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All Journal Jurnal Kajian Komunikasi Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science Altruis: Journal of Community Services Jurnal Ilmiah Publika Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Humanities Education and Social Sciences Jurnal Signal Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Jurnal Indonesia Sosial Teknologi Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Asian Journal of Social and Humanities Greenation International Journal of Economics and Accounting
Farida Nurfalah
Universitas Swadaya Gunung Jati
Religion Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Public Health Social Sciences Other

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Persuasive Communication in Digital Advertisements for Beauty Salons on the Instagram Account @della.bautybar Esa Astrid Rhaisa; Nur Elisa; Farida Nurfalah; Welly Wihayati
Journal Of Social Science (JoSS) Vol 4 No 4 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i4.454

Abstract

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty.
Yogurt Republic Reels Strategy by “Socially Zee Media” for Yogurt Republic Sales Muhammad Dyka Zulfaqqar; Farida Nurfalah
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/abkd0626

Abstract

This study examines the Instagram Reels content strategy implemented by Socially Zee Media (SZM) in promoting Yogurt Republic as a form of relevant digital marketing in the social media era. The objectives of this study include describing the Instagram Reels content strategy in creating brand awareness for Yogurt Republic, understanding the role of social media algorithms in expanding Yogurt Republic’s audience reach, analyzing SZM’s Reels content strategy in creating the Yogurt Republic brand image, and applying the Hierarchy of Effects theory, which explains the stages of audience awareness leading to action. The research method uses a descriptive qualitative approach through in-depth interviews, content observation, and digital documentation to explore SZM’s creative strategies and audience responses. Consumer interest and perception, as well as purchase intent, are positively influenced by storytelling and visual elements such as color, advertising, and ad design. Reels also reflect Instagram report analyses and position video content according to Generation Z consumers’ binge-watching patterns and as a visual storytelling medium. Although Reels do not have a direct or significant impact on sales growth, they do influence brand awareness, engagement, and brand preference. This research concludes the initial statement that SZM’s digital marketing strategy utilizing Reels is an effort to position and formulate the marketing potential of SMEs effectively, clearly emphasizing a consistent and creative visual image and/or impression to drive purchase intent.
The Emotional Oversharing in The Quality of Student Friendships In The City of Cirebon Farida Nurfalah; Syaifah Nazlah
Athena: Journal of Social, Culture and Society Vol. 4 No. 3 (2026): July 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v4i3.587

Abstract

Emotional oversharing is the act of sharing personal information or emotions excessively with others. This study aims to analyze the phenomenon of emotional oversharing among students in Cirebon City and its impact on the quality of friendships. Emotional oversharing refers to the act of sharing personal information or emotions excessively, which can affect the dynamics of interpersonal relationships. The author chose this research topic due to the prevalence of oversharing among university students, particularly in the context of friendship, which often affects the quality of friendships. The research method used was a qualitative approach with a phenomenological design. Data were collected through in-depth interviews with three student informants who had experienced oversharing in their friendships. The results of the study show that psychological factors such as the need for validation, situational factors such as a social environment that supports openness, and relational factors such as the level of familiarity, also influence oversharing. Although oversharing can deepen intimacy in relationships that have been built on trust, the negative impacts are more dominant, such as a decline in the quality of friendships, loss of trust, and the emergence of interpersonal conflicts. These findings emphasize the importance of privacy management in friendship communication, as explained by the Communication Privacy Management (CPM) theory, which highlights the importance of awareness in setting boundaries for personal communication. Overall, this study adds to the understanding of the dynamics of interpersonal communication in the context of friendships among students in Cirebon City.
Co-Authors ., Mahmudah Abdul Jalil Hermawan Abdul Jalil Hermawan Aditya Pratama Rachmanto Aghnia Dian Lestari Ayu Barokah Dea Refani Sapitri Deana Ermania Rahutami Desak Nyoman Intan Dianti Nur’aeni Dimas Aditya Senoputra Dimas Herlambang Putra Dini Widiyana Erick Satyawijaya Esa Astrid Rhaisa Fahmi Nurhidayat Farras, Muhammad Farras Firmansyah Fida Kamal Fadhillah Gilang Merdeka Gita Oktaviani Hana Alifatunnisa Heriyani Agustina Herlinda Rahayu Hery Nariyah Ilham Baihaqi Inanah Inanah Jamilah Ahmad Lili Yani M. Aurel Saputra Yudha M. Nuruzzaman M. Nuruzzaman Maullidha Azzhahra Melani Rosmayanti Fazrin Meta Yuniar Meytriantara, Rizky Miftahul Jannah Moch Rizky Alhamdany Mohd Naufal Bin Yunos Muhamad Ardan Anuggerah Muhammad Angga Ramdani Muhammad Dyka Zulfaqqar Muhammad Nuruzzaman Muhammad Septian Nurrizal Mukarto Siswoyo Novi Anggraeni Nur Elisa Nurudin Nurudin Nurudin Siraj Otto Fajarianto Raden Annisa Listiana Rahmat Hidayat Rhevallino Daneztha Sulintang Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rita Gani Rita Gani Salsabila Aurelia Salsabila Cahyarani Saras Ayuningtyas Shalma Calista Zahra Shofy Amalia Shofy Amalia Silvi Riani Siti Khumayah Sri Wulandari Sri Wulandari Sri Wulandari SRI WULANDARI Syaifah Nazlah Tegar Wicaksono Tri Banaty Umi Umayah Welly Wihayati Welly Wihayati Widiartha Atas Cahyadi Wiken Kurniawati Wisnu Lanandie Yahya Iqbal Hamidy Yusuf Alfiansyah Zahra Rahmadenia Zahra Rahmadenia