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All Journal JURNAL BISNIS STRATEGI Jurnal Manajemen Teknologi The Indonesian Journal of Business Administration Techno.Com: Jurnal Teknologi Informasi JDM (Jurnal Dinamika Manajemen) The Asian Journal of Technology Management (AJTM) Jurnal Manajemen dan Bisnis Indonesia Syntax Literate: Jurnal Ilmiah Indonesia GEMA EKONOMI Jurnal Samudra Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) jurnal syntax admiration Journal of Economics and Business UBS Quantitative Economics and Management Studies Jurnal Sosial dan Teknologi BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Ekonomi Journal Of World Science Journal of International Conference Proceedings Jurnal Indonesia Sosial Sains Eruditio : Indonesia Journal of Food and Drug Safety Riwayat: Educational Journal of History and Humanities International Journal of Renewable Energy Development
Yos Sunitiyoso
School of Business and Management, Institut Teknologi Bandung, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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Outward FDI Strategies from Indonesian Multinational Enterprises Maulana, Muhammad Fadhel; Sunitiyoso, Yos
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i12.55250

Abstract

This study explores the Foreign Direct Investment (FDI) strategies of three leading Indonesian multinational enterprises (MNEs)—Indofood, Adaro, and Kalbe—from the food and beverage, mining, and pharmaceutical industries. Using a thematic analysis, the research identifies three key themes shaping their internationalization strategies: Strategic Global Expansion, Operational Integration and Synergy, and Institutional and External Market Dynamics. The findings highlight how these firms leverage global expansion to diversify markets and enhance competitiveness, employ operational integration to achieve synergies and control, and adapt to institutional and regulatory challenges to mitigate risks and maintain resilience. Classical theories such as the OLI Paradigm, Internalization Theory, and Resource-Based View (RBV) provide a foundation for understanding these strategies, while contemporary frameworks like the Linkage-Leverage-Learning (LLL) Framework and Springboard Theory offer nuanced insights into the unique dynamics of emerging market multinationals (EMNEs). This study underscores the critical role of institutional alignment, regulatory compliance, and market adaptability in ensuring successful FDI outcomes. It contributes to the literature by advancing theoretical frameworks to better capture the complexities of FDI from emerging economies and offers practical recommendations for policymakers and practitioners aiming to enhance the global competitiveness of EMNEs.
Designing Strategy for Waste Management Business in Cement Company Using Scenario Planning Arifianto, Arifianto; Sunitiyoso, Yos
Jurnal Indonesia Sosial Sains Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i3.1659

Abstract

Economic and population growth in the future will increase waste generation and environmental challenges for the Indonesian Government. Cement plants can utilize waste as alternative fuel and raw materials, providing waste disposal services. This research discussed strategies for cement companies to develop their waste management business. Strategic tools called scenario planning are used in this research to create robust strategies facing future uncertainties. This research used a qualitative thematic data analysis from interviews with experts to identify critical uncertainties. The key focal issues are how will regulatory, market competition, and sustainability trends impact development of waste management business in cement company over the next 5 years. This research involved 6 industry experts from different companies, cement companies, government, and regulators. Through interviews and thematic data analysis, driving forces were identified and by using expert ratings, critical uncertainties were defined. The critical uncertainties are regulation and industry competition, which then shaped the four scenarios as the result. These scenarios have implications that impact the waste management industry and cement companies must be able to adapt to the emerging scenario. This research concludes with recommendations for cement company to leverage process efficiency in waste utilization, advocate to government and regulators, utilize branding as environmentally friendly solution to the waste problem, engage in research and development of waste processing technologies, establish strategic partnership with relevant stakeholder, and adjusting focus in terms of investment spending and technology adoption.
Business Strategy for Future Car Rental Business in Road Transportation Industry with Scenario Planning Aryamurti, Adhika; Sunitiyoso, Yos
Jurnal Indonesia Sosial Sains Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i3.1660

