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All Journal Jurnal Kajian Komunikasi Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science Altruis: Journal of Community Services Jurnal Ilmiah Publika International Journal of Business, Economics, and Social Development International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal Of World Science International Journal of Humanities Education and Social Sciences Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Jurnal Bisnis dan Komunikasi Digital Jurnal Psikologi Jurnal Parenting dan Anak Asian Journal of Social and Humanities INTERACTION Communication Studies Journal Jurnal Siber Multi Disiplin CONVERSE Journal Communication Science Bulletin of Engineering Science, Technology and Industry Jurnal Greenation Sosial dan Politik Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Farida Nurfalah
FISIP Universitas Swadaya Gunung Jati Cirebon
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Other

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Promotional Strategy For Graduation Photography Services Through Instagram Social Media @Univisual_ Gilang Merdeka; Moch Rizky Alhamdany; Farida Nurfalah; Welly Wihayati
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of the Instagram platform as a promotional medium has developed into one of the most efficient marketing tactics during the development of the digital era like now. Instagram is not only a platform to share image- or video-based content, but also serves to build relationships with consumers. The increase was due to attractive promotions and consumer satisfaction with the services provided by Univisual. Therefore, this study aims to find out what promotional strategies, Instagram content, and features are used by Univisual to attract consumer interest. This research uses Promotion Mix Theory, namely Advertising, and Sales Promotion. The method carried out in this study is qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawn. The subjects in this study consisted of three informants, namely owners, admins, and potential consumers. The results of this study show that the Promotion Mix strategy implemented by Univisial has proven to be effective in increasing consumer interest in the services provided. Univisual takes full advantage of the features on Instagram as a promotional medium, sharing content, and utilizing Instagram ads. This is shown by the responses given by the informants regarding the promotional strategy carried out by Univisual.
Strategi Branding Melalui Media Sosial Toko"Meru Outdoor" dalam Menciptakan Citra Positif Rhesnu Wibisono; Farida Nurfalah
Jurnal Siber Multi Disiplin Vol. 4 No. 2 (2026): Jurnal Siber Multi Disiplin (Juli - September 2026)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jsmd.v4i2.1012

Abstract

Media digital yang berkembang telah mengubah cara bisnis berinteraksi dengan pelanggan dan membangun citra merek mereka. Media sosial sekarang menjadi alat penting untuk pemasaran dan branding. Tujuan penelitian ini adalah untuk melihat bagaimana Toko Meru Outdoor menggunakan media sosial untuk membangun reputasi positif dalam branding digital. Studi ini menggunakan pendekatan kualitatif yang menggunakan metode pengumpulan data yang melibatkan wawancara mendalam dengan pemilik toko dan observasi pada akun Instagram dan WhatsApp bisnis. Dengan menggunakan model Miles dan Huberman, analisis data dilakukan dengan mengurangi data, menyajikan data, dan menarik kesimpulan. Hasil penelitian menunjukkan bahwa identitas merek diperkuat melalui nilai petualangan, ketahanan, dan kedekatan dengan alam. Sementara WhatsApp Business digunakan untuk berkomunikasi secara pribadi dengan pelanggan, Instagram digunakan sebagai media visual. Meru Outdoor meningkatkan kepercayaan pelanggan, memperkuat hubungan emosional, dan membangun reputasi positif di tengah persaingan bisnis digital melalui transparansi informasi produk, respons terhadap komplain, dan pembentukan komunitas pecinta kegiatan luar ruang.
DIGITALISASI UMKM MELALUI PELATIHAN DESAIN KONTEN DI KELURAHAN SINDANG JAWA KECAMATAN DUKUPUNTANG KABUPATEN CIREBON Farida Nurfalah; Leni Rohida; Nurhana Dhea Parlina; Silvia Dini Azzahra
SEPAKAT Sesi Pengabdian pada Masyarakat Vol. 5 No. 2 (2025): SEPAKAT DESEMBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/sepakat.v5i2.550

