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All Journal Jurnal Kajian Komunikasi Jurnal ASPIKOM IJEBD (International Journal Of Entrepreneurship And Business Development) Janaka : Jurnal Pengabdian Masyarakat Journal of Social Science Altruis: Journal of Community Services Jurnal Ilmiah Publika International Journal of Business, Economics, and Social Development International Journal of Social Service and Research Interdisciplinary Social Studies International Journal of Educational Review, Law And Social Sciences (IJERLAS) Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Multidisciplinary Science Journal of Social Research Journal Of World Science International Journal of Humanities Education and Social Sciences Jurnal Signal Journal of Comprehensive Science Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Apollo: Journal of Tourism and Business Indonesian Journal of Advanced Research (IJAR) Journal of Social Science Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Jurnal Bisnis dan Komunikasi Digital Jurnal Psikologi Jurnal Parenting dan Anak Asian Journal of Social and Humanities INTERACTION Communication Studies Journal Jurnal Siber Multi Disiplin CONVERSE Journal Communication Science Bulletin of Engineering Science, Technology and Industry Jurnal Greenation Sosial dan Politik Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Farida Nurfalah
FISIP Universitas Swadaya Gunung Jati Cirebon
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Personal Branding “GEMOY” Prabowo Subianto on “Presidential Election 2024” in TikTok Media Sosial Fahruz Fahruz; Alvine Septian Nugraha Septian Nugraha; Farida Nurfalah
International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025): International Journal of Business, Economics, and Social Development (IJBESD)
Publisher : Rescollacom (Research Collaborations Community)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v6i3.998

Abstract

Personal Branding “gemoy” is one of the branding shown by one of the political parties in Indonesia, namely the Gerindra party on candidate Prabowo Subianto. This branding is intended to attract the interest of Gen Z as the largest voter in the 2024 Presidential Election. This study aims to determine how the use of Personal Branding “Gemoy” on Gerindra's TikTok social media for Gen Z people. The research method used in this study uses a qualitative approach and tests the validity of the data using source triangulation. Using data analysis includes data display, reduction, and conclusions. Informant selection technique through followers of Gerindra's TikTok account using a sampling proposal of 5 informants. The results obtained from in-depth research regarding the Social Identity point of view are used to examine the data obtained. That the “gemoy” branding published on social media TikTok Gerindra can attract and be accepted by Gen Z circles. In 3 indicators (categorization, identification, comparison) have results that tend to be the same, that this branding is a branding that is not suitable for branding, but this branding can be accepted by them due to the results of the 2024 presidential election victory which in numbers is quite dominant.
IDY Group Multimedia Cirebon’s Live Streaming Production Strategy Muhammad Alfarizi; Farida Nurfalah
CONVERSE Journal Communication Science Vol. 3 No. 1 (2026): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v3i1.5980

Abstract

With the development of digital media, live streaming has become an increasingly important form of broadcasting in various public events. Service providers of live streaming are required to develop well-planned and adaptive production strategies for the situation. This study aims to analyse the live streaming production strategies applied by IDY Group Multimedia Cirebon in the pre-production, production and post-production stages. The study uses a qualitative descriptive approach with data collection techniques in the form of observation, in-depth interviews, and documentation. The analysis is based on the theory of media production strategy, production management in media, and tactics for communication and engagement in digital media. The research results show that the IDY Group Multimedia Cirebon employs a systematic production strategy through the planning of flexible concepts, clear division of the crew’s responsibilities, the implementation of standard operating procedures (SOPs), and ongoing evaluation of post-production. These are the strategies in place to ensure broadcast quality and client satisfaction, despite the ongoing technical challenges such as network stability and on-site conditions. This study is expected to expand the discussion on digital media production strategies and serve as a practical reference for local live streaming service providers.
Reflections on the Song “Ya Sudahlah” by Bondan Prakoso & Fade2Black as a Positive Affirmation for Generation Z Listeners Desti Viandari Rossa; Farida Nurfalah
Journal Of Social Science (JoSS) Vol 5 No 7 (2026): Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/awn6hm64

