedents and postcedent of tourist’s intention to travel. The antecedents are attitude, positive anticipated emotions, negative anticipated emotions, subjective norm, and perceived behavioural control, while the postcedent is intention to travel. This study collected data from 438 respondents who were selected by using the purposive sampling method. The data were analyzed by using the Structural Equation Modeling method. This study concluded that risk perception doesn’t predict attitude significantly, attitude and subjective norm doesn’t predict desire significantly, positive anticipated emotions and perceived behavioural control predict desire positively and significantly, and negative anticipated emotions predict desire negatively and significantly. Moreover, desire significantly mediates the prediction of positive anticipated emotions, negative anticipated emotions, and perceived behavioural control toward intention to travel, but desire doesn’t significantly mediate the prediction of attitude and subjective norm toward intention to travel.
Examined The Relationship Between Travel Anxiety and Destination Choice: Implications for Tourism Marketing: A Qualitative Study Juliana, Juliana; Sihombing, Sabrina Oktaria; Antonio, Ferdi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 7, No 2 (2023): Ecodemica: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : LPPM Universitas BSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v7i2.15934

Abstract

This qualitative study examined the relationship between travel anxiety and destination choice, specifically focusing on its implications for tourism marketing. Through in-depth interviews with individuals who have experienced travel anxiety, the study explored their past experiences and decision-making processes when selecting destinations. Participants were selected through purposive sampling, ensuring diverse travel anxiety levels and demographic backgrounds. Data analysis followed a thematic approach, using past tense verbs to capture participants' retrospective perspectives on their travel anxiety experiences. The findings revealed that travel anxiety significantly influenced destination choices, with various factors contributing to decision-making processes. Past tense verbs were employed to describe participants' experiences, emotions, and coping mechanisms during their previous travel experiences. These verbs highlighted the nuanced nature of travel anxiety and provided valuable insights into the specific triggers and manifestations of anxiety in different travel contexts. The implications for tourism marketing were identified through the lens of the findings. Strategies were proposed to address and alleviate travel anxiety, targeting specific stages of the decision-making process. Tourism marketers can tailor their marketing efforts to better accommodate and support individuals with travel anxiety, ultimately enhancing their overall travel experiences by comprehending the complex relationship between destination selection and travel anxiety. This study adds to the growing body of research on travel anxiety by shedding light on people's individual experiences and providing tourism marketers with practical implications. The long-term effects of marketing interventions on reducing travel anxiety and increasing destination satisfaction should be the subject of additional research. 
Analisis Hubungan antara Pengetahuan, Afeksi dan Komitmen terhadap Lingkungan Selviranti, Selviranti; Sihombing, Sabrina O
Akutansi Bisnis & Manajemen ( ABM ) Vol 14 No 3 (2007): Desember
Publisher : STIE Malangkucecwara

