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Optimizing Social Media and School Websites for Promotional Branding in Indonesian Madrasahs: Achieving Competitive Advantage in the Digital Era Mohammad Zainul; Farida Yulianti; Periyadi Periyadi; Dedy Dedy; Shalahuddin Shalahuddin; Ainur Rofiq
Munaddhomah: Jurnal Manajemen Pendidikan Islam Vol. 7 No. 1 (2026): Progressive Management of Islamic Education
Publisher : Prodi Manajemen Pendidikan Islam Pascasarjana Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/munaddhomah.v7i1.2170

Abstract

In today’s rapidly evolving technological landscape, transformation in communication, work patterns, and access to information has reshaped how educational institutions present themselves to the public. Effective use of social media and websites can strengthen madrasas' competitive position amid the rapid flow of information and rising expectations for educational quality. This study explores the utilisation of digital platforms—specifically official websites and Instagram—as promotional tools in MAN 1 and MAN 2 Banjarmasin to enhance their institutional advantage. Employing a qualitative descriptive approach, data were gathered through in-depth interviews with public relations and media administrators, complemented by content analysis of both schools’ online channels. The findings show that MAN 1 Banjarmasin is more proficient in managing its website, offering structured, informative, and consistently updated content that boosts institutional credibility. In contrast, MAN 2 Banjarmasin leverages Instagram more actively as an interactive space to engage students, parents, and the broader community through visual storytelling and social interaction. Despite these strengths, both schools encounter challenges related to limited human resources, technical skills, and insufficient institutional backing. This study underscores the need for integrated digital marketing strategies and recommends that madrasas build stronger cross-platform coordination to solidify their online identity, enhance public trust, and increase student enrollment through sustained engagement on digital media.
Kiai as Socialization Agents: Shaping Santri Identity to Foster Tolerance in the Context of Diversity Ainur Rofiq
Tafkir: Interdisciplinary Journal of Islamic Education Vol. 6 No. 4 (2025): Integrative Islamic Education
Publisher : Pascasarjana Universitas KH. Abdul Chalim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/tijie.v6i4.2894

Abstract

The increasing challenges of religious intolerance in plural societies highlight the strategic role of Islamic educational institutions in shaping inclusive religious identities. Pesantren, as one of the oldest Islamic educational institutions in Indonesia, place the kiai at the center of religious, moral, and social guidance for santri. As authoritative figures, kiai function not only as religious teachers but also as socialization agents who influence how santri perceive and respond to diversity. This study aims to analyze the role of kiai as socialization agents in shaping santri identity to foster tolerance within the context of social and religious diversity. This research employs a library research method by critically reviewing scholarly articles, books, and peer-reviewed journals indexed in Scopus and other reputable databases published between 2020 and 2025. Data were collected through systematic searches using relevant keywords related to religious leadership, identity formation, tolerance education, pesantren, and Islamic moderation. The selected literature was analyzed using qualitative content analysis to identify key themes, theoretical frameworks, and empirical findings related to the role of kiai in promoting tolerance. The findings indicate that kiai play a pivotal role in constructing santri identity through processes of value internalization, role modeling, and institutionalization of moderate Islamic teachings. Through continuous interaction, exemplary behavior, and authoritative interpretation of religious texts, kiai successfully cultivate inclusive attitudes among santri toward interfaith and social diversity. The study also reveals that pesantren function as effective socialization spaces where tolerance is embedded as a lived practice rather than merely a normative concept. These findings imply that strengthening the role of kiai in promoting religious moderation is essential for sustaining social harmony in pluralistic societies.