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All Journal Jurnal Konseling dan Pendidikan PIONIR: Jurnal Pendidikan Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen Pelayanan Publik Sinkron : Jurnal dan Penelitian Teknik Informatika INFO ARTHA JURNAL PERSPEKTIF BEA DAN CUKAI Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini Jurnal Tata Kelola dan Akuntabilitas Keuangan Negara SENTRALISASI Journal of English Language Teaching Innovations and Materials (Jeltim) Management Studies and Entrepreneurship Journal (MSEJ) Kalijaga Journal of Communication International Journal of Environmental, Sustainability, and Social Science International Journal of Social Service and Research Indonesian Community Development Journal (ICODEV) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Ar Ro'is Mandalika (Armada) Al-Lubab: Jurnal Penelitian Pendidikan dan Keagamaan Islam Academic Journal of Dawa and Communication Journal Fascho ATH-THALIB
Agus Sriyanto
IAIN Purwokerto Jl. Ahmad Yani 40-A, Telp. +62-81635624, Purwokerto-53126
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Impulse Buying in Minimarket Retail Consumers: Is it Influenced by Price Discount and Hedonic Shopping Value Mediated by Positive Emotion SRIYANTO, Agus; VILDAYANTI, Rina Ayu; LESTARI, Khofifa Dwi
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1192

Abstract

The phenomenon of impulse buying has become an important subject in the study of consumer behavior. With increasing competition in the retail market, a better understanding of the factors that influence impulse buying is essential for retailers to design effective marketing strategies. This issue is important because it provides deeper insight into consumer behavior and offers guidance for retailers in developing more effective marketing approaches. This study aims to identify and analyze the effect of price discounts and hedonic shopping value on impulsive buying and to test the role of positive emotions in mediating the effects of these variables on impulsive buying. The population of this study consisted of retail consumers in minimarkets in Tangerang, Banten, The population is not known for certain. The sample size was 384 respondents. The sample was collected using non-probability sampling techniques, specifically purposive sampling. The data collected were analyzed using Microsoft Excel, Statistical Product and Service Solutions (SPSS), and Partial Least Square (PLS) with path analysis. The results of the study showed that price discounts have a significant impact on impulsive buying. Hedonic shopping value also significantly affects impulsive buying. The indirect effect of price discounts on impulsive buying through positive emotions is not significant. Hedonic shopping value has a significant indirect effect on impulsive buying through positive emotions.
Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif Destariyadi, Ramadhan Ekagandhi; Sriyanto, Agus
Academic Journal of Da'wa and Communication Vol. 5 No. 2 (2024)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v5i2.9907

Abstract

Mount Kemukus was once famous as a place for ritual tourism and wealth “ngalap berkah”, but now it has become a religious and family tourism with interesting photo spots and is increasingly crowded. This is inseparable from the role of the Sragen Youth, Sports and Tourism Office. The purpose of this study is to describe the Image of Mount Kemukus by the Sragen Youth, Sports and Tourism Office as a Religious and Family Tourism. The research method used is qualitative descriptive. Data was collected through documentation, observation, and interviews with selected sources. The results of the study refer to Rosady Ruslan's PR Programming and Communication theory showing that the image of Mount Kemukus by the Sragen Diaspora is carried out by continuing to produce positive events and programs that receive support, urgency, and ideas, disseminated through conventional media, the web, and IG @disporasrg. The Sragen Dispora also carried out an overall evaluation of various programs to monitor Mount Kemukus's image, MSMEs, and homestays. This image has a positive impact on public trust and the image of Mount Kemukus.
Communication Management During Drought Emergency Response : Manajemen Komunikasi Bencana MDMC Sragen Saat Tanggap Darurat Kekeringan Setiawan, Dika; Sarbini, Sarbini; Sriyanto, Agus; Rusdiana, Joni
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i2.1833

