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All Journal HUMANIKA ETTISAL Journal of Communication Journal of Governance Jurnal Studi Komunikasi SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Nyimak: Journal of Communication Lontar : Jurnal Ilmu Komunikasi Jurnal Studi Guru dan Pembelajaran Jurnal Muara Ilmu Ekonomi dan Bisnis FIRM: Journal of Management Studies JURNAL KOMUNIKASI DAN BISNIS Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi KAGANGA KOMUNIKA: Journal of Communication Science Lectura: Jurnal Ilmu Komunikasi INJECT Interdisciplinary Journal of Communication
Parani, Rizaldi
Universitas Pelita Harapan
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Evolving Customers Expectations of Japanese Restaurants in a Post-Covid Era: Indonesia Evidence Anthony Cottan; John Purba; Anton Wachidin Widjaja; Rizaldi Parani
FIRM Journal of Management Studies Vol 8, No 1 (2023): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v8i1.4044

Abstract

AbstractThe popularity of Asian restaurants worldwide has been gaining momentum due to various attributes such as food trends, health concerns, and unique Asian flavors. Specifically in Indonesia, Japanese cuisine is booming due to, amongst other things, J-pop, tourism ties, and strong business relations. The 'pause' forced by Covid-19 seems to have created more attention to the healthier elements of Japanese cuisine, like naturally prepared Sushi, and subsequently, post-Covid era. The shifting customer expectations when choosing 'which' Japanese restaurant style is preferred should be understood in greater detail. This research investigates the Japanese restaurant industry in Indonesia through small focus group discussions. It utilizes a phenomenological qualitative technique to capture the lived experiences of consumers within the Indonesian market. While several studies exist to explore the evolving demands of consumers, few of them explore the topic from the view of consumers rather than restaurants or corporations.  The current study examines the topic from the perspectives of customers who currently and frequently visit Japanese restaurants in Indonesia. The study aims to understand better customers' intent to visit one Japanese restaurant versus another, alluding to what marketing approach the business needs to take to meet customer needs in a post-covid era.
Instagram's Role in Inducing Event-Related Social Anxiety for Public Engagement Helen Fransisca; Rizaldi Parani
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7264

Abstract

This study aims to illustrate the social anxiety occurring on the Instagram, which creates social influence among individuals regarding entertainment events. This is closely related to the desire of community members to attend Coldplay concerts in Indonesia and neighbouring countries such as Malaysia, the Philippines, Singapore, and Thailand. Therefore, the research question raised is "How can the use of Instagram in creating social anxiety in organizing live events affects the public interest?" The approach used in this study is a qualitative approach with a phenomenological research method. The unit of analysis used is individuals with purposive sampling technique. Data collection was carried out through semi-structured in-depth interviews and relevant literature studies. The theory used in this study is the Uses and Gratification theory because users are active audiences who interact on Instagram. Additionally, this study also incorporates several related concepts such as Social anxiety, social influence, and New media. The study findings reveal that many Instagram users experience anxiety regarding the one-day Coldplay concert in Indonesia. As a result, many fans are interested in attending Coldplay concerts held in several neighbouring countries of Indonesia. This indicates that content on Instagram plays a significant role in shaping community interest.
Komunikasi Pemasaran Terpadu dalam Era Digital: Peran Teknologi dan Respons Masyarakat Agung Kusuma Wardana; Difha Sulistyawati Handayani; Rezha Ribka Kaunang; Rizaldi Parani
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 14 No. 12 (2024): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/covalue.v14i11.4326