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Abstract

The purpose of thus research is to investigate the relationship between ecological knowledge, consumer affection and commitment. A self-administered questionnaire war distributed to respondents by the drop-off / pick-up method, resulted 150 respondents. Data was analyzed by using structural equation modeling. The results supported all research hypotheses. The paper provides the implications for theoretical and managerial and offer directions for future research.
Prediction of the Relationship of Peer Group and Family Economic Education to Entrepreneurial Intention: Economic Literacy as an Mediating Variable Sebastian, Alice; Sihombing, Sabrina O.
Proceeding of International Conference on Entrepreneurship (IConEnt) Vol 3 (2023): Proceeding of 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Entrepreneurship is one of the main factors that can support economic growth, business opportunities, and others. However, the number of entrepreneurs in Indonesia is still lagging compared to the number of entrepreneurs in other Asian countries. Therefore, this study aims to examine the relationship between family and peer group financial education mediated by financial literacy and entrepreneurial intentions. This study uses a quantitative method where data is collected through an electronic questionnaire. There were 160 respondents in this study who were students from several universities in Jakarta and Tangerang. After checking the reliability and validity of the data, hypothesis testing was carried out using PLS-SEM. The results of the analysis show that there is one of the seven research hypotheses that are not supported. This study supports that family economic education and peer groups have a positive relationship with economic literacy. Furthermore, family economics, peer groups, and economic literacy are directly related to entrepreneurial intentions. The results of the analysis also show that economic literacy mediates the relationship between peer groups and entrepreneurial intentions. However, the results of the analysis show that economic literacy does not mediate the relationship between family economic education and entrepreneurial intention.
PENGARUH PERSEPSI KUALITAS, PERSEPSI NILAI DARI BIAYA, IDENTIFIKASI MERK, KEPERCAYAAN MERK, KESELARASAN GAYA HIDUP, TERHADAP LOYALITAS MERK MELALUI KEPUASAN PELANGGAN (STUDI PADA KONSUMEN PENGGUNA H&M) Salli, Faustino Rizky Yo; Sihombing, Sabrina O.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan mengukur seberapa kuatnya hubungan dari persepsi kualitas, persepsi nilai dari biaya, identifikasi merk, kepercayaan, keselarasan gaya hidup untuk membentuk kepuasan pelanggan hingga memunculkan loyalitas merk. Jenis penelitiannya adalah kuantitatif. Teknik pengumpulan datanya menggunakan kuesioner dengan skala Likert nilai 1-5. Teknik samplingnya menggunakan purposive sampling adalah karena penelitian ini membutuhkan karakteristik tertentu yaitu responden berusia 16 hingga 40 tahun, pernah membeli merek H&M minimal 2 kali. Responden dalam studi pendahuluan berjumlah 50 orang dan studi actual 290 orang. Pengolahan data menggunakan Partial Least Square – Structural Equation Modeling (PLS-SEM) dan diolah dengan menggunakan software SmartPLS. Hasil penelitian menunjukan persepsi kualitas berpengaruh positif dan signifikan terhadap kepuasan pelanggan, persepsi nilai dari biaya berpengaruh positif dan signifikan terhadap kepuasan pelanggan, identifikasi merk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepercayaan merk berpengaruh positif dan signifikan terhadap kepuasan pelanggan, keselarasan gaya hidup berpengaruh positif dan signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas merk, persepsi kualitas berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, persepsi nilai dari biaya berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, identifikasi merk berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan, kepercayaan merk berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan dan keselarasan gaya hidup berpengaruh terhadap loyalitas merk melalui kepuasan pelanggan.
PEMBERDAYAAN MASYARAKAT DESA SUKAWALI MELALUI EDUKASI DAN PENANAMAN POHON MANGROVE Sihombing, Sabrina O.; Juliana, Juliana; Pramono, Rudy
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 7 (2024): PKMCSR2024: Kolaborasi Hexahelix dalam Optimalisasi Potensi Pariwisata di Indonesia: A
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v7i0.2401

Abstract

Desa Sukawali menjadi salah satu lokasi yang memiliki potensi sumberdaya mangrove yang cukup besar. Namun, karena banyaknya pembangunan dan pengalihan potensi fungsi alam membuat mangrove di daerah ini terancam. Hal ini disebabkan juga oleh abrasi yang terjadi di daerah tersebut. Abrasi adalah suatu proses pengikisan pantai yang diakibatkan oleh tenaga gelombang laut dan arus laut atau pasang surut arus laut yang bersifat merusak. Dampak dari abrasi yang terjadi mengakibatkan tambak, pemukiman, mangrove rusak dan aktivitas penduduk menjadi tidak maksimal dan sulit mencari pendapatan. Restorasi hutan mangrove secara langsung menargetkan sasaran yang terkait dengan adaptasi dan mitigasi iklim. Area bakau dengan lebar yang cukup, mampu bertindak sebagai penghalang badai yang memperkuat ketahanan area pesisir dari bahaya terkait iklim seperti gelombang badai dan kenaikan permukaan laut serta mengendalikan erosi pantai Salah satu wujud dalam mendukung tercapainya program pembangunan berkelanjutan maka Universitas Pelita Harapan berkolaborasi dengan Komunitas Bahari Nusantara (KBM) melakukan kegiatan edukasi kepada masyarakat Desa Sukawali akan pentingnya pelestarian mangrove dan dampaknya kepada masyarakat. Metode yang digunakan meliputi serangkaian kegiatan edukasi, workshop partisipatif, serta kegiatan langsung berupa penanaman mangrove yang melibatkan partisipasi aktif masyarakat dan kolaborasi dengan pihak terkait. Kegiatan ini penting untuk melanjutkan dukungan dan pendanaan untuk program serupa di masa depan, serta mendukung penghentian upaya pemberdayaan masyarakat dalam menjaga ekosistem mangrove. Kegiatan pengabdian kepada masyarakat melalui edukasi lingkungan dan aksi nyata seperti penanaman mangrove dapat menjadi model yang efektif dalam memperkuat kapasitas masyarakat lokal dalam pelestarian alam dan pembangunan berkelanjutan di desa Sukawali
The Influence of Social Comparison, Materialism, and Negative Affect on Impulsive Buying with Confidence as A Moderating Variable Among E-Commerce Consumers in Jakarta Levi Jehian; Sihombing, Sabrina O.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Impulsive buying behaviour has become a crucial topic in consumer research in the era of e-commerce growth in Jakarta and the rise of paylater services in Indonesia. This study aims to analyse the influence of social comparison, materialism, and negative affect on impulsive buying, with confidence as a moderating variable. Data were collected through an electronic questionnaire from 230 respondents aged 18–30. After conducting reliability and validity tests, hypothesis testing was performed using PLS-SEM. The results show that five out of seven hypotheses are supported. Social comparison has a significant positive impact on materialism and negative affect but does not significantly affect impulsive buying. Furthermore, materialism was found to increase both negative affect and impulsive buying behaviour. The findings also indicate that negative affect does not have a significant impact on impulsive buying. Confidence successfully moderates the relationship between social comparison and both materialism and impulsive buying, suggesting that individuals with higher levels of confidence are more capable of resisting impulsive urges and are less influenced by social pressure. This study provides important insights for businesses to design more ethical and effective marketing strategies while helping consumers make wiser financial decisions.
Exploring the Influence of EWOM on Purchase Intention: The Mediating Roles of Trust, Value CO-Creation, and Brand Image in Apple Product Grady Deven; Sihombing, Sabrina O.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The rise of digital communication has transformed traditional word of mouth (WoM) into electronic Word of Mouth (eWOM), significantly influencing consumer behavior. This study investigates the impact of eWOM on purchase intention, with a focus on Apple products among Indonesian students. The research explores the mediating roles of trust beliefs, value co-creation, hedonic brand image, and functional brand image in this relationship. Utilizing a quantitative approach, data were collected from 240 respondents through an online questionnaire, and the results were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings demonstrate that eWOM has a positive effect on purchase intention, with trust beliefs and value co-creation acting as significant mediators. Moreover, both hedonic and functional brand image were found to positively mediate the relationship between eWOM and purchase intention. These results highlight the importance of eWOM as a strategic tool in influencing consumer decisions, especially for premium brands like Apple. The study provides insights for marketers on leveraging trust, value creation, and brand image to enhance purchase intention through eWOM.
Analysis of the Influence of Information Quality, Quantity, and Credibility, as Well as Information Needs and Attitude Towards Information on Information Usefulness and Information Adoption in Enhancing Online Purchase Intention Among Generation Z Through EWOM Mirelle Valentine Limowa; Sabrina O. Sihombing
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

