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All Journal Jurnal Lahan Suboptimal P2M STKIP Siliwangi Jurnal Riset Kesehatan Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Conference on Innovation and Application of Science and Technology (CIASTECH) Proceedings of the International Conference on Applied Science and Health TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian Jurnal Masyarakat dan Budaya PROJECT (Professional Journal of English Education) International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Applied Health Management and Technology Jurnal Penelitian Kebijakan Pendidikan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Prosiding Konferensi Nasional PKM-CSR Jurnal Penelitian Kebijakan Pendidikan Jurnal Manajemen dan Ekonomi Kreatif Midang Jurnal Teknologi Maritim Jurnal Cakrawala Maritim International Journal Of Public Health Proceedings Conference on Marine Engineering and its Application PROCEEDINGS CONFERENCE ON DESIGN AND MANUFACTURE AND ITS APPLICATION
Sudiyono Sudiyono
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The Influence of Digital Marketing for Tourism Businesses in the Era of Global Economic Recovery during a Pandemic Study on the Three Tourist Destinations at the Kopeng Area (Merbabu View, Embun Merbabu and Merbabu Park) Meida Rachmawati; Sudiyono Sudiyono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5751

Abstract

The Covid-19 pandemic is one of the causes of the decreasing interest in visiting a tourist attractions. Hence, it is the cause of the decrease in economic numbers in the tourism sector, especially in the Kopeng area. The monthly decreasing number of tourists is one of the background issues on how to invite prospective tourists to visit tourist attractions in the Kopeng area after the era of the covid 19 pandemic. The need for proper marketing to reach all potential tourists encourage tourism sector managers in the Kopeng area to use social media facilities to re-market new tourism trends so that the economy recovers as before. The study involved 100 respondents, while the data was collected through questionnaires and then processed using SPSS data analysis techniques. The results of this study are: 1) There is a positive and significant relationship between digital marketing variables on economic recovery. 2) There is a positive and significant relationship between tourist visits and economic recovery variables.
Co-Authors Abdul Aziz Adi Ratriyanto Anak Agung Aris Diartama Aqni Hanifa Arfianto, Afif Zuhri Aris Santjaka Atria Rikarni Bambang Antoko Doni Fauzi Muhamad Donny Kristanto Mulyantoro Eka Handayanta Enny Sumaryati Faisal Amri Farihatul Jannah Fatimah Karim Fipka Bisono Frida Dwi Anggraeni Gatot Murti Wibowo Hanny Hafiar Hendra Husnussalam Hendro Agus Widodo Hilda Amalia Jeffri Ardiyanto Kikit Maulidina Kusnadi Deky Leny Latifah Lud Lailah Lu’lu’atul Luthfiyah Luqman Arif Nurudin M. Choerul Anwar M. Choiroel Anwar Maris Kurniawati Martina Gultom Meida Rachmawati Moh. Sui Ni Putu Rita Jeniyanthi Nisa Izzaty Khoirina Patria Domas G. Priyo Agus Setiawan Puspitaningtyas, Dyah Ayu Rendi Fathoni Hadi Rini Indrati Rita Indah Mustikowati Siham Reifqie Fath Silpia Rahayu So’im Subagio Subagio So’im Sudibya Sudibya Sugiyanto Sugiyanto Sukamto Sukamto Susi Dwi Widyawati Susy Suswaty Teguh Harso Widagdo Tri Andi Setiawan Tri Asih Budiati Urip Mudjiono Veithzal Rivai Zainal Wara P. S. Suprayogi Win Priantoro Yanuar Ramadhan Yeti Kartikasari