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Pengaruh Layanan Paylater, Promo Gratis Ongkir, dan Flash Sale terhadap Keputusan Pembelian pada Konsumen Marketplace Lazada di Kabupaten Bandung Meidin, Anzar; Sriyanto, Agus
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5493

Abstract

This research aims to determine the influence of Paylater Services, Free Shipping Promos, and Flash Sale on Purchase Decisions on Lazada marketplace consumers in Bandung Regency. Fierce competition between platforms such as Shopee, Tokopedia, Lazada, and Bukalapak encourages the development of various marketing strategies. This phenomenon is an interesting research object to examine how marketing strategies such as Paylater services, free shipping promos, and flash sales affect consumers' purchasing decisions on Lazada. This research is included in the type of quantitative research with the survey method. The population in this study is all Lazada consumers in Jelegong Village, Bandung Regency, who have made purchases and used or know about Paylater services, free shipping promos, and flash sales provided by Lazada. Data was collected using questionnaires that contained structured questions related to consumer perceptions and experiences. The research sample used a non-probability sampling technique with a purposive sampling approach, involving a total of 100 respondents who were considered representative. Data were analyzed with SPSS 22. The results of this study are that paylater services, free shipping promos, and flash sales affect purchase decisions. The results of this study show that Paylater Services, Free Shipping Promos, and Flash Sale partially have a positive and significant influence on Purchase Decisions. The Paylater Service variable (X1) has a strong correlation, Free Shipping Promo (X2) also shows a strong correlation, and Flash Sale (X3) has a very strong correlation with Purchase Decision (Y). Overall, these three independent variables significantly influenced consumers' purchasing decisions on Lazada, with a contribution of 76.3% to the purchase decision, while the remaining 23.7% were influenced by other variables outside of this study. This conclusion indicates that the marketing strategy is very effective in driving consumer purchase decisions on Lazada.
The role of hedonic motivation, consumer lifestyle, and store environment in driving impulsive buying Sriyanto, Agus; Anggara, Dian Sandi; Haryanto, Ifan
Jurnal Konseling dan Pendidikan Vol. 13 No. 1 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1140200

Abstract

This research aims to determine the influence of hedonic shopping motivation, shopping lifestyle, and store atmosphere on impulse buying among customers of the Aeon Mall BSD City department store. Impulse buying refers to consumer behavior where purchases are made spontaneously without prior planning, often driven by external factors or momentary emotions. The variables examined include hedonic shopping motivation, which refers to the consumer's drive to shop for enjoyment or entertainment; shopping lifestyle, which reflects an individual's habitual shopping patterns and preferences; and store atmosphere, encompassing physical environmental elements of the store such as lighting, layout, music, and scent. Data collection was conducted through a questionnaire distributed to 100 respondents selected using simple random sampling. The data was analyzed using SPSS version 20 to examine the relationship between the independent variables and impulse buying behavior. The results of this study indicate that hedonic shopping motivation significantly affects impulse buying, suggesting that the higher the motivation for enjoying the shopping experience, the greater the likelihood of making unplanned purchases. Additionally, shopping lifestyle was found to have an effect on impulse buying, with individuals who embrace a shopping-oriented lifestyle being more likely to engage in impulsive buying behavior. However, the analysis revealed that store atmosphere did not have a significant impact on impulse buying, indicating that the physical environmental factors of the store do not necessarily serve as key triggers for spontaneous purchases. This research provides valuable insights for retail management in designing more effective marketing strategies to encourage impulse buying behavior among consumers.
Optimizing English learning through outcome-based education and Moodle integration in higher education Sriyanto, Agus; Prasetya, Rizky Eka; Hidayat, Ravindra Safitra
Journal of English Language Teaching Innovations and Materials (Jeltim) Vol 6, No 2 (2024): October 2024
Publisher : UPT Bahasa Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jeltim.v6i2.84849

Abstract

This study investigates the impact of Moodle-supported Outcome-Based Learning (OBL) on the acquisition of English language competencies among higher education students. The purpose was to explore how varying levels of interaction with Moodle influence student performance in Reading, Writing, and Speaking. Utilizing a mixed-methods research design, the study combined quantitative analysis of student scores with qualitative insights from participant feedback. The findings reveal that students who engaged more frequently with Moodle demonstrated higher and more consistent performance across all language competencies compared to those with lower engagement or no interaction with Moodle. The study also found that the development of these competencies is largely independent, as indicated by weak correlations between Reading, Writing, and Speaking scores. These results underscore the importance of tailored instructional strategies within Moodle to effectively target each specific language skill. The study concludes that while Moodle is a powerful tool for enhancing language learning, its effectiveness is maximized when activities are designed to address the distinct needs of each competency. The findings have significant implications for educators and curriculum designers, highlighting the need for a differentiated approach to using Moodle in language education.
Pemanfaatan Media Pembelajan Berbasis Internet Dalam Pembelajaran Pendidikan Islam di SDN 1 Batu Tegi Surya, Lukman; Apriyanto, Heri; Sriyanto, Agus
ATH-THALIB: JURNAL PENELITIAN MAHASISWA Vol 1 No 1 (2023): ATH-THALIB
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Tarbiyah (STIT) Tanggamus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jenis penelitian ini yaitu kualitatif deskriptif, yang dilakukandi SDN 1 Batu Tegi Kec. Air Naningan Kab. Tanggamus terutama pada tingkatan kelas V. Pengumpulan data dilakukan dengan empat metode penelitian, yaitu wawancara, observasi dan dokumentasi. Menggunakan jenis sumber data primer dan sekunder dengan hasil dari wawancara, observasi, dandokumentasi tersebut kemudian dianalisis. Uji keabsahan data dilakukan dengan menggunakan triangulasi data yaitu membandingkan data hasil observasi dengan data hasil wawancara yang disertai dengan dokumentasi sebagai pendukung. Hasil penelitian menunjukkan bahwa Pemanfaatan Media Pembelajaran Berbasis Internet dalam Pembelajaran Pendidikan Agama Islam di SDN 1 Batu Tegi Kelas V, adalah media pembelajaran yang meliputi Whatsapp, Youtube, Google Classroom, Google-Formulir (G-Form), Zoom atau Google Meeting, serta situs Website. Sehingga dalam pemanfaatan media disebutkan bahwa siswa bisa menggunakan dan mengoperasikan media pembelajaran yang berbasis internet dalam pembelajaran pendidikan agama Islam dengan baik dan benar.
SOFT POWER PENDIDIKAN ISLAM PADA KARAKTER SUSANTI DALAM FILM UPIN DAN IPIN: THE SOFT POWER OF ISLAMIC EDUCATION ON SUSANTI'S CHARACTER IN THE UPIN AND IPIN FILM Munawaroh, Hidayatu; Suyud El Syam, Robingun; Sriyanto, Agus
JOURNAL FASCHO : JURNAL PENELITIAN DAN PENDIDIKAN ANAK USIA DINI Vol. 5 No. 2 (2025): Journal Fascho: Jurnal Penelitian dan Pendidikan Anak Usia Dini
Publisher : LPPM STIT Muhammadiyah Tempurejo Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63353/hcy5s043

