Articles
<![CDATA[Persuasive Communication in Digital Advertisements for Beauty Salons on the Instagram Account @della.bautybar ]]>
<![CDATA[Esa Astrid Rhaisa]]>;
<![CDATA[Nur Elisa]]>;
<![CDATA[Farida Nurfalah]]>;
<![CDATA[Welly Wihayati]]>
<![CDATA[ Journal Of Social Science (JoSS) Vol 4 No 4 (2025): JOSS: Journal of Social Science ]]>
Publisher : <![CDATA[Al-Makki Publisher ]]>
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DOI: 10.57185/joss.v4i4.454
<![CDATA[Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty.]]>
<![CDATA[Yogurt Republic Reels Strategy by “Socially Zee Media” for Yogurt Republic Sales ]]>
<![CDATA[Muhammad Dyka Zulfaqqar]]>;
<![CDATA[Farida Nurfalah]]>
<![CDATA[ Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 5 No. 3 (2026): Jurnal Ekonomi, Teknologi dan Bisnis ]]>
Publisher : <![CDATA[Al-Makki Publisher ]]>
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DOI: 10.57185/abkd0626
<![CDATA[This study examines the Instagram Reels content strategy implemented by Socially Zee Media (SZM) in promoting Yogurt Republic as a form of relevant digital marketing in the social media era. The objectives of this study include describing the Instagram Reels content strategy in creating brand awareness for Yogurt Republic, understanding the role of social media algorithms in expanding Yogurt Republic’s audience reach, analyzing SZM’s Reels content strategy in creating the Yogurt Republic brand image, and applying the Hierarchy of Effects theory, which explains the stages of audience awareness leading to action. The research method uses a descriptive qualitative approach through in-depth interviews, content observation, and digital documentation to explore SZM’s creative strategies and audience responses. Consumer interest and perception, as well as purchase intent, are positively influenced by storytelling and visual elements such as color, advertising, and ad design. Reels also reflect Instagram report analyses and position video content according to Generation Z consumers’ binge-watching patterns and as a visual storytelling medium. Although Reels do not have a direct or significant impact on sales growth, they do influence brand awareness, engagement, and brand preference. This research concludes the initial statement that SZM’s digital marketing strategy utilizing Reels is an effort to position and formulate the marketing potential of SMEs effectively, clearly emphasizing a consistent and creative visual image and/or impression to drive purchase intent.]]>
<![CDATA[The Emotional Oversharing in The Quality of Student Friendships In The City of Cirebon ]]>
<![CDATA[Farida Nurfalah]]>;
<![CDATA[Syaifah Nazlah]]>
<![CDATA[ Athena: Journal of Social, Culture and Society Vol. 4 No. 3 (2026): July 2026 ]]>
Publisher : <![CDATA[CV. Media Digital Publikasi Indonesia ]]>
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DOI: 10.58905/athena.v4i3.587
<![CDATA[Emotional oversharing is the act of sharing personal information or emotions excessively with others. This study aims to analyze the phenomenon of emotional oversharing among students in Cirebon City and its impact on the quality of friendships. Emotional oversharing refers to the act of sharing personal information or emotions excessively, which can affect the dynamics of interpersonal relationships. The author chose this research topic due to the prevalence of oversharing among university students, particularly in the context of friendship, which often affects the quality of friendships. The research method used was a qualitative approach with a phenomenological design. Data were collected through in-depth interviews with three student informants who had experienced oversharing in their friendships. The results of the study show that psychological factors such as the need for validation, situational factors such as a social environment that supports openness, and relational factors such as the level of familiarity, also influence oversharing. Although oversharing can deepen intimacy in relationships that have been built on trust, the negative impacts are more dominant, such as a decline in the quality of friendships, loss of trust, and the emergence of interpersonal conflicts. These findings emphasize the importance of privacy management in friendship communication, as explained by the Communication Privacy Management (CPM) theory, which highlights the importance of awareness in setting boundaries for personal communication. Overall, this study adds to the understanding of the dynamics of interpersonal communication in the context of friendships among students in Cirebon City.]]>
<![CDATA[Brand Awareness : Pt Nutrifood Indonesia ]]>
<![CDATA[Fatin Afiati Lasmiandari]]>;
<![CDATA[Rena Regita]]>;
<![CDATA[Bintang Amalia]]>;
<![CDATA[Farida Nurfalah]]>;
<![CDATA[Dian Andriany]]>
<![CDATA[ Journal of Social Research Vol. 3 No. 8 (2024): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v3i8.2163
<![CDATA[Brand awareness is an important aspect for all companies to be known by their target market. This is important to ensure brands can survive the increasingly fierce business competition. In the midst of the increasing number of healthy sachet drink brands that have emerged, each brand needs to show their differentiating side in order to be able to compete. This is what encourages PT Nutrifood to increase brand awareness, one of which is through the event sponsorship strategy. This research aims to find out how PT Nutrifood can increase brand awareness through sponsorship events. This study uses marketing communication mix theory and qualitative methodology with a descriptive case study research type. The data collection techniques used are observation, in-depth interviews, and documentation. In-depth interviews were conducted with four informants: key informants, first informants, second informants and third informants. This study shows that the marketing communication used by PT Nutrifood in increasing brand awareness by using several elements or communication mixes that are interrelated. The results of the study show that event sponsorship activities carried out by PT Nutrifood and its partners have succeeded in increasing brand awareness]]>
