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All Journal Conference In Business, Accounting And Management (Cbam) 2012 EkoBis ( Ekonomi & Bisnis ) ESENSI: JURNAL BISNIS DAN MANAJEMEN JURNAL ECONOMIA Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Jurnal Manajemen Terapan dan Keuangan JURNAL SAINS PEMASARAN INDONESIA Jurnal Manajemen Teknologi Jurnal Pariwisata Pesona JDM (Jurnal Dinamika Manajemen) Journal The Winners Gadjah Mada International Journal of Business JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Atma Jaya MIX : Jurnal Ilmiah Manajemen DeReMa (Development Research of Management) Jurnal Manajemen Asia-Pacific Management and Business Application Jurnal Bisnis dan Manajemen Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata International Research Journal of Business Studies (E-Journal) JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Sinergitas PkM & CSR Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ultima Management : Jurnal Ilmu Manajemen Aptisi Transactions on Technopreneurship (ATT) EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Scientia Indonesia Jurnal Manajerial Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Ilomata International Journal of Social Science Journal of Community Service and Engagement Akuntansi Bisnis & Manajemen (ABM) JURNAL ILMIAH GLOBAL EDUCATION Journal of Tourism Sustainability Prosiding Konferensi Nasional PKM-CSR Jurnal Manajemen Makara Human Behavior Studies in Asia ASEAN Marketing Journal Jurnal Manajemen dan Pemasaran Jasa Proceeding National Conference Business, Management, and Accounting (NCBMA) Proceeding of International Conference on Entrepreneurship (IConEnt) International Research Journal of Business Studies
Sabrina O Sihombing
Universitas Pelita Harapan
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Training On Marketing Strategies In The Utilization Of Bamboo Creations As A Resource Of Life As Hotel And Culinary Amenities Juliana Juliana; Ira B Hubner; Sabrina O Sihombing; Rudy Pramono; July Hidayat
Journal of Community Service and Engagement Vol. 2 No. 4 (2022): August 2022
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v2i4.115

Abstract

Bamboo crafts are in demand by foreigners abroad. Sukabumi Regency has bamboo handicrafts that are considered unique and of good quality. There are quite a lot of bamboo craftsmen, but they are constrained by the use of appropriate technology tools (TTG), so they cannot compete with other regions in terms of quality and quantity to be able to penetrate the Asian and European markets. When viewed from the ability of the artisans in Sukabumi Regency, they can make various types of crafts using bamboo materials, including making woven Bamboo. These are the obstacles and problems faced by partners in these limitations and products that are still lacking in the promotion and have not yet received a target market. Therefore, the Community Service team, lecturers at the Faculty of Tourism, Pelita Harapan University, will hold training on marketing strategies in the use of bamboo creations as a source of life for hotel and culinary amenities in collaboration with the Sukabumi bamboo world to provide broad knowledge and insight to the community and bamboo artisans in Egrang Village, Cibiru. , Cicantayan Village, Cicantayan District, Sukabumi Regency. The Community Service Team will train 20 participants on making and using bamboo creations for hotel and culinary amenities and marketing strategies for marketing bamboo creations. The method of community service used is through training in direct mentoring with participants in Sukabumi Regency. The results of this activity are expected to encourage the community to be more active in planting Bamboo, do reforestation with Bamboo, and making the hotel and culinary amenities from bamboo creations which are then sold and developed through the stages of the commercialization process with the application of a marketing mix which includes product development, pricing, distribution channels, and methods Campaign for bamboo products.
The RelationshipBetween Entrepreneurship Education And Mentoring Toward Entrepreneurship Intention Elisse Natalia, Sabrina O. Sihombing
Jurnal Manajemen Vol. 22 No. 3 (2018): October, 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i3.426

