Garuda - Garba Rujukan Digital

Scenario Planning Development For Gold Retail Company Khairunnisa, Nadia; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

As time goes by, investment has become essential for the people of Indonesia. Gold is among the most popular instruments of the various investment instruments. Approximately 46% of Indonesians choose gold as the best investment method. This percentage is the highest compared to other investments, such as mutual funds (32%) and bank deposits (30%). PT EAY, a subsidiary of PT ANTAM Tbk, aims to enter and become a leading player in the retail business of gold, jewelry and domestic microbes. Scenario planning is needed to be able to find out the various uncertainties in the business environment. This study aims to identify the uncertainty factors affecting the gold retail industry and PT EAY over the next five years. This research is qualitative, with seven predetermined profile respondents from each category of stakeholders. The data used is primary data that has been collected through interviews and analyzed. The results of the interviews and analysis show that the most significant factor in the gold retail industry is influenced by two critical uncertainties: economic growth and technology. This study provides conclusions regarding scenarios to overcome future uncertainties and how to implement them. In order to be successful in the gold retail industry, companies must be able to create products that have advantages compared to other competitors and have an effective marketing strategy to expand the target market

Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies. Â The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Digital Transformation for Carbon Emission Management as a Strategic Driver for Scope 3 Emission Accountability in the Energy Sector Fitriastuti, Fransisca; Sunitiyoso, Yos
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 3 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i3.7865

According to the acceleration of Indonesia’s energy transition and carbon pricing policies, the role of digital transformation in managing carbon emissions is important, especially in addressing Scope 3 emissions, which are still the most complex and indirect (World Bank, 2024). This study explores how the Greenomina platform is implemented by PT Pertamina (Persero) acts as a digitally enabled mechanism for Scope 3 emissions tracking, management, and stakeholder accountability. By applying two frameworks, which are the Digital Transformation Canvas (DTC) and Triple Layer Business Model Canvas (TLBMC), this study identifies critical drivers of ESG integration, employee engagement, and carbon data transparency in PT Pertamina (Persero)’s internal systems (Elia et al., 2024). The findings highlight the transformative potential of corporate innovation in driving to decarbonization strategies while also highlighting persistent barriers such as limited technological infrastructure and digital literacy gaps among internal employee. This study contributes to the growing literature on strategic digitalization for environmental sustainability, offering practical insights for other companies in carbon-intensive sectors, and the pioneer of accountability in carbon emission management. This study aims to become an acceleration of the carbon footprint management for employees, especially in Energy Sector and projected to be implemented by State-Owned Enterprises or Badan Usaha Milik Negara (BUMN) ecosystems in Indonesia.

Optimizing Coal Transportation Modes in Jambi Province: Strategic Decision-Making Using Integrated FAHP-Fuzzy TOPSIS Firmansyah, Choiril; Sunitiyoso, Yos
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.7889

The process of this research is to integrate the Fuzzy Analytic Hierarchy Process (FAHP) method and the Fuzzy Technique for Order Preference by Similarity to Ideal Solution (Fuzzy TOPSIS) by creating a strategic decision-making framework to optimize coal transportation modes in Jambi Province, Indonesia. An analysis of the inefficiency of coal transportation in Jambi was conducted due to the failure to achieve production targets, which were only 44-50% of the target set for 2022 and 2023.A thorough analysis has been conducted to determine both the criteria and sub-criteria for evaluating alternative coal transportation modes, starting from trucks using dedicated coal routes, combinations of trucks with dedicated coal trains, combinations of trucks with barges, and combinations of trucks with conveyors and barges. Underpinned by strong methodology controlling evaluation discrepancies and guaranteeing study validity, the approach included expert opinions from 25 stakeholders spanning government, industry, academia, and community sectors. Results reveal that at 38.5%, transportation costs are the most significant element; environmental impact follows at 27.3%; safety concerns at 19.8%; and time efficiency at 14.4%. Based on the analysis results, both through criteria weighing and testing against alternatives, it was found that the best mode of transportation is trucks using the special coal road. And it is recommended to consider the level of operational efficiency, reduction of environmental impact, and increasing regional competitiveness compared to other regions by selecting the most effective and strategic mode of transportation.

Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies. Â The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 9 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies. Â The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 10 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies. Â The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 11 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies. Â The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Validating Personalized Skin Care Needs In The Indonesian Market And Exploring The Validity Of The Amity Skins Skin Test As Its Marketing Strategy Ayu*, Valeria Christie; Sunitiyoso, Yos; Rahayu, Wulan Asti
Riwayat: Educational Journal of History and Humanities Vol 6, No 4 (2023): Educational, Historical Studies and Humanities
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v6i4.34874

This research embarks on an exploration of the burgeoning field of personalized skin care in the Indonesian market, with a primary focus on Amity Skin. The research problems underpinning this study center on understanding the demand for skin care products, consumers awareness of personalized skin care, the factors influencing their purchasing these decisions. Grounded in an extensive background analysis, the scientific issue addresses the need for effective marketing strategies to implement personalized skin care solutions in Indonesias competitive market. The research progresses through distinct stages, beginning with the Customer Decision Journey and Jobs To Be Done frameworks, elucidating the consumer journey and motivations. The study then delves into quantitative analysis, employing Multiple Regression and Spearman Correlation Tests to identify the relationship between variables. The exploration extends to competitive analyses and New Wave Marketing Mix strategies. Throughout the research, underlying assumptions and hypotheses are scrutinized. The research assumes that awareness of personalized skin care in the target market is limited, necessitating an extensive awareness campaign, It also hypothesizes that factors such as tailored needs, better results, and expert recommendations positively influence purchasing decisions. Furthermore, the research posits that optimizing the user experience through the Skin Test AI-generator will significantly affect purchasing choices. This comprehensive study culminates in a set of business solutions that leverage influencer marketing campaigns, enhanced user experiences, and competitive pricing. These solutions, grounded in empirical analysis, are poised to revolutionize the personalized skin care landscape in Indonesia, empowering Amity Skin and industry stakeholders to navigate this dynamic market effectively.

System Dynamics Model for Reducing Unemployment Rate of Vocational High School Graduate in Indonesia Assalam, Awla Fajri; Sunitiyoso, Yos
Jurnal Indonesia Sosial Sains Vol. 6 No. 7 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i7.1807

Sekolah Menengah Kejuruan (SMK) serves as Indonesia's vocational high school system designed to produce work-ready graduates. However, SMK graduates consistently maintain the highest open unemployment rate among all education levels in Indonesia at 9.42% in 2024, significantly higher than Thailand's 0.59% for vocational graduates. This study utilized system dynamics methodology to analyze factors contributing to SMK graduate unemployment and simulate policy interventions to reduce unemployment rates by 2045. Through interviews with 11 stakeholders, literature review, and observations, 34 variables were identified in a Causal Loop Diagram and converted into a Stock Flow Diagram with 54 variables. Twenty-two scenarios were developed across four groups: GDP growth analysis, education budget allocation, budget distribution analysis, and SMK budget composition. Results indicate that maintaining GDP growth above 4.89% or allocating minimum 8.544% of GDP to education budget can eliminate SMK graduate unemployment by 2045. The most effective intervention is increasing student certification budget allocation, which can achieve zero unemployment by 2040. The study recommends implementing "Scenario 0 Unemployment" with 8.273% allocation for student certification while equally distributing remaining budget between partnership and infrastructure improvements.

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