Abstract

Kabupaten Sragen, sebagai bagian dari Indonesia, tidak luput dari ancaman bencana hidrometeorologi seperti kekeringan. Bencana kekeringan di Kabupaten Sragen merupakan bencana periodik tahunan yang terjadi setiap bulan Juni hingga September. Hal tersebut mengakibatkan tujuh kecamatan di Kabupaten Sragen mengalami kesulitan memenuhi kebutuhan air bersih. Penelitian ini mengkaji bagaimana MDMC Sragen menerapkan manajemen komunikasi bencana dalam tanggap darurat kekeringan. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Teknik pengumpulan data menggunakan observasi dan wawancara, sedangkan teknik penentuan sampel menggunakan purposive sampling. Penelitian ini menggunakan teori manajemen komunikasi bencana yang meliputi aspek planning, organizing, actuating, dan controlling dari George R. Terry. Hasil penelitian ini menunjukkan betapa pentingnya kerja sama dengan pihak internal dan eksternal.
Hybrid Deep Learning and USE Algorithm for Essay Scoring: Accuracy and Performance Analysis Sriyanto, Agus; Kusrini , Kusrini
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 2 (2025): Research Articles April 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i2.14784

Abstract

The main challenge in digital education, particularly in the automatic assessment of essay answers in online learning systems, lies in the complexity of natural language understanding and semantic evaluation required to achieve the level of precision equivalent to human judgment. This study aims to develop and analyze the performance of a hybrid model that combines deep learning with a semantic similarity-based approach to essay auto-grading. The methods used include the collection of essay answer data from various disciplines, text processing to extract semantic representations, and the calculation of the degree of similarity between the participant's answers and the answer key using the similarity measure. The evaluation was carried out by comparing the results of automatic assessments with manual assessments by teachers. The results showed that the developed model achieved the highest accuracy level of 90.22% at 0.8 treshold, with a precision of 84.63%, a recall of 100%, and an F1 score of 91.68%. To strengthen the reliability of the findings, statistical validation was carried out using error evaluation metrics. RMSE value is 0.32 and RMAE value is 0.19. These findings show that the model is able to mimic human judgment reliably and consistently, and can distinguish linguistic variations that arise in different types of essay questions. This system offers an effective solution for the automation of assessments in an online learning environment, while maintaining the integrity and objectivity of the evaluation.
The Role of Visual Brand Identity Consistency in Enhancing Brand Recall and Consumer Preference Safitri, Fikta Novia Ayu; Sriyanto, Agus
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 3 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i2.5019

Abstract

This study explores the role of visual brand identity consistency in enhancing brand recall and consumer preference. Through a qualitative literature review, this research synthesizes existing studies that examine the impact of consistent visual brand elements, such as logos, colors, typography, and design styles, on consumer perceptions and brand recognition. The review highlights the importance of visual consistency in creating a strong, memorable brand presence in a competitive marketplace. Consistent visual branding not only facilitates easier brand recognition but also strengthens emotional connections with consumers, thereby influencing their preferences and purchase decisions. The study also discusses the psychological mechanisms behind brand recall, emphasizing how familiarity and repeated exposure to consistent visual elements can lead to higher levels of brand awareness and trust. However, the research identifies challenges for brands in maintaining visual consistency across multiple platforms and touchpoints, particularly in an era of digital transformation and dynamic consumer behaviors. Additionally, the review examines the role of cultural context and market segmentation in determining the effectiveness of visual brand identity strategies. This paper provides valuable insights for marketers and brand managers seeking to optimize their visual branding strategies to enhance consumer recall and preference. By emphasizing the need for alignment between visual identity and brand values, the study contributes to the broader understanding of how visual branding affects consumer behavior in today’s competitive market.
Pengaruh Layanan Paylater, Promo Gratis Ongkir, dan Flash Sale terhadap Keputusan Pembelian pada Konsumen Marketplace Lazada di Kabupaten Bandung Meidin, Anzar; Sriyanto, Agus
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5493