Abstract

Kelurahan Sindang Jawa memiliki potensi ekonomi lokal yang kuat melalui keberadaan berbagai UMKM di sektor makanan ringan, kerajinan, dan fashion. Namun, potensi tersebut belum berkembang optimal terkait kapasitas digital pelaku usaha, khususnya dalam produksi konten, manajemen pemasaran, dan pengelolaan bisnis berbasis platform daring. Hasil identifikasi bersama mitra menunjukkan tiga kelompok permasalahan utama terkait keterbatasan kemampuan dalam produksi dan desain konten digital, meliputi pemahaman desain grafis, pemanfaatan alat produksi konten, serta inkonsistensi branding; rendahnya kompetensi manajemen dan pemasaran digital, termasuk kurangnya pemahaman tentang platform promosi online, penjadwalan konten dan segmentasi pasar, serta minimnya dokumentasi data konsumen; dan belum optimalnya digitalisasi pengelolaan usaha, yang tercermin dari penggunaan media sosial. Program pemberdayaan UMKM ini dirancang melalui pelatihan desain konten, optimalisasi platform digital marketing, dan pendampingan strategi branding. Pelaksanaan program diharapkan menghasilkan peningkatan literasi digital, konsistensi branding, perluasan jangkauan pasar, serta penguatan identitas produk lokal. Secara keseluruhan, program ini memberikan dampak ekonomi dan sosial sebagai langkah strategis dalam mendorong transformasi ekonomi berbasis digital di tingkat lokal.
KOMUNIKASI POLITIK PRESIDEN PRABOWO SUBIANTO DALAM POLITIK LUAR NEGERI BEBAS AKTIF DI MEDIA ONLINE Sutrisno; Farida Nurfalah; Linda Tunaerah
JURNAL SIGNAL Vol 13 No 2 (2025): JURNAL SIGNAL
Publisher : Faculty of Social and Political Sciences, Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v13i2.10699

Abstract

Penelitian ini membahas komunikasi politik Presiden Prabowo Subianto dalam mengartikulasikan kebijakan politik luar negeri Indonesia yang menganut prinsip bebas aktif melalui media online. Di tengah dinamika geopolitik global seperti rivalitas antara NATO dan BRICS serta konflik berkepanjangan di Timur Tengah, media digital menjadi sarana strategis dalam membentuk narasi politik luar negeri. Tujuan utama penelitian ini adalah untuk mengkaji konstruksi makna simbolik dalam komunikasi digital Prabowo, memahami posisi Indonesia dalam isu-isu global, serta menganalisis proses interaksi simbolik antara aktor politik nasional dengan aktor global. Penelitian ini menggunakan pendekatan kualitatif dengan teori interaksi simbolik sebagai kerangka analisis. Data diperoleh melalui akun media sosial resmi Presiden Prabowo, laporan media, literatur akademik, dan dokumen pendukung lainnya. Hasil penelitian menunjukkan bahwa strategi komunikasi Prabowo mampu mentransformasikan prinsip bebas aktif menjadi diplomasi simbolik yang selaras dengan posisi Indonesia sebagai kekuatan menengah dalam tatanan dunia multipolar. Komunikasi digital yang digunakan memperkuat resonansi emosional, legitimasi publik, dan citra kepemimpinan yang adaptif. Penelitian ini memberikan kontribusi terhadap kajian komunikasi politik dalam hubungan internasional, khususnya dalam melihat media online sebagai ruang pembentukan makna politik dan legitimasi di era digital.
Potensi Pemberdayaan Ekonomi Masyarakat Batik Proklim Motif Pengel melallui pengemasan dan desain produk di kelurahan harjamukti kota cirebon Farida Nurfalah; Siti Khumayah; Nurhana Dhea Parlina; Desi Permatasari
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2025): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/rd1ad007

