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All Journal Jurnal Kajian Komunikasi Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science Altruis: Journal of Community Services Jurnal Ilmiah Publika International Journal of Business, Economics, and Social Development International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal Of World Science International Journal of Humanities Education and Social Sciences Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Jurnal Bisnis dan Komunikasi Digital Jurnal Psikologi Jurnal Parenting dan Anak Asian Journal of Social and Humanities INTERACTION Communication Studies Journal Jurnal Siber Multi Disiplin CONVERSE Journal Communication Science Bulletin of Engineering Science, Technology and Industry Jurnal Greenation Sosial dan Politik Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Farida Nurfalah
FISIP Universitas Swadaya Gunung Jati Cirebon
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Yogurt Republic Reels Strategy by “Socially Zee Media” for Yogurt Republic Sales Muhammad Dyka Zulfaqqar; Farida Nurfalah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/abkd0626

Abstract

This study examines the Instagram Reels content strategy implemented by Socially Zee Media (SZM) in promoting Yogurt Republic as a form of relevant digital marketing in the social media era. The objectives of this study include describing the Instagram Reels content strategy in creating brand awareness for Yogurt Republic, understanding the role of social media algorithms in expanding Yogurt Republic’s audience reach, analyzing SZM’s Reels content strategy in creating the Yogurt Republic brand image, and applying the Hierarchy of Effects theory, which explains the stages of audience awareness leading to action. The research method uses a descriptive qualitative approach through in-depth interviews, content observation, and digital documentation to explore SZM’s creative strategies and audience responses. Consumer interest and perception, as well as purchase intent, are positively influenced by storytelling and visual elements such as color, advertising, and ad design. Reels also reflect Instagram report analyses and position video content according to Generation Z consumers’ binge-watching patterns and as a visual storytelling medium. Although Reels do not have a direct or significant impact on sales growth, they do influence brand awareness, engagement, and brand preference. This research concludes the initial statement that SZM’s digital marketing strategy utilizing Reels is an effort to position and formulate the marketing potential of SMEs effectively, clearly emphasizing a consistent and creative visual image and/or impression to drive purchase intent.
Peran Konten “I Can Fix That” @Nadyabels Dalam Mengatasi Masalah Kecantikan Wajah Indah Nurilah; Siti Khumayah; Farida Nurfalah
Jurnal Greenation Sosial dan Politik Vol. 4 No. 1 (2026): Jurnal Greenation Sosial dan Politik (Februari - April 2026)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v4i1.611

Abstract

Perkembangan media sosial telah melahirkan fenomena beauty influencer yang berperan penting dalam membentuk persepsi masyarakat tentang kecantikan salah satunya @nadyabels dengan konten khas “I Can Fix That” yang menampilkan solusi atas permasalahan wajah melalui platform tiktok. Kekhasan konten @nadyabels terletak pada penggunaan sound “I Can Fix That” dengan gaya penyampaian berbisik yang menciptakan kesan personal, didukung format visual yang minim narasi konten @nadyabels berperan signifikan dalam membentuk persepsi followers mengenai tata cara penggunaan makeup dengan menanamkan keyakinan bahwa setiap permasalahan kecantikan wajah dapat diatasi melalui teknik yang tepat. Penelitian ini bertujuan untuk menganalisis strategi personal branding @nadyabels, memahami peran konten “I Can Fix That” dalam membentuk persepsi followers tentang tata cara penggunaan makeup, dan mengungkap dinamika interaksionisme simbolik yang terjadi antara @nadyabels dan followers. Metode penelitian yang digunakan adalah kualitatif deskriptif penelitian ini menganalisis konten berdasarkan teori personal branding Peter Montoya dan interaksionisme simbolik George Herbert Mead. Data diperoleh melalui wawancara dengan lima informan followers aktif @nadyabels dan observasi konten tiktok. Hasil penelitian menunjukkan bahwa strategi personal branding @nadyabels mengimplementasikan delapan konsep Peter Montoya secara baik dengan permasalahan wajah terlebih dahulu kemudian menawarkan solusi.
Digital Marketing Strategies of Tiktok Influencer "Mona Rahmawati" in Creating Culinary Appeal in East Cirebon Moza Al Zahrani Firdaus; Farida Nurfalah
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.835

