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All Journal AGRIEKONOMIKA AGRICOLA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Agriprima : Journal of Applied Agricultural Sciences Martabe : Jurnal Pengabdian Kepada Masyarakat Comment: an International Journal of Community Development PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Hexagro Jurnal Ekonomi Manajemen Agro Bali: Agricultural Journal Jurnal MEBIS (Manajemen dan Bisnis) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Riset Rumpun Ilmu Tanaman Gunung Djati Conference Series Metta: Jurnal Penelitian Multidisiplin Ilmu Jurnal Teknologi Pangan dan Ilmu Pertanian Jingler: Jurnal Teknik Pengolahan Pertanian Jurnal Multidisiplin Jurnal Ekonomi, Manajemen, Akuntansi
Dona Setia Umbara
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Efektivitas Kartu Tani Terhadap Penyaluran Pupuk Subsidi Di Kelurahan Cibeuti Kecamatan Kawalu Kota Tasikmalaya Ade Rahmawati; Ulpah Jakiyah; Dona Setia Umbara
Jurnal Riset Rumpun Ilmu Tanaman Vol. 2 No. 1 (2023): April : Jurnal Riset Rumpun Ilmu Tanaman
Publisher : Pusat riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrit.v2i1.1230

Abstract

The government initiated farmer cards to improve the distribution of subsidized fertilizers that were still not on the target. However, in some areas the effectiveness of distributing subsidized fertilizers using farm cards is unknown. This study aimed to determine the effectiveness of subsidized fertilizers in Cibeuti Village, Kawalu District, Tasikmalaya City. The population in this study was farmers who received farmer cards with a total of 559 people who were then sampled using a random sampling technique of 85 people. This research was conducted using two methods, namely observation and interview. Observation is carried out by collecting data carried out through direct observation of farmers included in the farmer group in Cibeuti Village. The data analysis used is multiple linear regression analysis using the SPSS application. From the results of this study, the level of effectiveness of farmer cards, the distribution of subsidized fertilizers in the Cibeuti area of Tasikmalaya City is very effective and the most effective, indicator of the distribution of subsidized fertilizers is on time, whose efficiency value is 0.005 which means less than 0.05.
Perilaku Konsumen Terhadap Keputusan Pembelian Sayuran Di Pasar Tradisional Cikurubuk Kota Tasikmalaya Qomariah, Riva Lailatul; Umbara, Dona Setia; Fitriadi, Budhi Wahyu
Cangkok Vol 5 No 1 (2023): Maret : Jurnal Agroteknologi  Pertanian dan Publikasi Riset Ilmiah
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jappri.v5i1.607

Abstract

Sayuran merupakan komoditas bahan yang diperlukan untuk konsumsi masyarakat, dan pasar tradisional merupakan tempat alternatif untuk sebagian masyarakat kelas ekonomi kebawah dalam membeli bahan sayuran. Seorang pemasar hanya fokus terhadap produksi, dan perhatian terhadap perilaku konsumen masih kurang, dikarenakan kurangnya pengetahuan terhadap nilai tersebut. Penelitian ini bertujuan untuk mengetahui perilaku konsumen terhadap keputusan pembelian sayuran di Pasar Tradisional Cikurubuk Kota Tasikmalaya. sampel yang digunakan dalam penelitian ini adalah incidental sampling yaitu teknik pengambilan sample yang dilakukan berdasarkan kebetulan dari populasi. Jumlah sampel yang digunakan adalah sebanyak 100. Metode analisis yang digunakan dalam penelitian ini adalah metode kuantitatif dengan model regeresi sederhana. Model regresi sederhana adalah suatu alat analisis untuk mengukur variabel independent terhadap variabel terikat.
Pengaruh Citra Merek Terhadap Pengambilan Keputusan Pembelian Teh Botol Sosro Azis, Fahmi Rizal Abdul; Fitriadi, Budhi Wahyu; Umbara, Dona Setia
Cangkok Vol 5 No 2 (2023): September : Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jappri.v5i2.812

Abstract

Brand image is one of teh key factors in influencing consumer buying behavior, especially in teh packaged beverage industry. Teh sosro bottle is one of teh most popular brands of teh saji in Indonesia. This study aims to analyze teh influence of brand image on teh purchase decision of teh sosro bottle. Teh method used is quantitative descriptive. Teh sample used was 80 respondents of teh Faculty of Agriculture, University of Struggle Tasikmalaya. Data was collected through questionnaires that focused on consumer perceptions regarding teh brand image of teh sosro bottle. Teh results showed that as many as 29 respondents (36%) viewed teh brand image of Teh botol sosro as very good. A total of 48 respondents (60%) have a good category in making purchasing decisions for sosro bottled tea. And brand image has a significant influence on teh purchase decision making of Teh Botol Soro.
Perbedaan Hasil Usaha Buah Melon Yang Menggunakan Naungan Dan Tidak Naungan Wiyanto, Andi; Sundari, Ristina Siti; Umbara, Dona Setia
Jurnal Sosiologi Pertanian dan Agribisnis Vol 6 No 1 (2024): Januari : Jurnal Sosiologi Pertanian dan Agribisnis
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/juspa.v6i1.580