Abstract

Tuntutan akan perbaikan bagi sebuah penyelenggaraan pemberdayaan ekonomi kerakyatan yang lebih merata dan lebih berorientasi kepada masyarakat merupakan sebuah keharusan dalam penataan ekonomi mikro kerakyatan yang bergerak di sektor informal. Reformasi ekonomi di Indonesia perlu ditegaskan dengan adanya pendekatan pengembangan ekonomi mikro yang lebih berorientasi kepada masyarakat. Berdasarkan kerangka tersebut ada hubungan fungsional antar para pelaku ekonomi dan obyek ekonomi yang ada selama mengalami modifikasi sesuai dengan kondisi, peluang tujuan dan tuntutan yang berkembang di masyarakat. Karenanya diperlukan potensi pemberdayaan ekonomi. Pengrajin Batik Proklim Lestari yang dilakukan KSM Secerah Pagi larangan memiliki showroom tersendiri di Rukun Warga (RW) 8 yang sudah dikenal di masyarakat, akan tetapi dalam aspek pemasaran sedikit terkendala karena brand atau merek yang masyarakat lebih mengetahuinya batik hasil karya trusmi. pengemasan dan desain produk batik  yang dilakukan di Kelurahan Larangan Harjamukti berpotensi besar untuk meningkatkan  minat beli  dan daya saing produk batik di pasar. Program ini tidak hanya berfokus pada peningkatan keterampilan teknis pengrajin batik tetapi juga memperkenalkan mereka pada prinsip  keberlanjutan yang selaras dengan tujuan  Kampung Iklim Lestari. Dengan adanya pelatihan ini, pengrajin batik di Larangan Harjamukti dapat memanfaatkan produk mereka sebagai  barang bernilai ekonomi  yang dapat dipasarkan secara luas, sekaligus berkontribusi pada upaya pelestarian lingkungan dengan memperhatikan makna filosofi Batik Proklim dan Hak Cipta.
Working Moms Interactions with their Children in Building Emotional Closeness Salma Fadhilah; Farida Nurfalah; Novicky Alban Adiputra
Jurnal Parenting dan Anak Vol. 3 No. 4 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jpa.v3i4.2881

Abstract

This study was motivated by the increasing number of working moms who face challenges in maintaining emotional closeness with their children, particularly during the “golden age” from 0 to 5 years of age. Through this study, the author seeks to understand the nature of the interactions that take place, the factors that influence them, and the communication and time-management strategies employed by working moms in building emotional closeness with thei toddlers. To address these research questions, this study employed a qualitative method with a phenomenological approach. Five informants were interviewed in depth, supplemented by observations and documentation as supporting data, which were then analyzed using thematic analysis, the results indicate that emotional closeness between working moms and their children does not form instantly but rather through routine, dialogic, and effective interactions such as playing together, habing bedtime conversations, and expressing affection both verbally and nonverbally. The success in maintaining this closeness is influenced by three main factors: the mom’s ability to regulate her emotions, support from family, and the flexibility provided by the workplace. On the other hand, effective communication strategies also play a role, ranging from limiting distractions, making the most of transition times, to creating meaningful quality time. These findings ultimately confirm that what most determines emotional closeness is not how much time is spent with the child, but rather the quality of the interactions that take place. Therefore, family support and more adaptive workplace policies are essential for working moms to balance their dual roles effectively.
Convergence of Radar Cirebon's Journalistic Works from Print Media to Digital Platforms Alpin Ashary Muzhaffar; Chairul Ardiansyah; Ibnu Hiban Gymnastiar; Farida Nurfalah; Abdul Jalil Hermawan
Athena: Journal of Social, Culture and Society Vol. 3 No. 3 (2025): July 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v3i3.431

