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All Journal Journal of Nursing Care Journal Of Management Science (JMAS) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Bisnis dan Kewirausahaan Ulil Albab Joong-Ki
Syahbandi Syahbandi
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Nursing Physics Public Health Social Sciences

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TikTok marketing and influencer review on azarine sunscreen purchase intention : the mediation of brand image Suwandi, Della; Pebrianti, Wenny; Listiana, Erna; Ramadania, Ramadania; Syahbandi, Syahbandi
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1740

Abstract

This research aims to test how TikTok social media marketing and influencer reviews can influence consumer interest in making purchases of azarine Sunscreen products with brand image as a mediating variable. Data was collected using the Google Form online questionnaire method aimed at 252 respondents using a purposive sampling technique with a quantitative approach. TikTok users who have seen advertisements for Azarine products and have seen influencer Tasya Farasya reviewing products Sunscreen Azarine was used as the population for this study. Data were analyzed through structural equation modeling (SEM) with AMOS 24 tool to analyze and evaluate measurement models and structural models of the research constructs being built. The research found that social media marketing and influencer reviews on purchase intention had a significant and positive influence. Brand image on purchase intention significantly and positively influences social media marketing and influencer reviews on consumer purchase intention
Pelatihan Pembuatan Proposal Kegiatan Forum Anak Desa Lingga untuk Hari Anak Nasional Arni, Mini; Syahbandi, Syahbandi; Desthia Natasya; Kania Salsabila; Evivania Natalia; Ananda Desinta Hartuti
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i1.6373

Abstract

Forum Anak Desa Lingga memiliki peran penting sebagai wadah aspirasi anak-anak dalam pembangunan desa. Meski demikian, keterbatasan kemampuan dalam menyusun proposal yang efektif menjadi salah satu hambatan bagi pengurus dalam mendukung program kerja mereka. Untuk itu pelatihan pembuatan proposal kegiatan ini bertujuan untuk meningkatkan kemampuan Forum Anak Desa Lingga menyusun proposal kegiatan yang efektif dalam menyambut Hari Anak Nasional. Metode ekspositori yang dilengkapi dengan sesi tanya jawab dan praktik langsung memberikan pemahaman yang mendalam mengenai konsep, tujuan dan stuktur proposal kegiatan. Para peserta yang terdiri dari pengurus Forum Anak Desa Lingga diberikan kesempatan untuk berdiskusi dan mempraktikkan keterampilan dalam kelompok kecil dibawah bimbingan tim KKM-PKM 36. Hasil pelatihan ini menunjukkan adanya peningkatan kemampuan peserta dalam menyusun proposal yang sesuai, serta menumbuhkan kepercayaan diri mereka dalam bekerja secara kolaboratif. Dari pelatihan ini diharapkan memberikan dampak positif yang berkelanjutan untuk menjalankan program kerja yang lebih efektif bagi Forum Anak Desa Lingga.
The influence of cafe atmosphere, food quality and product variety on revisit intention with customer satisfaction as a mediation variable in CW Coffee West Kalimantan Alessandro, Muhammad Jerry; Syahbandi, Syahbandi; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.382

Abstract

This research examines the influence of cafe atmosphere, food quality, and product variety on revisit intention, with customer satisfaction as a mediating variable at CW Coffee West Kalimantan. Coffee is a drink that is highly sought after and consumed throughout the world. In 2020, total coffee consumption throughout the world is estimated to reach around 167 million kg. In Indonesia, data shows an increasing trend in coffee consumption, with significant growth over the last seven years, having an impact on the growth of the coffee industry in this country. One of the striking coffee shops in West Kalimantan is CW Coffee. The popularity graph shows that CW Coffee dominates compared to other competitors. CW Coffee is a local brand that started in Pontianak City, and has developed in the West Kalimantan area. In the face of increasingly fierce competition in this industry, this research aims to understand the factors that influence revisit intention at CW Coffee. Several factors that can influence revisit intention include cafe atmosphere, food quality, product variety, and customer satisfaction. In this case, customer satisfaction is considered as a mediating factor that connects these factors with revisit intention. This research uses quantitative methods and focuses on cause-and-effect relationships between variables. Data was collected through a questionnaire with a 5 point likert scale, and the research sample consisted of 220 respondents who were CW Coffee consumers. Data analysis uses Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this research are expected to provide deeper insight into the factors that influence consumers repurchase intentions at CW Coffee, which in turn can help companies improve their marketing strategies and service to customers.
Co-Authors Aida Fitri Alessandro, Muhammad Jerry Ananda Desinta Hartuti Arman Jaya Arni, Mini Barkah, Barkah Christiana Iman Kalis, Maria Darmawati Darmawati Desthia Natasya Endah Mayasari Erna Listiana Evivania Natalia Fahruna, Yulyanti Fauzan, Rizky Fitriani Fitriani Giriati, Giriati Hasanudin Hasanudin Heriyadi, Heriyadi Juniwati Juniwati Kania Salsabila M. Irfani Hendri Maria Christiana Iman Kalis Masyithah Audina Miranda, Fina Nardi, Rio Patricia, Adella Ramadania Ramadania, Ramadania Ramadhan, Rizani Ruba'i, Ruba'i siti zahra zahira Suwandi, Della Titik Rosnani Wendy Wenny Pebrianti Wulansari, Dinda Marsela