Consumer purchase intention is a response that develops in a consumer after receiving stimulation from the product they see, in order to easily influence consumers, PIKARU products innovate through social media with interactive and dynamic content to make the spread of information, opinions, and recommendations faster. The purpose of this study is to ascertain how sociaI media's eIectronic word-of-mouth (e-wom) infIuences Generation Z's desire to buy Pikaru products online. The research sample for this quantitative study, which has 350 respondents overall, includes Gen Z residents in JABODETABEK who are between the ages of 18 and 24 and use Pikaru hair care. A questionnaire that used a Likert scale for measuring was used to collect data. The testing approach used in this study is StructuraI Equation ModeIing-PartiaI Least Square (SEM-PLS) analysis. The resuIts show that online purchasing intentions are highly infIuenced by the following variables: information quality, quantity, credibility, needs, attitude towards information usefulness, and adoption.
Effect of Media Channels, Media Content, Word of Mouth on Negative Consumer Well-Being with Self-Regulation, Fear of Missing Out and Panic Buying as Mediation Variables Andrew Santo; Sihombing, Sabrina O.
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 4 (2024): Proceedings of the 4th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The widespread phenomenon of panic buying is often influenced by psychological mechanisms involving self regulation, Fear of Missing Out (FoMO), and social influences. This study aims to analyze the impact of self regulation and FoMO on panic buying behavior and the negative effects of both on consumer well-being. The Labubu keychain, a product that went viral on social media, serves as a case study to illustrate this phenomenon. Most consumers feel compelled to make impulsive purchases due to product scarcity exacerbated by FoMO. Based on the theoretical model, self-regulation acts as a mechanism to mitigate the negative effects of FoMO, reducing the likelihood of impulsive purchases. This research also highlights the importance of a deeper understanding of these psychological mechanisms for marketers and policymakers, in order to promote more thoughtful and sustainable purchasing behaviors.
Co-Authors A. Prawira, Natasha A. Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Aldio Pramudya Gunadi, Aldio Pramudya Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Wijaya Fiesta Octaviani Filimonovic, Gabriela Ayu Friskha Loasari Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Liempepas, Indra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Irene Bernedeta Sitorus Novi Chandra, Novi P. Berlianto, Margaretha Park, Jun Young Pramono, Rudy RA. Intan Permata Buana Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Salsabila, Afsina Fauzia Samantha, Wella Saputra, The Fennie Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Sianipar, Rosianna Sitorus, Nova Suhalim, Evelyn Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri