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All Journal JURNAL BISNIS STRATEGI Jurnal Manajemen Teknologi The Indonesian Journal of Business Administration Techno.Com: Jurnal Teknologi Informasi JDM (Jurnal Dinamika Manajemen) The Asian Journal of Technology Management (AJTM) Jurnal Manajemen dan Bisnis Indonesia Syntax Literate: Jurnal Ilmiah Indonesia JOURNAL OF APPLIED BUSINESS ADMINISTRATION GEMA EKONOMI International Journal of Economics Development Research (IJEDR) jurnal syntax admiration Journal of Economics and Business UBS Quantitative Economics and Management Studies Jurnal Sosial dan Teknologi BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi Journal Of World Science Journal of International Conference Proceedings Jurnal Indonesia Sosial Sains International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Applied Quantitative Analysis (AQA) Eruditio : Indonesia Journal of Food and Drug Safety Riwayat: Educational Journal of History and Humanities International Journal of Renewable Energy Development
Yos Sunitiyoso
School of Business and Management, Institut Teknologi Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies.  The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future
Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies.  The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future
Developing A Sustainable Business Growth Strategy Through Franchising Case Study Of Company X Wurjanto, Haidhar Hibatullah; Sunitiyoso, Yos; Suhaimi, Hasnul
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1502

Abstract

The primary objective of this research is to analyze the current business situation of Esteh Indonesia's Franchise Model, identify factors affecting its sustainability, and develop a new business strategy for sustainable growth. The conceptual framework is based on Rothaermel's AFI Framework, incorporating a comprehensive analysis of the 7P Marketing Mix, industry analysis using PESTEL and Porter’s Five Forces, and core competency evaluation through the VRIO framework. The literature review highlights key theoretical foundations, including franchising strategies, critical success factors, franchising relationship models, and the concept of Blitzscaling. The research method utilized a mixed-method approach, collecting qualitative data through one-on-one in-depth interviews with ten franchisees selected via convenience sampling revealed operational and market challenges and quantitative data through an online questionnaire administered to 200 customers. provided insights into purchasing behavior and brand perception. The qualitative data was analyzed using thematic content analysis to identify patterns and insights, while the quantitative data was analyzed using descriptive statistical analysis and Likert scales to measure customer perceptions and behaviors. To achieve sustainable growth, Esteh Indonesia should adopt a multifaceted strategy leveraging strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats. Focusing on a differentiation strategy based on the Porter’s Generic Strategy, emphasizing market penetration and product development based on the Ansoff Matrix , and utilizing the BCG Growth-Share Matrix to identify and replicate high-performing outlets, providing enhanced franchisee support, and upgrading to the 'Esteh 2.0' model will boost sales and brand equity, driving sustainable growth and solidifying Esteh Indonesia's market leadership.
Biomass Co-Firing for Electricity in Indonesia: A System Thinking Approach Zakia, Raisa; Sunitiyoso, Yos
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.50937

Abstract

Indonesia's heavy reliance on coal for electricity generation poses significant environmental challenges, necessitating a transition toward more sustainable energy sources. Biomass co-firing, which involves blending biomass with coal in existing power plants, offers a practical solution  to  reduce  carbon  emissions  while  utilizing  the  country's  abundant  biomass resources. However, its large-scale implementation is influenced by multiple interdependent factors, including fuel availability, economic feasibility, technological readiness, and policy support. The study utilizes qualitative data analysis which is collected on interview sessions with   energy   and   electricity   stakeholders,   including   government,   national   electricity producers,  and  biomass  suppliers.  The study  found  44  factors  influence  the  system  of biomass co-firing for  electricity,  which  derived from seven categories, including biomass related  factors,  economic  feasibility,  government,  institutional  characteristics,  technical practicality, and new renewable energy/bioenergy. The interrelationships within the factors were analyzed using causal loop diagrams, which include three major drivers, which are technical  practicality,  institutional  characteristic,  and  economic  feasibility. The  findings emphasize  the  need  for  coordinated  policies,  investment  in  biomass  supply  chains,  and stakeholder collaboration to enhance co-firing effectiveness. This study contributes to the understanding   of   biomass   integration   in   the   electricity   sector   and   offers   strategic recommendations to accelerate Indonesia’s sustainable energytransition
The Behavioral Intention of Blockchain Adoption Purusottama, Ambara; Sunitiyoso, Yos; Simatupang, Togar Mangihut; Fuadah, Puteri Annisa Tsamrotul
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.43991

Abstract

Despite the growing urgency, discussions about the diffusion of this technology are still challenging to identify and understand. This study attempts to investigate further the intention of blockchain adoption in society. This study used a survey strategy and was analysed using structural equation modelling. Furthermore, this study collected 96 respondents using a purposive sampling technique. The findings show that a few hypotheses diverged from the developed model. Blockchain adoption is suitable for today's problems and has a relative advantage over other technologies in influencing individual perceptions. However, the limited knowledge of society makes blockchain adoption only focused on a particular context. The role of the social environment is more visible in its significance on the intention to adopt blockchain technology along with individual perceptions. The research model attempted to extend the existing technology adoption behaviour theory widely used to understand technological adoption.
Developing a Sustainable Integration Model for Sectoral State-Owned Holdings: A Conceptual Framework Grisanto, Raden Gerald Setiawan; Wiryono, Sudarso Kaderi; Sunitiyoso, Yos
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 8 No. 1 (2024): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v8i1.2615

Abstract

This paper develops a comprehensive conceptual framework aimed at integrating and synergizing Sectoral State-Owned Holdings (SOHs) to significantly enhance their competitiveness and sustainability. The framework is designed to fill critical gaps in the existing literature by addressing key areas, such as value creation, innovation, and strategic alignment, which are essential for the long-term success of SOHs. One of the primary contributions of this framework is its emphasis on the incorporation of non-economic factors, such as customer satisfaction, community engagement, and environmental stewardship, which are increasingly recognized as vital components of sustainable business practices. The framework also delves into the nuanced impact of government intervention on the performance and strategic orientation of SOHs, exploring how state policies and regulations can either enable or hinder their growth and competitive positioning. By providing a structured approach, this framework enables SOHs to leverage their unique resources and capabilities more effectively, ensuring that they achieve sustainable competitive advantages. Furthermore, the framework underscores the importance of aligning SOH strategies with national economic and social objectives, thereby positioning these entities not only as key drivers of economic growth but also as contributors to broader societal well-being. Ultimately, this paper offers a valuable tool for policymakers, managers, and researchers interested in optimizing the performance and strategic impact of SOHs in a dynamic global economy.
Business Model Adaptation For Foreign Company To Navigate Local Content Requirements In Indonesia’s Upstream Oil and Gas Industry In 2034 Using Inductive Scenario Planning Approach (Case Study Tas) Dwi Mutia, Ratih; Sunitiyoso, Yos; Yuniarto, Ahmad
Journal Research of Social Science, Economics, and Management Vol. 4 No. 6 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i6.768

Abstract

Complying with local content regulations in the upstream oil and gas industry presents a significant challenge. These regulations aim to enhance local capability, and the industry's yearly transaction value greatly impacts the local industry, necessitating the use of local products. However, despite requiring high technology, this industry mostly relies on imported products. To address this challenge, our research employs a systematic approach that combines scenario planning with Analytic Hierarchy Process (AHP) analysis. Our primary goal is to develop a comprehensive framework that empowers organizations to optimize their business strategies within the context of localization projects. By integrating scenario planning, which allows for the exploration of diverse future scenarios, with AHP analysis, which offers a structured analytical foundation for evaluating and selecting strategies, our research equips decision-makers with a powerful toolset. Through extensive case studies and meticulous analysis, our research sheds light on the nuanced decision-making processes and strategic adaptations that can be achieved through the synergy of scenario planning and AHP analysis in the domain of localization projects. Our findings and insights provide practical guidance to decision-makers grappling with the complexities of local content compliance and the long-term sustainability of business strategies.
Outward FDI Strategies from Indonesian Multinational Enterprises Maulana, Muhammad Fadhel; Sunitiyoso, Yos
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.55250

Abstract

This study explores the Foreign Direct Investment (FDI) strategies of three leading Indonesian multinational enterprises (MNEs)—Indofood, Adaro, and Kalbe—from the food and beverage, mining, and pharmaceutical industries. Using a thematic analysis, the research identifies three key themes shaping their internationalization strategies: Strategic Global Expansion, Operational Integration and Synergy, and Institutional and External Market Dynamics. The findings highlight how these firms leverage global expansion to diversify markets and enhance competitiveness, employ operational integration to achieve synergies and control, and adapt to institutional and regulatory challenges to mitigate risks and maintain resilience. Classical theories such as the OLI Paradigm, Internalization Theory, and Resource-Based View (RBV) provide a foundation for understanding these strategies, while contemporary frameworks like the Linkage-Leverage-Learning (LLL) Framework and Springboard Theory offer nuanced insights into the unique dynamics of emerging market multinationals (EMNEs). This study underscores the critical role of institutional alignment, regulatory compliance, and market adaptability in ensuring successful FDI outcomes. It contributes to the literature by advancing theoretical frameworks to better capture the complexities of FDI from emerging economies and offers practical recommendations for policymakers and practitioners aiming to enhance the global competitiveness of EMNEs.
Designing Strategy for Waste Management Business in Cement Company Using Scenario Planning Arifianto, Arifianto; Sunitiyoso, Yos
Jurnal Indonesia Sosial Sains Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i3.1659

