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Chemical Contracting Strategy Selection at PT CPI by Using Analytical Hierarchy Process Syukirman, .; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 9 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - Oilfield chemicals are absolutely needed in oil industry to treat production fluid to produce quality oil and water. Without chemical treatment, the oil and water product cannot achieve its specification quality for shipping to customer. Therefore, the delivery and quality of chemical are very critical to the company’s business continuity. Chemicals are supplied by the company by using a contract. In developing a chemical contract, contracting strategy is one of critical step that will determine the contract execution. In order to ensure that the contract can be performed successfully, company must select the most appropriate contract strategy. Currently, there is no such standardize method in analyze the factors that influenced the contracting strategy and also there is no formal method in selecting the most suitable strategy. Contracting strategy may change after time based on the current business situation faced by the company. Hence, it is need to establish a baseline for contracting strategy selection that can be used as a guideline for contracting process for chemical in the future. This research is aimed to develop a decision making model for chemical contracting strategy. The strategy selection for chemical contract, both scope of work allocation and compensation method can be described as a multiple criteria decision making process. In this case, the decision maker must find the alternative solution by considering multiple and under conflicting criteria. Analytic Hierarchy Process (AHP) is an ideal method for such case. The AHP is started with relevant decision criteria identification through literature review and brainstorming with stakeholder. After relevant criteria determined, then pair-wise comparison was conducted by several respondents to get decision criteria prioritization. Several alternative solutions were then generated and ranked and the data processed using Expert Choice software to get the best alternative. The research results some decision criteria for chemical contracting strategy. After prioritizing decision criteria and assess some alternatives, it can be concluded the most appropriate alternative. For scope of work allocation, the most appropriate alternative is a split contract between chemical and industrial salt, with the criterion which has the major contribution is contract continuity. This alternative will ensure the continuity of contract and therefore the business sustainability. For compensation method, the most appropriate alternative is unit price with incentive, with contractor incentives to deliver quality chemical criteria has the major contribution. This alternative will ensure the contractor to deliver the best quality of chemical with cost effective. It was also found that AHP model is suitable for multicriteria decision making and allows the team to structurally put weights into decision criteria by a simple pair-wise comparison. It is also allows a group decision making by involving several participants and the result could be summarized to reach consensus.Keywords: Contracting strategy, oilfield chemical, Analytic Hierarchy Process
Design and Implementation Strategy of A Real-Time Personnel & Asset Tracking System for Underground Mine at PT. FREEPORT INDONESIA Setiawan, Jati; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 1, No 5 (2012)
Publisher : The Indonesian Journal of Business Administration

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PT Freeport Indonesia (PTFI), an affiliate of Freeport-McMoRan Copper & Gold Inc., is a world class mining company that produces copper, gold, and silver concentrates using open-pit and underground mining methods. The accounting of all personnel who is working or temporary visiting underground mine at any times is not only required under mining regulation of the Government of Indonesia, but also part of the company’s core values in ensuring the safety and health of the employees. The hardware of existing Universal ID and tag-in/tag-out systems are not reliable for providing such a tracking system due to the aggressive underground environment, and are unable to detect the real-time location of every worker inside the underground mine in a case of a massive evacuation. With the new advancements in the real-time location system (RTLS) for mining industry, the use of Radio Frequency Identification (RFID) on top of Wireless-Fidelity (Wi-Fi) infrastructure as the chosen platform for a real-time personnel and asset tracking system in the underground mine environment has been made possible, supported by proven vendors, and aligned with global wireless technology standard for Freeport-McMoRan organization. The Freeport-McMoRan project management process workflow is used as the methodology for proposing the implementation plan. In order to prove the concept, gaining trust from the project stakeholders, and minimizing the overall project risk, a phased implementation approach should be used as it is considered the best deployment strategy for such high capital project. Keywords: Tracking System, Selection Criteria, Decision Making, Project Management, Underground Mine
Decision Analysis of Vessel Re-Flagging: Case Study of PT Hallin Marine Indonesia Wardianthi, Renni Puri; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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The underwater inspection services performed by the subsea contractor to support offshore operations in oil and gas industry which is currently depends on foreign companies due to the resources and equipment were not available in Indonesia.  Lack of equipment and resources domestically contrary to the need the underwater inspection skills and dominated by foreign companies and foreign workers the government issued a policy to discontinue the use of foreign flag vessels including foreign workers who work on-board the vessel in Indonesia in accordance with the principle of cabotage to optimize local resources which will implement in early 2013 for several types of vessels operating in Indonesian waters. A contribution towards to support the Government regulations tailored to the needs of the market for diving support vessels to do the underwater services, Hallin intends to revamp its vessel into the Indonesian flagged vessel. This paper will determine the best option which vessel suitable to be re-flagged in-line with the cabotage principle as the bottom regulation for Indonesian water transportation regulation. The analysis of vessel determination will be conducted using a SMART analysis and Basic Patterns of Thinking in the Organization Context such as Situation Appraisal, Problem Analysis, Decision Analysis and Potential Problem Analysis get a suitable vessel to be re-flagged tailored with the questionnaires given to the clients, it is expected to receive a feedback and determining the type of a suitable vessel, the process of implementation and application to re-flagged.   Keywords: Decision Analysis, Cabotage Policy, Diving Support Vessel, SMART Analysis, Problem Analysis, Situational Analysis and Potential Problem Analysis. 
