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All Journal JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmu keperawatan Industrial and Systems Engineering Assessment Journal (INASEA) JAM : Jurnal Aplikasi Manajemen ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Jurnal Keperawatan Padjadjaran Jurnal Dinamika Ekonomi dan Bisnis Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Majalah Ilmiah UNIKOM Jurnal Teknologi dan Informasi Jurnal Pendidikan Kedokteran Indonesia: The Indonesian Journal of Medical Education Jurnal IMPACT: Implementation and Action JE (Journal of Empowerment) Al-Qalb : Jurnal Psikologi Islam FIKROH: JURNAL PEMIKIRAN DAN PENDIDIKAN ISLAM Journal of Robotics and Control (JRC) Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian Dharma Bakti Humanism: Journal of Community Empowerment (HJCE) AL IQTISHOD: Jurnal Pemikiran dan Penelitian Ekonomi Islam Al-tsaman : Jurnal Ekonomi dan Keuangan Islam Indonesian Journal of Engineering Research Media Jurnal Informatika Jurnal Ekonomi Muria Jurnal Layanan Masyarakat Jurnal Akuntansi dan Keuangan Indonesia Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Hikmayo: Jurnal Pengabdian Masyarakat IIJSE FATAWA: Jurnal Pendidikan Agama Islam Jurnal Studi Manajemen Bisnis Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah Global Insights in Management and Economic Research Jurnal Penelitian IPTEKS
Sutono Sutono
Program Studi Ilmu Keperawatan, FK UGM, Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Journal : Global Insights in Management and Economic Research

 1 
The Influence of Site Visuals, Website Quality, and Perceived Product Benefits on Gen Z’s Purchase Decisions on TikTok Justitia, Andriya Riana; Sutono, Sutono; Handoyo, Ag. Sunarno Handoyo
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue (INPRESS)
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.124

Abstract

Purpose of the study: The rapid evolution of social media platforms has transformed digital commerce, with TikTok emerging as a prominent social commerce platform. TikTok's integration of entertainment and shopping features has attracted significant attention from businesses, particularly in reaching Generation Z consumers who represent the platform's largest user demographic. This research investigates the role of site visuals, site quality, and product benefits in shaping Gen Z purchasing decisions on TikTok, with shopping experience as a mediating variable. The study specifically examines Le Skin Aesthetic Wonosobo consumers' behavior on the TikTok platform. Materials and methods: A quantitative approach using survey methodology was employed to collect data from 140 Gen Z consumers (aged 15-28 years) who made purchases through TikTok Shop during March-May 2025. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 24.0 software. The research model examined five constructs: Site Visuals (X1), Site Quality (X2), Product Benefits (X3), Shopping Experience (Y1), and Purchase Decision (Y2), measured using validated multi-item scales. Results: Site Visuals (β=0.312, p<0.01) and Site Quality (β=0.384, p<0.001) demonstrated significant positive effects on Shopping Experience, collectively explaining 51.4% of its variance. Product Benefits exhibited the strongest direct effect on Purchase Decision (β=0.421, p<0.001). However, Site Visuals, Site Quality, and Shopping Experience showed no significant direct effects on Purchase Decision. Shopping Experience failed to mediate the relationships between exogenous variables and Purchase Decision. The overall model demonstrated excellent fit indices and explained 61.6% of variance in Purchase Decision. Conclusions: Gen Z consumers' purchase decisions on TikTok are primarily driven by tangible product benefits rather than site aesthetics or experiential factors. While site characteristics successfully shape the shopping experience, they do not translate into actual purchase behavior, revealing a notable disconnect between engagement and conversion in the social commerce context for skincare products.
Modern Marketing Strategies to Build Customer Expectations on Wedding Organizer Services  Enter Management Kudus Hakim, Moh Lukman; Handoyo, Ag.Sunarno; Sutono, Sutono
Global Insights in Management and Economic Research Vol. 1 No. 3 (2025): INPRESS Agustus 27, 2025
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i03.19

