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The Effect of Ethical Leadership and Work-Life Balance on Job Commitment, with Psychological Empowerment as a Mediating Variable, at Perumda Air Minum Tirta Tohlangkir in Karangasem Regency Kadek Rara Ragita Cahyani; I Ketut Setia Sapta; I Nengah Suardhika
Return : Study of Management, Economic and Bussines Vol. 5 No. 6 (2026): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v5i6.471

Abstract

This research aims to analyze the influence of ethical leadership and work-life balance on work engagement with psychological empowerment as a mediating variable at Perumda Air Minum Tirta Tohlangkir, Karangasem Regency. The background of this research is based on public service challenges and integrity issues that demand the strengthening of human resources through ethical leadership and work-life balance to increase employee dedication. This study used a quantitative explanatory approach. The population in this study were all employees of Perumda Air Minum Tirta Tohlangkir, Karangasem Regency, totaling 127 people. The sampling technique used was the saturated sampling method (census). Data were collected through questionnaires and analyzed using Structural Equation Modeling techniques based on Partial Least Squares (SEM-PLS) with SmartPLS 4.1 software. The results showed that: Ethical leadership has a positive and significant effect on psychological empowerment; Work-life balance has a positive and significant effect on psychological empowerment;  Psychological empowerment has a positive and significant effect on work engagement; Ethical leadership has a positive and significant effect on work engagement; Work-life balance has a positive and significant effect on work engagement; Psychological empowerment is able to partially mediate the influence of ethical leadership on work engagement; and Psychological empowerment is able to partially mediate the influence of work-life balance on work engagement. These findings confirm that to increase employee work engagement in the public service sector, organizations need to strengthen leadership integrity, support employee life balance, and build autonomy and work meaningfulness through psychological empowerment.
The Impact of Shoppable Live Streaming and Brand Trust on Purchase Decisions: The Mediating Role of Purchase Intention in ShopTokopedia Platforms I Wayan Ryan Kusumatirta; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja; Ni Putu Audi Orlanda; I Gusti Agung Ayu Dian Priskila Chandra; I Wayan Agus Budi Darma; Anak Agung Ayu Pramisanthi Dewi
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4181

Abstract

The rapid growth of e-commerce has reshaped marketing strategies, with shoppable live streams emerging as an innovative medium that merges interactive shopping experiences with real-time entertainment. This study examines the effect of shoppable live streams and brand trust on purchase decisions, with purchase intention positioned as a mediating variable among ShopTokopedia users in Bali, particularly during the platform’s transition from TikTok Shop to ShopTokopedia. Using a quantitative approach, data were collected from 100 respondents and analyzed through Structural Equation Modeling (SEM) with SmartPLS. The findings demonstrate that while shoppable live streams and brand trust significantly influence purchase intention, they do not directly impact purchase decisions. Instead, purchase intention fully mediates the relationship, highlighting its critical role in converting consumer motivation into actual transactions. These results underscore the importance of creating engaging live stream experiences and strengthening consumer trust to drive purchasing behavior. The study contributes original insights into Indonesia’s live commerce ecosystem, offering valuable theoretical implications for consumer behavior research and practical recommendations for businesses aiming to enhance engagement, optimize marketing strategies, and sustain competitiveness in the evolving digital marketplace.
PENGARUH ELECTRONIC WORD OF MOUTH, CONTENT MARKETING DAN PRICE FAIRNESS TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO PAPERY.GIFT FLORIST GIANYAR Ni Putu Rias Ratiwi; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengkajian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM), Content Marketing, dan Price Fairness terhadap keputusan pembelian pada toko Papery.gift florist di Gianyar. Dalam era digital, E-WOM dan Content Marketing menjadi faktor penting yang memengaruhi keputusan pembelian konsumen. Pengkajian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 100 responden yang diambil dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil pengkajian menunjukkan bahwa E-WOM, Content Marketing, dan Price Fairness memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Pengkajian ini diharapkan dapat memberikan wawasan bagi pemilik usaha dalam merumuskan strategi pemasaran yang lebih efektif.
Pengaruh Iklim Organisasi, Disiplin Kerja Dan Kerjasama Tim Terhadap Kinerja Karyawan Pada PT. Saka Agung Abadi Cabang Gianyar I Nengah Gunarta; I Nengah Suardhika; I Gede Rihayana
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 2 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i2.13624

