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ANALYSIS OF FACTORS THAT DETERMINE CUSTOMER DELIGHT AND THEIR IMPACT ON CUSTOMER LOYALTY Sugarda, I Wayan Oka; Suardhika, I Nengah; Sapta, I Ketut Setia
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.1829

Abstract

Customers are the first asset that must be taken care of properly because each customer will bring profits that can keep the business running. Customers are kings who must be considered in every need and desire for the company's success in running its business. This study aimed to test and confirm the relationship between the variables of service quality, customer value, customer delight, and customer loyalty at Apotek Iwos Farma Badung. Respondents in this study were customers of Apotek Iwos Farma Badung. The number of respondents in this study was set at 80 respondents. This study uses structural equation modeling analysis with the help of the Smart-PLS 3 program. The results of this study indicate that the better the quality of existing services will be able to increase customer delight. Good customer value will be able to improve customer delight. The quality of existing services has not been able to increase customer loyalty. The higher the value of existing customers will be able to increase customer loyalty. However, customer delight has not been able to determine the increase in customer loyalty.
The Servant Leadership Analysis and Work Motivation in Determining Organizational Commitment and Employee Performance Artha, Didik Rabuana; Suardhika, I Nengah; Landra, Nengah
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.1815

Abstract

Human resources (HR) play an important role and an asset that must be owned by the organization. This is because HR plays an active role in the process of running an organization to achieve goals. Therefore, optimizing the contribution of employees to the company's mission is very important to maintain effective performance. The purpose of this study is to analyze and explain the relationship between servant leadership and work motivation variables with organizational commitment and employee performance at PT. Telkom Access Denpasar. The sample in this study were all permanent employees who worked at several 45 respondents. By using Structural Equation Modeling (SEM) analysis with the help of the Smart-PLS v.3 programs, the results show that the better the implementation of servant leadership can increase employee commitment to the organization. In addition, it was found that employees who are motivated at work will increase their commitment to the organization. The application of servant leadership is not able to, directly and indirectly, determine employee performance. Other results, increasing employee motivation will improve employee performance, either directly or indirectly through the mediation of organizational commitment. Meanwhile, employee commitment was found to have a positive and significant effect on employee performance.
The Model of Competitive Advantage for Increasing Business Performance in Small and Medium Industries of Woven Fabric (Endek) in Bali Province Adiputra, I Putu Pratama; Suardhika, I Nengah; Yuesti, Anik
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.1858

Abstract

One of the Province of Bali's key creative economy sectors that places an emphasis on particular artistic and cultural inventiveness is the woven fabric (endek) sector. The business must make strategic attempts to survive, nonetheless, given the increasingly tough commercial competition and the limited resources available. With the mediating role of competitive advantage, this work intends to further research on the indirect effects of product innovation and market orientation on business performance. In 9 districts and cities throughout Bali Province, this study used a proportional sample technique. Partial Least Square analysis was used to process 78 questionnaires from SME owners of woven fabric (endek). Market orientation can be applied to achieve a competitive advantage, according to the analysis's findings, which can have a stronger impact on business success. The performance of businesses is also directly impacted by market orientation. According to other findings, product innovation has no real impact on how well a company performs. The improvement of business performance in SME woven fabric (endek) in Bali Province, however, can be determined by a product innovation that can produce a competitive advantage. Keywords: Market Orientation, Product Innovation, Competitive Advantage, Business Performance.
Influence of Climate and Justice on Commitment Organizational with Job Satisfaction as Intervening Variable at Regional Revenue Agency Denpasar City Putra, I Gusti Made Oka Diara; Sapta, I Ketut Setia; Suardhika, I Nengah
Asia Pacific Journal of Management and Education (APJME) Vol 4, No 3 (2021): November 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v4i3.1272

Abstract

Employee commitment is influenced by organizational climate and fairness to be able to grow and develop within an organization. The purpose of this study was to analyze and determine the effect of organizational climate and organizational justice on organizational commitment, with job satisfaction as an intervening variable at the Denpasar City Revenue Service. The hypotheses proposed based on existing theoretical studies and the existence of the phenomena summarized in the problem formulation are: organizational commitment is positively affected by organizational climate; organizational justice has an effect on organizational commitment as positively; organizational climate has an effect on job satisfaction as positively; job satisfaction is positively influenced by fairness organization; and organizational commitment is positively effected by job satisfaction. The design of this research system is oriented to the pattern of calculating quantitative data on the existence of questionnaires distributed to 83 respondents. The data used are primary and secondary data both qualitative and quantitative which are then analysed by PLS-based SEM, while the results found are as follows: organizational commitment is positively and significantly affected by organizational climate; organizational justice has an effect on organizational commitment is positively and significantly; job satisfaction is positively and significantly affected by organizational climate; organizational justice has an effect on organizational justice is positively and significantly; and organizational commitment is positively and significantly influenced by job satisfaction.
Pengaruh Iklim Organisasi, Disiplin Kerja Dan Kerjasama Tim Terhadap Kinerja Karyawan Pada PT. Saka Agung Abadi Cabang Gianyar Gunarta, I Nengah; Suardhika, I Nengah; Rihayana, I Gede
EMAS Vol. 7 No. 2 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i2.13624

