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All Journal Jurnal Manajemen Teknologi Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Seminar Nasional Informatika (SEMNASIF) Jurnal Al-Bayan: Media Kajian dan Pengembangan Ilmu Dakwah International Journal of Social Science and Business International Journal of Supply Chain Management Almufida: Jurnal Ilmu-Ilmu Keislaman Jurnal Ilmiah Al-Mu'ashirah: Media Kajian Al-Qur'an dan Al-Hadits Multi Perspektif AT-TASYRI' Jurnal Ilmiah Prodi Muamalah Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Sharia Economics Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian JIMEBIS Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Ekonomi dan Bisnis GROWTH (JEBG) EKOBIS SYARIAH Jurnal Ekonomi Syariah Jurnal Mahasiswa Entrepreneur AT-TIJARAH: Journal Islamic Banking and Finance Research International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen, Akuntansi Jejak: Jurnal Ekonomi dan Kebijakan
Hendra Syahputra
Lecturer Of The Knowledge Management In Faculty Of Da’wa- Islamic Community Development Faculty Of Ar-Raniry State Islamic Institute, Banda Aceh, Indonesia. Ph.D Student On Manegement And Business Program, Syiah Kuala University
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Transportation

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PERAN MEDIASI NILAI PENJUALAN UNIK PADA PENGARUH MANAJEMEN STRATEGI DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN ONLINE Wirawan, Soni; Syahputra, Hendra; Minullah, Minullah
Growth Vol 23 No 2 (2025): NOVEMBER
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i2.7971

Abstract

This study aims to evaluate strategies in the recruitment and selection process of interns as part of companies' efforts to build sustainable talent development pipelines, using a desk-based approach. Information was collected through a review of relevant academic journals, scientific articles, and research reports. The study results indicate that successful recruitment strategies include utilizing social media platforms, strengthening the company's image as an attractive employer, and collaborating with higher education institutions. Furthermore, a systematic intern selection process—through interviews, aptitude tests, and the use of technology such as an Applicant Tracking System (ATS)—has been shown to improve accuracy in selecting suitable candidates and reduce potential bias. Several supporting factors identified include management involvement, the use of digital technology, and partnerships with educational institutions, while key barriers include limited resources and intern readiness. Overall, the implementation of a well-planned internship program not only improves the effectiveness of the recruitment process but also strengthens workforce loyalty and sustainability within the company. These findings provide theoretical contributions to human resource management studies and offer practical recommendations for organizations in optimally managing talent development
The Influence Of Brand And Price On The Purchase Decision Of Sneakers Among Generation Z In Banda Aceh Juliandi, Nanda; Syahputra, Hendra; Elfida, Cut
JIMEBIS: Scientific Journal of Students Islamic Economics and Business Vol. 6 No. 1 (2025): JIMEBIS
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/091c2e43

Abstract

A purchase decision is an action taken by consumers to purchase a desired product or service. Brand and price are two factors among other factors that can influence purchasing decisions, especially among generation Z. Therefore, it is important to understand the influence of brand and price on purchasing decisions to design effective marketing strategies. Therefore, it is important to understand the effect of brand and price on purchasing decisions to design effective marketing strategies. This study aims to analyze the effect of brand and price on purchasing decisions for sneakers by generation Z in Banda Aceh. This study uses a quantitative approach method with data analysis methods using multiple linear regression. The data collection technique was carried out by distributing questionnaires. The results showed that the brand and price variables had a significant effect on purchasing decisions. Simultaneously, brand and price together have a significant effect on purchasing decisions for sneakers for generation Z in Banda Aceh.  
Co-Authors Alfarisi, Azida Amanatillah, Dara Arisusanto, Maulana Febri Cut Elfida Dian Widiarti Dwi Rizki Nurkusuma Ediyanto Fandiyanto, Randika Fawwaz , Yudisth Fithriady Ilyas Hafidhah Hafidhah hamdun, Edy kusnadi Hendrik Tri Oktaviansyah Ika WAHYUNI Ikhwanul Farissa Ikramuddin, Ikramuddin Indriani, Shafa Arina Insani, Muhammad Fitrah Intan Qurratulaini Juliandi, Nanda Kamal, Syafruddin Khairul Munadi Kiptiyah, Zainatul Koba Susanti, Ratna Lita Permata Sari Mahdani Ibrahim Mailin Mailin Maksum Syahri Lubis Marlinda Marlinda Maulidayanti, Elsa Bela Minullah, Minullah Muhammad Adam, Muhammad Muhammad Adnan Muhammad Fauzan Azhmy Muhammad Fitrah Insani Muhammad Kautsar, Muhammad Muhammad Rusdi Mukahar, M. Agil Mukhlis Yunus Nasruddin Nasruddin Nur Edwar M Nur Faiza Nurul Islami, Nurul Pramadia, Rinda Qomariyah, Umam Durrotul Rachman, Riza Razali Amna Rini Kartika Sari Rizqy, Irhas Rudi Salam Sinaga Shintia, Riza Suherman, Suherman syafruddin kamal Wasis Wiseso Pamungkas Wirawan, Soni