Abstract

Dalam era persaingan usaha yang semakin kompetitif, perusahaan dituntut untuk memastikan bahwa kinerja karyawannya selalu berada pada tingkat yang optimal. Upaya mempertahankan maupun meningkatkan kinerja karyawan dapat dilakukan melalui kegiatan evaluasi kinerja serta perbaikan berkelanjutan agar kualitas sumber daya manusia terus berkembang sehingga perusahaan mampu tumbuh, unggul, dan tetap bertahan dalam persaingan. Penelitian ini bertujuan untuk mengetahui pengaruh iklim organisasi, disiplin kerja, dan kerjasama tim terhadap kinerja karyawan. Sampel penelitian adalah seluruh karyawan PT. Saka Agung Abadi Cabang Gianyar yang berjumlah 100 orang. Teknik pengambilan sampel menggunakan metode sampling jenuh, sedangkan teknik analisis data menggunakan analisis regresi. Hasil penelitian menunjukkan bahwa iklim organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, dan kerjasama tim juga terbukti berpengaruh positif serta signifikan terhadap kinerja karyawan. In an era of increasingly competitive business, companies are required to ensure that their employees' performance is always at an optimal level. Efforts to maintain and improve employee performance can be carried out through performance evaluation and continuous improvement so that the quality of human resources continues to develop, enabling the company to grow, excel, and remain competitive. This study aims to determine the effect of organizational climate, work discipline, and teamwork on employee performance. The research sample consisted of all 100 employees of PT. Saka Agung Abadi Gianyar Branch. The sampling technique used was saturated sampling, while the data analysis technique used regression analysis. The results of the study indicate that organizational climate has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and teamwork also has a positive and significant effect on employee performance.
Analysis of Determinants of Fashion Product Purchase Decisions on Aijostore.Id Denpasar Ni Kadek Dwi Sri Nasih; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 3 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i3.13789

Abstract

Consumers purchasing decisions emerge from evaluating alternatives and selecting the option that best satisfies needs and expected benefits. In marketing terms, these decisions are strategically important because they signal how effectively a firm captures attention, builds preference, and converts interest into transactions. This study examines whether viral marketing, affiliate marketing, and celebrity endorsements shape purchasing decisions among customers of Aijostore.id. Using a quantitative design, the population comprised consumers who had previously bought products through the Aijostore.id e-commerce platform. Data were collected from 96 respondents and analyzed through validity and reliability tests, classical assumption checks, multiple linear regression, multiple correlation analysis, the coefficient of determination, and hypothesis testing using F and t statistics. Results show that viral marketing, affiliate marketing, and celebrity endorsements each have a positive and significant effect on purchasing decisions, and their combined effect is also significant. Based on these findings, management is advised to strengthen celebrity endorsement strategies by ensuring a strong fit between the endorser’s image and the target market, and by maintaining consistency over time. Companies should also improve the credibility of viral content sources and apply tighter monitoring of affiliate programs to prevent misinformation, enhance accuracy of product claims, and sustain consumer trust overall.
Driving Performance in Adventure Tourism: The Impact of Transformational Leadership, Organizational Climate, And Individual Characteristics in A Leading Bali Enterprise Ni Made Rika Monika; I Nengah Suardhika; I Gede Rihayana
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 3 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i3.13804

Abstract

Royal Bali Adventure Bongkasa is a nature-based tourism service company that serves domestic and foreign tourists. The company is required to have qualified employees in order to provide optimal service. However, employee performance has not been optimal due to the influence of transformational leadership, organizational climate, and individual characteristics that have not been fully optimized. This study used a quantitative method with saturated sampling technique, where all 36 employees were sampled. Data collection was conducted through observation, interviews, documentation, and questionnaires. Data analysis used multiple linear regression with the help of the SPSS program. The results of this study indicate that (1) transformational leadership has a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that if leadership is good, performance will also increase, (2) organizational climate has a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that the better the organizational climate, the higher the employee performance, (3) individual characteristics have a positive and significant effect on employee performance at Royal Bali Adventure Bongkasa, which means that the better the individual characteristics of an employee, the higher the employee performance shown.
The Effects of Organizational Climate, Organizational Commitment, and Competence on Employee Performance at Breeze Garment in Denpasar I Kadek Dwi Dananjaya; I Nengah Suardhika; I Gede Rihayana
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 4 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i4.13999

