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All Journal Jurnal Ekonomi dan Bisnis Jagaditha JAM : Jurnal Aplikasi Manajemen Jurnal Bakti Saraswati International Journal of Supply Chain Management EKUITAS (Jurnal Ekonomi dan Keuangan) Value: Jurnal Manajemen dan Akuntansi International Journal of Communication and Society Advances in Global Economics and Business Journal Jurnal Manajemen Widya Amerta International Journal of Applied Business and International Management Asia Pacific Journal of Management and Education Journal of International Conference Proceedings Values EMAS International Journal of Economics and Management Sciences International Journal of Review Management Business and Entrepreneurship SENEMA
I Nengah Suardhika
Universitas Mahasaraswati Denpasar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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PENGARUH KELENGKAPAN PRODUK, KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG KONSUMEN PADA TOKO GROSIR NICKS MARKET DI DESA LODTUNDUH, KECAMATAN UBUD, KABUPATEN GIANYAR. Ni Komang Ayu Apri Intansari; I Nengah Suardhika
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 1 (2025): Jurnal Bakti Saraswati Vol. 14 No 1, Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Abstract

The existence of retail businesses makes it easier to distribute goods and services needed by the public or final buyers. The sustainability of a retail business is largely determined by customers' decisions in making repeat purchases. Product completeness is a crucial aspect that must be fulfilled by companies or retail stores so that consumers remain loyal and do not move elsewhere. Apart from that, service quality is also an essential factor that must be considered, because optimal service will provide a sense of comfort and convenience for customers when shopping. An attractive store atmosphere is able to create a positive impression in the minds of consumers, which in turn can increase their motivation to make repeat transactions. This study aims to evaluate the influence of product completeness, service quality and store atmosphere on customers' intention to make repeat purchases at the Nicks Market Gianyar wholesale store. The research population is consumers who have shopped at the Nicks Market grocery store. The sample for this research was 96 respondents who were determined based on purposive sampling techniques. This research collects data through distributing questionnaires which are then analyzed using the multiple linear regression method. The findings of this research show that product completeness, service quality, and store atmosphere each contribute to consumers' interest in making repeat purchases at the Nicks Market grocery store. For future research, it is recommended that this study be expanded to include other variables, such as location factors, level of customer satisfaction, pricing strategy, and perceptions of store image.
PENGARUH MOTIVASI KERJA, KOMPENSASI DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN KOREA BEST BANK CABANG DENPASAR Ni Komang Tri Nadya Suci; I Nengah Suardhika
Jurnal Bakti Saraswati (JBS) Vol. 14 No. 1 (2025): Jurnal Bakti Saraswati Vol. 14 No 1, Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM), Universitas Mahasaraswati Denpasar, Bali, Indonesia

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Abstract

Human resources (HR) are one of the most important aspects in a company because they are key elements that influence the performance and success of the organization. Performance refers to how well a person, group, or organization carries out tasks or achieves set goals. In an individual context, performance is often measured based on a person's ability to complete their work effectively and efficiently. This research aims to determine the influence of work motivation, compensation and career development on the performance of Best Bank Denpasar branch employees. The research method used is quantitative. This research was conducted at Korea Best Bank Denpasar branch. In this research, the objects of research are work motivation, compensation, career development and employee performance. The population and sample in this study were 38 employees at Korea Best Bank Denpasar branch. Data analysis techniques use Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Analysis, Multiple Correlation Test, Coefficient of Determination, F Test and t Test. Based on the results of the analysis, this research shows that work motivation has a positive and significant effect on employee performance at Korea Best Bank Denpasar branch. Compensation has a positive and significant effect on employee performance at Korea Best Bank Denpasar branch. Career Development has a positive and significant effect on employee performance at Korea Best Bank Denpasar branch. Suggestions for further research are to expand the scope of research by including other variables that might influence employee performance, such as work environment, leadership, organizational culture, and individual factors such as job satisfaction or stress. Future research is also recommended to involve a larger sample.
BUILDING ORGANIZATIONAL COMMITMENT: HOW ORGANIZATIONAL CULTURE SHAPES WORK-LIFE BALANCE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR? Rihayana, I Gede; Suardhika, I Nengah; Arsha, I Made Risma M; Suarthana, Jimmy Harry Putu
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 1 (2025): March
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i1.6872

