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All Journal Jurnal Teknologi Perikanan dan Kelautan Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut Jurnal Ilmu dan Teknologi Kelautan Tropis Saintek Perikanan : Indonesian Journal of Fisheries Science and Technology Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Journal of Fisheries Resources Utilization Management and Technology Rekayasa Mesin ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Perikanan dan Kelautan LOKABASA Jurnal Akuatika Indonesia JFMR (Journal of Fisheries and Marine Research) Jurnal EMT KITA Jurnal Pendidikan Ekonomi & Bisnis Jurnal Perikanan Universitas Gadjah Mada Jurnal Ilmu Administrasi Negara (JUAN) JUPERTA (Jurnal Perikanan Tangkap) Jurnal Penelitian Perikanan Indonesia Jurnal Kebijakan Perikanan Indonesia Jurnal Sosial Ekonomi Kelautan dan Perikanan Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan JIPIS Loa : Jurnal Ketatabahasaan dan Kesusastraan Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ilmu Administrasi Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Journal of Education Research International Journal of Management Science and Information Technology (IJMSIT) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research International Journal of Multidisciplinary Sciences Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Policy Brief Pertanian, Kelautan, dan Biosains Tropika Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan Journal of Fisheries & Marine MANUSKRIPTA Jurnal Pendidikan Progresif
Agus Suherman
Departemen Perikanan Tangkap, Fakultas Perikanan Dan Ilmu Kelautan, Universitas Diponegoro Jl. Prof. Sudarto, SH, Tembalang, Semarang, Jawa Tengah – 50275, Telp/Fax. +6224 7474698
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Journal : JFMR (Journal of Fisheries and Marine Research)

 1 
MARKETING STRATEGY FOR SOFT BONED MILKFISH MSME PRODUCTS IN SEMARANG CITY DURING THE COVID-19 PANDEMIC Aldise Kresna Dewi Tutianvia; Agus Suherman; Abdul Kohar Mudzakir
JFMR (Journal of Fisheries and Marine Research) Vol 5, No 3 (2021): JFMR VOL 5 NO.3
Publisher : JFMR (Journal of Fisheries and Marine Research)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfmr.2021.005.03.24

Abstract

The Covid-19 pandemic has had a significant impact on various sectors, including Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected is the soft boned milkfish MSME. This study aims to analyze the impact of the Covid-19 pandemic and determine the marketing strategy for soft boned milkfish products in Semarang. The method used in this research is a survey method. Primary data were obtained from 75 SMEs of soft boned milkfish in Semarang City, secondary data was obtained from related books and journals. The data analysis used is descriptive analysis and SWOT analysis. Descriptive analysis is used to determine the impact of the Covid-19 pandemic on the marketing of soft boned milkfish MSME products, SWOT analysis is used to develop alternative strategies for soft boned milkfish MSMEs during the COVID-19 pandemic. The results of the analysis show that the Covid-19 pandemic has an effect on the decline in the number of sales of production products, the number of customers and the number of requests by >50%. Alternative marketing strategies for soft boned milkfish MSME products in Semarang during the Covid-19 pandemic are: a) Branding (trademark) on each product packaging; b) Create attractive packaging designs; c) Registration of Business Permit, Submission for Issuance of SKP (Certificate of Eligibility Processing), Registration of SNI and legality; d) Cooperating with raw material suppliers to meet customer demands; e) Changing the atmosphere of sales outlets/stores by implementing health protocols.
MARKETING STRATEGY FOR SOFT BONED MILKFISH MSME PRODUCTS IN SEMARANG CITY DURING THE COVID-19 PANDEMIC Tutianvia, Aldise Kresna Dewi; Suherman, Agus; Mudzakir, Abdul Kohar
JFMR (Journal of Fisheries and Marine Research) Vol. 5 No. 3 (2021): JFMR
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfmr.2021.005.03.24