Scenario Planning Analysis Case Study: PT Swara Milliard Artha Wiharto, Dila Fiona; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract—This research explained about the application form of scenario planning analysis as solution for PT. Swara Milliard Artha 99ers Radio Bandung, which was formatted as a teenage radio station and ranked on number one teenage radio station in Bandung since its first aired until now. However, to help keep the existence on the business industry, 99ers Radio has several internal and external problems that effect on company's survival later on. The technique found in this approach is to collect data and information to be analyzed in order to generate predictions as a preparation for decision-making process. This approach give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the organization which could be properly used as a guide in determining and developing company's business strategy. Keywords: Broadcast Radio Industry, 99ers Radio, Scenario Planning, Strategic Decision
Decision Analysis on Survey and SOil Investigation Problem in Power Engineering Consultant Setyaman, Amy Maulany; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 3 (2013)
Publisher : The Indonesian Journal of Business Administration

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The study aims to gather and organize information for decision making against the problems arising in Power Engineering Consultant’s survey and soil investigation product due to new policy in production cost efficiency that is implemented in 2012. The study conducted using Kepner and Tragoe's analytical process that consisted of four stages analytical process such as situation analysis, problem analysis, decision making analysis and potential problem analysis. As for the decision making analysis, the analysis will be conducted using Mix Method research. Starting with the qualitative method that involving detailed exploration from interview session with selected person and followed by a quantitative method, in which SMART analysis method is implemented. As the input of decision making analysis, there are five alternatives solution for Power Engineering Consultant’s problem, such as: fix the problem and continue to cooperate with third party institutions, establish cooperation with external surveyor team, establish internal surveyor team, acquisition of one selected surveyor company, and establishing “umbrella contract” with selected surveyor company. After the decision making analysis is conducted, the alternative to establishing “umbrella contract” with selected surveyor company is selected as the best alternative solution for Power Engineering Consultant’s problem. The result is considered as the best solution since the decision makers are involved in the entire decision making process. Based on this result, the implementation plan then made to be in line with Power Engineering Consultant’s current condition Keywords: Problem Analysis, Decision Making Analysis, Umbrella Contract, Surveyor Company 
Formulating Business Strategy in Optimum Prime Coffee Shop Novriady, Anantadya; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 3 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.Optimum Prime is a coffee company based in Aceh, Indonesia. At the beginning, Optimum Prime’s core business is selling coffee beans. Though, over time, the OP business grew significantly. And in February 2013, Optimum Prime opened its first coffee shop in Bireun, Aceh. Coffee products sold by Optimum Prime are different from other competitors. OP grows their own coffee and their coffee is digestion friendly. In the early coffee shop established, the strategy used was to take the employee market, because of its location that close to the OP office and bank. With this growth, OP intends to open a coffee shop in Senopati, Jakarta. The competition Area between Aceh and Jakarta are very different. So, OP needs the right strategy to get into the market in Jakarta. Strategic formulation process is done through the three stages of analysis, the input phase, analysis, and decision stages. The final stage is a case analysis to formulate a decision to be taken. The decision was based on justification pedestal made qualitatively and quantitative, structured or unstructured, so that a decision can be taken significant with existing conditions.In order to start the strategic formulation process, business exploration have to be done by defining internal and external evaluation. The tools to defining internal evaluation are business model canvas and value chain analysis. PEST analysis, Porter’s five forces and competitor analysis is needed to define external evaluation. SWOT analysis is determined from internal and external analysis. Matrix IE obtained from weighted axis in EFAS and IFAS. Strategy derived from Matrix IE will be included in QSPM to be valued which strategy has the highest score. Then the highest score from QSPM will be applied to the company. So, the right strategy for OP to penetrate Senopati market is Porter’s Generic Market Penetration because OP intend to enter existing market with existing product and Frontal Attack Strategy, where OP plan their development in silent and attack with quick pace.Based on the result from the research, market penetration which could be used by the company in order to succeed in enter Senopati market with build their brand to create brand equity, do marketing research, and frontal attack the competitor.Keyword: strategic business, quantitative strategic planning matrix, Optimum Prime, formulating business strategy, Coffee Shop.   