Abstract

Lembaga Perkreditan Desa (LPD) merupakan organisasi keuangan mikro di Indonesia yang dikelola secara eksklusif oleh desa-desa adat di Bali. LPD mengharuskan karyawannya untuk menunjukkan perilaku peran ekstra yang diidentifikasi sebagai Organizational Citizenship Behavior (OCB) untuk memastikan keberlanjutannya. Penelitian ini menguji Teori Pertukaran Sosial dengan mengikuti keterkaitan antar variabel dalam model penelitian. Sampel terdiri dari 250 karyawan wanita yang sudah menikah dan memiliki pengalaman kerja minimal tiga tahun. Data dikumpulkan dari kuesioner valid yang dibagikan menggunakan Google Form, kemudian diteliti menggunakan SEM-PLS melalui analisis deskriptif dan inferensial. Hasil penelitian menunjukkan budaya organisasi secara positif mempengaruhi OCB, keseimbangan kehidupan kerja, dan komitmen organisasi. Keseimbangan kehidupan kerja juga secara signifikan meningkatkan komitmen organisasi dan OCB. Selain itu, temuan menunjukkan bahwa komitmen organisasi sangat penting dalam meningkatkan OCB dan memediasi hubungan antar variabel. Implikasi dari penelitian ini menekankan peran sentral budaya organisasi dalam memastikan keseimbangan kehidupan kerja bagi karyawan perempuan yang sudah menikah, yang mengarah pada komitmen yang lebih signifikan terhadap LPD dan mendorong OCB.
PENGARUH ONLINE CUSTOMER REVIEW, BRAND IMAGE, DAN BRAND TRUST TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE LAZADA DI KOTA DENPASAR Sukmawati, Ni Ketut Tiara; Suardhika, I Nengah; Dwinata JS, I Putu Wahyu
EMAS Vol. 6 No. 4 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i4.4271

Abstract

Perkembangan pasar online di Indonesia telah mendorong persaingan yang semakin ketat di antara berbagai marketplace, termasuk Lazada. Sebagai salah satu platform terkemuka, Lazada menghadapi tantangan serius akibat penurunan signifikan jumlah pengunjung situs pada tahun 2023, yang mengindikasikan minat beli pada Marketplace Lazada juga menurun. Dalam upaya memahami penyebabnya, faktor seperti online customer review, brand image, dan brand trust menjadi fokus utama karena ketiganya diyakini berperan penting dalam membangun minat beli konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh online customer review, brand image, dan brand trust terhadap minat beli konsumen di Marketplace Lazada di Kota Denpasar. Populasi penelitian adalah konsumen Marketplace Lazada yang berdomisili di Denpasar. Sampel pada penelitian ini sebanyak 96 responden yang ditentukan berdasarkan metode purposive sampling. Alat analisis yang digunakan untuk menguji hipotesis adalah dengan menggunakan bantuan bantuan program SPSS 25 (Statistical Package of Social Science) for Windows. Hasil penelitian menunjukkan bahwa online customer review dan brand image masing-masing berpengaruh positif dan signifikan terhadap minat beli konsumen marketplace Lazada. Namun, brand trust tidak berpengaruh signifikan terhadap minat beli konsumen pada marketplace Lazada.
PENGARUH STORE ATMOSPHERE, VARIASI PRODUK DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA KOPI PANGERAN UBUD Yunika, Ni Luh; Suardhika, I Nengah; Atmaja, Ni Putu Cempaka Dharmadewi
EMAS Vol. 6 No. 5 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i5.6623