Abstract

Di era digital, Komunikasi Pemasaran Terpadu (IMC) memainkan peran penting dalam memastikan pesan yang kohesif dan pengalaman merek yang konsisten. Penelitian ini bertujuan untuk mengeksplorasi bagaimana peran teknologi dan respons masyarakat membentuk dinamika IMC. Metode penelitian yang digunakan adalah tinjauan literatur yang melibatkan analisis dan sintesis terhadap studi-studi yang relevan dalam bidang IMC dan teknologi komunikasi. Melalui tinjauan literatur, mencari tahu bagaimana kemajuan dalam teknologi komunikasi memengaruhi strategi IMC. Selain itu, dalam studi ini menyoroti bagaimana masyarakat merespons interaksi ini, baik sebagai perorangan atau individu atau sebagai bagian dari sebuah kelompok sosial yang lebih besar. Dalam hal ini menggambarkan perubahan paradigma dalam praktik pemasaran, di mana IMC tidak hanya melibatkan penyesuaian terhadap teknologi baru, tetapi juga mempertimbangkan peran konsumen sebagai pembentuk pesan. Pada tinjauan literatur review ini menyoroti pentingnya adaptasi terhadap perubahan teknologi dan dinamika sosial dalam merencanakan strategi komunikasi pemasaran terpadu yang lebih efektif dan efisien. Kesimpulannya, organisasi perlu beradaptasi dengan perubahan teknologi dan dinamika sosial untuk merencanakan strategi komunikasi pemasaran terpadu yang efektif dan efisien di era digital saat ini. Penelitian ini memberikan pemahaman yang lebih baik tentang hubungan antara IMC, teknologi komunikasi, dan respons masyarakat, yang dapat menjadi dasar untuk pengembangan strategi pemasaran yang lebih efektif di era digital.
Kekuatan Pemasaran Digital: Analisis Dampak Iklan, Celebrity Endorsement, Dan Influencer Marketing Terhadap Niat Beli Konsumen Charis, Jessica Caroline; Rotty, Geraldo Valentino; Wiraputra, Ardina Lukita; Parani, Rizaldi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1217

Abstract

This study examines the effects of various digital marketing strategies, including social media advertising, celebrity endorsements, and influencer marketing, on consumer purchase intentions within the Indonesian cosmetics industry, with a specific focus on the Scarlett cosmetics brand. In the ever-evolving digital landscape characterized by intense competition, understanding the most effective marketing techniques deployed on social media platforms is crucial. The study employs a qualitative research methodology, utilizing a case study framework with three informants as the primary subjects. In-depth interviews were conducted, guided by research objectives and contextual background. The interviews were recorded, transcribed, and analyzed qualitatively to identify patterns, themes, and perspectives emerging from the informants' insights. The findings provide valuable insights into the effectiveness of each digital marketing tactic in influencing consumer purchase intentions. Notably, this qualitative methodology facilitates a deeper understanding of how digital marketing tactics impact real-world consumer intentions. The informants' practical insights shed light on the underlying meanings and contexts of the research outcomes. This study serves as a foundation for organizations seeking to select the most suitable digital marketing methods to enhance consumer purchase intentions, particularly on the Instagram platform. It is essential to acknowledge the limitations of this research, primarily its exclusive focus on the cosmetics industry in Indonesia. Future research initiatives should aim to explore variations across different social media platforms and expand the geographical scope to achieve a more comprehensive comprehension of the subject matter.
Eksplorasi Nilai Budaya Melukat Dalam Pariwisata Berkelanjutkan, Perspektif Komunikasi Gabriella, Fenika; Rasyidin, Nikita; Roxanne, Roxanne; Parani, Rizaldi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 3 No. 3 (2023): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v3i3.1248

Abstract

Tourism is an important industry in many countries, often based on cultural attractions and traditions. In an effort to maintain sustainable tourism while preserving cultural heritage, exploring the cultural values of Melukat in Bali shows the importance of a communication perspective. This research explores the cultural value of Melukat in sustainable tourism with a focus on communication. This research argues that to preserve cultural heritage and promote sustainable tourism, effective communication is needed in several aspects. This includes a thorough understanding of local culture, respect for traditions, tourism education and environmental awareness campaigns. Apart from that, media also plays a role in combining cultural values with the creation of interesting and useful tourism experiences, so that it can have an impact on the economic development of local communities. The research results show that communication is an important factor in maintaining and promoting Melukat's cultural values while supporting sustainable tourism. Furthermore, this research also addresses the challenge of maintaining a balance between commercialization and cultural preservation in the tourism context.
Storynomic Tourism Strategy of Kebo Ketan Ceremonial Art as a Form of Marketing Communication for Eco-Tourism : Storynomic Tourism Strategy of Kebo Ketan Ceremonial Art as a Form of Marketing Communication for Eco-Tourism Parani, Rizaldi; Hubner, Ira Brunchilda; Juliana, Juliana; Purba, Herman
ETTISAL : Journal of Communication Vol. 8 No. 2 (2023): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v8i2.11127

