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Journal : Lingeduca: Journal of Language and Education Studies

Analysis of Language Errors in Product Marketing on Facebook Market Place Basri, La Ode Muhammad Idrus Hamid; Anwar, Miftah-ul Khaira; Hakeem, Muhammad Kamal Bin Abdul
Lingeduca: Journal of Language and Education Studies Vol. 3 No. 1 (2024)
Publisher : Yayasan Pedidikan Islam Daarut Thufulah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/lingeduca.v3i1.804

Abstract

This research aims to identify language errors that occur in product marketing on Facebook Marketplace with a focus on the morphological level. The research method used is descriptive analysis with a content analysis approach. The research results show that, apart from the problem of abbreviations, spelling errors are also a major concern. Some marketplace accounts tend to make mistakes in letter placement or word writing, which can result in unclear messages being conveyed. This kind of error can change the meaning of a sentence and make it difficult for consumers to understand the information provided. These findings provide important insights for marketing practitioners in improving the quality of their communications on the Facebook Marketplace platform.