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh store atmosphere, variasi produk, dan social media marketing terhadap keputusan pembelian pada Kopi Pangeran Ubud. Penelitian ini dilakukan berdasarkan adanya kesenjangan hasil penelitian terdahulu (research gap) serta perbedaan fokus pembahasan pada variabel yang diuji. Permasalahan lain yang dihadapi adalah penurunan omset penjualan atau keuntungan pada tahun 2022-2023. Kopi Pangeran Ubud, yang didirikan pada tahun 2020, dipilih sebagai objek penelitian ini karena menunjukkan dinamika yang relevan untuk dianalisis lebih lanjut. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data kuesioner yang diberikan kepada 96 responden, yang terdiri dari konsumen Kopi Pangeran Ubud dan dipilih menggunakan metode purposive sampling. Data dianalisis menggunakan teknik regresi linear berganda untuk menguji hubungan antara variabel, serta uji hipotesis (uji F dan uji t) dan uji beta untuk mengevaluasi pengaruh masing-masing variabel. Seluruh data yang diperoleh dari distribusi kuesioner layak digunakan untuk dinalisis. Hasil penelitian menunjukkan bahwa (1) store atmosphere secara berpengaruh positif dan signifikan terhadap keputusan pembelian pada Kopi Pangeran Ubud, sehingga semakin baik suasana toko maka semakin meningkat keputusan pembelian dari konsumen, (2) variasi produk memiliki pengaruh positif dan sinifikan terhadap keputusan pembelian , sehingga semakin baik variasi produk yang ditawarkan maka semakin meningkat keputusan pembelian, (3) social media marketing berpengaruh positif dan signifikan terhadap keputusan pembelian, hal ini berarti bahwa semakin baik social media marketing maka akan meningkatkan keputusan pembelian pada Kopi Pangeran Ubud.
Integrasi Sumber Daya Strategis, Orientasi Kewirausahaan dan Dinamika Lingkungan sebagai Basis Strategi Bersaing serta Pengaruhnya terhadap Kinerja Usaha (Studi pada Usaha Kecil & Menengah di Bali) Suardhika, I Nengah; Salim, Ubud; Troena, Eka Afnan; Thoyib, Armanu
Jurnal Aplikasi Manajemen Vol. 10 No. 1 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.162 KB) | DOI: 10.21776/

Abstract

Penelitian ini bertujuan untuk menganalisis, menguji, dan menjelaskan pengaruh sumber daya strategis, orientasi kewirausahaan dan dinamika lingkungan terhadap strategi bersaing dan kinerja usaha. Penelitian ini dilakukan pada UKM manufaktur yang berorientasi ekspor di Bali berdasarkan Daftar Eksportir tahun 2009 dari Disperindag Propinsi Bali. Sampel penelitian ditentukan sebanyak sebanyak 174 unit usaha, dan dipilih menggunakan metode disproportionate sampling. Unit analisis dalam penelitian ini adalah UKM (perusahaan), serta menempatkan para pemilik/pengelola sebagai responden. Data dari instrumen penelitian yang layak digunakan adalah sebanyak 153 unit (87.93%) dan dianalisis menggunakan Structural Equation Modeling dengan software AMOS. Hasil penelitian menunjukkan bahwa sumber daya strategis, orientasi kewirausahaan, dan dinamika lingkungan dijadikan sebagai landasan untuk menerapkan strategi bersaing. Kunci sukses terhadap kinerja usaha ditentukan oleh sumber daya strategis & strategi bersaing secara langsung, serta efek tak langsung sumber daya strategis, orientasi kewirausahaan, dan dinamika lingkungan melalui mediasi strategi bersaing. Hasil menarik dari penelitian ini adalah orientasi kewirausahaan terbukti bukan determinan langsung dari kinerja usaha, melainkan sebagai kapabilitas penting dalam penerapan strategi bersaing untuk menghasilkan variasi-variasi kinerja usaha yang lebih besar. Selain itu, penelitian ini menemukan strategi bersaing sebagai mediator kunci yang mampu menyelaraskan sumber daya strategis dan orientasi kewirausahaan dengan dinamika lingkungan yang dihadapi, sehingga kinerja usaha menjadi semakin meningkat. Hasil temuan penelitian secara keseluruhan mengindikasikan bahwa kombinasi sumber daya strategis dan orientasi kewirausahaan merupakan instrumen strategis yang mendasari UKM untuk menerapkan strategi bersaing, sehingga mampu memperbaiki atau meningkatkan posisi kompetitifnya. Posisi kompetitif yang lebih baik diperoleh UKM, karena mampu menyelaraskan dinamika lingkungan bisnis yang dihadapi, dan menghantarkan UKM untuk meraih peningkatan kinerja usaha. Apabila UKM tidak menerapkan strategi bersaing yang dilandasi pengintegrasian sumber daya strategis dan orientasi kewirausahaan, maka dinamika lingkungan yang dihadapi dapat menghambat atau menurunkan pencapaian kinerja usaha.
The Influence of Word of Mouth (WOM) and Customer Relationship Management (CRM) on Customer Loyalty at PT Garuda Sertifikasi Indonesia with Customer Delight as a Mediating Variable Putu Anom Wisnu Wisnawa; Anak Agung Putu Agung; I Nengah Suardhika
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.921