Abstract

Kebo Ketan celebration held in Sekaralas village, Ngawi by Kraton Ngiyom non-governmental organization (NGO). The myth contained in this ceremonial art is a narrative related to concern for the culture, ecology and economy of the Sekaralas village community. This ceremonial art presenting a giant statue of a water buffalo and symbolic objects such as sticky rice, brown sugar, and musical instruments as well as sacred dances. The aim of this ceremonial art is to convey messages related to preserving the natural environment around the Sekaralas village area, and encouraging increased social cohesiveness of village residents. This research intends to describe and analyze how the storynomic tourism strategy is used through the Kebo Ketan ceremonial art as a form of marketing communication for eco-tourism in Sekaralas village, which can depict the power of culture through myths and rituals, packaged in a narrative form to attract tourists. This research used qualitative approach, with the ethnographic method. Primary data were collected through semi-structured interviews with five informants and also complemented by observation results. The research results show that storynomics has the potential to encourage eco-tourism in Sekaralas village, which can be done mainly through the use of digital media. However, the village residents have not fully understood the meaning of the messages conveyed through the Kebo Ketan ceremonial art, especially regarding environmental conservation and the encouragement to develop the village.
PENDIDIKAN KETERAMPILAN PERDAMAIAN DAN RESOLUSI KONFLIK BAGI SISWA SMP DAN SMA SEKOLAH TUNAS DAUD DENPASAR, BALI Pattinussa, Jhon Maxwell Yosua; Geraldine, Christa Olivia; Niyu, Niyu; Parani, Rizaldi; Pratikno, Roy Vincentius
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1944

Abstract

Peace is both a need and a necessity for the Indonesian nation which has diversity. The difference that God has given to Indonesia is a gift that must be maintained and managed. Therefore, to avoid divisions and conflicts resulting from differences, it is only fitting that the Indonesian people are equipped with the knowledge and skills to manage this diversity. By focusing on the youth generation, as social agents in a peace society can be realized. Tunas Daud School, which was chosen to be a partner, houses students from various backgrounds and cultures. As a school built on Christian values ​​in a province where the majority adheres to Balinese Hinduism, the potential for conflict within the individual and group spheres is high, both in teaching and learning settings and in non-formal settings. In the process, a series of participatory interactive training activities were implemented for junior and senior high school students at this school. The team provides an understanding of peace and conflict resolution through nine training modules with a constructivist approach packed with various methods adapted for students in the age range of 12 to 18 years. The application of this skills training yielded very good overall results with the initial objectives being achieved. It also appears that there is an influence shown through the results of the pre-test and post-test as well as the evaluation results of the facilitator and participants.
Literasi Digital Bagi Kelompok Lansia: Upaya untuk Mencegah Kejahatan di Ruang Digital Parani, Rizaldi; Purba, Herman; Nayda, Kyra; Christy, Florinia Angelica
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1984

Abstract

Masyarakat dalam kategori lanjut usia (lansia) menjadi kelompok yang rentan terpapar berbagai bentuk kejahatan digital. Kejahatan digital yang paling sering ditemui adalah penipuan, penyebaran hoaks, dan pencurian data-data pribadi. Hal ini dikarenakan para lansia umumnya belum memiliki kemampuan dan kesadaran akan pentingnya pemahaman literasi digital ketika akan berinteraksi di dunia digital. Pengabdian Kepada Masyarakat (PKM) ini ditujukan untuk 100 peserta yang tergabung dalam Persekutuan Kaum Lanjut Usia (PKLU) GPIB Jemaat Karunia, Tangerang Selatan. Metode yang digunakan dalam kegiatan ini adalah workshop secara tatap muka dengan 5 segmen kegiatan mulai dari pengisian kuesioner, sesi berbagi dan games antar sesama lansia dalam kelompok-kelompok kecil yang masing-masing dipandu oleh seorang fasilitator, serta kegiatan praktik. Setelah kegiatan workshop, para lansia diberikan pendampingan selama tiga minggu melalui Whatsapp Group untuk memperdalam kembali materi yang telah dipelajari dan mendiskusikan isu-isu terkini yang mampu meningkatkan pemahaman para lansia dalam menganalisa informasi dan melakukan tindakan yang tepat untuk terhindar dari modus-modus kejahatan digital. Hasil dari kegiatan ini adalah para lansia sudah dapat menganalisa dan mengecek fakta atas informasi yang diterima, melakukan antisipasi atas nomor telepon yang mencurigakan, serta melindungi data-data yang bersifat pribadi. Sehingga, para lansia semakin mandiri untuk dapat berinteraksi dengan aman dan pintar di dunia digital.
The Social Construction of the Rebo Wekasan Ritual in Building Collective Trust in the Karundang Tengah Community to Increase Social Resilience During the COVID-19 Pandemic Putri, Liza Diniarizky; Parani, Rizaldi; Malik, Abdul
Scriptura Vol. 13 No. 1 (2023): JULY 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.1.27-37