Abstract

This study aims to determine the relationship between factors that influence entrepreneurial intentions which consist of entrepreneurship education, entrepreneurial attitudes, subjective norms, self efficacy, and mentoring. Research on factors that influence entrepreneurship has been carried out by many previous researchers. However, mentoring is a variable that is rarely studied in previous studies. This study will discuss more about the variable mentoring. In this study, the quantitative paradigm was used as the basis of this study, with the type of descriptive research. The object of research used is the entrepreneurship study program. While the analysis unit used is an individual. Data collection methods in the form of questionnaires with 24 indicators with an interval measurement scale that is a 5-point Likert scale. The sampling design used is non-probability sampling, namely judgment sampling with students and students majoring in entrepreneurship as active as a sample. The number of samples used in this study is 85 for preliminary studies, and 157 for actual research studies. After the data is collected, the data is then tested for reliability and validity using Cronbach's Alpha and construct validity using Pearson Correlation and also Exploratory Factor Analysis (EFA). After passing the reliability and validity tests, of the 24 indicators used previously, only 15 indicators met the requirements for reliability testing and validity testing. Then the data was then analyzed using PLS-SEM. The results of this study are from eight pre-determined hypotheses, there are two hypotheses that are not supported by several reasons. From this study, it can be concluded that there is no relationship between entrepreneurial education and student self-efficacy, and the absence of a relationship between mentoring and student self-efficacy.
Testing Travel Intention Model: An Empirical Study of Borobudur Temple Elvin Alvandi, Dellazenda, Sabrina O. Sihombing
Jurnal Manajemen Vol. 24 No. 2 (2020): June 2020
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v24i2.654

Abstract

This research aims to test the travel intention model that includes several main variables in predicting travel intention. Specifically, Borobudur temple was used to test the model because the temple was one of world heritage. Respondents were chosen by judgemental sampling and the sample size was 240. This research applied structural equation modelling to test research hypotheses. All research hypotheses were supported by data. This manuscript provide the literature review along with the development of hypotheses, research method, results and discussion, and research limitations and conclusion.
The Indonesian Values Scale: An Empirical Assessment of the Short-Form Scale Sihombing, Sabrina O.
Makara Human Behavior Studies in Asia Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Culture is an important variable that influences people’s behavior. Culture involves several elements, such as language, myth, ritual, custom, artifact, law, and values. However, values are known as the most important elements in describing culture. In 2011, a survey was conducted in Jakarta, Bandung, Semarang, and Surabaya with 2,000 respondents to identify current Indonesian values. The results showed that Indonesian values could be operationalized with 35 items and seven dimensions of mutual assistance: democracy, religion, harmony, hospitality, religious fanaticism, and individualism. On the other hand, the extensive number of Indonesian values items (i.e., 35 items) may have several practical problems, such as longer questionnaires and sample requirements. Therefore, a short-form scale of Indonesian values is needed to enhance the understanding of Indonesian culture through its values. This research aimed to provide a short-form instrument for understanding Indonesian values. Specifically, this research explores psychometric assessments, including the dimensionality, reliability, and validity of the original and short-form scales of Indonesian values. In 2013, a survey with more than 1,000 questionnaires was distributed in Jakarta, Tangerang, Bandung, Semarang, and Surabaya. This research produced a short-form scale of Indonesian values that involves 13 items and the three dimensions of religion, democracy, and harmony. This paper provides an analysis of the data, a discussion of the findings, research limitations, and directions for future research.
PREDICTING THE RELATIONSHIP BETWEEN SCARCITY AND SERENDIPITY INFORMATION TOWARD IMPULSE BUYING BEHAVIOR: HEDONIC SHOPPING VALUES AS MODERATOR VARIABLES A. Prawira, Natasha A.; Sihombing, Sabrina O.
ASEAN Marketing Journal Vol. 13, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research article Research Aims: The purpose of this research is to predict the intervariable relationship between scarcity and serendipity information moderated by hedonic values and their influence towards online impulsive buying behavior. Design/methodology/approach: This research uses a quantitative method and uses non-probability sampling method as the data collection techniques by distributing online questionnaires. There are 330 respondents with the criteria of having made transactions at Shopee in the last three months. The data are analyzed using Structural Equation Modeling (SEM) to test the each of the hypothesis and making the conclusion. Research Findings: This study shows that the relationship between scarcity, serendipity information moderated by social shopping, adventure shopping, value shopping, relaxation shopping and idea shopping towards online impulse buying behavior Theoretical Contribution/Originality: This research makes a theoretical contribution to international business as well as the theory of consumer behavior about situational factors namely, the scarcity and chance of information as independent variables are moderated by the value of hedonic shopping, namely, social, adventure, value, relaxation and shopping ideas affecting the dependent variable, online impulsive buying Practitioner/Policy Implication: The results of this study can be used as information for PT Shopee International company management in determining online sales and marketing strategies that focus on the e-commerce marketplace Research limitation/Implications: This study uses non-probability sampling, thus the results of this study cannot be generalized to other contexts
PENGARUH PENEMPATAN PRODUK DAN KESADARAN MEREK TERHADAP NIAT MEMBELI Selly Juliana; Sabrina O. Sihombing
Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3327.278 KB) | DOI: 10.25105/jmpj.v12i1.3702