Abstract

The road transportation in Jakarta experiencing significant growth due to the the increasing demand for transportation services that offer flexibility and convenience to provide solutions for customers, particularly for people with business purpose and tourist who have high mobility in Jakarta. This research focuses in identifying scenarios that may occur in car rental companies and aims to develop a business strategy for next 5 years in the car rental business as part of road transportation industry. Therefore, the author will evaluate the appropriate scenario planning in determining the business strategy for future car rental company by exploring the internal company and external environment using PESTEL and Porter’s Five Forces. Then, scenario planning analysis will be conducted where the driving forces will be identified through in-depth interview with regulators, experts, consumers, and person in industry players as stakeholders in the road transportation industry in Jakarta. Government Regulation and Customer Behaviour are the key uncertainties identified in this research which resulted four scenarios, which are Harmonized Growth, Opportunities Expansion, Reluctant Adoption, and Stalled Progress. Implications and Options will be created from each scenario presented.
System Dynamics Model for Reducing Unemployment Rate of Vocational High School Graduate in Indonesia Assalam, Awla Fajri; Sunitiyoso, Yos
Jurnal Indonesia Sosial Sains Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i7.1807

Abstract

Sekolah Menengah Kejuruan (SMK) serves as Indonesia's vocational high school system designed to produce work-ready graduates. However, SMK graduates consistently maintain the highest open unemployment rate among all education levels in Indonesia at 9.42% in 2024, significantly higher than Thailand's 0.59% for vocational graduates. This study utilized system dynamics methodology to analyze factors contributing to SMK graduate unemployment and simulate policy interventions to reduce unemployment rates by 2045. Through interviews with 11 stakeholders, literature review, and observations, 34 variables were identified in a Causal Loop Diagram and converted into a Stock Flow Diagram with 54 variables. Twenty-two scenarios were developed across four groups: GDP growth analysis, education budget allocation, budget distribution analysis, and SMK budget composition. Results indicate that maintaining GDP growth above 4.89% or allocating minimum 8.544% of GDP to education budget can eliminate SMK graduate unemployment by 2045. The most effective intervention is increasing student certification budget allocation, which can achieve zero unemployment by 2040. The study recommends implementing "Scenario 0 Unemployment" with 8.273% allocation for student certification while equally distributing remaining budget between partnership and infrastructure improvements.
Business Strategy for Sustainable Barbershop Partnership (Case Study: Kolega Barber) fadillah, galih; Suhaimi, Hasnul; Sunitiyoso, Yos
Journal of Economics and Business UBS Vol. 12 No. 4 (2023): Special Issue
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i4.220

Abstract

The barbershop industry in Indonesia has seen significant growth in recent years, with an annual growth rate of 20-30%. Kolega Barber is one of the players in this industry, utilizing a partnership model to target entrepreneurs and foster collaboration among stakeholders. However, the lack of standardization in the interior of the barbershops poses a significant challenge, making it difficult for potential partners to know what to expect. This study aims to analyze the current business situation of Kolega Barber's partnership model and develop a sustainable partnership model by addressing challenges identified through a 7Ps analysis. The study employs qualitative research methods, including interviews with Kolega partners and observation. The Development of a Business Model Canvas was utilized to create a model of sustainable partnership for Kolega Barber. This involved identifying the essential partners, resources, activities, and revenue streams for the business's success. The strategic implementation plan focuses on SOP development, human capital development, monitoring and controlling programs, and promotional support. Kolega Barber's long-term success and customer loyalty depend on building strong partnerships, leveraging technology, and emphasizing sustainability and a unique store concept.
Electric Vehicle Adoption in Jabodetabek: The Impact of Infrastructure, Cost, and Perceived Value Jusuf, Eddy; Sunitiyoso, Yos
Jurnal Samudra Ekonomi dan Bisnis Vol 17 No 1 (2026): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v17i1.12645