Abstract

The development of digital technology has brought significant changes in marketing strategies, particularly in promoting culinary products through digital platforms. TikTok is used as a digital marketing medium because it is capable of reaching a wide audience and quickly generating consumer interest. This can be seen in the activities of TikTok influencer Mona Rahmawati, who utilizes TikTok as a digital marketing tool to promote culinary businesses in East Cirebon. This study aims to analyze the digital marketing strategies implemented by TikTok influencer Mona Rahmawati and to examine the responses of her followers and the community in East Cirebon based on the AIDA theory (Attention, Interest, Desire, Action). The research method employed is descriptive qualitative, using observation, interviews, and documentation as data collection techniques. The research informants include TikTok influencer Mona Rahmawati, her TikTok followers, the community of East Cirebon, and culinary MSME actors in the area. The results show that the digital marketing strategy carried out by Mona Rahmawati on TikTok involves creating culinary content with appealing visuals, clearly delivering information about price and taste, using distinctive hashtags, and actively interacting with the audience. These strategies are able to attract attention, generate interest and desire among the audience, and encourage them to make direct purchases. The findings indicate that Mona Rahmawati’s digital marketing strategy is effective in creating culinary appeal in East Cirebon.
Brand Awareness : Pt Nutrifood Indonesia Fatin Afiati Lasmiandari; Rena Regita; Bintang Amalia; Farida Nurfalah; Dian Andriany
Journal of Social Research Vol. 3 No. 8 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i8.2163

Abstract

Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through the event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its partners have succeeded in increasing brand awareness
Cirebon Students' Cultural Shock In Adaptation To Lectures In Germany Isma Qonaah; Komalasari Komalasari; Siti Khumayah; Farida Nurfalah
Journal of Social Research Vol. 3 No. 10 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i10.2247

Abstract

Germany is one of the destinations for prospective students aiming to continue their higher education. This study aims to understand how Cirebon students adapt to academic activities and the challenges they face while studying in Germany. The research uses a qualitative method with a descriptive approach. Data collection techniques include in-depth interviews, observations, and a review of relevant previous research articles and related documents. The study employs intercultural communication theory, which covers aspects such as culture shock and adaptation phases to a new culture. The results show the stages that Cirebon students go through when adapting to a new culture: the honeymoon phase, characterized by initial excitement and enthusiasm about the new culture; followed by the frustration phase due to experiencing culture shock when facing the new culture. The next phase is readjustment, where students begin to understand and start learning about the new culture in their living environment and campus. The final phase is resolution, where Cirebon students accept the new culture in Germany. Before adaptation occurs, the study highlights challenges faced during academic activities in Germany, which are caused by internal factors such as religion, food, and weather.
The Influence of @tasyafarasya Influencer Endorsement on Somethinc Skincare Buying Interest Anindita Nirmala Dewi; Farida Nurfalah; Abdul Jalil Hermawan
Journal of Social Research Vol. 4 No. 8 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2661

Abstract

Influencers now often use endorsements as a strategic way on social media platforms to trigger people's buying interest. The purpose of the following study is to determine the influence of Tasya Farasya's influencer endorsement on Instagram @tasyafarasya on the interest in buying Skincare Somethinc. The method applied in this study is non-probability sampling through purposive sampling data collection. A total of 100 respondents participated as observation objects. The quantitative approach is the choice of research method by applying data analysis techniques in the form of simple linear regression tests. The statistical calculation of the t-test resulted in a calculated t-number of 13.549 which is greater than the t of the table of 1.98447, while the significance figure reached 0.000 which was below 0.05, with a positive value coefficient of 0.656. The processing of these numbers proves that H1 is accepted while H0 is rejected, which indicates that  the individual influencer endorsement variable  has a positive and significant influence on buying interest. The determination coefficient number shows 0.652, which means that influencer endorsements contribute 65.2% to the buying interest variable, while the remaining 34.8% is influenced by various aspects outside of that variable.
Early Parenting Practices For Toddler Development: A Case Study in Kedokan Bunder District Miastuti; Siti Khumayah; Farida Nurfalah
Jurnal Psikologi Vol. 3 No. 3 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pjp.v3i3.5676

