Article Per Year (5 Year)
p-Index From 2021 - 2026
2.771
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Agama Jurnal KOMUNIKA Jurnal Konseling dan Pendidikan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Kanal : Jurnal Ilmu Komunikasi Jurnal Manajemen Pelayanan Publik Sinkron : Jurnal dan Penelitian Teknik Informatika INFO ARTHA JURNAL PERSPEKTIF BEA DAN CUKAI SENTRALISASI Journal of English Language Teaching Innovations and Materials (Jeltim) Management Studies and Entrepreneurship Journal (MSEJ) Kalijaga Journal of Communication International Journal of Environmental, Sustainability, and Social Science International Journal of Social Service and Research Indonesian Community Development Journal (ICODEV) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Ar Ro'is Mandalika (Armada) Al-Lubab: Jurnal Penelitian Pendidikan dan Keagamaan Islam Academic Journal of Dawa and Communication Journal Fascho ATH-THALIB
Agus Sriyanto
IAIN Purwokerto Jl. Ahmad Yani 40-A, Telp. +62-81635624, Purwokerto-53126
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 27 Documents
Search

 1   2   3 
Hierarchy of Effect: Dampak Persepsi terhadap Konten Pemasaran dan Kualitas Produk dalam Keputusan Pembelian Produk Mie Lidi Nyonyah Cetar Setyowati, Ratna Faridah; Sriyanto, Agus; Agung, Ign. Sigit Budi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of information and marketing technology in an effort to increase purchasing interest in Micro, Small and Medium Enterprises (MSMEs) products is important to implement. This research aims to confirm the effectiveness of the synergy between content marketing strategies and Mie Lidi Nyonyah Cetar product quality by adding purchase interest as a mediating variable within the framework of the Hierarchy of Effect theory. This model describes the stages that consumers go through from initial awareness to purchase action, and can provide valuable insight into the effectiveness of Mie Lidi Nyonyah Cetar's marketing strategy. The research used descriptive methods and quantitative analysis through a questionnaire survey of 140 active digital audience respondents on Instagram and WhatsApp. Data analysis in this research used SEM (Structural Equation Model) using the LISREL 8.8 program. The research results show that content marketing and product quality have a direct negative and insignificant influence on purchasing decisions. Purchase interest has a positive and significant effect on purchasing decisions. Content marketing and product quality have a positive and significant effect on purchasing interest. Content marketing and product quality have a positive and significant effect on purchasing decisions through purchase interest. Based on these results, it can be concluded that the content marketing and product quality of Mie Lidi Nyonyah Cetar have been able to prove the Hierarchy of Effect Theory with purchase interest as the key factor that connects consumer knowledge about the product (cognitive) with purchasing actions (conative).
PERAN DAN STRATEGI KEPALA SEKOLAH DALAM MENINGKATKAN MUTU PENDIDIKAN DI ERA COVID-19 Sumarno, Sumarno; Sriyanto, Agus
Al-Lubab : Jurnal Penelitian Pendidikan dan Keagamaan Islam Vol 7 No 2 (2021): Al-Lubab
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) Sekolah Tinggi Ilmu Tarbiyah Muhammadiyah Tempurrejo Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19120/al-lubab.v7i2.4794