Abstract

Economic and population growth in the future will increase waste generation and environmental challenges for the Indonesian Government. Cement plants can utilize waste as alternative fuel and raw materials, providing waste disposal services. This research discussed strategies for cement companies to develop their waste management business. Strategic tools called scenario planning are used in this research to create robust strategies facing future uncertainties. This research used a qualitative thematic data analysis from interviews with experts to identify critical uncertainties. The key focal issues are how will regulatory, market competition, and sustainability trends impact development of waste management business in cement company over the next 5 years. This research involved 6 industry experts from different companies, cement companies, government, and regulators. Through interviews and thematic data analysis, driving forces were identified and by using expert ratings, critical uncertainties were defined. The critical uncertainties are regulation and industry competition, which then shaped the four scenarios as the result. These scenarios have implications that impact the waste management industry and cement companies must be able to adapt to the emerging scenario. This research concludes with recommendations for cement company to leverage process efficiency in waste utilization, advocate to government and regulators, utilize branding as environmentally friendly solution to the waste problem, engage in research and development of waste processing technologies, establish strategic partnership with relevant stakeholder, and adjusting focus in terms of investment spending and technology adoption.
Business Strategy for Future Car Rental Business in Road Transportation Industry with Scenario Planning Aryamurti, Adhika; Sunitiyoso, Yos
Jurnal Indonesia Sosial Sains Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i3.1660

Abstract

The road transportation in Jakarta experiencing significant growth due to the the increasing demand for transportation services that offer flexibility and convenience to provide solutions for customers, particularly for people with business purpose and tourist who have high mobility in Jakarta. This research focuses in identifying scenarios that may occur in car rental companies and aims to develop a business strategy for next 5 years in the car rental business as part of road transportation industry. Therefore, the author will evaluate the appropriate scenario planning in determining the business strategy for future car rental company by exploring the internal company and external environment using PESTEL and Porter’s Five Forces. Then, scenario planning analysis will be conducted where the driving forces will be identified through in-depth interview with regulators, experts, consumers, and person in industry players as stakeholders in the road transportation industry in Jakarta. Government Regulation and Customer Behaviour are the key uncertainties identified in this research which resulted four scenarios, which are Harmonized Growth, Opportunities Expansion, Reluctant Adoption, and Stalled Progress. Implications and Options will be created from each scenario presented.
Co-Authors . Syukirman, . Adiwibowo, Pupung Agung Nugroho, Putut Agung Prasojo, Hendris Airlangga, Thomas Ali Setiawan, Ganjar Ambara Purusottama Amy Maulany Setyaman Anantadya Novriady, Anantadya Arifianto, Arifianto Arifin Indarto Arrumaisho, Ummu Sulaim Aryamurti, Adhika Assalam, Awla Fajri Ayu*, Valeria Christie Badriyah, Mila Jamila Khatun Balqis Fajarwanto, Adi Bintang Arigia, Muhammad Citra Andika Putri, Citra Andika Dadi Adriana Devilia Sari Dhanan Sarwo Utomo Dila Fiona Wiharto, Dila Fiona Dimas Fajar Dwi Mutia, Ratih Elsadora Reapina Malthaputri Fadhila Nurfida Hanif fadillah, galih Fikri Hadiansyah Firmansyah, Choiril Fitriastuti, Fransisca Frieta Miasari Mulyanto Fuadah, Puteri Annisa Tsamrotul Grisanto, Raden Gerald Setiawan Gugun Gumati, Anggun Hadiansyah, Fikri Hamonangan Simatupang, Tumpal Hardana, Hendy Eka Hario Wijoseno, Hario Hasibuan, Ongku Hasibuan, Ongku Parmonangan Hendro, Dewo Hermawan, Pri Ilham Guspuji Maulana Imam Luqman Hakim Intan Bayu Gayashanti Jann Hidajat Tjakraatmadja Jati Setiawan Jeremiah Martua, Reginald Khairunnisa, Nadia Kuntoro Mangkusubroto Kurniawan, Tri Edi Kusuma Marcel Saputra Marcellina Amanda Devina Maulana, Muhammad Fadhel Mila Jamila Khatun Badriyah Miranti Sondang Merdyka, Miranti Sondang Murdiyati, Sari Nadivkha Subroto, Riefaldy Nurjihan Khairunisa P.K. Bintoro, Bambang Prabandono Mahardi, Johan Prabowo, Arian Prasetya, Ivan Pratomo, Adam Pri Hermawan Putra Gusrianto Putra Gusrianto Putro, Utomo Sarjono Rahayu, Wulan Asti Ratna Satutikirono Renni Puri Wardianthi Risnando, Angga Rizki Hanafi, Perdana RM Dony, RM Dony Sachi Hongo Samara Natalia Siregar, Raissa Sandjoyo, Kandha Aditya Shimaditya Nuraeni Shimaditya Nuraeni Siregar, Lukman Sudarso Kaderi Wiryono Sudrajad, Oktofa Yudha Suhaimi, Hasnul Surya Jaya, Surya Syem Haikel Syukriadi, Loethano Novi Teguh Supriyanto Tjakraatmadja, Jann Hidajat Togar M Simatupang Tri Nurmala, Devy Utomo Sarjono Putro Utomo, Dhanan Sarwo Wafa, Abi Wicaksono, Setiadi Widya Ayuningtyas, Dwi Wijayanto, Hari Dwi Wurjanto, Haidhar Hibatullah Yananto, Hanto Yoyong Yoyong, Yoyong Yulius Handoko Yuniarto, Ahmad Zakia, Raisa