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Impulse Buying in Minimarket Retail Consumers: Is it Influenced by Price Discount and Hedonic Shopping Value Mediated by Positive Emotion SRIYANTO, Agus; VILDAYANTI, Rina Ayu; LESTARI, Khofifa Dwi
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 5 (2024): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1192

Abstract

The phenomenon of impulse buying has become an important subject in the study of consumer behavior. With increasing competition in the retail market, a better understanding of the factors that influence impulse buying is essential for retailers to design effective marketing strategies. This issue is important because it provides deeper insight into consumer behavior and offers guidance for retailers in developing more effective marketing approaches. This study aims to identify and analyze the effect of price discounts and hedonic shopping value on impulsive buying and to test the role of positive emotions in mediating the effects of these variables on impulsive buying. The population of this study consisted of retail consumers in minimarkets in Tangerang, Banten, The population is not known for certain. The sample size was 384 respondents. The sample was collected using non-probability sampling techniques, specifically purposive sampling. The data collected were analyzed using Microsoft Excel, Statistical Product and Service Solutions (SPSS), and Partial Least Square (PLS) with path analysis. The results of the study showed that price discounts have a significant impact on impulsive buying. Hedonic shopping value also significantly affects impulsive buying. The indirect effect of price discounts on impulsive buying through positive emotions is not significant. Hedonic shopping value has a significant indirect effect on impulsive buying through positive emotions.
Transformasi Pariwisata Gunung Kemukus: Studi Upaya Pemerintah Daerah dalam Meningkatkan Citra Positif Destariyadi, Ramadhan Ekagandhi; Sriyanto, Agus
Academic Journal of Da'wa and Communication Vol. 5 No. 2 (2024)
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/ajdc.v5i2.9907

Abstract

Mount Kemukus was once famous as a place for ritual tourism and wealth “ngalap berkah”, but now it has become a religious and family tourism with interesting photo spots and is increasingly crowded. This is inseparable from the role of the Sragen Youth, Sports and Tourism Office. The purpose of this study is to describe the Image of Mount Kemukus by the Sragen Youth, Sports and Tourism Office as a Religious and Family Tourism. The research method used is qualitative descriptive. Data was collected through documentation, observation, and interviews with selected sources. The results of the study refer to Rosady Ruslan's PR Programming and Communication theory showing that the image of Mount Kemukus by the Sragen Diaspora is carried out by continuing to produce positive events and programs that receive support, urgency, and ideas, disseminated through conventional media, the web, and IG @disporasrg. The Sragen Dispora also carried out an overall evaluation of various programs to monitor Mount Kemukus's image, MSMEs, and homestays. This image has a positive impact on public trust and the image of Mount Kemukus.
Communication Management During Drought Emergency Response : Manajemen Komunikasi Bencana MDMC Sragen Saat Tanggap Darurat Kekeringan Setiawan, Dika; Sarbini, Sarbini; Sriyanto, Agus; Rusdiana, Joni
Kanal: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Maret 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v13i2.1833

Abstract

Kabupaten Sragen, sebagai bagian dari Indonesia, tidak luput dari ancaman bencana hidrometeorologi seperti kekeringan. Bencana kekeringan di Kabupaten Sragen merupakan bencana periodik tahunan yang terjadi setiap bulan Juni hingga September. Hal tersebut mengakibatkan tujuh kecamatan di Kabupaten Sragen mengalami kesulitan memenuhi kebutuhan air bersih. Penelitian ini mengkaji bagaimana MDMC Sragen menerapkan manajemen komunikasi bencana dalam tanggap darurat kekeringan. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Teknik pengumpulan data menggunakan observasi dan wawancara, sedangkan teknik penentuan sampel menggunakan purposive sampling. Penelitian ini menggunakan teori manajemen komunikasi bencana yang meliputi aspek planning, organizing, actuating, dan controlling dari George R. Terry. Hasil penelitian ini menunjukkan betapa pentingnya kerja sama dengan pihak internal dan eksternal.
Hybrid Deep Learning and USE Algorithm for Essay Scoring: Accuracy and Performance Analysis Sriyanto, Agus; Kusrini , Kusrini
Sinkron : jurnal dan penelitian teknik informatika Vol. 9 No. 2 (2025): Research Articles April 2025
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v9i2.14784