Abstract

This research investigates the primary factors affecting consumers’ intention to adopt electric vehicles (EVs) in the Jabodetabek region of Indonesia. This research analyzed data from 188 participants using a quantitative method through PLS-SEM. The model integrates the Theory of Planned Behavior (TPB), the Perceived Value (PERVAL) framework, and several contextual factors. The results show that perceived quality and price value significantly affect attitudes, while charging station availability and resale value directly influence adoption intention. Interestingly, attitude, subjective norms, and perceived behavioral control were not significant predictors. The findings suggest that in emerging markets, practical and economic concerns outweigh psychological or emotional drivers. These insights offer guidance for policymakers and businesses to focus on infrastructure development and value-enhancing strategies to accelerate EV adoption.
Strategic Decision-Making for Greenomina Decarbonization Efforts at PT Pertamina (Persero) Fitriastuti, Fransisca; Sunitiyoso, Yos
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 33, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the strategic decision-making process in implementing Greenomina, a digital transformation platform developed by PT Pertamina (Persero), a reputable state-owned energy company in Indonesia, to support decarbonization initiatives through carbon emission tracking and management. The analysis draws upon two frameworks: the Business Model Canvas (BMC) and the Digital Transformation Canvas (DTC). Greenomina primarily targets Scope 3 emissions, or indirect emissions from business travel and activities, by enabling employees to measure, document, and offset their carbon footprints. This study employed a qualitative approach, combining in-depth interviews and document analysis. The findings highlight key components of a successful digital business model, challenges in adopting digital solutions, and the role of digitalization in enhancing energy efficiency. Greenomina significantly improves transparency, employee engagement (specifically within the state-owned enterprise (SOE) ecosystem, and operational flexibility, aligning with national sustainability goals. Policy recommendations include strengthening digital infrastructure, fostering cross-sector collaboration, and incentivizing employee participation to expand the impacts of the platform across the energy sector in Indonesia.
Co-Authors . Syukirman, . Adiwibowo, Pupung Agung Nugroho, Putut Agung Prasojo, Hendris Ali Setiawan, Ganjar Ambara Purusottama Amy Maulany Setyaman Anantadya Novriady, Anantadya Arifianto, Arifianto Arifin Indarto Arrumaisho, Ummu Sulaim Aryamurti, Adhika Assalam, Awla Fajri Ayu*, Valeria Christie Badriyah, Mila Jamila Khatun Balqis Fajarwanto, Adi Bintang Arigia, Muhammad Citra Andika Putri, Citra Andika Dadi Adriana Devilia Sari Dhanan Sarwo Utomo Dila Fiona Wiharto, Dila Fiona Dimas Fajar EDDY JUSUF Elsadora Reapina Malthaputri Fadhila Nurfida Hanif fadillah, galih Fikri Hadiansyah Firmansyah, Choiril Fitriastuti, Fransisca Frieta Miasari Mulyanto Fuadah, Puteri Annisa Tsamrotul Gugun Gumati, Anggun Hadiansyah, Fikri Hamonangan Simatupang, Tumpal Hardana, Hendy Eka Hario Wijoseno, Hario Hasibuan, Ongku Hasibuan, Ongku Parmonangan Hendro, Dewo Ilham Guspuji Maulana Imam Luqman Hakim Intan Bayu Gayashanti Jann Hidajat Tjakraatmadja Jati Setiawan Jeremiah Martua, Reginald Khairunnisa, Nadia Kuntoro Mangkusubroto Kurniawan, Tri Edi Kusuma Marcel Saputra Marcellina Amanda Devina Maulana, Muhammad Fadhel Mila Jamila Khatun Badriyah Miranti Sondang Merdyka, Miranti Sondang Murdiyati, Sari Nadivkha Subroto, Riefaldy Nurjihan Khairunisa P.K. Bintoro, Bambang Prabandono Mahardi, Johan Prabowo, Arian Prasetya, Ivan Pratomo, Adam Pri Hermawan Putra Gusrianto Putra Gusrianto Putro, Utomo Sarjono Rahayu, Wulan Asti Ratna Satutikirono Renni Puri Wardianthi Risnando, Angga Rizki Hanafi, Perdana RM Dony, RM Dony Sachi Hongo Samara Natalia Siregar, Raissa Sandjoyo, Kandha Aditya Shimaditya Nuraeni Shimaditya Nuraeni Siregar, Lukman Suhaimi, Hasnul Surya Jaya, Surya Syem Haikel Syukriadi, Loethano Novi Teguh Supriyanto Tjakraatmadja, Jann Hidajat Togar M Simatupang Tri Nurmala, Devy Utomo Sarjono Putro Utomo, Dhanan Sarwo Wicaksono, Setiadi Widya Ayuningtyas, Dwi Wijayanto, Hari Dwi Yananto, Hanto Yoyong Yoyong, Yoyong Yulius Handoko