Abstract

Media convergence is the integration of various platforms in the presentation of information that has become a phenomenon of the journalism industry. This research aims to analyze media convergence in improving the quality of journalistic work and the journalism industry's interpretation of media convergence. With a focus on changes in readers' content consumption habits. This research uses a qualitative approach. This data collection technique uses observation, interviews using purposive sampling techniques, and written document analysis. The unit of analysis of this research involved the general manager and journalists of Radar Cirebon as well as 3 students as news readers. The results showed that Radar Cirebon has implemented media convergence as a response to technological developments and changes in reader consumption patterns that want fast access to news and various formats. However, some aspects of convergence such as information presentation and ad bundling tactics still need to be optimized. The conclusion of this study confirms that although all dimensions of convergence have been implemented, evaluation and training of competent human resources are needed to improve the quality of journalistic works on various platforms of Radar Cirebon
Vespa Pustaka: A Communication Medium for Community-Based Literacydriven Human Development in Cirebon Ghina Amaliyah; Siti Khumayah; Farida Nurfalah
Journal of Social Research Vol. 5 No. 8 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i8.3373

Abstract

This study aimed to analyze the role of Vespa Pustaka as a communication medium for community literacy-based human development in Cirebon. The study employed a descriptive qualitative approach with data collected through in-depth interviews, participatory observations, and documentation. The research informants consisted of the founder of the Vespa Pustaka community, beneficiaries, and community partners. Data analysis was conducted using the Miles and Huberman model, which involved data reduction, data display, and conclusion drawing. The findings indicate that Vespa Pustaka functions as a non-formal literacy innovation capable of increasing reading interest, expanding access to knowledge, and encouraging community social participation through literacy activities in public spaces. The communication process integrates interpersonal communication, digital media, and community collaboration, thereby strengthening the diffusion of literacy values within the community. The innovation adoption process occurs gradually through the stages of knowledge, persuasion, decision, implementation, and confirmation. Furthermore, a social system based on mutual cooperation values and volunteer support strengthens the sustainability of activities, although challenges remain, including limited volunteer availability and weather-related constraints. In conclusion, Vespa Pustaka not only provides reading access but also serves as a communication medium for human development that contributes to strengthening literacy capacity and community participation in Cirebon.
Social Media Campaigns on the @Rucas.Official Tiktok Platform in Creating Brand Awareness Dhea Febriyana; Yuniar; Farida Nurfalah
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.894

Abstract

Social media plays a strategic role in the digital era, especially in building brand awareness. In the context of increasingly competitive business, brand awareness is a crucial element that influences consumer preferences. To stay relevant and competitive, RUCAS implements a product differentiation strategy that not only establishes a strong brand image, but also offers unique values that are difficult for competitors to replicate. In Indonesia, the local fashion industry shows significant growth. This research aims to analyze RUCAS' social media campaign strategy on TikTok platform in building brand awareness. The research uses a descriptive qualitative approach with data triangulation techniques to explore how the uploaded content is able to build an emotional connection with the audience. This approach is based on interpretive theory, which emphasizes understanding subjective meanings from the informants' perspectives. Data collection was conducted through in-depth interviews with four main informants and one key informant, who were selected through purposive sampling technique. The results showed that the RUCAS social media campaign succeeded in attracting public attention and conveying social messages about diversity and equality. The campaign changed perceptions of marginalized groups and formed a new understanding of the importance of social awareness.
CROSS-CULTURAL COMMUNICATION BETWEEN LOCAL AND NON-LOCAL PLAYERS ON THE CIREBON UNITED SOCCER TEAM Radja Djibrali; Farida Nurfalah; Dedet Erawati
Bulletin of Engineering Science, Technology and Industry Vol. 4 No. 3 (2026): September - ON PROGESS
Publisher : PT. Radja Intercontinental Publishing