Abstract

This research aims to determine the influence of Paylater Services, Free Shipping Promos, and Flash Sale on Purchase Decisions on Lazada marketplace consumers in Bandung Regency. Fierce competition between platforms such as Shopee, Tokopedia, Lazada, and Bukalapak encourages the development of various marketing strategies. This phenomenon is an interesting research object to examine how marketing strategies such as Paylater services, free shipping promos, and flash sales affect consumers' purchasing decisions on Lazada. This research is included in the type of quantitative research with the survey method. The population in this study is all Lazada consumers in Jelegong Village, Bandung Regency, who have made purchases and used or know about Paylater services, free shipping promos, and flash sales provided by Lazada. Data was collected using questionnaires that contained structured questions related to consumer perceptions and experiences. The research sample used a non-probability sampling technique with a purposive sampling approach, involving a total of 100 respondents who were considered representative. Data were analyzed with SPSS 22. The results of this study are that paylater services, free shipping promos, and flash sales affect purchase decisions. The results of this study show that Paylater Services, Free Shipping Promos, and Flash Sale partially have a positive and significant influence on Purchase Decisions. The Paylater Service variable (X1) has a strong correlation, Free Shipping Promo (X2) also shows a strong correlation, and Flash Sale (X3) has a very strong correlation with Purchase Decision (Y). Overall, these three independent variables significantly influenced consumers' purchasing decisions on Lazada, with a contribution of 76.3% to the purchase decision, while the remaining 23.7% were influenced by other variables outside of this study. This conclusion indicates that the marketing strategy is very effective in driving consumer purchase decisions on Lazada.
The role of hedonic motivation, consumer lifestyle, and store environment in driving impulsive buying Sriyanto, Agus; Anggara, Dian Sandi; Haryanto, Ifan
Jurnal Konseling dan Pendidikan Vol. 13 No. 1 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1140200

Abstract

This research aims to determine the influence of hedonic shopping motivation, shopping lifestyle, and store atmosphere on impulse buying among customers of the Aeon Mall BSD City department store. Impulse buying refers to consumer behavior where purchases are made spontaneously without prior planning, often driven by external factors or momentary emotions. The variables examined include hedonic shopping motivation, which refers to the consumer's drive to shop for enjoyment or entertainment; shopping lifestyle, which reflects an individual's habitual shopping patterns and preferences; and store atmosphere, encompassing physical environmental elements of the store such as lighting, layout, music, and scent. Data collection was conducted through a questionnaire distributed to 100 respondents selected using simple random sampling. The data was analyzed using SPSS version 20 to examine the relationship between the independent variables and impulse buying behavior. The results of this study indicate that hedonic shopping motivation significantly affects impulse buying, suggesting that the higher the motivation for enjoying the shopping experience, the greater the likelihood of making unplanned purchases. Additionally, shopping lifestyle was found to have an effect on impulse buying, with individuals who embrace a shopping-oriented lifestyle being more likely to engage in impulsive buying behavior. However, the analysis revealed that store atmosphere did not have a significant impact on impulse buying, indicating that the physical environmental factors of the store do not necessarily serve as key triggers for spontaneous purchases. This research provides valuable insights for retail management in designing more effective marketing strategies to encourage impulse buying behavior among consumers.
Optimizing English learning through outcome-based education and Moodle integration in higher education Sriyanto, Agus; Prasetya, Rizky Eka; Hidayat, Ravindra Safitra
Journal of English Language Teaching Innovations and Materials (Jeltim) Vol 6, No 2 (2024): October 2024
Publisher : UPT Bahasa Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jeltim.v6i2.84849

