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Journal : iijse

The Influence of Fashion Trends, Media Exposure, and Community on Korean Wave Lifestyle among College Students Nurhanifah, Shelly; Supartono, Supartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5009

Abstract

This research was conducted at Universitas Pelita Bangsa Bekasi City Branch involving 86 students as respondents. The purpose of this study is to explore the influence of fashion trends, media exposure, and community on the Korean wave lifestyle, both partially and simultaneously. The method used in this research is quantitative method. The results showed that fashion trends partially had a significant effect on lifestyle, with a t-count value of 1.854 which is greater than the t-table of 1.663 and a significance value (sig) of less than 0.05. Media exposure partially has a significant effect on lifestyle, with a t-count value of 2.875 which is greater than the t-table 1.663 and a significance value (sig) of less than 0.05. Community partially has a significant effect on lifestyle, with a t-count value of 5.965 which is greater than the t-table 1.663 and sig less than 0.05. Simultaneously, fashion trends, media exposure, and community have a significant effect on lifestyle. The joint effect of fashion trends, media exposure, and lifestyle on Korean wave lifestyle reaches 86%, while the remaining 14% is influenced by other variables. The theoretical implication of these findings is to strengthen the understanding of the factors that influence the Korean wave lifestyle among university students. Meanwhile, the practical implication is to guide educational institutions and related parties to develop strategies and programs that can enhance Korean wave-related lifestyles among university students, as well as pay attention to the importance of managing fashion trends, media exposure, and community participation to improve the quality of students' academic and social experiences.
The Influence of Korean Wave K-Pop, Lifestyle, and Fanaticism on the Consumptive Behavior of K-Pop Fans on Students at the Bekasi Branch of Universitas Pelita Bangsa Aidah, Siti; Supartono, Supartono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5010

Abstract

This research was conducted at Universitas Pelita Bangsa, Bekasi City Branch, using a sample of 90 respondents from students at Universitas Pelita Bangsa, Bekasi City Branch. This research aims to partially determine the Korean Wave of K-Pop, Lifestyle, and Fanaticism of K-Pop Fans regarding consumer behavior. The method used in this research is quantitative. The results of this research show that the Korean Wave K-Pop partially has a significant effect on consumer behavior with a t-count value of 4.101 > t-table 1.662 and sig < 0.05. Lifestyle partially has a significant effect on consumer behavior with a t-count value of 2.558 > t-table 1.662 and sig 0.05. Fanaticism partially has a significant effect on consumer behavior with a t-count value of 5.182 > t-table 1.662 and sig < 0.05. The magnitude of the influence of the Korean Wave K-Pop, Lifestyle, and Fanaticism of K-Pop Fans on consumer behavior is 86.3%, then the remaining 13.7% is influenced by other independent factors and variables.
Co-Authors A.A. Ketut Agung Cahyawan W Afriani Laela Nuritasari, Afriani Laela Aftria Nur Maulida, Aftria Nur Agnes Juniarti Chastelyna, Agnes Juniarti Agus Budi Susilo, Agus Budi Ahmad Fajrudin, Ahmad Aji Heru Muslim Anang Budi Utomo Andanti, Maria Fransisca Anggy Rinela Sulistya Rini, Anggy Rinela Sulistya Ani Rusilowati Anis Nabila, Anis Anita Harum Sari Antonius Tri Widodo Ardi Hermawan, Ardi Arisna Rahmawati, Arisna Astuti, Fiki Kusuma AT. Widodo, AT. Baehaqi Bagaskara, Sukiman BR, Kurbandi Satpatmantya Budiadi, Seno Catur Sasi Kirono Chairul, Abdy Kurniawan Darmawan, Imam Dian Sri Asmorowati Dita Anggraini Surbakti, Dita Anggraini Djoko Widodo Drastisianti, Apriliana Duong, Nguyen Thuy Edy Cahyono Edy Cahyono Eka Purwaningsih Eleny Sania Putri, Eleny Sania Endang Ariyani, Endang Endang Susilaningsih Enggar, Yohannes Enny Ratnaningsih Ersanghono K., Ersanghono Ersanghono Kusumo, Ersanghono Faizal Bintang Febriawan, Faizal Bintang Fajar Mahda Akhmad Sa’idun, Fajar Mahda Akhmad Fajar Widodo Febri Siti Romdonah, Febri Siti Fiki Kusuma Astuti Fitriadi, Irfan Garnis Astriyanti, Garnis GWP Sari Hakim, Fachri Hanafia, Fifi Hanafia Hanny Noviani, Hanny Harjito - Harjono Harjono Hartono Hartono Hartono Hartono Haryono Haryono Herman Susilo, Yohanes Ipah, Ipah Irfan Fitriadi Iwan Vanany John Haluan Julianto Pratomo, Julianto Kurniawan Chairul, Abdy Kusoro Siadi Latifah - Latifah Latifah Lina Herlina Lina Herlina M. Fedi A. Sondita M. Yogi Riyantama Isjoni Machmudah - Manuwoto Manuwoto Masturi Masturi Matur Rahmi, Azi Maulana, Alfian Maulana, Alfian Muhammadad Alchaddad, Muhammadad Muis, Muhamad Abdul Mujiyanto Mujiyanto Muslim, Aji Heru N Wijayati, N Na’imah, Nur Jannatu Nada, Ella Izzatin Nanik Wijayanti Nanik Wijayati Ngoc Chau Van Nguyen Thuy Duong Novia Tina Anjani, Novia Tina Novita Nurmasari, Novita Nuni Widiarti Nur Halimah Nur Jannatu Na’imah, Nur Jannatu Nur'aeni, Nur'aeni Nurcahyo, Bowo Nurcahyo, Bowo Nurhanifah, Shelly Nurizq Mauli Septiani, Nurizq Mauli OEI BAN LIANG Parahita, Aulia Parahita, Aulia Prasetyaningtyas, Renata Putri Prasetyaningtyas, Renata Putri Prastianingrum, Putri Anggraini Rengganis Ayu Pramudya Wardhani, Rengganis Ayu Pramudya Rizalina, Hartias Rizalina, Hartias Rizki Maulida, Rizki Ruliyanti, Triya Ruliyanti, Triya S Mursiti Sa'adah, Nur'aini Sa'idun, Fajar Mahda Akhmad Sa’idun, Fajar Mahda Akhmad Sabrina Dwie Karunia, Sabrina Dwie Sadijah Achmad Safera, Bella Saptorini - Sari, Ria Ajeng Putri Nur Indah Sari, Ria Ajeng Putri Nur Indah Satpatmantya, Kurbandi SBW Kusuma, SBW Setiawan, Panya Dama Sigit Pamungkas Siti Aidah, Siti Siti Anisa Rohmah Siti Istijabatun Sri Mantini Rahayu Sedyawati, Sri Mantini Rahayu Sri Mulyani Endang Susilowati, Sri Mulyani Endang Sri Nurhayati Sri Puji Lestari SRI RAHAYU Sri Susilogati Sumarti Sri Utami SRI WARDANI Stephanie Mutiara, Stephanie Sudarmin - Sudarmin Sudarmin Sugito Sugito Sugito Sugito Sulistini, Feby Sunarya, Rilo Adwyarini Supriatna, Hendra Syifa Fauziyah, Syifa Tri Handayani Van, Ngoc Chau W.S.P., Gelar Nanggala Wandi, Wandi Wibisono, Makarim Widya Prahastuti, Widya Wienda Erviana, Wienda Wiyanto ., Wiyanto Wiyanto Wiyanto Woro Sumarni Yoga, Riko Arma YP Arum