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All Journal Ulul Albab: Jurnal Studi dan Penelitian Hukum Islam Al-Manahij: Jurnal Kajian Hukum Islam Jurnal YIN YANG KALAM CENDEKIA PGSD KEBUMEN CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Al-Manahij : Jurnal Kajian Hukum Islam Akademika : Jurnal Pemikiran Islam International Journal of Integrative Sciences House of Management and Business Journal El-Uqud: Jurnal Kajian Hukum Ekonomi Syariah Jurnal Penelitian dan Pengabdian Masyarakat JURNAL ILMIAH GEMA PERENCANA INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Pengabdian Masyarakat
Agus Sunaryo
STAIN Purwokerto
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN GRABFOOD (STUDI PADA MAHASISWA PRODI PENDIDIKAN EKONOMI UNIVERSITAS BHINNEKA PGRI TULUNGAGUNG) Prayogo, Gayuh; Sunaryo, Agus; Umami, Nailariza
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6686

Abstract

This study aimed to determine how Bhinneka PGRI University Tulungagung's Grabfood purchasing decisions were influenced by promotion and service quality students enrolled in the Economic Education Study Program. This study employs a questionnaire and is quantitative in nature. 167 Bhinneka PGRI University Economics Education students who utilized Grabfood participated in this study. using the Nonprobability the Purposive Sampling Technique type of sampling technique. This study used SPSS 20 software. The equation Y = 3.017 + 0.426X1 + 0.653X2 was found from the multiple linear regression results. These two Several factors significantly influence Grabfood customers' decisions to buy.partially; variable (X1) promotion tcount 4.325 is greater than ttable 1.974, and variable (X2) service quality tcount 8.007 is greater than ttable 1.974. In addition, simultaneously, the two variables have a significant impact, with an Fcount of 96.129 greater than the Ftable 3.90. The two variables account for 53.4% of the variation in purchase decisions, with an adjusted R square of 0.534, while other factors account for 46.6%. Given that enhancing service quality (X2) influences decisions to buy more than promotion (X1), which has a regression coefficient of 0.426, Grabfood should prioritize it.
Co-Authors Ahmad Husein Asdie Ahmad Rajafi Anita Kusuma Dewi AP, Alfiani Dewianawati, Dwi Endang Fauziati Fahmi, Ahmad Hadidul Fajar Purwanto, Fajar Harsono Harsono Hasanudin Hasanudin Hastuti, Poppy Meilina Dian Hesti Hesti Istiqomah, Inuk Wahyuni Joenarni, Elly Karbila, Ibnu Hasan Kridaningsih, Anna Nuraeni, Eny NURUL AZIZAH Ohorela, Muhamad Ohorella, Muhamad Perdana, Buyung Cahya Pratiwi, Elok Cahyaning Prayogo, Gayuh Rachmawati, Eny Rahayu, Sari Ratna Agustina, Ratna Rerung, Ahadi Setiawan, Erry Setyaasih, Setyaasih Sholeh, Rachmad Sigita, Dwi Sembe Stevanus Thane Susetyowati Toatubun, Najarudin Umami, Nailariza Zain, Muhammad Fuad Zein, Anwar