Abstract

Purpose of the study: This study aims to analyze modern marketing strategies in building customer expectations for Enter Management Kudus wedding organizer services through the SWOT approach and the marketing mix framework (8P). Materials and methods: The research was conducted for one month at Enter Management Kudus, Purwosari, Central Java. Data were collected through observation, interviews, and documentation. Triangulation by source, technique, and time was applied to ensure data validity. Data analysis used the interactive Miles and Huberman model consisting of data reduction, data presentation, and conclusion drawing. Results: The findings show that Enter Management Kudus effectively implements key elements of modern marketing, including product diversification, flexible pricing, and digital promotion through social media. SWOT analysis positions the company in Quadrant I (aggressive strategy), highlighting strong internal capabilities and favorable external opportunities. Effective strategies include market expansion, service innovation aligned with current trends, and strengthening partnerships with local and national vendors. The company’s marketing approach integrates social media content, client testimonials, and creative collaborations, effectively shaping positive customer expectations and loyalty. Conclusions: Modern marketing strategies based on the 8P framework have strengthened Enter Management Kudus’s competitive position. The combination of service innovation, digital marketing, and customer relationship management successfully meets and exceeds client expectations. The results affirm that continuous innovation, consistent digital engagement, and quality enhancement are essential for sustaining customer satisfaction and brand growth in the wedding organizer industry.
Co-Authors A.A. Ketut Agung Cahyawan W Adhari, Febryan Rizky Agung Subono Agustiana, Kamil Aditya Akbar, Muhammad Feisal Al Afik, Al Anggraeni , Dewi Anwar, Rahita Nadya Apriana, I Wayan Agus Ardi , Bagus Kusuma Arif, Ahmad Syaiful Aristawati, Fatika Maya Arrifa'i, Abdul Rozak Azizah, Salma Nur Budhiutama, Ngurah Arya Teguh Budhiutama, Ngurah Arya Teguh Budi Herdiana Dewi, Rizka Puspita Diki Nanang Surahman Edi Purwanto Eka, Andi Primafira Bumandava Fajar, Ahmad Nur Faridhatun Faidah Febiana Kistianti, Febiana Fitri, John Fitri, Nadila Ftiri Asriani, Ftiri Ginting, S L B Ginting, Y R Girman, Girman Graha Bima Tara, Mukhammad Afif Grehastuti, Denada H, AG. Sunarno Haeruddin Haeruddin Hakim, Moh Lukman Handoyo, Ag. Sunarno Handoyo Handoyo, Ag.Sunarno Hapsari, Elsi D. Haryani Haryani Hendra Setiawan Henrikus, Yansen Heny Suseani Pangastuti Heru Sulistiyo, Heru Ignasia Yunita Sari Indaryani, Mamik Indaryani Jaelani, Lalan Jamroni, Jamroni Jana Utama, Jana Joko Utomo Justitia, Andriya Riana Kassim, Umar Kertati Sumekar Kosim, Maryami Yuliana Kurniawan, Moh Bagus Luthfiyah, Jihan Siti Lathifa Mamik Indaryani Manaf, Sodikin Manaf, Sodikin MI Ekatrina Wijayanti Mochamad Edris Mokhamad Arwani Mulawarman, Widyamike Gede musrifah, ai Nafi’ Inayati Zahro Nanere, Marthin Noor Latifah Nuryanti, Ai Pradana, Jaya Purnama, Neng Intan Raharmeni, Puji Rahayu, Bety Agustina Rahman, Muhammad Ihsan Fauzi Riana Sitawati, Riana Saputra, Yogatama Sidiq Sari , Sarlina Sirait, W A Sitiwati, Riana SRI SETIYARINI, SRI Subhan, Ali Sumarni DW, Sumarni Suparno Suparno Supriatna, Cecep Supriyono Supriyono Susanti, Araesta Heryani Sutopo Sutopo Syahirul Alim Syifa Fauziah Tamzil , Fachmi Taufiq Hidayat Totok Harjanto Tri Widayanti Watanabe, Satoko Wawan Joko Apriyanto, Wawan Joko Wicaksono, Mochamad Fajar Wimalastuti, Neng Winbaktianur, Winbaktianur Winbaktianur, Winbaktianur Wiryani, Dian Anggraeni Wismar'ein, Dian