Abstract

In the era of globalization, advances in science and technology have driven the rapid development of the global economy. These conditions require organizations to be able to improve human resource performance in order to remain competitive. This study aims to determine and analyze the influence of organizational climate, organizational commitment, and competence on employee performance at Breeze Garment in Denpasar. The sample size for this study consisted of 30 employees selected using a saturation sampling technique. Research data were collected via a questionnaire using a Likert scale and analyzed using the Statistical Program for Social Sciences (SPSS). The results indicate that organizational climate has a positive and significant effect on employee performance at Breeze Garment in Denpasar. Furthermore, organizational commitment and competence were also found to have a positive and significant effect on employee performance. Based on these findings, future researchers are advised to include additional variables that may influence employee performance and to expand the sample size, thereby yielding more comprehensive and accurate findings in the future.
ANALYSIS OF FACTORS THAT DETERMINE CUSTOMER DELIGHT AND THEIR IMPACT ON CUSTOMER LOYALTY I Wayan Oka Sugarda; I Nengah Suardhika; I Ketut Setia Sapta
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.1829

Abstract

Customers are the first asset that must be taken care of properly because each customer will bring profits that can keep the business running. Customers are kings who must be considered in every need and desire for the company's success in running its business. This study aimed to test and confirm the relationship between the variables of service quality, customer value, customer delight, and customer loyalty at Apotek Iwos Farma Badung. Respondents in this study were customers of Apotek Iwos Farma Badung. The number of respondents in this study was set at 80 respondents. This study uses structural equation modeling analysis with the help of the Smart-PLS 3 program. The results of this study indicate that the better the quality of existing services will be able to increase customer delight. Good customer value will be able to improve customer delight. The quality of existing services has not been able to increase customer loyalty. The higher the value of existing customers will be able to increase customer loyalty. However, customer delight has not been able to determine the increase in customer loyalty.
The Servant Leadership Analysis and Work Motivation in Determining Organizational Commitment and Employee Performance Didik Rabuana Artha; I Nengah Suardhika; Nengah Landra
International Journal of Applied Business and International Management Vol 8, No 2 (2023): August 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i2.1815

Abstract

Human resources (HR) play an important role and an asset that must be owned by the organization. This is because HR plays an active role in the process of running an organization to achieve goals. Therefore, optimizing the contribution of employees to the company's mission is very important to maintain effective performance. The purpose of this study is to analyze and explain the relationship between servant leadership and work motivation variables with organizational commitment and employee performance at PT. Telkom Access Denpasar. The sample in this study were all permanent employees who worked at several 45 respondents. By using Structural Equation Modeling (SEM) analysis with the help of the Smart-PLS v.3 programs, the results show that the better the implementation of servant leadership can increase employee commitment to the organization. In addition, it was found that employees who are motivated at work will increase their commitment to the organization. The application of servant leadership is not able to, directly and indirectly, determine employee performance. Other results, increasing employee motivation will improve employee performance, either directly or indirectly through the mediation of organizational commitment. Meanwhile, employee commitment was found to have a positive and significant effect on employee performance.
The Model of Competitive Advantage for Increasing Business Performance in Small and Medium Industries of Woven Fabric (Endek) in Bali Province I Putu Pratama Adiputra; I Nengah Suardhika; Anik Yuesti
International Journal of Applied Business and International Management Vol 8, No 1 (2023): April 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v8i1.1858