Developing A Differentiation Strategy of A Captive Insurance Companies Case Study of PT XYZ Adriana, Dadi; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)
Publisher : The Indonesian Journal of Business Administration

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PT. XYZ (XYZ) is an Indonesian captive insurance company which provides various general insurance products. In this research, XYZ’s  differentiation strategy will be crafted by going through the strategic management process by using SWOT and five forces analysis. Based on the result of the environment analysis, XYZ’s differentiation strategy are determined and discussed. In a nut shell, XYZ’s strategy is to “achieve its vision e.i. To be The Most Admired General Insurance Company by offering innovative risk protection solutions.”  Keywords: captive insurance company strategy, strategic management, differentiation strategy.
Evaluating Contract Negotiation Strategy for PT XYZ Gayashanti, Intan Bayu; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 1 (2013)
Publisher : The Indonesian Journal of Business Administration

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Oil and Gas operations are the hazardous operation and need huge amount of capital, since then finding efficient resources for this business is critical to eliminate Non Productive Time (NPT) and incident. NPT is near to cost control failure because operation failure means deviation in cost versus budget. The resources needs in this industry should meet the international standard for Oil and Gas. While for high technology services, this is an oligopoly market as already well-known that  there is only small amount of Service Company that able to give that such of services that are worldwide class of Service Company while this Company in the research is not listed in Worldwide Oil and Gas Company. To face that situation, Company needs to have high bargaining position and good negotiation strategy to get the best service to support their operation. This research is focusing on finding out the current negotiation strategy in Company and other Company as reference and also doing case study of contract with 1 (one) Worldwide Service Company that has been Company’s partner for a long time. After knowing those, this final project creating initiation material for Company’s negotiation guideline based on Company’s and other Company’s lessons learnt. Next is comparing the current condition with 3-D Negotiation theory to get better strategy in negotiation and higher bargaining position during negotiation with Worldwide Service Company. The results of this final project are recommendations for Company about material of negotiation guideline for Company to get better negotiation strategy and higher bargaining position, supporting tools for negotiators during negotiation preparation process, topic for further study to define the advantages and disadvantages of using existing supplier compare to the new one and enhancing negotiator skill with second and third dimension of 3-D negotiation. Keywords: negotiation, negotiation process, 3-D Negotiation, BATNA, ZOPA, negotiation strategy, negotiation tactics, Oil and Gas Company, negotiation tools, Supply Chain Management
Scenario Planning Analysis for Startup Business Case Study: Beqyu Restaurant Merdyka, Miranti Sondang; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)
Publisher : The Indonesian Journal of Business Administration

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Abstract - This study describes the application of the scenario planning analysis at the BeQyu Restaurant which was born because of the promising opportunity for restaurant business in Jakarta city with over nine million people population. As a new player, restaurant BeQyu has some internal and external issues that impact on the sustainability of the company in the future. The technique used in this method is to collect data and information to be analyzed in order to generate predictions as a preparation for decision making process. This method give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the company which could be used as a reference in determining and developing company’s business strategy. Keywords: BeQyu Restaurant, scenario planning, strategic decision making, restaurant industry.