Abstract

Principals as leaders have a very important role in maintaining the quality of education in schools. The Covid-19 pandemic has had a significant impact on the learning process in schools so that the quality of education in schools has decreased. For this reason, school principals must have the right role and strategy to maintain the quality of education during the Covid-19 pandemic. The purpose of this study was to find out the role and strategies carried out by the principal of SDIT Al-Jabar Sragen in maintaining the quality of education during the Covid-19 pandemic. The method used in this research is descriptive qualitative explanatory, namely digging information using structured interviews with the principal as a resource person. Information analysis used in this research is data reduction, presentation, and drawing conclusions. The results of this study indicate that; 1). The principal's role is as an educator, manager, administrator, supervisor, leader, innovator, and motivator. 2). in ensuring the quality of education is done through 3 main things, namely a). development of Learning Management System, b). LMS usage training, c). online teacher performance assessment. 3). The strategies carried out by the head of SDIT Al-Jabar Sragen in improving the quality of education are: a) Increasing the professionalism of teachers by providing online learning training such as zoom, googlemeet. b) Conducting workshops on making learning materials in the form of videos and uploading them on YouTube. c) Conducting a learning model with an at home in class system. d) Conduct coordination meetings with parents, school committees and related parties for the continuity of learning. e) Implement health protocols and provide vaccines for all school residents. Keywords; the role of principal, LMS, education quality strategy, covid-19, SDIT Al-Jabar Sragen
From Instagram to Campus: The Impact of Social Media Marketing on Students' Interest through Trust and Brand Recognition Sriyanto, Agus; Purwanto; Muttaqin, Zaenal
Kalijaga Journal of Communication Vol. 6 No. 2 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.62.02.2024

Abstract

This study evaluates the influence of social media marketing activities (SMMA) on prospective students' intentions to choose higher education institutions, considering the mediating role of brand recognition and trust. The study was conducted using a quantitative method with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach on 400 respondents who were followers of higher education institutions' Instagram accounts. The results showed trust was the most significant mediator between SMMA and prospective students' intentions (β = 0.709, T = 21.629). At the same time, brand recognition played a role in strengthening trust but did not directly influence prospective students' intentions (β = -0.018, T = 0.462). These findings emphasize the importance of building trust through authentic, relevant, and engaging social media content to improve educational marketing effectiveness. The implications of this study suggest that higher education institutions should prioritize trust-based marketing strategies integrated with brand recognition through social media. This strategy includes alumni testimonials, videos of campus atmosphere, and direct interactions that create emotional connections with prospective students.
Directors' Cost Allocation in Construction Firm Common Method and AI Method A Case Study of PT WZK Buana, Mohamad Torik Langlang; Sriyanto, Agus; Sinambela, Tongam; Tarmidi , Deden; Sapian, Safeza Mohd
SENTRALISASI Vol. 14 No. 1 (2025): January
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i1.3826

Abstract

This study aims to analyze how directors' costs are allocated in a construction services firms. The number of contractors in the country has boasted over 200,000 entities in the last three years, to support the Indonesian government's current focus on infrastructure development. In turn, these companies’ success is strongly led by their board of directors. The board of directors’ costs in a construction services company are charged to each project using systematic methods to ensure fair allocation. The study employed qualitative methods using a case study of a road construction firm that handles several projects every year. The result of the study found that the firm had a good understanding of management accounting methods and an effective computer accounting system, enabling fair directors’ cost allocation. The findings are significant to be used for reference to management accountants in construction services companies.
Impulse Buying in Minimarket Retail Consumers: Is it Influenced by Price Discount and Hedonic Shopping Value Mediated by Positive Emotion SRIYANTO, Agus; VILDAYANTI, Rina Ayu; LESTARI, Khofifa Dwi
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1192

Abstract

The phenomenon of impulse buying has become an important subject in the study of consumer behavior. With increasing competition in the retail market, a better understanding of the factors that influence impulse buying is essential for retailers to design effective marketing strategies. This issue is important because it provides deeper insight into consumer behavior and offers guidance for retailers in developing more effective marketing approaches. This study aims to identify and analyze the effect of price discounts and hedonic shopping value on impulsive buying and to test the role of positive emotions in mediating the effects of these variables on impulsive buying. The population of this study consisted of retail consumers in minimarkets in Tangerang, Banten, The population is not known for certain. The sample size was 384 respondents. The sample was collected using non-probability sampling techniques, specifically purposive sampling. The data collected were analyzed using Microsoft Excel, Statistical Product and Service Solutions (SPSS), and Partial Least Square (PLS) with path analysis. The results of the study showed that price discounts have a significant impact on impulsive buying. Hedonic shopping value also significantly affects impulsive buying. The indirect effect of price discounts on impulsive buying through positive emotions is not significant. Hedonic shopping value has a significant indirect effect on impulsive buying through positive emotions.
Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif Destariyadi, Ramadhan Ekagandhi; Sriyanto, Agus
Academic Journal of Da'wa and Communication Vol. 5 No. 2 (2024)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v5i2.9907