Abstract

Dalam era persaingan usaha yang semakin kompetitif, perusahaan dituntut untuk memastikan bahwa kinerja karyawannya selalu berada pada tingkat yang optimal. Upaya mempertahankan maupun meningkatkan kinerja karyawan dapat dilakukan melalui kegiatan evaluasi kinerja serta perbaikan berkelanjutan agar kualitas sumber daya manusia terus berkembang sehingga perusahaan mampu tumbuh, unggul, dan tetap bertahan dalam persaingan. Penelitian ini bertujuan untuk mengetahui pengaruh iklim organisasi, disiplin kerja, dan kerjasama tim terhadap kinerja karyawan. Sampel penelitian adalah seluruh karyawan PT. Saka Agung Abadi Cabang Gianyar yang berjumlah 100 orang. Teknik pengambilan sampel menggunakan metode sampling jenuh, sedangkan teknik analisis data menggunakan analisis regresi. Hasil penelitian menunjukkan bahwa iklim organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dan kerjasama tim juga terbukti berpengaruh positif serta signifikan terhadap kinerja karyawan. In an era of increasingly competitive business, companies are required to ensure that their employees' performance is always at an optimal level. Efforts to maintain and improve employee performance can be carried out through performance evaluation and continuous improvement so that the quality of human resources continues to develop, enabling the company to grow, excel, and remain competitive. This study aims to determine the effect of organizational climate, work discipline, and teamwork on employee performance. The research sample consisted of all 100 employees of PT. Saka Agung Abadi Gianyar Branch. The sampling technique used was saturated sampling, while the data analysis technique used regression analysis. The results of the study indicate that organizational climate has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and teamwork also has a positive and significant effect on employee performance.
Analysis of Determinants of Fashion Product Purchase Decisions on Aijostore.Id Denpasar Nasih, Ni Kadek Dwi Sri; Suardhika, I Nengah; Atmaja, Ni Putu Cempaka Dharmadewi
EMAS Vol. 7 No. 3 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i3.13789

Abstract

Consumers purchasing decisions emerge from evaluating alternatives and selecting the option that best satisfies needs and expected benefits. In marketing terms, these decisions are strategically important because they signal how effectively a firm captures attention, builds preference, and converts interest into transactions. This study examines whether viral marketing, affiliate marketing, and celebrity endorsements shape purchasing decisions among customers of Aijostore.id. Using a quantitative design, the population comprised consumers who had previously bought products through the Aijostore.id e-commerce platform. Data were collected from 96 respondents and analyzed through validity and reliability tests, classical assumption checks, multiple linear regression, multiple correlation analysis, the coefficient of determination, and hypothesis testing using F and t statistics. Results show that viral marketing, affiliate marketing, and celebrity endorsements each have a positive and significant effect on purchasing decisions, and their combined effect is also significant. Based on these findings, management is advised to strengthen celebrity endorsement strategies by ensuring a strong fit between the endorser’s image and the target market, and by maintaining consistency over time. Companies should also improve the credibility of viral content sources and apply tighter monitoring of affiliate programs to prevent misinformation, enhance accuracy of product claims, and sustain consumer trust overall.
Driving Performance in Adventure Tourism: The Impact of Transformational Leadership, Organizational Climate, And Individual Characteristics in A Leading Bali Enterprise Monika, Ni Made Rika; Suardhika, I Nengah; Rihayana, I Gede
EMAS Vol. 7 No. 3 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i3.13804

Abstract

Royal Bali Adventure Bongkasa is a nature-based tourism service company that serves domestic and foreign tourists. The company is required to have qualified employees in order to provide optimal service. However, employee performance has not been optimal due to the influence of transformational leadership, organizational climate, and individual characteristics that have not been fully optimized. This study used a quantitative method with saturated sampling technique, where all 36 employees were sampled. Data collection was conducted through observation, interviews, documentation, and questionnaires. Data analysis used multiple linear regression with the help of the SPSS program. The results of this study indicate that (1) transformational leadership has a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that if leadership is good, performance will also increase, (2) organizational climate has a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that the better the organizational climate, the higher the employee performance, (3) individual characteristics have a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that the better the individual characteristics of an employee, the higher the employee performance shown.
INFLUENCE INVESTMENT DECISIONS AND DIVIDEND POLICY ON COMPANY VALUE MEDIATED BY FINANCIAL PERFORMANCE Bella, Ni Nyoman Nuryanti; Wijana, I Made Dauh; Widnyana, I Wayan; Suardhika, I Nengah
Management Studies and Business Journal (PRODUCTIVITY) Vol. 3 No. 3 (2026): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/gegzan96