Abstract

Gen Z is a generation that is highly tech-savvy but prone to anxiety due to a quarter-life crisis. Previous research has not specifically examined Gen Z experiencing a quarter-life crisis or the relationship between song lyrics and positive affirmations based on stress-coping theory and positive psychology. This study, Reflections On The Song “Ya Sudahlah” By Bondan Prakoso & Fade2Black As A Positive Affirmation For Generation Z Listeners, was conducted to analyze the song “Ya Sudahlah” as a form of positive affirmation and to identify the nature of positive affirmations among Gen Z. The study employed a qualitative approach using descriptive phenomenology, involving interviews, song analysis, documentation, and a literature review of books and journals. Data validity was ensured through source triangulation. The results of the study indicate that the song “Ya Sudahlah” provides a new perspective for all informants in viewing life. Informants became more accepting and viewed failure as an integral part of life that cannot simply be discarded. This song also enables informants to think more clearly when solving problems. Additionally, informants are better able to control their emotions, focus on what they can do, and learn from difficult experiences. Overall, this song provides positive affirmation in the form of motivation, validation, and a reminder that they are not alone in facing problems.
Urban Transformation in Cirebon: Celebrity Endorsement, Global Pop Culture, and Youth Consumption Farida Nurfalah; M. Nuruzzaman; Rifka Noviani Santika; Mohd Naufal Bin Yunus
Journal of World Science Vol. 5 No. 3 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i3.1649

Abstract

In the era of global pop culture and digital media proliferation, celebrity endorsement has become a key strategy in marketing communication, particularly for engaging youth consumers who are deeply embedded in fandom communities. This research examines celebrity endorsement as a communication management practice by analyzing how the global K-pop group Blackpink functions as a brand ambassador for Oreo among teenage consumers in Cirebon City, Indonesia. Employing a qualitative case study design, the research draws on semi-structured interviews, non-participant observation, and documentation of Instagram-based promotional materials. The findings demonstrate that Blackpink performs three interrelated communicative roles: visual testimonial provision, endorsement and symbolic reinforcement, and narrative centrality within brand communication. Rather than relying on informational persuasion, Oreo strategically manages meaning through visual symbolism, fandom-oriented engagement, and platform-specific narratives that enable teenagers to co-create brand meaning. Conceptually, the study advances communication management scholarship by positioning celebrity endorsement as a process of meaning management, stakeholder engagement, and strategic narrative construction, particularly within secondary urban contexts shaped by global media flows.
Crisis Communication Strategies in Addressing Internal Conflicts Among Scout Members at State Junior High School 3 Losari Department of Communication Studies Faculty of Social and Political Sciences Adhnen Eghy Dermawan; Farida Nurfalah; Abdul Jalil Hermawan
Journal of World Science Vol. 5 No. 6 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i6.1671

Abstract

The school setting plays a key role in shaping students' character and leadership through scouting activities; however, internal dynamics can lead to conflicts that may escalate into crises, making effective conflict management and communication essential for maintaining organizational reputation. This study examines the internal issues and communication tactics of the scouting organization at State Junior High School 3 Losari, and explores how these factors shape the organization's image. A qualitative descriptive approach was employed, with data gathered through in-depth interviews, observation, and document analysis, then analyzed using Coombs' Situational Crisis Communication Theory (SCCT). The findings reveal that unequal distribution of responsibilities, communication breakdowns, and differing perspectives are the primary sources of internal conflict, which are addressed through crisis communication mechanisms including denial, consequence mitigation, relationship building, and problem-solving collectively helping to restore trust, unity, and organizational reputation. While the study underscores the importance of clear communication in scouting organizations, its limitations in scope and potential subjectivity suggest the need for future research with broader focus and more diverse methods.
Analysis of Business Communication to Build the Brand Image of the SME “Citra Rasa” in Majalengka Wafa Nidaul Haq; Farida Nurfalah; Novicky Alban Adiputra
Journal of Comprehensive Science Vol. 5 No. 5 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i5.4170

Abstract

Citra Rasa is an MSME (Micro, Small and Medium Enterprises) that has products with unique flavors located in Majalengka City, but its use of business communication, especially digital media for marketing communication, is still not optimal. This study to investigate the pattern of business communication that carried out by Citra Rasa SME, consumer perception towards image brand, and sustainability business on local market. This research uses descriptive qualitative method, data collection techniques performed are observation, in-depth interviews and documentation. The research informants included SME owners, employees and regular customers. Analysis was performed using Bovee & Thill’s business communication theory and John Elkington’s triple bottom line framework. The results show that communication of product information is still primarily through face-to-face, and consumer perceptions of brand image are moderately good; however, the use of digital media remains to be optimized, which affects business sustainability in the aspects of customer loyalty and repurchase.  In conclusion, Citra Rasa SME still relies heavily on face-to-face communication, while digital media use remains minimal, resulting in suboptimal brand image building. From the Triple Bottom Line perspective, business sustainability is supported by profit (stable sales), people (good social relations), and planet (basic production cleanliness). Therefore, Citra Rasa SME needs to optimize digital media, improve packaging, introduce product variations, and manage social media more aggressively to enhance brand image and ensure long-term sustainability.
Interpersonal Communication and Long-Distance Relationships: A Narrative Study of Romantic Relationships Among Students Participating in Community Service Program in the Village of Ciledug Kulon Desy Permatasari; Siti Khumayah; Farida Nurfalah
Eduvest - Journal of Universal Studies Vol. 6 No. 3 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i3.52994

