Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : TechTalent

The Impact of Organizational Culture on Product Innovation in Start-up Companies Sujoko, Sujoko
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.83

Abstract

Start-up companies operate in a dynamic business environment characterized by rapid technological change, market uncertainty, and intense competition, making product innovation a key prerequisite for sustainability and competitiveness. This study aims to analyze the role of organizational culture in shaping and supporting the product innovation process in start-up companies. A qualitative approach with a descriptive-exploratory design was used to gain an in-depth understanding of the values, norms, and work practices that influence innovative behavior. Data were collected through in-depth interviews with founders, team leaders, and employees, non-participatory observation of interactions and work processes, and organizational documentation studies. Data were analyzed thematically to identify patterns of relationships between organizational culture and product innovation stages. The results show that an organizational culture formed organically through intensive interaction, openness to ideas, cross-functional collaboration, tolerance for risk, and diversity of perspectives plays a significant role in driving product innovation. This culture influences all stages of innovation, from ideation to commercialization, and strengthens organizational learning and team psychological resilience. The findings also confirm that start-up sustainability and competitiveness are supported by the integration of cultural value stability and strategic flexibility. This study positions organizational culture as a strategic infrastructure that determines the effectiveness of product innovation in start-up companies.
Value-Based Management Approach in Improving Organizational Performance and Sustainability Sujoko, Sujoko
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.84

Abstract

Changes in the organizational environment, characterized by accelerated technology, globalization, and demands for accountability, have prompted a management approach that transcends short-term financial orientation. Conventional management that ignores the value dimension has the potential to weaken the quality of strategic decision-making and threaten organizational sustainability. This study aims to analyze the implementation of values-based management and its implications for organizational performance and sustainability. A qualitative approach with a case study design was used to gain an in-depth understanding of the internalization of values ​​in managerial practices. Data were collected through in-depth interviews, observations, and document reviews, then analyzed thematically and iteratively. The results indicate that values-based management serves as a normative foundation that guides the behavior of leaders and employees, strengthens intrinsic motivation, and improves the quality of individual and collective performance. Organizational values ​​also contribute to strengthening social legitimacy, managing reputational risk, and adapting to environmental changes. The integration of values ​​into leadership and human resource systems has been shown to support organizational sustainability ethically and sustainably. These findings confirm that values-based management is a strategic paradigm that integrates performance and sustainability over the long term