Abstract

Mount Kemukus was once famous as a place for ritual tourism and wealth “ngalap berkah”, but now it has become a religious and family tourism with interesting photo spots and is increasingly crowded. This is inseparable from the role of the Sragen Youth, Sports and Tourism Office. The purpose of this study is to describe the Image of Mount Kemukus by the Sragen Youth, Sports and Tourism Office as a Religious and Family Tourism. The research method used is qualitative descriptive. Data was collected through documentation, observation, and interviews with selected sources. The results of the study refer to Rosady Ruslan's PR Programming and Communication theory showing that the image of Mount Kemukus by the Sragen Diaspora is carried out by continuing to produce positive events and programs that receive support, urgency, and ideas, disseminated through conventional media, the web, and IG @disporasrg. The Sragen Dispora also carried out an overall evaluation of various programs to monitor Mount Kemukus's image, MSMEs, and homestays. This image has a positive impact on public trust and the image of Mount Kemukus.
Communication Management During Drought Emergency Response : Manajemen Komunikasi Bencana MDMC Sragen Saat Tanggap Darurat Kekeringan Setiawan, Dika; Sarbini, Sarbini; Sriyanto, Agus; Rusdiana, Joni
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i2.1833

Abstract

Kabupaten Sragen, sebagai bagian dari Indonesia, tidak luput dari ancaman bencana hidrometeorologi seperti kekeringan. Bencana kekeringan di Kabupaten Sragen merupakan bencana periodik tahunan yang terjadi setiap bulan Juni hingga September. Hal tersebut mengakibatkan tujuh kecamatan di Kabupaten Sragen mengalami kesulitan memenuhi kebutuhan air bersih. Penelitian ini mengkaji bagaimana MDMC Sragen menerapkan manajemen komunikasi bencana dalam tanggap darurat kekeringan. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Teknik pengumpulan data menggunakan observasi dan wawancara, sedangkan teknik penentuan sampel menggunakan purposive sampling. Penelitian ini menggunakan teori manajemen komunikasi bencana yang meliputi aspek planning, organizing, actuating, dan controlling dari George R. Terry. Hasil penelitian ini menunjukkan betapa pentingnya kerja sama dengan pihak internal dan eksternal.
The Effectiveness Of Social Media Marketing Activity (SMMA) In Higher Education (A Consumer Decision Model/CDM Approach) Sriyanto, Agus; Purwanto, Purwanto; Muttaqin, Zaenal
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7497

Abstract

This study aims to describe the effectiveness of social media marketing (SMMA) on Instagram in building prospective students' interest in enrolling at UIN Raden Mas Said Surakarta, using the Consumer Decision Model (CDM) approach. This study identifies the important role of social media in influencing brand recognition, trust, positive attitudes, and prospective students' intentions. Instagram has proven to be a strategic platform for delivering relevant information to the younger generation. The findings show that trust is the most influential mediating variable in shaping enrollment intentions. Consistent and quality content can increase prospective students' trust, while interactive elements and personalization strengthen positive impressions of the institution. This study emphasizes the importance of strong brand management on social media, where good brand recognition increases prospective students' trust and positive attitudes. In addition, content that displays achievements, alumni testimonials, and responsive interactions have proven effective in building a positive image. As an academic contribution, this study introduces the application of the CDM model in marketing, providing a new perspective on how social media influences positive attitudes and prospective students' intentions to enroll, especially in universities in Indonesia.
Hybrid Deep Learning and USE Algorithm for Essay Scoring: Accuracy and Performance Analysis Sriyanto, Agus; Kusrini , Kusrini
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 2 (2025): Research Articles April 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i2.14784