Abstract

The main challenge in digital education, particularly in the automatic assessment of essay answers in online learning systems, lies in the complexity of natural language understanding and semantic evaluation required to achieve the level of precision equivalent to human judgment. This study aims to develop and analyze the performance of a hybrid model that combines deep learning with a semantic similarity-based approach to essay auto-grading. The methods used include the collection of essay answer data from various disciplines, text processing to extract semantic representations, and the calculation of the degree of similarity between the participant's answers and the answer key using the similarity measure. The evaluation was carried out by comparing the results of automatic assessments with manual assessments by teachers. The results showed that the developed model achieved the highest accuracy level of 90.22% at 0.8 treshold, with a precision of 84.63%, a recall of 100%, and an F1 score of 91.68%. To strengthen the reliability of the findings, statistical validation was carried out using error evaluation metrics. RMSE value is 0.32 and RMAE value is 0.19. These findings show that the model is able to mimic human judgment reliably and consistently, and can distinguish linguistic variations that arise in different types of essay questions. This system offers an effective solution for the automation of assessments in an online learning environment, while maintaining the integrity and objectivity of the evaluation.
Pengaruh Layanan Paylater, Promo Gratis Ongkir, dan Flash Sale terhadap Keputusan Pembelian pada Konsumen Marketplace Lazada di Kabupaten Bandung Meidin, Anzar; Sriyanto, Agus
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5493

Abstract

This research aims to determine the influence of Paylater Services, Free Shipping Promos, and Flash Sale on Purchase Decisions on Lazada marketplace consumers in Bandung Regency. Fierce competition between platforms such as Shopee, Tokopedia, Lazada, and Bukalapak encourages the development of various marketing strategies. This phenomenon is an interesting research object to examine how marketing strategies such as Paylater services, free shipping promos, and flash sales affect consumers' purchasing decisions on Lazada. This research is included in the type of quantitative research with the survey method. The population in this study is all Lazada consumers in Jelegong Village, Bandung Regency, who have made purchases and used or know about Paylater services, free shipping promos, and flash sales provided by Lazada. Data was collected using questionnaires that contained structured questions related to consumer perceptions and experiences. The research sample used a non-probability sampling technique with a purposive sampling approach, involving a total of 100 respondents who were considered representative. Data were analyzed with SPSS 22. The results of this study are that paylater services, free shipping promos, and flash sales affect purchase decisions. The results of this study show that Paylater Services, Free Shipping Promos, and Flash Sale partially have a positive and significant influence on Purchase Decisions. The Paylater Service variable (X1) has a strong correlation, Free Shipping Promo (X2) also shows a strong correlation, and Flash Sale (X3) has a very strong correlation with Purchase Decision (Y). Overall, these three independent variables significantly influenced consumers' purchasing decisions on Lazada, with a contribution of 76.3% to the purchase decision, while the remaining 23.7% were influenced by other variables outside of this study. This conclusion indicates that the marketing strategy is very effective in driving consumer purchase decisions on Lazada.
The role of hedonic motivation, consumer lifestyle, and store environment in driving impulsive buying Sriyanto, Agus; Anggara, Dian Sandi; Haryanto, Ifan
Jurnal Konseling dan Pendidikan Vol. 13 No. 1 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1140200

Abstract

This research aims to determine the influence of hedonic shopping motivation, shopping lifestyle, and store atmosphere on impulse buying among customers of the Aeon Mall BSD City department store. Impulse buying refers to consumer behavior where purchases are made spontaneously without prior planning, often driven by external factors or momentary emotions. The variables examined include hedonic shopping motivation, which refers to the consumer's drive to shop for enjoyment or entertainment; shopping lifestyle, which reflects an individual's habitual shopping patterns and preferences; and store atmosphere, encompassing physical environmental elements of the store such as lighting, layout, music, and scent. Data collection was conducted through a questionnaire distributed to 100 respondents selected using simple random sampling. The data was analyzed using SPSS version 20 to examine the relationship between the independent variables and impulse buying behavior. The results of this study indicate that hedonic shopping motivation significantly affects impulse buying, suggesting that the higher the motivation for enjoying the shopping experience, the greater the likelihood of making unplanned purchases. Additionally, shopping lifestyle was found to have an effect on impulse buying, with individuals who embrace a shopping-oriented lifestyle being more likely to engage in impulsive buying behavior. However, the analysis revealed that store atmosphere did not have a significant impact on impulse buying, indicating that the physical environmental factors of the store do not necessarily serve as key triggers for spontaneous purchases. This research provides valuable insights for retail management in designing more effective marketing strategies to encourage impulse buying behavior among consumers.
Optimizing English learning through outcome-based education and Moodle integration in higher education Sriyanto, Agus; Prasetya, Rizky Eka; Hidayat, Ravindra Safitra
Journal of English Language Teaching Innovations and Materials (Jeltim) Vol 6, No 2 (2024): October 2024
Publisher : UPT Bahasa Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jeltim.v6i2.84849

