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All Journal Jurnal Kesehatan Masyarakat Abdimas Dinamika JEJAK Rekayasa: Jurnal Penerapan Teknologi dan Pembelajaran Sainteknol : Jurnal Sains dan Teknologi Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Educational Management The Journal of Educational Development JESS (Journal of Educational Social Studies) Journal of Economic Education Jurnal Pendidikan Ekonomi (JURKAMI) International Journal of Supply Chain Management MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Efficient: Indonesian Journal of Development Economics Indicators : Journal of Economic and Business Jurnal Graha Pengabdian Cakrawala Repositori Imwi Studies in Learning and Teaching Jurnal AbdiMas Nusa Mandiri International Journal of Business, Law, and Education International Journal of Engagement and Empowerment (IJE2) Journal of Applied Business, Taxation and Economics Reseach Prosiding Konferensi Nasional PKM-CSR JRABA Journal of Finance and Business Digital (JFBD) Jurnal Ilmiah Ilmu Terapan Universitas Jambi Economics and Business Journal Jurnal Riptek Prosiding Seminar Nasional Pascasarjana Conference Proceedings International Conference on Education Innovation and Social Science Economic Development Analysis Journal Society
Etty Soesilowati
Universitas Negeri Malang
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal AbdiMas Nusa Mandiri

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PENGUATAN EKONOMI LOKAL MELALUI DIGITALISASI UMKM PEREMPUAN: STUDI KASUS KELOMPOK TANI WANITA DESA SIDODADI Farida Rahmawati; Etty Soesilowati; Magistyo Purboyo Priambodo; Lustina Fajar Prastiwi
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 2 (2025): Periode Oktober 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i2.6435

Abstract

Strengthening the local economy through the active role of the Women Farmers Group (KTW) by improving digital marketing technology skills is an effective strategy for developing rural MSMEs. Sidodadi Village in Malang Regency has several key agricultural commodities such as bananas, cassava, and corn, which are mostly processed and marketed by women’s MSME groups. However, several challenges remain, including limited institutional management capacity, lack of knowledge about digital marketing technology, and restricted market access, making it difficult for MSMEs to compete. This community service aims to assist the Women Farmers Group in improving institutional management capacity and digital marketing skills through training and mentoring activities. The program was conducted in Sidodadi Village using survey, socialization, and training methods, followed by evaluation. The evaluation results show that participants were enthusiastic, actively involved, and demonstrated improved understanding and skills in using digital marketing tools. The activity successfully encouraged the group to optimize digital marketing for the sustainable growth of rural MSMEs. Therefore, this service is expected to increase the efficiency of agricultural product marketing and positively impact community welfare and income.
Co-Authors - Jumaeri Abd. Rasyid Syamsuri Abdulloh Abdulloh Adhim, Assafrul Ali Adhim, Assafrul Ali Agung Haryono Agung Yudhi Pramono Agung Yudhi Pramono, Agung Yudhi Agus Wahyudin Alifia Azzahrah Amin Pujiati Andi Basuki Andryan Setyadharma Anik Rahmawati, Anik Anita Widyawati Aryan Eka Prastya Nugraha, Aryan Eka Prastya Assafrul Ali Adhim Avi Budi Setiawan Avi Budi Setiawan Ayu, Lely Kusumaning Azizah, Puspa Dewi Baiq Diyah Rumingsih, Baiq Diyah Bambang Priyono Budi Eko Soetjipto Cahyo Budi Utomo, Cahyo Cassandra Permata Nusa Christy Elisha, Lempira Delu Damelia Delu Damelia, Delu Dewi Ayu Sakdiyyah Dewi Liesnoor Setyowati Dhita Prasisca Mutiatari Djoko Widodo Dyah Maya Nihayah Dyah Rini Indriyanti Efriyani Sumastuti Efryani Sumastuti Eko Handoyo Emi Anwarul Prastiwi, Emi Anwarul Erni Suryandari, Erni Etty Puji Lestari Eva Banowati Evi Susanti Fahrur Rozi Farida Rahmawati Fathur Rokhman Fitri Nurhayati Gias Agrianto Gita Yuliantina Parameswari Grace Natalia Marpaung Grace Natalia Marpaung, Grace Natalia Handayani, Trisna Handoyo, Puji Handayati Haryono Haryono Hidayatun, Hidayatun Hidayatun, Hidayatun Hikmah Tri Prihatini I Wayan Bayu Wiarta Indri Rahmawati Isti Hidayah Karmelia Ardhyanti Nor Fauzin Khaironi, Khaironi Kusuma, Nova Indra Latisha Sarah Lita Latiana Lustina Fajar Prastiwi M. Alfian Mizar Maeriyana, Maeriyana Maeriyana, Maeriyana Magistyo Purboyo Priambodo Mahmud Yunus Makbuludin Makbuludin, Makbuludin Maman Rachman Margunani, Margunani MARIA BINTANG Markhamah, Siti Melati, Inaya Sari Muh Fakhrihun Na'am Muhammad Aris Ichwanto Musino, Musino Musino, Musino Na:am, Muh Fakhrihun Nadhirin, Nadhirin Nadhirin, Nadhirin Nafisa, Rizki Nana Kariada Trimartuti Nana Kariada.TM Nasikh Noffik Ermawati, Noffik Novirin, Barli Novita Rahmawati, Novita Nur Chayyi, Nur Nurinda, Mei Sulfia NURLAELA NURLAELA Octavianti Paramita P. Eko Prasetyo Pangestu, Yustiko Arvan Gilang Parameswari, Gita Yuliantina Parameswari, Gita Yuliantina Phany Ineke Putri Phany Inneke Putri Prihatini, Hikmah Tri Priyanto, Agustinus Sugeng Puji Handayati Ratna Dwi Nastiti Renny Dwijayanti Retno Budi Wahyuni Rinda, Rinda Herdiyani Rizki Nafisa Rusdarti - Rusiyanto Rusiyanto, Rusiyanto S.Pd. M Kes I Ketut Sudiana . Satya Budi Nugraha Sidha Belanandra Radise Siti Ismuzaroh Siti Mas’ula Slamet Fauzan Sucihatiningsih Dian Wisika Prajanti Sumihudiningsih, Yekti Syaiful Amri Tania Wicaksana Thomas Soseco Thriwaty Arsal Tjaturahono Budi Sanjoto Tjetjep Rohendi Rohidi, Tjetjep Rohendi Tri Atmaja, Hamdan Tri Joko Raharjo Turuallo, Nelly Wahid Akhsin Budi Nur Sidiq, Wahid Akhsin Budi Nur Wahyuningrum, Febrianti Wicaksana, Tania Widiyanto . Widiyanto Widiyanto Widiyanto Widiyanto Yozi Aulia Rahman Yozi Aulia Rahman, Yozi Aulia Yudhi Pramono, Agung Yudhi Pramono, Agung Yustiko Arvan Gilang Pangestu