Abstract

Zipping and zapping is better known as TV channel transfers that viewers can record, pause and repeat TV broadcasts. It can be stated that zipping and zapping can cause ads to be no longer effective and efficient as a means of promotion and communication of products. Therefore, to create good communication, advertising can be used and product placement is one of the advertising choices. Product placement is one of the most advanced advertising industries. Product placement makes the audience's attention indirectly focus on the brand or product that is placed on television shows or films, and companies that use product placement can avoid zipping and electric shocks. Based on the previous explanation, this research was conducted to determine whether product placement had a positive effect on brand awareness and intention to buy Indonesian people. This research was conducted with quantitative research methods through an online questionnaire. This study applied a purposive sampling method and was aimed at respondents who had watched Indonesian Idol 2018. The study consisted of 154 respondents. Data were analyzed using structural equation modeling. The results show that there are two supported hypotheses and one hypothesis that is not supported. This study concludes that there is a positive influence of product placement and brand awareness, there is no positive influence of product placement and purchase intention, and there is a positive influence of brand awareness and purchase intention.
Applying the information acceptance model to predict purchase intention in social media Richard Tjongirin; Matthew Gianto; Sabrina Sihombing
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 2 (2020): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.784 KB) | DOI: 10.25105/jmpj.v13i2.6234

Abstract

E-WOM has become an essential marketing tool, as an online marketplace compete to dominate the online space. This paper assesses the relationship of e-WOM and its relationship towards purchase intention. The theoretical model based on the information acceptance model suggesting information (quality, credibility, usefulness, and adoption), needs of information and attitude towards information are the primary variables that influence purchase intention. This is a descriptive research; closed-ended questionnaires were distributed with 294 respondents with college students as the main demographic. The findings of this research show that the usefulness of information does play a significant influence toward purchase intention, but the attitude towards information does not significantly influence information usefulness. This study implies that some companies which compete in the online space should primarily focus on how useful their information is deemed by the consumers. 
Memorable Tourism Experience Bibliometric Analysis: A Systematic Review Juliana; Sabrina O Sihombing; Ferdi Antonio
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Creating unforgettable experiences is at the core of the tourism and hospitality industry. Improving the recall of consumption experiences can be used as a core marketing strategy in the experience economy. This study explores and analyses the relevance of keywords related to memorable tourism experiences in Scopus indexed scientific articles in 2018-2022. The research method used in this research is bibliometric and systematic analysis. Based on research conducted with bibliometric analysis of 155 keywords that are interconnected with one another related to Memorable Tourism Experience (MTE). The ten keywords with the most vital links were: unforgettable travel experience, intention to revisit, destination image, unforgettable travel experience, satisfaction, travel experience, coffee tour, heritage tourism, memory, and behavioural intention. This shows that these keywords are variables or topics often discussed in Scopus indexed scientific articles for the last five years. Analysis of the interrelationships between keywords includes tourism experience, one of which is carried out in tourist villages. Tourist villages are visited a lot because 1) there are unique attractions or attractions from the village itself, such as destination images and heritage tourism, and 2) there are facilities and accommodations such as lodging, eating and drinking facilities, hawker centres or souvenirs (culinary & coffee tourism). The) visitor centre, 3) there are tourist activities such as weaving, enjoying the scenery and others, 4) the existence of general development as an effort to create a tourist destination that provides the best service for tourists, From the pleasures and visits that have been made can create experiences memorable or meaningful, friendly and kind attitudes of residents towards tourists will also provide memory and affect the image of the destination. The purpose of doing tourism can be a determinant of the behaviour and return of tourists' intentions which can affect tourist destinations and the economy of residents.
The Research Trend of Memorable Rural Tourism Experience: Systematic Literature Review and Bibliometric Analysis Juliana Juliana; Sabrina O Sihombing; Ferdi Antonio
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5989