Abstract

This study investigates the impact of Moodle-supported Outcome-Based Learning (OBL) on the acquisition of English language competencies among higher education students. The purpose was to explore how varying levels of interaction with Moodle influence student performance in Reading, Writing, and Speaking. Utilizing a mixed-methods research design, the study combined quantitative analysis of student scores with qualitative insights from participant feedback. The findings reveal that students who engaged more frequently with Moodle demonstrated higher and more consistent performance across all language competencies compared to those with lower engagement or no interaction with Moodle. The study also found that the development of these competencies is largely independent, as indicated by weak correlations between Reading, Writing, and Speaking scores. These results underscore the importance of tailored instructional strategies within Moodle to effectively target each specific language skill. The study concludes that while Moodle is a powerful tool for enhancing language learning, its effectiveness is maximized when activities are designed to address the distinct needs of each competency. The findings have significant implications for educators and curriculum designers, highlighting the need for a differentiated approach to using Moodle in language education.
Pemanfaatan Media Pembelajan Berbasis Internet Dalam Pembelajaran Pendidikan Islam di SDN 1 Batu Tegi Surya, Lukman; Apriyanto, Heri; Sriyanto, Agus
ATH-THALIB: JURNAL PENELITIAN MAHASISWA Vol 1 No 1 (2023): ATH-THALIB
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Tarbiyah (STIT) Tanggamus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Jenis penelitian ini yaitu kualitatif deskriptif, yang dilakukandi SDN 1 Batu Tegi Kec. Air Naningan Kab. Tanggamus terutama pada tingkatan kelas V. Pengumpulan data dilakukan dengan empat metode penelitian, yaitu wawancara, observasi dan dokumentasi. Menggunakan jenis sumber data primer dan sekunder dengan hasil dari wawancara, observasi, dandokumentasi tersebut kemudian dianalisis. Uji keabsahan data dilakukan dengan menggunakan triangulasi data yaitu membandingkan data hasil observasi dengan data hasil wawancara yang disertai dengan dokumentasi sebagai pendukung. Hasil penelitian menunjukkan bahwa Pemanfaatan Media Pembelajaran Berbasis Internet dalam Pembelajaran Pendidikan Agama Islam di SDN 1 Batu Tegi Kelas V, adalah media pembelajaran yang meliputi Whatsapp, Youtube, Google Classroom, Google-Formulir (G-Form), Zoom atau Google Meeting, serta situs Website. Sehingga dalam pemanfaatan media disebutkan bahwa siswa bisa menggunakan dan mengoperasikan media pembelajaran yang berbasis internet dalam pembelajaran pendidikan agama Islam dengan baik dan benar.
Economic Structure, Administrative Capacity, and Public Trust in Tax Performance: A Service-Centered Systematic Review across Income Groups, 2015–2025 Haptari, Vissia Dewi; Sriyanto, Agus; Hamzah, Muhammad Zilal; Sofilda, Eleonora
Jurnal Manajemen Pelayanan Publik Vol 10, No 1 (2026): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v10i1.66422

Abstract

Cross-country variation in tax-to-GDP ratios reflects differences in economic structure, administrative capacity, and public trust under diverse institutional settings. This study provides a PRISMA-guided systematic review (2015–2025) to explain the determinants of tax performance across income groups. We identify 150 eligible studies and compile a core set of 90 for comparative synthesis, applying quality weights based on research design and methodological transparency. Higher-quality evidence links higher income per capita and stronger governance to higher tax ratios, while inflation and poorly managed resource rents weaken non-resource tax effort; digital tax administration (e-filing, e-invoicing, and risk-based analytics) is generally associated with higher compliance, but effects depend on baseline capacity, service design, and bureaucratic integrity. The review advances a service-centered framework integrating fiscal-contract and institutional-capacity perspectives into a “service–trust–revenue” loop and a “tax-capacity ladder”, with policy implications on reform sequencing: strengthening governance, modernizing administration, and progressively broadening the tax base through transparent communication and risk-based digital enforcement.
ANALYSIS OF STUDENT MINI-RESEARCH REPORT ON THE DEVELOPMENT OF TEACHER COMPETENCE IN THE DIGITAL ERA Satriyawan, Aziz Nuri; Sriyanto, Agus; Rohmawati , Nur Maya; Priyani , Galih; Farihah, Elyaum; Yudhiarti, Ndaru Putri
PIONIR: JURNAL PENDIDIKAN Vol. 15 No. 1 (2026): PIONIR: JURNAL PENDIDIKAN
Publisher : Prodi PGMI FTK UIN Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/pjp.v15i1.32387

Abstract

This study analyzes student mini-research reports on teacher competency development in the digital era. The objectives of the study include reviewing mini-research activities to identify teacher competency development amidst digital transformation, both in terms of challenges and needs. The research method used is a descriptive qualitative approach and examines mini-research reports compiled by students with an assessment rubric. The research subjects were 14 PGMI Semester V students divided into 5 groups. Data collection used observation, interviews and documentation of student mini-research reports. The results of the study are that: 1) students are able to identify gaps in teacher competency in mastering learning technology, digital literacy and digital pedagogy, 2) through the reports compiled by students, it reveals the need for teacher quality in designing innovative technology-based learning according to student needs, 3) and mini-research activities provide references for the development of teacher competency on an ongoing basis. The research conducted contributes to studying contemporary educational issues and produces data to develop teacher quality in the digital era. This study sharpens the foundation regarding teacher competency in the digital era and opens opportunities for further research in terms of mastering technology-based learning, digital literacy and digital pedagogy. Keywords: Student Mini-Research, The Digital Era, Teacher Competence