Abstract

The Covid-19 pandemic has had a significant impact on various sectors, including Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected is the soft boned milkfish MSME. This study aims to analyze the impact of the Covid-19 pandemic and determine the marketing strategy for soft boned milkfish products in Semarang. The method used in this research is a survey method. Primary data were obtained from 75 SMEs of soft boned milkfish in Semarang City, secondary data was obtained from related books and journals. The data analysis used is descriptive analysis and SWOT analysis. Descriptive analysis is used to determine the impact of the Covid-19 pandemic on the marketing of soft boned milkfish MSME products, SWOT analysis is used to develop alternative strategies for soft boned milkfish MSMEs during the COVID-19 pandemic. The results of the analysis show that the Covid-19 pandemic has an effect on the decline in the number of sales of production products, the number of customers and the number of requests by >50%. Alternative marketing strategies for soft boned milkfish MSME products in Semarang during the Covid-19 pandemic are: a) Branding (trademark) on each product packaging; b) Create attractive packaging designs; c) Registration of Business Permit, Submission for Issuance of SKP (Certificate of Eligibility Processing), Registration of SNI and legality; d) Cooperating with raw material suppliers to meet customer demands; e) Changing the atmosphere of sales outlets/stores by implementing health protocols.
Co-Authors Abdul Khohar Abdul Kohar Abdul Kohar M Abdul Kohar M. Abdul Kohar Mudzakir Abdul Kohar Muzakir Abdul Rosyid Abdul Rosyiod Adhyaksa Dault Adhyaksa Dault Adhyaksa Dault Adhyaksa Dault Agus Sutisna, Agus Agustin, Rifki Dimas Aldise Kresna Dewi Tutianvia Amboro, R. Tono Amir Amir ANDRI KURNIAWAN Aprilianti, Baby Novega Ardoni Ardoni Arminarahmah, Nur Bambang Mardi Sentosa Bogi Budi Jayanto Bogi Budi Jayanto Budhi Hascaryo Iskandar Cicik Setia Ningsih Dian Wijayanto Djodie Rizky Prima Dyah Rahayu Ningtyas Emil Yahya Faik Kurohman Fauziyah, Annemarie Fatimah Firdaus, M. Yus Firdiyani, Fitria Hendrayana, Dian Hendrik Anggi Setiawan Hernuryadin, Yayan Herry Boesono Herry Boesono Hesa Karunia Fitri Imam Triarso Imam Triarso Indradi Setiyanto Inoe, Hiromu Juliwandina, Innasa Khusaini, Khusaini Koirala, Pankaj Kukuh Eko Prihantoko Leonita, Leonita Lestari, Lina Widya Lintang, Dona Machrunnisa, Machrunnisa Mahrus Mahrus, Mahrus Manalu, Intan Rosari Martini Martini Mas A Santosa Mohammad Imron Moralitha Mayza, Thita Much Arif Much Arif Wijayanto Muchtadi, Achmad Muhamad Fathikul Umam Muhammad Irham Khoirul Jauhari Muhtadi, Tb. Yudi Mulyono S. Baskoro Murodi, Ahmad musyafak Musyafak Noegroho, Tegoeh Novitri, Bella Suci Nugroho, Kun Budi Nunuy Nurjanah Nurul Anriani Nurul Huda, Hamdan Patadungan, Widiarso Pri Utami Prihantoko, Kukuh Eko Puji Hastuti Pujiyanto Pujiyanto Putri, Walla Astianty Rahmad Dharmawan Rahmadi Sunoko Rianto, Joko Riris Amaylia Putri Rizki Wahyuni Batubara Rohmah, Tri Ainun Sabila, Rifa Salsa Salsabilla, Natashia Sarip Hidayat, Sarip Setyorini Setyorini Sholih Sholih, Sholih Siti Annisa Dwi Setiani Nurfadillah Sock, Fatou Sony Harbintoro, Sony Stephanie Juwana Suharno Suharno Suherman, Suherman Sundusiah, Siti Suryana, Deddy Temmy Widyastuti Teuku Firmansyah, Mohammad Timilsina, Raja Rajendra Tri Wiji Nurani Tutianvia, Aldise Kresna Dewi Untoro, Firli Viani, Okta Widiarti, Aniek Yayat Sudaryat Yudi Firmansyah Yuniar, Dimas Rizki Yusuf, Yusmedi