Abstract

The study aims to examine the influence of word of mouth (WOM) and customer relationship management (CRM) on customer loyalty at PT Garuda Sertifikasi Indonesia, with customer delight serving as a mediating variable. This research is motivated by the increasing competition among certification service providers, which requires companies to implement effective strategies to retain and satisfy their customers. The target population in this study encompasses the entire client base of PT Garuda Sertifikasi Indonesia, totaling 429 individuals. The sampling technique used was Hair’s formula, resulting in 70 respondents. Data were collected through questionnaires, interviews, and documentation. A path analysis technique was used to analyze the data to determine direct and indirect effects between variables. The findings indicate that both WOM and CRM positively influence customer loyalty. Effective word-of-mouth strategies help build the company’s reputation and trust, while CRM ensures consistent communication, better service, and long-term customer engagement. The research also found that WOM and CRM positively affect customer delight. Customers who experience exceptional service and personalized attention tend to be more satisfied and emotionally connected to the brand. Furthermore, customer delight was proven to have a significant positive impact on customer loyalty. It also acts as a mediating variable, strengthening the effect of WOM and CRM on loyalty. This means that delighted customers are more likely to remain loyal and advocate for the company. The results of this study emphasize the importance of maintaining strong relationships and exceeding customer expectations in order to build sustainable loyalty. This research contributes valuable insights for service-based companies in enhancing marketing and customer retention strategies.
The Impact of Shoppable Live Streaming and Brand Trust on Purchase Decisions: The Mediating Role of Purchase Intention in ShopTokopedia Platforms Kusumatirta, I Wayan Ryan; Suardhika, I Nengah; Atmaja, Ni Putu Cempaka Dharmadewi; Orlanda, Ni Putu Audi; Chandra, I Gusti Agung Ayu Dian Priskila; Darma, I Wayan Agus Budi; Dewi, Anak Agung Ayu Pramisanthi
Journal of International Conference Proceedings Vol 8, No 2 (2025): 2025 ICPM Thailand Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i2.4181

Abstract

The rapid growth of e-commerce has reshaped marketing strategies, with shoppable live streams emerging as an innovative medium that merges interactive shopping experiences with real-time entertainment. This study examines the effect of shoppable live streams and brand trust on purchase decisions, with purchase intention positioned as a mediating variable among ShopTokopedia users in Bali, particularly during the platform’s transition from TikTok Shop to ShopTokopedia. Using a quantitative approach, data were collected from 100 respondents and analyzed through Structural Equation Modeling (SEM) with SmartPLS. The findings demonstrate that while shoppable live streams and brand trust significantly influence purchase intention, they do not directly impact purchase decisions. Instead, purchase intention fully mediates the relationship, highlighting its critical role in converting consumer motivation into actual transactions. These results underscore the importance of creating engaging live stream experiences and strengthening consumer trust to drive purchasing behavior. The study contributes original insights into Indonesia’s live commerce ecosystem, offering valuable theoretical implications for consumer behavior research and practical recommendations for businesses aiming to enhance engagement, optimize marketing strategies, and sustain competitiveness in the evolving digital marketplace.
PENGARUH ELECTRONIC WORD OF MOUTH, CONTENT MARKETING DAN PRICE FAIRNESS TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO PAPERY.GIFT FLORIST GIANYAR Ni Putu Rias Ratiwi; I Nengah Suardhika; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 6 No. 2 (2025): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Pengkajian ini bertujuan untuk menganalisis pengaruh Electronic Word of Mouth (E-WOM), Content Marketing, dan Price Fairness terhadap keputusan pembelian pada toko Papery.gift florist di Gianyar. Dalam era digital, E-WOM dan Content Marketing menjadi faktor penting yang memengaruhi keputusan pembelian konsumen. Pengkajian ini menggunakan pendekatan kuantitatif dengan metode survei, melibatkan 100 responden yang diambil dengan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil pengkajian menunjukkan bahwa E-WOM, Content Marketing, dan Price Fairness memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Pengkajian ini diharapkan dapat memberikan wawasan bagi pemilik usaha dalam merumuskan strategi pemasaran yang lebih efektif.
The Effect of Competence and Professionalism on Employee Performance Through the Mediation of Information Technology Proficiency at BMKG Regional Office III I Kadek Oca Santika; I Nengah Suardhika; Gregorius Paulus Tahu
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.917