<![CDATA[Cirebon Students' Cultural Shock In Adaptation To Lectures In Germany ]]>
<![CDATA[Isma Qonaah]]>;
<![CDATA[Komalasari Komalasari]]>;
<![CDATA[Siti Khumayah]]>;
<![CDATA[Farida Nurfalah]]>
<![CDATA[ Journal of Social Research Vol. 3 No. 10 (2024): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v3i10.2247
<![CDATA[Germany is one of the destinations for prospective students aiming to continue their higher education. This study aims to understand how Cirebon students adapt to academic activities and the challenges they face while studying in Germany. The research uses a qualitative method with a descriptive approach. Data collection techniques include in-depth interviews, observations, and a review of relevant previous research articles and related documents. The study employs intercultural communication theory, which covers aspects such as culture shock and adaptation phases to a new culture. The results show the stages that Cirebon students go through when adapting to a new culture: the honeymoon phase, characterized by initial excitement and enthusiasm about the new culture; followed by the frustration phase due to experiencing culture shock when facing the new culture. The next phase is readjustment, where students begin to understand and start learning about the new culture in their living environment and campus. The final phase is resolution, where Cirebon students accept the new culture in Germany. Before adaptation occurs, the study highlights challenges faced during academic activities in Germany, which are caused by internal factors such as religion, food, and weather.]]>
<![CDATA[The Influence of @tasyafarasya Influencer Endorsement on Somethinc Skincare Buying Interest ]]>
<![CDATA[Anindita Nirmala Dewi]]>;
<![CDATA[Farida Nurfalah]]>;
<![CDATA[Abdul Jalil Hermawan]]>
<![CDATA[ Journal of Social Research Vol. 4 No. 8 (2025): Journal of Social Research ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/josr.v4i7.2661
<![CDATA[Influencers now often use endorsements as a strategic way on social media platforms to trigger people's buying interest. The purpose of the following study is to determine the influence of Tasya Farasya's influencer endorsement on Instagram @tasyafarasya on the interest in buying Skincare Somethinc. The method applied in this study is non-probability sampling through purposive sampling data collection. A total of 100 respondents participated as observation objects. The quantitative approach is the choice of research method by applying data analysis techniques in the form of simple linear regression tests. The statistical calculation of the t-test resulted in a calculated t-number of 13.549 which is greater than the t of the table of 1.98447, while the significance figure reached 0.000 which was below 0.05, with a positive value coefficient of 0.656. The processing of these numbers proves that H1 is accepted while H0 is rejected, which indicates that the individual influencer endorsement variable has a positive and significant influence on buying interest. The determination coefficient number shows 0.652, which means that influencer endorsements contribute 65.2% to the buying interest variable, while the remaining 34.8% is influenced by various aspects outside of that variable.]]>
<![CDATA[Early Parenting Practices For Toddler Development: A Case Study in Kedokan Bunder District ]]>
<![CDATA[Miastuti]]>;
<![CDATA[Siti Khumayah]]>;
<![CDATA[Farida Nurfalah]]>
<![CDATA[ Jurnal Psikologi Vol. 3 No. 3 (2026): May ]]>
Publisher : <![CDATA[Indonesian Journal Publisher ]]>
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DOI: 10.47134/pjp.v3i3.5676
<![CDATA[Parenting styles from an early age play a crucial role in shaping a child’s personality and supporting the growth and development of toddlers. Family communication is an interactive process that takes place within the family environment and serves as a means for the formation and development of values necessary as a foundation for life. This study focuses on communication within parenting styles, which plays a vital role in shaping a child’s personality and supporting the development of toddlers. The objectives of this study are to understand the role of communication in parenting practices, identify various challenges faced, and describe parents’ efforts in supporting toddler development. The research method employed is a descriptive qualitative approach using data collection techniques such as in-depth interviews, direct observation, and document analysis involving five parents and toddlers in Kedokan Bunder Subdistrict, with support from early childhood education (PAUD) teachers as informants. The research analysis utilized the Family Communication Patterns Theory by Koerner and Fitzpatrick. The results of this study indicate that communication initiated by parents from an early age plays a crucial role in supporting the growth and development of toddlers, particularly in the development of their communication, emotional, and social skills. This study emphasizes that a balance between open communication and the establishment of rules is a key factor in supporting the optimal growth and development of toddlers.]]>
<![CDATA[Public Perceptions of The Indonesian National Police Throughcounter-Narratives in Image Rehabilitation Following The August 28, 2025, Protest Tragedy In Jakarta ]]>
<![CDATA[Nadila Listiawati]]>;
<![CDATA[Farida Nurfalah]]>
<![CDATA[ CONVERSE Journal Communication Science Vol. 2 No. 4 (2026): April ]]>
Publisher : <![CDATA[Indonesian Journal Publisher ]]>
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DOI: 10.47134/converse.v2i4.5717
<![CDATA[In response to mounting public pressure and criticism on social media, the Indonesian National Police (Polri) implemented a counter-issue strategy by posting apologies, messages of empathy and details of various religious activities on the Instagram account @divisihumaspolri. This formed part of their response to the tragic incident during a demonstration involving aBrimobtactical vehicle, which resulted in the death of an online motorcycle taxi driver. This tragedy triggered a crisis of public trust in the National Police Chief. This study aims todeterminethe extent to which efforts to restore the institution’s image have been carried out using a counter-issue strategy and how the public perceives these efforts. Interview techniques, accompanied by observation of posts on the Instagram account @divisihumaspolri and a literature review, were employed in this study, which is based on a descriptive qualitative method. To ensure the validity of the research results, source triangulation was employed as a data analysis technique. The main finding of this study is that the public perceives the National Police’s communication as still being defensive and lacking transparency. The communication strategies implemented have not been fully effective in restoring the National Police’s image and public trust, asevidencedby negative public sentiment.]]>
<![CDATA[The Enthusiasm for Political Participation Among the Young Participants of the “Political School” Program at the Hilal Hilmawan Institute in Indramayu Regency ]]>
<![CDATA[Dhea Amanda]]>;
<![CDATA[Farida Nurfalah]]>
<![CDATA[ Journal Research of Social Science, Economics, and Management Vol. 5 No. 10 (2026): Journal Research of Social Science, Economics, and Management ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/jrssem.v5i10.1464
<![CDATA[Youth political participation is crucial for democratic sustainability, yet remains low due to apathy, negative stigma, and limited political education, making non-formal political education a strategic alternative to increase awareness and engagement. This research aims to produce an analysis of the enthusiasm for political participation of the young generation who participate in the Hilal Hilmawan Institute (HHI) Political School Program in Indramayu Regency, identify the obstacles they face, and examine the various efforts made to overcome these obstacles. A qualitative approach with the type of case study was used in this study where data was collected through in-depth interviews with key informants and supporters, direct observation, and literature review from relevant scientific journals and books. Thematic analysis techniques are used in the data analysis process and the results of the research provide clues that the HHI Political School Program has contributed to increasing the enthusiasm of the political participation of the younger generation as seen from their involvement in informal political activities, increasing interest and attention to political issues, and growing confidence to participate in political activities. The main obstacles that are still faced include the existence of negative societal stigma towards politics as well as structural factors while efforts are made to improve political literacy, strengthen social networks through the alumni community, and continue involvement in discussion rooms and socio-political activities.]]>
<![CDATA[Rumah Rengganis: A Cross-Generational Community Literacy Platform ]]>
<![CDATA[Dinda Dwi Destarini]]>;
<![CDATA[Farida Nurfalah]]>
<![CDATA[ Journal Research of Social Science, Economics, and Management Vol. 5 No. 11 (2026): Journal Research of Social Science, Economics, and Management ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/jrssem.v5i11.1516
<![CDATA[The development of literacy culture in Indonesia shows improvement, but has not yet fully reached a high level nationwide. Amid the wave of digitalization, literacy is no longer understood merely as the ability to read and write, but rather as a social practice and a medium of communication. This study aims to analyze the role of the Rumah Rengganis Literacy Community in Cirebon City as a medium for social expression and reflection. The study employs a qualitative approach using in-depth interviews with five informants, observation, documentation, journals, and books. Data analysis utilizes symbolic interaction theory grounded in the concepts of mind, self, and society to understand the process of meaning-making through literacy interactions. The findings reveal that literacy at Rumah Rengganis is interpreted as a practice of social meaning-making that connects texts with the realities of life. This community functions as an egalitarian space for symbolic interaction, where works and discussions shape the construction of social reality. Furthermore, Rumah Rengganis serves as an alternative, informal public space that fosters critical dialogue and intergenerational participation. This study recommends strengthening policy support, cross-community collaboration, and the development of further research to expand the role of independent literacy communities in building social awareness and literacy-based public spaces at the local level.]]>