Abstract

One of the Province of Bali's key creative economy sectors that places an emphasis on particular artistic and cultural inventiveness is the woven fabric (endek) sector. The business must make strategic attempts to survive, nonetheless, given the increasingly tough commercial competition and the limited resources available. With the mediating role of competitive advantage, this work intends to further research on the indirect effects of product innovation and market orientation on business performance. In 9 districts and cities throughout Bali Province, this study used a proportional sample technique. Partial Least Square analysis was used to process 78 questionnaires from SME owners of woven fabric (endek). Market orientation can be applied to achieve a competitive advantage, according to the analysis's findings, which can have a stronger impact on business success. The performance of businesses is also directly impacted by market orientation. According to other findings, product innovation has no real impact on how well a company performs. The improvement of business performance in SME woven fabric (endek) in Bali Province, however, can be determined by a product innovation that can produce a competitive advantage. Keywords: Market Orientation, Product Innovation, Competitive Advantage, Business Performance.
Co-Authors A. A. Putu Dyah Damayanti Anak Agung Ayu Pramisanthi Dewi Anak Agung Dwi Widyani Anak Agung Dwi Widyani Anak Agung Inten Sari Saraswati Anak Agung Putu Agung Anik Yuesti Armanu Thoyib Arya Munang Ayu Heny Ratna Dewi Ayu R. Rumanti, I Gusti Binti Qoiriyah Desak Nyoman Indriyani Didik Rabuana Artha Eka Afnan Troena Emilda Suri Gede Yudhi Hendrawan Gregorius Paulus Tahu I Dewa Ayu Tita Permata Tabita I Gde Yudhi Hendrawan I Gde Yudhi Hendrawan I Gede Cahyadi Putra I Gede Rihayana I Gede Yudhi Hendrawan I Gusti Agung Ayu Dian Priskila Chandra I Gusti Agung Bagus Bintang Raditya I Gusti Agung Hendra Wirawan I Gusti Made Oka Diara Putra I Kadek Dwi Dananjaya I Kadek Oca Santika I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Made Astina Yoga I Made Risma M Arsha I Made Risma M Arsha I Nengah Gunarta I Nyoman Jaya Artana I Putu Gede Arya Gautama I Putu Gede Putra Adnyana I Putu Pratama Adiputra I Putu Wahyu Dwinata JS I Wayan Agus Budi Darma I Wayan Oka Putra Suartama I Wayan Oka Sugarda I Wayan Pasek Suryawan I Wayan Ryan Kusumatirta I Wayan Suarjana Ida Ayu Agung Dewi Kesumawati Ida Ayu Trisnawati Jimmy Harry Putu Suarthana Kadek Juniarta Kadek Rara Ragita Cahyani Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Komang Delisna Dewi Made Shinta Pradnya Lestari Nengah Landra Ngakan Nyoman Bagus Putra Legawa Ni Gusti Ayu Ade Dwi Yosiana Sari Ni Kadek Dwi Sri Nasih Ni Kadek Ratih Widiantari Ni Kadek Sinta Jayanti Ni Ketut Tiara Sukmawati Ni Komang Atika Wicahyani Ni Komang Ayu Apri Intansari Ni Komang Ratih Yulianita Ni Komang Sonia Ni Komang Tri Nadya Suci Ni Komang Wahyuni Ni Luh Ade Yuni Mahayani Ni Luh Rita Larasanti Ni Luh Santi Ayuni Ni Luh Yunika Ni Made Arie Krisnayanti Ni Made Ayu Eva Alvinayanti Ni Made Dwi Puspitawati Ni Made Rai Elisya Yustiani Ni Made Rika Monika Ni Nyoman Wida Sugiantari Ni Putu Audi Orlanda Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Rias Ratiwi Pande Diva Darma Diputra Pande Rantika Juli Putra, I Gusti Made Oka Diara Putu Agus Eka Rismawan Putu Agus Prayogi Putu Anom Wisnu Wisnawa Putu Cempaka DharmaDewi Atmaja Putu Dennise Prabha Shanti Putu Intan Puspita Dewi Putu Kepramareni Rismayani, Ni Putu Sri Rahayu Roy Darmawan Sang Made Dwi Budhi Arsana Tri Hapsari Ni Komang Ubud Salim Wirangjani, Ida Ayu Putu