Abstract

This study aims to analyze the influence of investment decisions and dividend policies on firm value, with financial performance as a mediating variable, in property companies listed on the Indonesia Stock Exchange for the 2021–2024 period. This study uses secondary data in the form of annual financial reports. The study population consisted of 62 companies, using a purposive sampling technique, resulting in 248 observational samples. Path analysis and the Sobel test were used to examine the mediating role of the data. The research results show that investment decisions and dividend policy have a positive and significant effect on firm value. Investment decisions and dividend policy also have a positive and significant effect on financial performance. Furthermore, financial performance has a positive and significant effect on firm value. The mediation test results indicate that financial performance mediates the influence of investment decisions and dividend policy on firm value. The findings of this study indicate that improving the quality of investment decisions and dividend policies, supported by strong financial performance, can increase company value. This research is expected to contribute to company management, investors, and future researchers in understanding the factors influencing company value.
Co-Authors A. A. Putu Dyah Damayanti Adiputra, I Putu Pratama Anak Agung Dwi Widyani Anak Agung Inten Sari Saraswati Anak Agung Putu Agung Anik Yuesti Armanu Thoyib Arsha, I Made Risma M Artha, Didik Rabuana Arya Munang Ayu Heny Ratna Dewi Ayu R. Rumanti, I Gusti Bella, Ni Nyoman Nuryanti Binti Qoiriyah Chandra, I Gusti Agung Ayu Dian Priskila Darma, I Wayan Agus Budi Desak Nyoman Indriyani Dewi, Anak Agung Ayu Pramisanthi Didik Rabuana Artha Dwinata JS, I Putu Wahyu Eka Afnan Troena Gede Yudhi Hendrawan Gregorius Paulus Tahu Gunarta, I Nengah I Dewa Ayu Tita Permata Tabita I Gde Yudhi Hendrawan I Gde Yudhi Hendrawan I Gede Cahyadi Putra I Gede Rihayana I Gede Yudhi Hendrawan I Gusti Agung Bagus Bintang Raditya I Gusti Agung Hendra Wirawan I Gusti Made Oka Diara Putra I Kadek Oca Santika I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Made Astina Yoga I Made Risma M Arsha I Nyoman Jaya Artana I Putu Gede Arya Gautama I Putu Pratama Adiputra I Wayan Oka Sugarda I Wayan Pasek Suryawan I Wayan Suarjana I Wayan Widnyana Ida Ayu Agung Dewi Kesumawati Ida Ayu Trisnawati, Ida Ayu Jimmy Harry Putu Suarthana Kadek Juniarta Kusumatirta, I Wayan Ryan Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Komang Delisna Dewi Made Shinta Pradnya Lestari Monika, Ni Made Rika Nasih, Ni Kadek Dwi Sri Nengah Landra Ngakan Nyoman Bagus Putra Legawa Ni Gusti Ayu Ade Dwi Yosiana Sari Ni Kadek Sinta Jayanti Ni Komang Atika Wicahyani Ni Komang Ayu Apri Intansari Ni Komang Ratih Yulianita Ni Komang Sonia Ni Komang Tri Nadya Suci Ni Komang Wahyuni Ni Luh Ade Yuni Mahayani Ni Luh Rita Larasanti Ni Luh Santi Ayuni Ni Made Arie Krisnayanti Ni Made Ayu Eva Alvinayanti Ni Made Dwi Puspitawati Ni Made Rai Elisya Yustiani Ni Nyoman Wida Sugiantari Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Rias Ratiwi Orlanda, Ni Putu Audi Pande Diva Darma Diputra Pande Rantika Juli Putra, I Gusti Made Oka Diara Putu Agus Eka Rismawan Putu Agus Prayogi Putu Anom Wisnu Wisnawa Putu Intan Puspita Dewi Putu Kepramareni Rismayani, Ni Putu Sri Rahayu Roy Darmawan Sang Made Dwi Budhi Arsana Suartama, I Wayan Oka Putra Sugarda, I Wayan Oka Sukmawati, Ni Ketut Tiara Ubud Salim Wijana, I Made Dauh Wirangjani, Ida Ayu Putu Yunika, Ni Luh