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Validating Personalized Skin Care Needs In The Indonesian Market And Exploring The Validity Of The Amity Skins Skin Test As Its Marketing Strategy Ayu*, Valeria Christie; Sunitiyoso, Yos; Rahayu, Wulan Asti
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.34874

This research embarks on an exploration of the burgeoning field of personalized skin care in the Indonesian market, with a primary focus on Amity Skin. The research problems underpinning this study center on understanding the demand for skin care products, consumers awareness of personalized skin care, the factors influencing their purchasing these decisions. Grounded in an extensive background analysis, the scientific issue addresses the need for effective marketing strategies to implement personalized skin care solutions in Indonesias competitive market. The research progresses through distinct stages, beginning with the Customer Decision Journey and Jobs To Be Done frameworks, elucidating the consumer journey and motivations. The study then delves into quantitative analysis, employing Multiple Regression and Spearman Correlation Tests to identify the relationship between variables. The exploration extends to competitive analyses and New Wave Marketing Mix strategies. Throughout the research, underlying assumptions and hypotheses are scrutinized. The research assumes that awareness of personalized skin care in the target market is limited, necessitating an extensive awareness campaign, It also hypothesizes that factors such as tailored needs, better results, and expert recommendations positively influence purchasing decisions. Furthermore, the research posits that optimizing the user experience through the Skin Test AI-generator will significantly affect purchasing choices. This comprehensive study culminates in a set of business solutions that leverage influencer marketing campaigns, enhanced user experiences, and competitive pricing. These solutions, grounded in empirical analysis, are poised to revolutionize the personalized skin care landscape in Indonesia, empowering Amity Skin and industry stakeholders to navigate this dynamic market effectively.

System Dynamics Model for Reducing Unemployment Rate of Vocational High School Graduate in Indonesia Assalam, Awla Fajri; Sunitiyoso, Yos
Jurnal Indonesia Sosial Sains Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i7.1807

Sekolah Menengah Kejuruan (SMK) serves as Indonesia's vocational high school system designed to produce work-ready graduates. However, SMK graduates consistently maintain the highest open unemployment rate among all education levels in Indonesia at 9.42% in 2024, significantly higher than Thailand's 0.59% for vocational graduates. This study utilized system dynamics methodology to analyze factors contributing to SMK graduate unemployment and simulate policy interventions to reduce unemployment rates by 2045. Through interviews with 11 stakeholders, literature review, and observations, 34 variables were identified in a Causal Loop Diagram and converted into a Stock Flow Diagram with 54 variables. Twenty-two scenarios were developed across four groups: GDP growth analysis, education budget allocation, budget distribution analysis, and SMK budget composition. Results indicate that maintaining GDP growth above 4.89% or allocating minimum 8.544% of GDP to education budget can eliminate SMK graduate unemployment by 2045. The most effective intervention is increasing student certification budget allocation, which can achieve zero unemployment by 2040. The study recommends implementing "Scenario 0 Unemployment" with 8.273% allocation for student certification while equally distributing remaining budget between partnership and infrastructure improvements.

Proposed Improvement of the Supplier Selection Process using Analytical Hierarchy Process (AHP) Method: A Case Study of Aircraft MRO in Indonesia Wafa, Abi; Sunitiyoso, Yos
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.9543

Indonesia’s aviation industry has experienced rapid post-pandemic growth, with a 38.5% increase in passenger traffic in 2024 compared to 2022, positioning it as the largest and fastest-growing market in ASEAN. This expansion has intensified demand for Maintenance, Repair, and Overhaul (MRO) services. PT XYZ, Indonesia’s leading aircraft maintenance provider, faces procurement issues in acquiring painting materials, causing delays and missed turnaround targets. This study aims to optimize supplier selection through the Analytical Hierarchy Process (AHP), employing a mixed-methods approach involving stakeholder interviews to determine key criteria. The model incorporates six main criteria and fourteen sub-criteria, prioritizing quality, regulatory compliance, reliability, cost, and delivery. The results identified Supplier II as the most suitable option. The study recommends institutionalizing the AHP model within PT XYZ’s procurement policy and integrating it into its ERP system, offering a scalable solution for enhancing procurement efficiency and supporting strategic decision-making in aviation MRO operations.

Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 9 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i9.3109

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies. Â The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 10 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i10.3110

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies. Â The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 11 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i11.3111

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies. Â The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Developing The Strategy for Steel Sales by Scenario Planning Approach Hamonangan Simatupang, Tumpal; Sunitiyoso, Yos
Journal of World Science Vol. 2 No. 10 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i10.452

The steel industry, often regarded as the mother of industry, holds a pivotal role in fostering national economic independence and supporting vital infrastructure projects. In Indonesia, the development of the steel industry stands as a key indicator of industrial advancement. However, the landscape has evolved dramatically, with escalating competition not just from PT Krakatau Steel but also from numerous emerging competitors producing similar products. This dynamic situation demands an aggressive sales strategy to secure market dominance, especially given the challenges posed by both local and international competitors. Addressing this, PT Krakatau Steel faces the essential question of how to optimize steel sales, approaching or even matching the plant's installed capacity, amidst this competitive environment. The solution lies in proactive strategic planning, which involves a meticulous analysis of both external and internal factors. Recognizing the need for foresight, the company has employed scenario planning, envisioning potential futures for the steel industry. By considering variables like raw material prices and government policies, four scenarios emerged: Armageddon, The King, The King's Speech, and Cast Away. Each scenario prompts a specific set of strategies and actions. Moreover, the company has established early warning systems to discern which scenario might unfold, enabling timely and precise responses. This forward-thinking approach culminated in a comprehensive strategic plan designed to guide PT Krakatau Steel through the complexities and uncertainties of the business landscape over the next seven years.