Abstract

This study investigates the impact of Moodle-supported Outcome-Based Learning (OBL) on the acquisition of English language competencies among higher education students. The purpose was to explore how varying levels of interaction with Moodle influence student performance in Reading, Writing, and Speaking. Utilizing a mixed-methods research design, the study combined quantitative analysis of student scores with qualitative insights from participant feedback. The findings reveal that students who engaged more frequently with Moodle demonstrated higher and more consistent performance across all language competencies compared to those with lower engagement or no interaction with Moodle. The study also found that the development of these competencies is largely independent, as indicated by weak correlations between Reading, Writing, and Speaking scores. These results underscore the importance of tailored instructional strategies within Moodle to effectively target each specific language skill. The study concludes that while Moodle is a powerful tool for enhancing language learning, its effectiveness is maximized when activities are designed to address the distinct needs of each competency. The findings have significant implications for educators and curriculum designers, highlighting the need for a differentiated approach to using Moodle in language education.
Pemanfaatan Media Pembelajan Berbasis Internet Dalam Pembelajaran Pendidikan Islam di SDN 1 Batu Tegi Surya, Lukman; Apriyanto, Heri; Sriyanto, Agus
ATH-THALIB: JURNAL PENELITIAN MAHASISWA Vol 1 No 1 (2023): ATH-THALIB
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Tarbiyah (STIT) Tanggamus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jenis penelitian ini yaitu kualitatif deskriptif, yang dilakukandi SDN 1 Batu Tegi Kec. Air Naningan Kab. Tanggamus terutama pada tingkatan kelas V. Pengumpulan data dilakukan dengan empat metode penelitian, yaitu wawancara, observasi dan dokumentasi. Menggunakan jenis sumber data primer dan sekunder dengan hasil dari wawancara, observasi, dandokumentasi tersebut kemudian dianalisis. Uji keabsahan data dilakukan dengan menggunakan triangulasi data yaitu membandingkan data hasil observasi dengan data hasil wawancara yang disertai dengan dokumentasi sebagai pendukung. Hasil penelitian menunjukkan bahwa Pemanfaatan Media Pembelajaran Berbasis Internet dalam Pembelajaran Pendidikan Agama Islam di SDN 1 Batu Tegi Kelas V, adalah media pembelajaran yang meliputi Whatsapp, Youtube, Google Classroom, Google-Formulir (G-Form), Zoom atau Google Meeting, serta situs Website. Sehingga dalam pemanfaatan media disebutkan bahwa siswa bisa menggunakan dan mengoperasikan media pembelajaran yang berbasis internet dalam pembelajaran pendidikan agama Islam dengan baik dan benar.
SOFT POWER PENDIDIKAN ISLAM PADA KARAKTER SUSANTI DALAM FILM UPIN DAN IPIN: THE SOFT POWER OF ISLAMIC EDUCATION ON SUSANTI'S CHARACTER IN THE UPIN AND IPIN FILM Munawaroh, Hidayatu; Suyud El Syam, Robingun; Sriyanto, Agus
JOURNAL FASCHO : JURNAL PENELITIAN DAN PENDIDIKAN ANAK USIA DINI Vol. 5 No. 2 (2025): Journal Fascho: Jurnal Penelitian dan Pendidikan Anak Usia Dini
Publisher : LPPM STIT Muhammadiyah Tempurejo Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63353/hcy5s043

Abstract

Artikel bertujuan mengeksplorasi soft power pendidikan Islam pada karakter Susanti dalam film Upin dan Ipin, dimana peneliti sebelumnya belum membahasnya. Setting penelitian kualitatif dengan analisis deskriptif dipilih guna mendeskripsikan masalah menjadi temuan dari naskah dan tulisan terkait. Hasilnya menunjukkan bahwa karakter Susanti sejatinya merupakan soft power bagi Indonesia pada film kartun Upin & Ipin, melalui bahasa, pengisi suara, dan perilaku religiusnya. Pada serial Upin Ipin episode Ramadhan, Susanti menjadi satu-satunya santri putri yang belajar mengaji di musholla Kampung Durian Runtuh yang diasuh oleh Ustaz Hamzah. Fakta ini menguatkan dominasi karakter Susanti yang religious, mengungguli—atas yang lain. Kebaruan penelitian ini terletak pada fokusnya pada soff power pendidikan Islam yang ditampilkan karakter Susanti pada film animasi Upin & Ipin bagi masyarakat Indonesia.
Co-Authors Agung, Ign. Sigit Budi Ajariyah, Lilis Sarifatul Anggara, Dian Sandi Arif Hidayat Aziz Nuri Satriyawan Deden Tarmidi Destariyadi, Ramadhan Ekagandhi El Syam, Robingun Suyud Eleonora Sofilda Farihah , Elyaum Farihah, Elyaum Haryanto, Ifan Hasan , Fauziah heri apriyanto Hidayat, Ravindra Safitra Hidayatu Munawaroh, Hidayatu Joni Rusdiana Kusrini , Kusrini Lestari, Ira Wahyu LESTARI, Khofifa Dwi Meidin, Anzar Mohamad Torik Langlang Buana Muhammad Zilal Hamzah Muridan muridan Nabila, Alfi Prasetya, Rizky Eka Priyani , Galih Purwanto Ristiono, Fakhrulsyah Fildza Rohmawati , Nur Maya Safitri, Fikta Novia Ayu Sapian, Safeza Mohd Sarbini Sarbini, Sarbini Setiawan, Dika Setyowati, Ratna Faridah Sinambela, Tongam Spautra, Alan Lutfi Gesang Sri Murwani Sumarno . Sunarko, Asep Surya, Lukman Suwito Suwito Suyud El Syam, Robingun Vildayanti, Rina Ayu Vissia Dewi Haptari, Vissia Dewi Yudhiarti, Ndaru Putri Zaenal Muttaqin