Abstract

There are still many memorable experiences from traveling to the countryside yet to be revealed. This study aims to present emerging research trends regarding memorable experiences of rural tourism. A systematic literature review with bibliometric analysis was used to carry out this study. The results of the literature search and selection using the Scopus database determined 75 documents consisting of journal articles and conference papers published from 2018-2022. Performance analysis, science mapping, and networks were used to analyze data supported by PoP software and VOSviewer. The findings found that the trend of publications and citations of documents that examine memorable experiences when tourism in rural areas experienced a fluctuating development in the period 2018-2022. Furthermore, satisfaction is a feeling obtained from traveling in rural areas where tourist attractions in rural areas are also provide quality service by providing a place like a homestay where it is a memorable experience for traveling in rural areas. Therefore, rural tourism is one of the alternative activities that people can choose to minimize the level of boredom with the monotonous routine every day.
Social Entrepreneurial Orientation Impact On Social Entrepreneurial Intention Mediated Social Entrepreneurial Attitudes Gilbert Fortino Orlando; Sabrina Sihombing
Jurnal Manajemen Vol. 26 No. 3 (2022): October 2022
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v26i3.1001

Abstract

Social inequality, poverty, and unemployment have now become serious problems experienced by the Indonesian state. The role of social entrepreneurs here is very important to be able to solve the problems of social inequality, poverty, and unemployment that occur in Indonesia. This study looks at how the dimensions or components of social entrepreneurial orientation (social vision, social proactiveness, innovation, and risk-taking motives) can influence or encourage a person's social entrepreneurial attitudes and intentions. This study uses a quantitative approach and a data collection strategy with an electronic questionnaire, using a non-probability sampling strategy, namely purposive sampling. The number of samples in this study were 185 respondents. The data that has been obtained was then analyzed using the CB-Structural Equation Model with the SPSS AMOS version 26 analysis tool. This study found that there were 5 supported hypotheses and 4 unsupported hypotheses. This research also provides theoretical implications, managerial implications, and suggestions for further research.
Co-Authors A. Prawira, Natasha A. Agung, Celine I Albert, Adriel Aldio Pramudia Gunadi, Aldio Pramudia Aldio Pramudya Gunadi Aldio Pramudya Gunadi, Aldio Pramudya Alfian, Cindy Amelda Pramezwary Andrean Steviano Andrew Santo Andriano, Jeremy Angelica Wijaya Anthonio Louis Wiryadi Antonio, Ferdi Axel Nathan Gabriello Bayu Bisma Dewantara Bella Sugita Berlianto, Margaretha P Berlianto, Margaretha P Catherine Natalie Celine I Agung Destian F Amaldi Devona Valencia Diena Mutiara Lemy Djakasaputra, Arifin Ericko Grady Evelyn Wijaya Fiesta Octaviani Filimonovic, Gabriela Ayu Friskha Loasari Gilbert Fortino Orlando Grady Deven Gunarso, Lidya Hadi, Tan Hansel Ferdinand Haryono, Richard I. Haryono, Richard I. Hendro . Hubner, Ira B. Hulu, Meitolo Iswara, Ganesha Triutomo Jeremy Setiawan Jessica Suryadijaya Johan, Kevin Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Keni Keni Kevin Susanto Layman, Chrisanty V. Levi Jehian Lia Pratiwi Chandra Liempepas, Indra Livia Vania Suwono, Livia Vania Liza Handoko, Liza Loasari, Friskha Lorentia Shierly Lorentia Shierly, Lorentia Martinus Tukiran Matthew Gianto Meichael Melva Lasmaria Manalu Michael Rusiviro Jacob Michaela Leoda Wijaya Michelle Atmadjaja Mien Mien Mirelle Valentine Limowa Muhamad A. A. F. Ananda Muhammad Andreaginola Pratama Natalia, Elisse Natasha A. Prawira Natasya Metta Gunawan Nora Veri Nova Irene Bernedeta Sitorus Novi Chandra, Novi P. Berlianto, Margaretha Park, Jun Young Pramono, Rudy RA. Intan Permata Buana Rahma, Stephanie Raymond Setia Budi Renaldi Renaldi Revel Gunawan Reza Adjah Richard Tjongirin Ricky Chia Rizki Pratama Saleh Siregar Rosianna Sianipar Salli, Faustino Rizky Yo Salsabila, Afsina Fauzia Samantha, Wella Saputra, The Fennie Sebastian, Alice Selly Juliana Selviranti, Selviranti Shannaz Nadya Sharon B. Soesanto Sharon Madeline Shella F. Eles Shine Pintor S. Patiro Shine Pintor S. Patiro, Shine Pintor S. Sianipar, Rosianna Sitorus, Nova Suhalim, Evelyn Tandean, Maria J. The Fennie Saputra Theresia Chandra Vicky Leonarto Vincent Riyanto Vinsensius Vinsensius Vinsensius, Vinsensius Wialdy, Kevin Wijaya, Rizky Charles Yizzy Weny Putri