Abstract

Parenting styles from an early age play a crucial role in shaping a child’s personality and supporting the growth and development of toddlers. Family communication is an interactive process that takes place within the family environment and serves as a means for the formation and development of values necessary as a foundation for life. This study focuses on communication within parenting styles, which plays a vital role in shaping a child’s personality and supporting the development of toddlers. The objectives of this study are to understand the role of communication in parenting practices, identify various challenges faced, and describe parents’ efforts in supporting toddler development. The research method employed is a descriptive qualitative approach using data collection techniques such as in-depth interviews, direct observation, and document analysis involving five parents and toddlers in Kedokan Bunder Subdistrict, with support from early childhood education (PAUD) teachers as informants. The research analysis utilized the Family Communication Patterns Theory by Koerner and Fitzpatrick. The results of this study indicate that communication initiated by parents from an early age plays a crucial role in supporting the growth and development of toddlers, particularly in the development of their communication, emotional, and social skills. This study emphasizes that a balance between open communication and the establishment of rules is a key factor in supporting the optimal growth and development of toddlers.
Public Perceptions of The Indonesian National Police Throughcounter-Narratives in Image Rehabilitation Following The August 28, 2025, Protest Tragedy In Jakarta Nadila Listiawati; Farida Nurfalah
CONVERSE Journal Communication Science Vol. 2 No. 4 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i4.5717

Abstract

In response to mounting public pressure and criticism on social media, the Indonesian National Police (Polri) implemented a counter-issue strategy by posting apologies, messages of empathy and details of various religious activities on the Instagram account @divisihumaspolri. This formed part of their response to the tragic incident during a demonstration involving aBrimobtactical vehicle, which resulted in the death of an online motorcycle taxi driver. This tragedy triggered a crisis of public trust in the National Police Chief. This study aims todeterminethe extent to which efforts to restore the institution’s image have been carried out using a counter-issue strategy and how the public perceives these efforts. Interview techniques, accompanied by observation of posts on the Instagram account @divisihumaspolri and a literature review, were employed in this study, which is based on a descriptive qualitative method. To ensure the validity of the research results, source triangulation was employed as a data analysis technique. The main finding of this study is that the public perceives the National Police’s communication as still being defensive and lacking transparency. The communication strategies implemented have not been fully effective in restoring the National Police’s image and public trust, asevidencedby negative public sentiment.
The Enthusiasm for Political Participation Among the Young Participants of the “Political School” Program at the Hilal Hilmawan Institute in Indramayu Regency Dhea Amanda; Farida Nurfalah
Journal Research of Social Science, Economics, and Management Vol. 5 No. 10 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i10.1464

Abstract

Youth political participation is crucial for democratic sustainability, yet remains low due to apathy, negative stigma, and limited political education, making non-formal political education a strategic alternative to increase awareness and engagement. This research aims to produce an analysis of the enthusiasm for political participation of the young generation who participate in the Hilal Hilmawan Institute (HHI) Political School Program in Indramayu Regency, identify the obstacles they face, and examine the various efforts made to overcome these obstacles. A qualitative approach with the type of case study was used in this study where data was collected through in-depth interviews with key informants and supporters, direct observation, and literature review from relevant scientific journals and books. Thematic analysis techniques are used in the data analysis process and the results of the research provide clues that the HHI Political School Program has contributed to increasing the enthusiasm of the political participation of the younger generation as seen from their involvement in informal political activities, increasing interest and attention to political issues, and growing confidence to participate in political activities. The main obstacles that are still faced include the existence of negative societal stigma towards politics as well as structural factors while efforts are made to improve political literacy, strengthen social networks through the alumni community, and continue involvement in discussion rooms and socio-political activities.
Rumah Rengganis: A Cross-Generational Community Literacy Platform Dinda Dwi Destarini; Farida Nurfalah
Journal Research of Social Science, Economics, and Management Vol. 5 No. 11 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i11.1516