Decision Making for Welding Robot Selection in Suzuki Manufacturing Plant with Analytic Hierarchy Process Method Nadivkha Subroto, Riefaldy; Sunitiyoso, Yos
Jurnal Sosial Teknologi Vol. 5 No. 2 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i2.31833

This research discusses the selection of welding robots in the PT Suzuki Indomobil Motor Manufacturing Plant. The existing situation is that PT SIM still uses manual welding, often resulting in product defects and inconsistent quality. To solve this problem and improve production quality, Suzuki is considering modernizing its welding line by replacing manual labor with a robot automation system. By using the Analytic Hierarchy Process (AHP) as a method for decision-making, this research evaluates alternatives based on multiple criteria such as financial aspects, operational efficiency, synchronization, and organizational readiness. A hierarchical model for criteria and sub-criteria is developed based on stakeholder interviews and a literature review. Pairwise comparison determines each weight of criteria, sub-criteria, and alternatives. Also, the consistency ratio (CR) was calculated to ascertain the reliability of the judgments. The other options, such as Yaskawa, Fanuc, and Nachi Fujikoshi, were evaluated against the criteria using AHP (Analytic Hierarchy Process) in Microsoft Excel. The results for the weight of each criterion are Financial Aspect (22.9%), Operational Aspect (41.7%), Process Synchronization and Improvement (24.3%), and Organizational Readiness (11.1%). Yaskawa welding robot was the best alternative with the highest priority (54.97%), Fanuc (38.81%), and Nachi Fujikoshi (6.22%). AHP was an effective multicriteria decision-making method for industrial applications in this study. It explores the challenges and solutions specific to PT Suzuki Indomobil Motor while improving manufacturing efficiency and quality. Recommendations include providing comprehensive employee training programs so that the workforce affected by the change from manual to robot can still contribute to the company.

Vendor Selection for The Procurement of Gold Crusher at PT. ILBB Using Analytic Hierarchy Process Jeremiah Martua, Reginald; Sunitiyoso, Yos
Jurnal Sosial Teknologi Vol. 5 No. 2 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i2.31835

This research aims to address the issue of vendor selection for the procurement of a gold crusher, a primary need for PT. Indotan Lombok Barat Bangkit (ILBB) in its transition from exploration to gold production. Choosing the right vendor is crucial as it directly impacts the sustainability of the company's business operations. The study employs the Analytical Hierarchy Process (AHP) to evaluate three vendor alternatives: Liming, Jinpeng, and Yifan, based on five main criteria: Financial, Delivery, After-sales, Machine, and Vendor Credibility, which were developed through a combination of literature reviews and interviews with ILBB decision-makers. The analysis results indicate that the Machine criterion is the top priority with a weight of 49.1%, particularly focusing on the sub-criterion of Machine Reliability. This reflects ILBB's emphasis on operational efficiency and production stability. Vendor Credibility ranks second with a weight of 23.65%, highlighting the importance of trust in the vendor's ability to meet the company's needs. The After Sales criterion ranks third, with the availability of spare parts sub-criterion being a major consideration to ensure operational continuity. The timeliness of the delivery sub-criterion within the Delivery criterion also plays a significant role, whereas the financial criterion is less prioritized. Liming emerges as the best choice with a priority weight of 52.15%, excelling in sub-criteria such as Machine Reliability, Machine Technology, and Manufacturing Standards, aligning with ILBB’s strategic and operational needs. This study demonstrates that AHP effectively supports multi-criteria decision-making processes, offering a replicable methodology applicable to other companies with similar challenges.

Scenario Planning Development For Gold Retail Company Khairunnisa, Nadia; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i6.3002

As time goes by, investment has become essential for the people of Indonesia. Gold is among the most popular instruments of the various investment instruments. Approximately 46% of Indonesians choose gold as the best investment method. This percentage is the highest compared to other investments, such as mutual funds (32%) and bank deposits (30%). PT EAY, a subsidiary of PT ANTAM Tbk, aims to enter and become a leading player in the retail business of gold, jewelry and domestic microbes. Scenario planning is needed to be able to find out the various uncertainties in the business environment. This study aims to identify the uncertainty factors affecting the gold retail industry and PT EAY over the next five years. This research is qualitative, with seven predetermined profile respondents from each category of stakeholders. The data used is primary data that has been collected through interviews and analyzed. The results of the interviews and analysis show that the most significant factor in the gold retail industry is influenced by two critical uncertainties: economic growth and technology. This study provides conclusions regarding scenarios to overcome future uncertainties and how to implement them. In order to be successful in the gold retail industry, companies must be able to create products that have advantages compared to other competitors and have an effective marketing strategy to expand the target market

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