Abstract

Human resources are a crucial asset for organizations, as their competence and professionalism greatly influence employee performance and the achievement of organizational objectives. At the MKG Office of Region III, several performance issues have been identified, including skill mismatches, high absenteeism rates as an indicator of low professionalism, and limited adaptability to information technology systems. These challenges underscore the need for strategic human resource development. This study aims to analyze the impact of competence and professionalism on employee performance, with information technology mastery serving as a mediating variable. A quantitative research approach was applied, involving all 115 employees as respondents through questionnaires, interviews, and documentation. Path analysis was used to evaluate the relationships between the variables. The findings reveal that both competence and professionalism have a positive and significant influence on employee performance. Furthermore, these variables also positively affect information technology mastery, which in turn significantly improves performance. The analysis demonstrates that information technology mastery mediates the relationship between competence and professionalism with employee performance, indicating the importance of digital skills in modern workplaces. In conclusion, enhancing competence and professionalism, alongside strengthening information technology mastery, is essential for improving employee performance at the MKG Office of Region III. The study recommends implementing strategic human resource programs that focus on digital proficiency to support organizational effectiveness and adaptability in the digital era.
Co-Authors A. A. Putu Dyah Damayanti Adiputra, I Putu Pratama Anak Agung Dwi Widyani Anak Agung Inten Sari Saraswati Anak Agung Putu Agung Anik Yuesti Armanu Thoyib Arsha, I Made Risma M Artha, Didik Rabuana Arya Munang Ayu Heny Ratna Dewi Ayu R. Rumanti, I Gusti Binti Qoiriyah Chandra, I Gusti Agung Ayu Dian Priskila Darma, I Wayan Agus Budi Desak Nyoman Indriyani Dewi, Anak Agung Ayu Pramisanthi Didik Rabuana Artha Dwinata JS, I Putu Wahyu Eka Afnan Troena Gede Yudhi Hendrawan Gregorius Paulus Tahu I Dewa Ayu Tita Permata Tabita I Gde Yudhi Hendrawan I Gde Yudhi Hendrawan I Gede Cahyadi Putra I Gede Rihayana I Gede Yudhi Hendrawan I Gusti Agung Bagus Bintang Raditya I Gusti Agung Hendra Wirawan I Gusti Made Oka Diara Putra I Kadek Oca Santika I Ketut Setia Sapta I Komang Aditya Prawira Nugraha I Made Astina Yoga I Made Risma M Arsha I Nyoman Jaya Artana I Putu Gede Arya Gautama I Putu Pratama Adiputra I Wayan Oka Sugarda I Wayan Pasek Suryawan I Wayan Suarjana Ida Ayu Agung Dewi Kesumawati Ida Ayu Trisnawati, Ida Ayu Jimmy Harry Putu Suarthana Kadek Juniarta Kusumatirta, I Wayan Ryan Luh Kadek Budi Martini Luh Komang Candra Dewi Luh Komang Delisna Dewi Made Shinta Pradnya Lestari Nengah Landra Ngakan Nyoman Bagus Putra Legawa Ni Gusti Ayu Ade Dwi Yosiana Sari Ni Kadek Sinta Jayanti Ni Komang Atika Wicahyani Ni Komang Ayu Apri Intansari Ni Komang Ratih Yulianita Ni Komang Sonia Ni Komang Tri Nadya Suci Ni Komang Wahyuni Ni Luh Ade Yuni Mahayani Ni Luh Rita Larasanti Ni Luh Santi Ayuni Ni Made Arie Krisnayanti Ni Made Ayu Eva Alvinayanti Ni Made Dwi Puspitawati Ni Made Rai Elisya Yustiani Ni Nyoman Wida Sugiantari Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Rias Ratiwi Orlanda, Ni Putu Audi Pande Diva Darma Diputra Pande Rantika Juli Putra, I Gusti Made Oka Diara Putu Agus Eka Rismawan Putu Agus Prayogi Putu Anom Wisnu Wisnawa Putu Intan Puspita Dewi Putu Kepramareni Rismayani, Ni Putu Sri Rahayu Roy Darmawan Sang Made Dwi Budhi Arsana Suartama, I Wayan Oka Putra Sugarda, I Wayan Oka Sukmawati, Ni Ketut Tiara Ubud Salim Wirangjani, Ida Ayu Putu Yunika, Ni Luh