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Abstract

The diversity of cultural backgrounds within a multicultural soccer team has the potential to influence communication patterns, cohesion, and the effectiveness of cooperation among players. This study aims to analyze the dynamics of intercultural communication within the cirebon united soccer team composed of players native to cirebon united and players from outside the region using the cultural inteligence (CQ) framework. This study employs a qualitative case study approach, utilizing participatory observation and in depth interviews with local players, players from outisde the region, and the coach. Data were analyzed thematically based on the four dimensions of CQ: metacognitive, cognitive, motivational, and behavioral. The results indicate that differences in regional language and accents during the initial stages of interaction have the potential to cause misunderstandings, however, these did not escalate into conflicts because they were managed through clarification of meaning, the use of indonesian as a common language in formal contexts, and the strengthening of informal interactions that fostered emotional closenes. The four dimensions of CQ operate simultaneously during training, matches, and social interactions, thereby forming adaptive communication patterns that support team cohesion and performance stability. This study contributes to the fields of sports communication by demonstrating that cultural inteligence functions not only as an individual competency but also as an integrative mechanism that shapes the effectiveness of collective communication within a multicultural regional level soccer team.
Co-Authors ., Mahmudah Abdul Jalil Hermawan Abdul Jalil Hermawan Abdul Jalil Hermawan Abdul Jalil Hermawan Adhnen Eghy Dermawan Aditya Pratama Rachmanto Aghnia Dian Lestari Alpin Ashary Muzhaffar Alvine Septian Nugraha Septian Nugraha Anindita Nirmala Dewi Ayu Barokah Bayu Pratama Al-farizi Bintang Amalia Chairul Ardiansyah Dea Refani Sapitri Deana Ermania Rahutami Dedet Erawati Defi Febrianti Desak Nyoman Intan Desi Permatasari Desti Viandari Rossa Desy Permatasari Dhea Amanda Dhea Febriyana Dian Andriany Dianti Nur’aeni Dimas Aditya Senoputra Dimas Herlambang Putra Dinda Dwi Destarini Dini Widiyana Erick Satyawijaya Esa Astrid Rhaisa Fahmi Nurhidayat Fahruz Fahruz Farras, Muhammad Farras Firmansyah Fatin Afiati Lasmiandari Fida Kamal Fadhillah Filiah Nuralifah Firmansyah Saputra Ghina Amaliyah Gilang Merdeka Gita Oktaviani Hana Alifatunnisa Heriyani Agustina Herlinda Rahayu Hery Nariyah Ibnu Hiban Gymnastiar Ilham Baihaqi Inanah Inanah Indah Nurilah Isma Azza Isma Qonaah Jamilah Ahmad Kayla Auralianie Karin Komalasari Komalasari Leni Rohida Lili Yani Linda Tunaerah M. Aurel Saputra Yudha M. Nuruzzaman M. Nuruzzaman Maullidha Azzhahra Melani Rosmayanti Fazrin Meta Yuniar Meytriantara, Rizky Miastuti Miftahul Jannah Moch Rizky Alhamdany Mohd Naufal Bin Yunos Mohd Naufal Bin Yunus Moza Al Zahrani Firdaus Muhamad Ardan Anuggerah Muhammad Alfarizi Muhammad Angga Ramdani Muhammad Dyka Zulfaqqar Muhammad Nuruzzaman Muhammad Septian Nurrizal Mukarto Siswoyo Nadila Listiawati Novi Anggraeni Novicky Alban Adiputra Novicky Alban Adiputra Nur Elisa Nurhana Dhea Parlina Nurhana Dhea Parlina Nurudin Nurudin Nurudin Siraj Otto Fajarianto Raden Annisa Listiana Radja Djibrali Rahmat Hidayat Rena Regita Resna Amelia Rhesnu Wibisono Rhevallino Daneztha Sulintang Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rita Gani Rita Gani Salma Fadhilah Salsabila Aurelia Salsabila Cahyarani Saras Ayuningtyas Shalma Calista Zahra Shofy Amalia Silvi Riani Silvia Dini Azzahra Siti Khumayah Sri Wulandari Sri Wulandari SRI WULANDARI Sri Wulandari Sutrisno Tegar Wicaksono Tri Banaty Umi Umayah Wafa Nidaul Haq Welly Wihayati Welly Wihayati Widiartha Atas Cahyadi Wiken Kurniawati Wisnu Lanandie Yahya Iqbal Hamidy Yuniar Yusuf Alfiansyah Zahra Rahmadenia