Abstract

Melon fruit is one of the horticultural plants that are widely consumed by the public, with a content of 54% and 49% daily nutritional adequacy levels in vitamins A and C, containing minerals, sodium, iron, potassium, magnesium, phosphorus and fruit flesh containing carotenoids for the body's immunity. Agricultural cultivation requires sophisticated technology to facilitate farming activities, one of which is the Tunas Harapan farmer group. One of the communities in Tasikmalaya city that cultivates melons with shade treatment and not shade. This study aims to find out how the results of melon farming using shade and not using shade differ. The results of this study show that the total amount of costs on shade is Rp.1.187.366 while non-shade is Rp.1.111.660 with a difference of Rp.75.706 in one planting period, total income on shade is Rp. 2.462.634 while non-shade is Rp.1.925.840 with a difference in total income of Rp.536.794 and the amount of production in shade is 146 kg while non-shade is 121.5 kg with a difference in total yield of 24.5/kg in one planting period. It can be known that there is a difference between melon farming using shade is higher than melon farming business that does not use shade, this shows that using shade is more profitable than not using shade. In the ratio of melon farming, it can be seen from the two treatments that melon farming using shade is relatively high with a value of 3,0 and does not use shade of 2,7.
MENCIPTAKAN RESONANSI MEREK MELALUI KEPERCAYAAN BERDASARKAN PADA DAYA TARIK MEREK Arisman, Ari; Umbara, Dona Setia
Jurnal Ekonomi Manajemen Vol 8, No 2 (2022): November 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v8i2.4190

Abstract

The purpose of this study was to find out how the influence of brand attractiveness in building brand trust and increasing brand resonance in Indonesian local shoe brand users. This is a verification research, using survey methods, and collecting data by distributing a questionnaire of 125 respondents who are consumers of local Indonesian brand shoes who have purchased the product more than once using purposive sampling technique. The analytical tool used in this research is Structural Equation Modeling (SEM) where the analysis results show that brand attractiveness is proven to be the right strategy in creating brand trust and brand resonance. Brand trust which is based on the evaluation of attractiveness also proves to be an antecedent of the formation of brand resonance in consumers of local Indonesian brand shoes.
Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Pengrajin Mebel Dikecamatan Tamansari Kota Tasikmalaya Eri Setiawan; D. Yadi Heryadi; Dona Setia Umbara
Jurnal Teknologi Pangan dan Ilmu Pertanian Vol. 1 No. 4 (2023): Desember : Jurnal Teknologi Pangan dan Ilmu Pertanian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jtpip-widyakarya.v1i3.1418

Abstract

Furniture business units in the city of Tasikmalaya altogether had 217 business units in 2018 with an investment value of IDR 28,677,699,000, a production value of IDR 82,656,245,000 and absorbing a workforce of 1,538 people. The aim of this research is to gain a better understanding of the use of raw materials, capital and labor by furniture craftsmen in Tamansari District, Tasikmalaya City. The analytical tools used in this research are multiple regression, coefficient of determination, and hypothesis testing. Multiple regression is used to identify the relationship between independent variables (raw materials, capital, labor) and dependent variables (income of furniture craftsmen). The research results show that raw materials, working capital and labor have a significant influence on the income of furniture craftsmen in Tamansari District, Tasikmalaya City. This means that efficient use of raw materials, capital and labor can increase the income of furniture craftsmen in the region. These results can be used as a basis for developing and improving the business of furniture craftsmen in Tasikmalaya City
Kontribusi Wanita Tani Terhadap Pendapatan Rumah Tangga Buruh Tani Di Kecamatan Kawalu Kota Tasikmalaya Nurdiansyah Nurdiansyah; Reny Hidayati; Dona Setia Umbara
JINGLER : Jurnal Teknik Pengolahan Pertanian Vol. 1 No. 1 (2023): Juni : JINGLER : Jurnal Teknik Pengolahan Pertanian
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jingler.v1i1.366

Abstract

It appears that you provided a summary of a study conducted in Kawalu District, Tasikmalaya City, which aimed to determine the farmwork household income and women's contribution to farmworker household income. The study used a survey method with 32 respondents, employing simple random sampling. Based on the study results, the average household income of the 32 respondents was Rp2,858,831. The highest income recorded was Rp5,670,000, while the lowest was Rp1,000,000. The study found that women's contribution to the farmworker household income in Kawalu District, Tasikmalaya City, was approximately 27.83%. The information provided indicates the economic involvement of women in the farming sector and highlights their contribution to the overall household income. However, without access to the full study, it is challenging to interpret the context, limitations, and implications of these findings fully. If you have any specific questions or need further clarification, please feel free to ask.
Marketing Mix Extension to Boost Distribution Product of Catfish Shredded Sundari, Ristina Siti; Umbara, Dona Setia; Kusmayadi, Andri; Arshad, Adnan
Comment: an International Journal of Community Development Vol. 1 No. 2 (2019)
Publisher : Comment: an International Journal of Community Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