Abstract

The main challenge in digital education, particularly in the automatic assessment of essay answers in online learning systems, lies in the complexity of natural language understanding and semantic evaluation required to achieve the level of precision equivalent to human judgment. This study aims to develop and analyze the performance of a hybrid model that combines deep learning with a semantic similarity-based approach to essay auto-grading. The methods used include the collection of essay answer data from various disciplines, text processing to extract semantic representations, and the calculation of the degree of similarity between the participant's answers and the answer key using the similarity measure. The evaluation was carried out by comparing the results of automatic assessments with manual assessments by teachers. The results showed that the developed model achieved the highest accuracy level of 90.22% at 0.8 treshold, with a precision of 84.63%, a recall of 100%, and an F1 score of 91.68%. To strengthen the reliability of the findings, statistical validation was carried out using error evaluation metrics. RMSE value is 0.32 and RMAE value is 0.19. These findings show that the model is able to mimic human judgment reliably and consistently, and can distinguish linguistic variations that arise in different types of essay questions. This system offers an effective solution for the automation of assessments in an online learning environment, while maintaining the integrity and objectivity of the evaluation.
The Role of Visual Brand Identity Consistency in Enhancing Brand Recall and Consumer Preference Safitri, Fikta Novia Ayu; Sriyanto, Agus
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 3 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i2.5019

Abstract

This study explores the role of visual brand identity consistency in enhancing brand recall and consumer preference. Through a qualitative literature review, this research synthesizes existing studies that examine the impact of consistent visual brand elements, such as logos, colors, typography, and design styles, on consumer perceptions and brand recognition. The review highlights the importance of visual consistency in creating a strong, memorable brand presence in a competitive marketplace. Consistent visual branding not only facilitates easier brand recognition but also strengthens emotional connections with consumers, thereby influencing their preferences and purchase decisions. The study also discusses the psychological mechanisms behind brand recall, emphasizing how familiarity and repeated exposure to consistent visual elements can lead to higher levels of brand awareness and trust. However, the research identifies challenges for brands in maintaining visual consistency across multiple platforms and touchpoints, particularly in an era of digital transformation and dynamic consumer behaviors. Additionally, the review examines the role of cultural context and market segmentation in determining the effectiveness of visual brand identity strategies. This paper provides valuable insights for marketers and brand managers seeking to optimize their visual branding strategies to enhance consumer recall and preference. By emphasizing the need for alignment between visual identity and brand values, the study contributes to the broader understanding of how visual branding affects consumer behavior in today’s competitive market.
Co-Authors Agung, Ign. Sigit Budi Ajariyah, Lilis Sarifatul Anggara, Dian Sandi Arif Hidayat Buana, Mohamad Torik Langlang Destariyadi, Ramadhan Ekagandhi El Syam, Robingun Suyud Eleonora Sofilda Haryanto, Ifan heri apriyanto Hidayat, Ravindra Safitra Hidayatu Munawaroh, Hidayatu Joni Rusdiana Kusrini , Kusrini LESTARI, Khofifa Dwi Meidin, Anzar Muhammad Zilal Hamzah, Muhammad Zilal Muridan muridan Nabila, Alfi Prasetya, Rizky Eka Purwanto Purwanto Purwanto Ristiono, Fakhrulsyah Fildza Safitri, Fikta Novia Ayu Sapian, Safeza Mohd Sarbini Sarbini, Sarbini Setiawan, Dika Setyowati, Ratna Faridah Sinambela, Tongam Sumarno . Sunarko, Asep Surya, Lukman Suwito Suwito Suyud El Syam, Robingun Tarmidi , Deden Vildayanti, Rina Ayu Vissia Dewi Haptari, Vissia Dewi Zaenal Muttaqin