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Pelatihan Manajemen Pemasaran untuk Meningkatkan Kinerja Tim Marketing Mahasiswa Solechan Solechan; Zahrotun Ni’mah Afif; Beny Sintasari; Mar’atul Azizah; Ainur Rofiq
An Naf'ah: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Februari
Publisher : Lembaga Penelitian, Penerbitan dan pengabdian kepada masyarakat (LP3M) STIT Al-Urwatul Wutsqo Jombang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/annafah.v3i1.1844

Abstract

This service aims to provide marketing management training to marketing team students at STIT Al Urwatul Wutsqo Jombang to improve performance in promoting the campus. In the increasingly developing digital era, campus marketing requires the right strategy to reach a wider and more effective audience. This training focuses on increasing students' understanding of basic marketing concepts, the use of social media for promotions, as well as market analysis techniques and effective communication. This training was carried out through a participatory approach involving 20 students as active participants. The method used in this service consists of several stages, namely needs assessment, theoretical training, practicum and simulation, evaluation and feedback. Based on the evaluation results, this training was proven to be able to improve the marketing team's skills in designing and implementing more professional and creative marketing strategies, as well as having a positive impact on achieving campus marketing goals
The Influence of Personnel Management and Servant Leadership on Teacher Discipline Suprihatin Suprihatin; Yudithia Dian Putra; Ainur Rofiq; Loso Judijanto; Etin Indrayani
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 9 No 2 (2024): Management of Islamic Education
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v9i2.5106

Abstract

This study aims to delve into the existing relationship between personnel management, the concept of servant leadership, and the level of personnel discipline in educational institutions. A quantitative research method was chosen as the primary approach to collect and analyze data to obtain a strong understanding of these dynamics. Respondents involved in this study are educational personnel from various backgrounds and educational levels, providing a broader representation of the education population. In the data collection process, validated research instruments with high reliability were used to measure key variables involved, such as leadership styles, personnel management practices, and discipline levels. Careful statistical steps were applied in data analysis, including regression techniques, to identify the strength of the influence of personnel management and servant leadership on the level of personnel discipline in education. From the results of this analysis, it is expected that significant patterns and correlations between the examined variables will be revealed. The findings of this research are expected to provide new insights into the factors underlying discipline levels in educational institutions. The practical implications of this study will be valuable for managers and stakeholders in the field of education, aiding them in designing more effective management strategies to enhance personnel discipline, which in turn can positively impact the overall quality of education. Thus, this study not only fills gaps in the academic literature on educational management and leadership but also makes a significant contribution in practical contexts by offering a framework that can be applied to enhance the quality of education through improvisation personnel discipline.
Kyai's Leadership in Prayer-Based Counseling at Pesantren: A Management Strategy Ainur Rofiq; Moch. Sya'roni Hasan; Loso Judijanto; Suprihatin; Mohd Kasturi Nor Abd Aziz
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 1 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i1.53

Abstract

This study explores the implementation of prayer-based counseling at Pondok Pesantren Al Urwatul Wutsqo Jombang under the leadership of the Kyai, and its impact on students' spiritual, emotional, and academic development. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews, and documentation analysis. Findings reveal that structured prayer-based counseling sessions are central to Kyai’s strategy, fostering discipline and reinforcing spirituality. Personalized individual counseling sessions address students' unique challenges, promoting trust and respect. Kyai’s holistic approach involves continuous interaction and collaboration with teachers, ensuring comprehensive support for students' spiritual, emotional, and psychological needs. Integration of traditional Islamic teachings with modern educational practices prepares students for both religious and secular life. The study highlights significant improvements in student behavior and academic performance attributed to the spiritual and emotional support provided by Kyai. Despite its limitations, including the focus on a single pesantren and reliance on qualitative data, the study offers valuable insights into effective leadership strategies within Islamic educational contexts. These findings contribute to the field of spiritual counseling, providing practical guidelines for educators and leaders in similar settings..