Abstract

The development of literacy culture in Indonesia shows improvement, but has not yet fully reached a high level nationwide. Amid the wave of digitalization, literacy is no longer understood merely as the ability to read and write, but rather as a social practice and a medium of communication. This study aims to analyze the role of the Rumah Rengganis Literacy Community in Cirebon City as a medium for social expression and reflection. The study employs a qualitative approach using in-depth interviews with five informants, observation, documentation, journals, and books. Data analysis utilizes symbolic interaction theory grounded in the concepts of mind, self, and society to understand the process of meaning-making through literacy interactions. The findings reveal that literacy at Rumah Rengganis is interpreted as a practice of social meaning-making that connects texts with the realities of life. This community functions as an egalitarian space for symbolic interaction, where works and discussions shape the construction of social reality. Furthermore, Rumah Rengganis serves as an alternative, informal public space that fosters critical dialogue and intergenerational participation. This study recommends strengthening policy support, cross-community collaboration, and the development of further research to expand the role of independent literacy communities in building social awareness and literacy-based public spaces at the local level.
Co-Authors ., Mahmudah Abdul Jalil Hermawan Abdul Jalil Hermawan Abdul Jalil Hermawan Abdul Jalil Hermawan Adhnen Eghy Dermawan Aditya Pratama Rachmanto Aghnia Dian Lestari Alpin Ashary Muzhaffar Alvine Septian Nugraha Septian Nugraha Anindita Nirmala Dewi Ayu Barokah Bayu Pratama Al-farizi Bintang Amalia Chairul Ardiansyah Dea Refani Sapitri Deana Ermania Rahutami Dedet Erawati Defi Febrianti Desak Nyoman Intan Desi Permatasari Desti Viandari Rossa Desy Permatasari Dhea Amanda Dhea Febriyana Dian Andriany Dianti Nur’aeni Dimas Aditya Senoputra Dimas Herlambang Putra Dinda Dwi Destarini Dini Widiyana Erick Satyawijaya Esa Astrid Rhaisa Fahmi Nurhidayat Fahruz Fahruz Farras, Muhammad Farras Firmansyah Fatin Afiati Lasmiandari Fida Kamal Fadhillah Filiah Nuralifah Firmansyah Saputra Ghina Amaliyah Gilang Merdeka Gita Oktaviani Hana Alifatunnisa Heriyani Agustina Herlinda Rahayu Hery Nariyah Ibnu Hiban Gymnastiar Ilham Baihaqi Inanah Inanah Indah Nurilah Isma Azza Isma Qonaah Jamilah Ahmad Kayla Auralianie Karin Komalasari Komalasari Leni Rohida Lili Yani Linda Tunaerah M. Aurel Saputra Yudha M. Nuruzzaman M. Nuruzzaman Maullidha Azzhahra Melani Rosmayanti Fazrin Meta Yuniar Meytriantara, Rizky Miastuti Miftahul Jannah Moch Rizky Alhamdany Mohd Naufal Bin Yunos Mohd Naufal Bin Yunus Moza Al Zahrani Firdaus Muhamad Ardan Anuggerah Muhammad Alfarizi Muhammad Angga Ramdani Muhammad Dyka Zulfaqqar Muhammad Nuruzzaman Muhammad Septian Nurrizal Mukarto Siswoyo Nadila Listiawati Novi Anggraeni Novicky Alban Adiputra Novicky Alban Adiputra Nur Elisa Nurhana Dhea Parlina Nurhana Dhea Parlina Nurudin Nurudin Nurudin Siraj Otto Fajarianto Raden Annisa Listiana Radja Djibrali Rahmat Hidayat Rena Regita Resna Amelia Rhesnu Wibisono Rhevallino Daneztha Sulintang Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rita Gani Rita Gani Salma Fadhilah Salsabila Aurelia Salsabila Cahyarani Saras Ayuningtyas Shalma Calista Zahra Shofy Amalia Silvi Riani Silvia Dini Azzahra Siti Khumayah SRI WULANDARI Sri Wulandari Sri Wulandari Sri Wulandari Sutrisno Tegar Wicaksono Tri Banaty Umi Umayah Wafa Nidaul Haq Welly Wihayati Welly Wihayati Widiartha Atas Cahyadi Wiken Kurniawati Wisnu Lanandie Yahya Iqbal Hamidy Yuniar Yusuf Alfiansyah Zahra Rahmadenia