Abstract

The Rebo Wekasan ritual which has become a tradition in various regions of the archipelago aims to seek safety from the arrival of danger and is a form of guarding or rejecting reinforcements and asking to be protected from harm. The purpose of this study was to investigate how Rebo Wekasan as a ritual in building the collective trust of the Karundang community as an effort to grow social resilience in a pandemic. This study uses social construction theory. The approach used is qualitative by interviewing the leader of the neighborhood association, a religious leader, the daughter of a traditional leader, and one citizen. The main results of this research, obtained through thematic analysis, are first, while most people construct the Rebo Wekasan ritual as an effort to reject reinforcements and maintain tradition, some see it as simply an attempt to reduce stress due to the pandemic; second, while these constructions are different, the three of them together can encourage collective resilience in the form of stress reduction; third, related to mechanisms, three ways allow construction to lead to collective resilience, namely through traditional mechanisms, functional mechanisms, and pragmatic mechanisms. Based on these results, it can be concluded that the community's construction of the Rebo Wekasan ritual led to several mechanisms, resulting in community resilience in facing the pandemic.
Socialization of Islamic Values Related to Environment Preservation at Misykat Al-Anwar Pesantren in Bogor Parani, Rizaldi; Hia, Eva Elitanisha Mirelya Angeline; Purba, Herman
LONTAR: Jurnal Ilmu Komunikasi Vol. 12 No. 2 (2024): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v12.i2.9729

Abstract

Pesantrens (Islamic boarding schools) have followed changes in the society and experienced modernization. This is demonstrated by the emergence of pesantrens in Indonesia that are moved to link education based on Islamic values with environmental issues. This research intends to discuss the role of pesantren as religious institutions as well as education in building awareness of the environment. The approach used in this research is qualitative with the phenomenological method. Data in this research were obtained through semi-structured interviews and field observations which were then analyzed through coding. The results of this research show that there is a strong connection between verses in the Koran and environmental conservation. Apart from that, pesantren leader has an important role in formulating the basic values that become the organizational culture. Communication built between pesantren owner, teachers and students is fundamental in socializing organizational values. The process of conveying messages carried out by the Misykat Al-Anwar Pesantren to its students is carried out through several stages, namely anticipatory socialization, encounter socialization, and metamorphosis socialization. These stages also show that the socialization process carried out at the Misykat Al-Anwar Pesantren regarding the integration of Islamic values in building awareness of the environment is highly useful.
Co-Authors Abdul Malik Agung Kusuma Wardana Agustinus Nicholas Tobing Alessander Mohansyah Annisarizki, Annisarizki Anthony Cottan Anton Wachidin Widjaja Astrid Pramesuari Berliana, Brigitta Celesta, Xiantira Ghassani Charis, Jessica Caroline Christy, Florinia Angelica Daffa Muhammad Maldiva Darmawan, Samuel Aditya Desideria Lumongga Dwihadiah Difha Sulistyawati Handayani Dinara Hizkiarin Verga Edlyn Felicia Edo Rinaldo Evo S Hariandja Felicia, Edlyn Fransisca, Helen Gabriella, Fenika Geraldine, Christa Olivia Helen Fransisca Herman Purba Hia, Eva Elitanisha Mirelya Angeline Hubner, Ira B. Humaira, Talitha Jacob, Clarisse Callista Juliana Juliana Lukman, Alexander Maldiva, Daffa Muhammad Martinus Tukiran Mohansyah, Alessander Muliawan, Diva Nanda Naha, Rambu Nayda, Kyra Niyu Pattinussa, Jhon Maxwell Yosua Pierre Senjaya Pramesuari, Astrid Pratikno, Roy Vincentius Purba, Herman Purba, John Tampil Putri, Liza Diniarizky Putri, Liza Diniarizky Rasyidin, Nikita Reni Sara Indrawati Rezha Ribka Kaunang Rotty, Geraldo Valentino Roxanne, Roxanne Roy Robert Rondonuwu Samuel Aditya Syamsul Arifin Tirtawinata, Rachel Daniella Wiraputra, Ardina Lukita Yuni Arinta Putri