Abstract

Artikel bertujuan mengeksplorasi soft power pendidikan Islam pada karakter Susanti dalam film Upin dan Ipin, dimana peneliti sebelumnya belum membahasnya. Setting penelitian kualitatif dengan analisis deskriptif dipilih guna mendeskripsikan masalah menjadi temuan dari naskah dan tulisan terkait. Hasilnya menunjukkan bahwa karakter Susanti sejatinya merupakan soft power bagi Indonesia pada film kartun Upin & Ipin, melalui bahasa, pengisi suara, dan perilaku religiusnya. Pada serial Upin Ipin episode Ramadhan, Susanti menjadi satu-satunya santri putri yang belajar mengaji di musholla Kampung Durian Runtuh yang diasuh oleh Ustaz Hamzah. Fakta ini menguatkan dominasi karakter Susanti yang religious, mengungguli—atas yang lain. Kebaruan penelitian ini terletak pada fokusnya pada soff power pendidikan Islam yang ditampilkan karakter Susanti pada film animasi Upin & Ipin bagi masyarakat Indonesia.
SOFT POWER PENDIDIKAN ISLAM PADA KARAKTER SUSANTI DALAM FILM UPIN DAN IPIN : SOFT POWER OF ISLAMIC EDUCATION IN SUSANTI'S CHARACTER IN THE MOVIE UPIN AND IPIN Munawaroh, Hidayatu; El Syam, Robingun Suyud; Sunarko, Asep; Sriyanto, Agus
JOURNAL FASCHO : JURNAL PENELITIAN DAN PENDIDIKAN ANAK USIA DINI Vol. 5 No. 1 (2025): Journal Fascho: Jurnal Penelitian dan Pendidikan Anak Usia Dini
Publisher : LPPM STIT Muhammadiyah Tempurejo Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63353/journalfascho.v7i1.391

Abstract

Artikel bertujuan mengeksplorasi soft power pendidikan Islam pada karakter Susanti dalam film Upin dan Ipin, dimana peneliti sebelumnya belum membahasnya. Setting penelitian kualitatif dengan analisis deskriptif dipilih guna mendeskripsikan masalah menjadi temuan dari naskah dan tulisan terkait. Hasilnya menunjukkan bahwa karakter Susanti sejatinya merupakan soft power bagi Indonesia pada film kartun Upin & Ipin, melalui bahasa, pengisi suara, dan perilaku religiusnya. Pada serial Upin Ipin episode Ramadhan, Susanti menjadi satu-satunya santri putri yang belajar mengaji di musholla Kampung Durian Runtuh yang diasuh oleh Ustaz Hamzah. Fakta ini menguatkan dominasi karakter Susanti yang religious, mengungguli—atas yang lain. Kebaruan penelitian ini terletak pada fokusnya pada soff power pendidikan Islam yang ditampilkan karakter Susanti pada film animasi Upin & Ipin bagi masyarakat Indonesia.
Economic Structure, Administrative Capacity, and Public Trust in Tax Performance: A Service-Centered Systematic Review across Income Groups, 2015–2025 Haptari, Vissia Dewi; Sriyanto, Agus; Hamzah, Muhammad Zilal; Sofilda, Eleonora
Jurnal Manajemen Pelayanan Publik Vol 10, No 1 (2026): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v10i1.66422

Abstract

Cross-country variation in tax-to-GDP ratios reflects differences in economic structure, administrative capacity, and public trust under diverse institutional settings. This study provides a PRISMA-guided systematic review (2015–2025) to explain the determinants of tax performance across income groups. We identify 150 eligible studies and compile a core set of 90 for comparative synthesis, applying quality weights based on research design and methodological transparency. Higher-quality evidence links higher income per capita and stronger governance to higher tax ratios, while inflation and poorly managed resource rents weaken non-resource tax effort; digital tax administration (e-filing, e-invoicing, and risk-based analytics) is generally associated with higher compliance, but effects depend on baseline capacity, service design, and bureaucratic integrity. The review advances a service-centered framework integrating fiscal-contract and institutional-capacity perspectives into a “service–trust–revenue” loop and a “tax-capacity ladder”, with policy implications on reform sequencing: strengthening governance, modernizing administration, and progressively broadening the tax base through transparent communication and risk-based digital enforcement.