Abstract

The Community Service Program (KKN), which requires students to be physically separated from their partners, often results in relationships that are fraught with emotional challenges and communication limitations, making interpersonal communication an important element in maintaining the quality and meaning of those relationships during service. This research aims to understand the experiences and difficulties faced by students during KKN, especially how they manage interpersonal communication to sustain their relationships despite distance and differing schedules. This study uses a qualitative method with a narrative approach. The researcher collected data through in-depth interviews, observations, and structured documentation with three students who were undergoing KKN and had long-distance relationships, as well as from books and journals. The data were also supported by observations and personal files. The results show that students experience various complex feelings, such as longing, sadness, anxiety, and frustration, mainly due to changes in communication routines, heavy KKN workloads, and limited time. Their communication patterns shifted from emotional to more functional, using digital media such as WhatsApp for text messages and video calls. The main strategies for maintaining relationships are honesty, regular communication, conflict resolution, commitment, and mutual understanding. This study concludes that successful long-distance relationships during KKN require flexible communication skills, good emotional management, and a willingness to understand one's partner's limitations. It provides additional insights into interpersonal communication in specific situations and emphasizes the importance of flexibility and emotional intelligence in maintaining relationships under pressure.
The Significance of Interpersonal Communication as A Mechanism for Social Relationships in the Career Development of Employees At “Seia Sekata Roastery & Espresso Bar” In Cirebon City Kayla Auralianie Karin; Farida Nurfalah
Jurnal Bisnis dan Komunikasi Digital Vol. 3 No. 3 (2026): May 2026
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v3i3.6163

Abstract

The informal sector, which is based on the creative economy, provides flexible workplaces with work relations that vary to that of the formal organization. Interpersonal communication in this case is an essential aspect in the organization of work and social relations. This study aims at analyzing the meaning, processes and the purpose of interpersonal communication networks among the employees in Seia Sekata Roastery and Espresso Bar in Cirebon in enabling career development. The study strategy is qualitative in the form of a phenomenological one using in-depth interviews with five informants (first in the list of which are roastery staff, roastery assistant, barista, and social media manager) and one supporting informant (in the position of the HR department). Relevant books, articles, and journals were used to extract secondary data to reinforce the analysis of research findings. The results indicate that the employees develop their attitudes towards interpersonal communication as a significant factor in their career sustainability on the basis of recurrent communication experiences. The values of openness, empathy, support, positive attitude and equality as described by DeVito are a platform upon which relationships at work are strengthened and trust, mutual norms and supportive relationships develop as a source of social capital. This social capital is utilized in the promotion of career development and strengthening of employees work role in such a way that interpersonal communication is not only employed as a channel of information sharing but also employed as a foundation on which sustainable social relationship is developed to help individual career development.
PADUKA service : Dimension and Implementation of Population Administration Shofy Amalia; Zahra Rahmadenia; Sri Wulandari; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