The Decision Making Process For Business Growth Plan of Kebab Mini Babe Juki Putri, Citra Andika; Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 4, No 7 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In this globalization era, business competition is getting intense in domestic or global. This phenomenon makes the business leader being more creative and competitive in making the approach to its customer. The strategy they used is about how to grab wider market and serve them well. This phenomenon happens regarding to the variability of consumer needs in every sector, especially in food consumption. Nowadays consumer has several needs and behavior in food consumption depending on several variables such as age, daily activities, and healthy lifestyle. The changing of people’s food consumption pattern opening wide opportunity for side dish business due to the high demand for side dish. Good nutrition, affordable, easy to serve and easy to consume are the most preferred side dish. These are the benefit that Kebab Mini Babe Juki offers to their consumer to consume them as the preferable side dish. The trends and demand for side dish that occur in Indonesian people food consumption’s habit gives Kebab Mini Babe Juki wide opportunity to grow its business. Kebab Mini Babe Juki which already existed for two years is in the situation where the kiosk permanently closed for several reasons. KMBJ take this situation as the turning point to design new strategy for the next business growth plan. Slow growth of the business is one of important factor that encouraging KMBJ to find new strategy in order to gain optimal profit and better growth in the future. In this research, all available options that KMBJ have in finding the right strategy will be analyzed using decision making tools and technique. By using the decision making process, it is hoped that the optimal result could be applied in the real business activities of KMBJ. The business issues exploration explore The Kebab Mini Babe Juki’s business situation in general and its internal issues. Its general business situation will be explained by using PESTEL, Porter’s five forces and business model. Then the internal issues will explore the problem analysis that delivered by fishbone diagram.The business solution started by the data gathering about competitors, supplier, frozen food industry and consumer that delivered by interview and questionnaire then continue with the decision making process that will be done by using SMART Analysis. By analyzing the result of SMART Analysis, the best outcome will be considerate as the best option to choose or the combination of options to choose then implemented in Kebab Mini Babe Juki’s business growth plan. Keyword: SMART Analysis, Side dish consumption, Business growth plan
Co-Authors . Syukirman, . Adiwibowo, Pupung Agung Nugroho, Putut Agung Prasojo, Hendris Airlangga, Thomas Ali Setiawan, Ganjar Ambara Purusottama Amy Maulany Setyaman Anantadya Novriady, Anantadya Arifianto, Arifianto Arifin Indarto Arrumaisho, Ummu Sulaim Aryamurti, Adhika Assalam, Awla Fajri Ayu*, Valeria Christie Badriyah, Mila Jamila Khatun Balqis Fajarwanto, Adi Bintang Arigia, Muhammad Citra Andika Putri, Citra Andika Dadi Adriana Devilia Sari Dhanan Sarwo Utomo Dila Fiona Wiharto, Dila Fiona Dimas Fajar Dwi Mutia, Ratih Elsadora Reapina Malthaputri Fadhila Nurfida Hanif fadillah, galih Fikri Hadiansyah Firmansyah, Choiril Fitriastuti, Fransisca Frieta Miasari Mulyanto Fuadah, Puteri Annisa Tsamrotul Grisanto, Raden Gerald Setiawan Gugun Gumati, Anggun Hadiansyah, Fikri Hamonangan Simatupang, Tumpal Hardana, Hendy Eka Hario Wijoseno, Hario Hasibuan, Ongku Hasibuan, Ongku Parmonangan Hendro, Dewo Hermawan, Pri Ilham Guspuji Maulana Imam Luqman Hakim Intan Bayu Gayashanti Jann Hidajat Tjakraatmadja Jati Setiawan Jeremiah Martua, Reginald Khairunnisa, Nadia Kuntoro Mangkusubroto Kurniawan, Tri Edi Kusuma Marcel Saputra Marcellina Amanda Devina Maulana, Muhammad Fadhel Mila Jamila Khatun Badriyah Miranti Sondang Merdyka, Miranti Sondang Murdiyati, Sari Nadivkha Subroto, Riefaldy Nurjihan Khairunisa P.K. Bintoro, Bambang Prabandono Mahardi, Johan Prabowo, Arian Prasetya, Ivan Pratomo, Adam Pri Hermawan Putra Gusrianto Putra Gusrianto Putro, Utomo Sarjono Rahayu, Wulan Asti Ratna Satutikirono Renni Puri Wardianthi Risnando, Angga Rizki Hanafi, Perdana RM Dony, RM Dony Sachi Hongo Samara Natalia Siregar, Raissa Sandjoyo, Kandha Aditya Shimaditya Nuraeni Shimaditya Nuraeni Siregar, Lukman Sudarso Kaderi Wiryono Sudrajad, Oktofa Yudha Suhaimi, Hasnul Surya Jaya, Surya Syem Haikel Syukriadi, Loethano Novi Teguh Supriyanto Tjakraatmadja, Jann Hidajat Togar M Simatupang Tri Nurmala, Devy Utomo Sarjono Putro Utomo, Dhanan Sarwo Wafa, Abi Wicaksono, Setiadi Widya Ayuningtyas, Dwi Wijayanto, Hari Dwi Wurjanto, Haidhar Hibatullah Yananto, Hanto Yoyong Yoyong, Yoyong Yulius Handoko Yuniarto, Ahmad Zakia, Raisa