To success “Gemarikan” program such government’s design needed creativity along process. One of creative process was shredded making. This way had good prospect to be developed nevertheless the circulation of capital oftentimes stuck due to not sold completely but left in the market due to consignation system ever. This community engagement aimed to increase Catfish shredded marketing to break capital and product circulation stuck dealing with ran well and sustainable business and also create new entrepreneur throughout Small and Middle Entrepreneurs in county. The method used extension and implementation possible marketing mix. The result defined that producer was helped by these strategies for distributing, marketing catfish shredded faster than before deal with combining between direct selling, reselling and using market place of social media. In addition, student begin to blaze the way to be entrepreneur.
Feasibility of karisjaya egg-laying chicken agribusiness (case study approach) Sundari, Ristina Siti; Supriadi, Fatimah Fajria; Umbara, Dona Setia
AGRICOLA Vol 15 No 1 (2025): AGRICOLA
Publisher : Universitas Musamus, Merauke, Papua

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/ag.v15i1.6444

Abstract

Agribusiness is a unitary business activity that includes one or the entire production chain, product processing, and marketing, broadly concerning agriculture. This study aimed to calculate the feasibility of an independent laying chicken agribusiness that experiences production fluctuations. The study's results stated that the operating costs required for 10 years are IDR. 921,080,000. The income received by the laying chicken farmer Mr. Cucu Suryana in carrying out his laying chicken agribusiness is IDR 603,474,200 per two years of production. The NPV using a social discount rate of 18% shows that the NPV in strata I is IDR 74,808,684. The IRR shows a result of 21.24% using the Social Opportunity Cost of Capital (SOCC) of 18.00%; this means that IRR > SOCC, the investment made by farmers will return within 3.11 years, and Net B/C is 1.21%. So, the effort is worth continuing.
Efisiensi Teknis Produk Olahan Kulit Manggis Sebagai Pakan Ternak pada Peternakan Desa Cihateup Kabupaten Tasikmalaya Jakiyah, Ulpah; Umbara, Dona Setia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13100

Abstract

Mangosteen farmers in Tasikmalaya Regency experience marketing difficulties when harvesting mangosteen. So it is necessary to use mangosteen as a raw material for products. The development of processed mangosteen peel products that have been carried out includes food ingredients, beverage ingredients, and health. This is due to the high levels of antioxidants which are good for health. Farmers and researchers in Tasikmalaya Regency process mangosteen peel as antioxidant animal feed. However, feed production activities have not been carried out commercially because we do not yet know the level of efficiency and added value of feed. So this research aims to determine the level of efficiency. The research method used was carried out using two approaches, namely observational and quantitative tests. Descriptive analysis is to measure the effectiveness of mangosteen peel antioxidants as animal feed. Qualitative analysis uses a survey approach with sampling using started random sampling. The number of samples in this study was 20 breeders. The analysis tool used is the Stochastic Frontier. The results of this research indicate that the production of processed mangosteen peel products as duck feed is inefficient. However, several things must be considered, including giving concentrate and giving mangosteen peel powder. Apart from that, there is more intensive handling carried out by Cihateup duck breeders to increase the quality and quantity of eggs.
Co-Authors ade rahmawati Adnan Arshad Alamsyah, Ramdhan Muhammad Andi Wiyanto Andri Kusmayadi Arisman, Ari Arshad, Adnan Asya Utari Rahmawati Azis, Fahmi Rizal Abdul Azis, Irsyad Abdul Bintang Gentzora Budhi Wahyu Fitriadi D Yadi Heryadi D. Yadi Heryadi Delis Rohbiah Eka Purna Yudha Eri Setiawan Eri Setiawan Fanny Agustina Hasan Fathurohman, Dede Hani Naziah Heryadi, D. Yadi Hikmatyar, Missi Husna, Ibrahim Irsyad Padjari Jakiyah, Ulpah Laras Pratiwi Lies Sulistoyowati Lies Sulistyowati Mohamad Arief Setiawan Muhamad Nurdin Yusuf Nurdiansyah Nurdiansyah Ovie Khopipah Qomariah, Riva Lailatul Reni Hidayati Reny Hidayati Reny Hidayati Ristina Siti Sundari Roni, Roni Ruri Abdul Gani Samuel Lantip Wicaksono Sani Khoerunnisa Selvy Isnaeni SETIAWAN, IWAN Siti Karmilah Siti Nurhidayah Soni Ariana Supriadi, Fatimah Fajria Trisna Insan Noor Ulpah Jakiyah Wiyanto, Andi Yeni Somantri