PADUKA (Collective Service for Registration of Population Documents and Civil Registration in Villages) is a digital innovation from the Cirebon Regency Disdukcapil which aims to make it easier for the community to access population administration services. This service runs on a non-mandatory cooperation agreement between the Disdukcapil and the village, so that the services are not evenly distributed in Cirebon Regency. This research aims to determine the dimensions and implementation of PADUKA's services, and identify obstacles and efforts to improve the quality of services. The methods used in the study are qualitative methods, data collection through observation, interviews, and dookumentation, with analysis based on the E-Govqual theory according to Papadomichelaki and Mentaz (2012) which includes six dimensions. Based on the results of the research, the implementation of PADUKA services provides convenience in the population administration process based on the quality standards of Content and Appearance that runs optimally. Meanwhile, the dimensions of Ease of Use, Trust, Reliability, Citizen Support, Functionality of Interaction are still constrained in implementation. The main obstacle lies in the nature of non-mandatory and permanent cooperation agreements, as well as communication and low quality of human resource competencies. The efforts made are to improve the cooperation agreement period, operator training, and system improvement. Overall, PADUKA has shown a positive contribution to the transformation of digital-based public services, although more intense evaluation is needed to ensure equitable distribution and optimization of services.
The Effect of Social Media X Usage on the Academic Behavior of FISIP Students at Swadaya Gunung Jati University Dimas Aditya Senoputra; Herlinda Rahayu; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's digital age, social media X has become an integral part of students' lives and has the potential to influence their academic behavior. This study aims to determine whether there is a significant influence between the use of social media X and the academic behavior of students at the Faculty of Social and Political Sciences, Swadaya Gunung Jati University, as well as to examine whether social media X can encourage academic achievement. This study uses an associative quantitative approach with a survey design through questionnaires, as well as stratified sampling techniques in sampling. Data analysis was performed using simple linear regression using SPSS software. The results of the study show a regression coefficient value of 0.379 (p < 0.001) and an R Square of 0.676. This means that 67.6% of the variation in student academic behavior can be explained by the use of social media X. In other words, this study shows a statistically significant influence between the use of social media X and the academic behavior of FISIP students at Swadaya Gunung Jati University
Co-Authors ., Mahmudah Abdul Jalil Hermawan Abdul Jalil Hermawan Abdul Jalil Hermawan Abdul Jalil Hermawan Adhnen Eghy Dermawan Aditya Pratama Rachmanto Aghnia Dian Lestari Alpin Ashary Muzhaffar Alvine Septian Nugraha Septian Nugraha Anindita Nirmala Dewi Ayu Barokah Bayu Pratama Al-farizi Bintang Amalia Chairul Ardiansyah Dea Refani Sapitri Deana Ermania Rahutami Dedet Erawati Defi Febrianti Desak Nyoman Intan Desi Permatasari Desti Viandari Rossa Desy Permatasari Dhea Amanda Dhea Febriyana Dian Andriany Dianti Nur’aeni Dimas Aditya Senoputra Dimas Herlambang Putra Dinda Dwi Destarini Dini Widiyana Erick Satyawijaya Esa Astrid Rhaisa Fahmi Nurhidayat Fahruz Fahruz Farras, Muhammad Farras Firmansyah Fatin Afiati Lasmiandari Fida Kamal Fadhillah Filiah Nuralifah Firmansyah Saputra Ghina Amaliyah Gilang Merdeka Gita Oktaviani Hana Alifatunnisa Heriyani Agustina Herlinda Rahayu Hery Nariyah Ibnu Hiban Gymnastiar Ilham Baihaqi Inanah Inanah Indah Nurilah Isma Azza Isma Qonaah Jamilah Ahmad Kayla Auralianie Karin Komalasari Komalasari Leni Rohida Lili Yani Linda Tunaerah M. Aurel Saputra Yudha M. Nuruzzaman M. Nuruzzaman Maullidha Azzhahra Melani Rosmayanti Fazrin Meta Yuniar Meytriantara, Rizky Miastuti Miftahul Jannah Moch Rizky Alhamdany Mohd Naufal Bin Yunos Mohd Naufal Bin Yunus Moza Al Zahrani Firdaus Muhamad Ardan Anuggerah Muhammad Alfarizi Muhammad Angga Ramdani Muhammad Dyka Zulfaqqar Muhammad Nuruzzaman Muhammad Septian Nurrizal Mukarto Siswoyo Nadila Listiawati Novi Anggraeni Novicky Alban Adiputra Novicky Alban Adiputra Nur Elisa Nurhana Dhea Parlina Nurhana Dhea Parlina Nurudin Nurudin Nurudin Siraj Otto Fajarianto Raden Annisa Listiana Radja Djibrali Rahmat Hidayat Rena Regita Resna Amelia Rhesnu Wibisono Rhevallino Daneztha Sulintang Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rifka Noviani Santika Rita Gani Rita Gani Salma Fadhilah Salsabila Aurelia Salsabila Cahyarani Saras Ayuningtyas Shalma Calista Zahra Shofy Amalia Silvi Riani Silvia Dini Azzahra Siti Khumayah Sri Wulandari Sri Wulandari Sri Wulandari SRI WULANDARI Sutrisno Tegar Wicaksono Tri Banaty Umi Umayah Wafa Nidaul Haq Welly Wihayati Welly Wihayati Widiartha Atas Cahyadi Wiken Kurniawati Wisnu Lanandie Yahya Iqbal Hamidy Yuniar Yusuf Alfiansyah Zahra Rahmadenia