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All Journal ARISTO JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmu Pemerintahan Widya Praja Pena Justisia: Media Komunikasi dan Kajian Hukum Elsya : Journal of English Language Studies Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik INFOKUM Jurnal MSDA (Manajemen Sumber Daya Aparatur) Journal Informatic, Education and Management (JIEM) Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Al-Mubin: Islamic Scientific Journal Indonesian Journal of Social Research (IJSR) Annals of Management and Organization Research Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) AKSELERASI: Jurnal Ilmiah Nasional Jurnal Progress Administrasi Publik (JPAP) Indonesian Journal of Educational Development (IJED) Jurnal Sosial dan Humanis Sains Journal of Artificial Intelligence and Digital Business KENDALI: Economics and Social Humanities Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal Pengabdian Kepada Masyarakat Jurnal Sosio dan Humaniora Global Education Journal Influence: International Journal of Science Review Academica : Jurnal Pengabdian Kepada Masyarakat Majapahit Journal of Islamic Finance dan Management TGO Journal of Community Development Majapahit Journal of Islamic Finance dan Management Jurnal Abdimas Peradaban Jurnal Administrasi Negara INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Yeti Rohayati
Universitas Langlangbuana
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PUBLIC SERVICE INNOVATION AT THE MINISTRY OF RELIGIOUS AFFAIRS PANGANDARAN: ENHANCING MARRIAGE, WAQF, AND HAJJ SERVICES IN 2024 Yeti Rohayati; Tati Sarihati; Shinta Dzauharoh
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v7i2.2603

Abstract

This study examines public service innovation in marriage, waqf, and hajj services at the Ministry of Religious Affairs of Pangandaran Regency in 2024. The study responds to the urgent need to improve religious public services amid high service pressure, administrative complexity, and increasing demands for accessible, efficient, and reliable delivery. Drawing on public service innovation, public service logic, and service quality perspectives, it identifies the forms of innovation implemented and explains their implications for access, efficiency, and service certainty. A qualitative case study was employed using document analysis and secondary data from institutional performance records and official service platforms. The findings show that innovation operates through process digitalization, administrative structuring, service access expansion, and information management across the three services. These innovations strengthen institutional capacity by improving procedural order, data accuracy, legal certainty, and transparency, while also offering a broader integrated institutional reading of religious public service innovation at the local level
THE ROLE OF HALAL PRODUCT PROCESS FACILITATORS IN EXPANDING ACCESS TO HALAL CERTIFICATION SERVICES FOR MSMES IN BANDUNG CITY Yeti Rohayati; Tati Sarihati; Shinta Dzauharoh
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Access to halal certification services for MSMEs in Bandung City remains constrained by limited procedural understanding, inadequate document readiness, low digital literacy, and weak process continuity, despite the availability of regulatory frameworks, service schemes, and the SIHALAL digital platform. This study aims to analyze the role of Halal Product Process Facilitators in expanding MSMEs’ access to halal certification services in Bandung City. The study is grounded in empowerment theory, service access theory, and service quality theory. A qualitative approach with a case study design was employed, supported by document analysis and secondary data drawn from Bandung Open Data, official publications of BPJPH and the Ministry of Religious Affairs, halal certification regulations, and SIHALAL service documents. The findings show that facilitators function as information providers, administrative assistants, technical guides, digital service intermediaries, and process enablers throughout certification completion. These results indicate that the effectiveness of halal certification depends largely on the quality of facilitation in translating regulatory and digital requirements into accessible and manageable service processes for MSMEs
Peningkatan Kapasitas Sumber Daya Manusia Pedagang Kali Lima Lengkong Guna Adaptasi Ekonomi di Era Disrupsi Digital Nita Kanya; Fajar Eryanto Septiawan; Yeti Rohayati
Jurnal Abdimas Peradaban Vol. 7 No. 1 (2026): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/w1rqa835

Abstract

Pesatnya era disrupsi dan transformasi digital menimbulkan tantangan kompleks bagi Pedagang Kaki Lima (PKL) di Kecamatan Lengkong, Kota Bandung, akibat rendahnya literasi digital dan keterbatasan akses teknologi. Pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas sumber daya manusia PKL agar mampu beradaptasi dengan perubahan ekonomi melalui solusi aplikatif dan berkelanjutan. Metode yang digunakan adalah pendekatan partisipatif dan experiential learning melalui rangkaian workshop interaktif, praktik langsung, simulasi bisnis, serta pendampingan lapangan kepada 30 PKL. Materi pelatihan mencakup pemasaran digital, manajemen keuangan berbasis aplikasi, inovasi produk, dan sistem pembayaran nontunai (QRIS). Hasil kegiatan menunjukkan capaian signifikan: 85% peserta mandiri mengelola media sosial bisnis, 80% terampil menggunakan aplikasi keuangan, dan 75% mengimplementasikan QRIS. Selain itu, terbentuk Komunitas PKL Lengkong yang aktif serta terjadi peningkatan omzet rata-rata sebesar 15-25% pada peserta yang menerapkan strategi digital. Program ini membuktikan bahwa intervensi akademis terstruktur efektif mempercepat adaptasi pelaku ekonomi informal terhadap disrupsi digital, sekaligus menjadi landasan bagi pengembangan model pemberdayaan di wilayah lain.  
PEMETAAN LANSKAP PENELITIAN STRATEGI DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN: TINJAUAN LITERATUR SISTEMATIS Yeti Rohayati; Alfina Rizky Kurnia; Muhammad Riza Vikar Akbar Alhayat; Rizky Ramadhan Sayyid Zenyda
KENDALI: Economics and Social Humanities Vol. 5 No. 1 (2026): KENDALI: Economics and Social Sciences Humanities, Juli 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v5i1.1519

Abstract

Pesatnya transformasi teknologi telah menempatkan strategi pemasaran digital (digital marketing) sebagai pilar utama organisasi dalam mengoptimalkan konversi penjualan dan memahami perilaku konsumen. Penelitian ini bertujuan untuk melakukan pemetaan komprehensif terhadap lanskap penelitian strategi pemasaran digital dalam meningkatkan penjualan melalui metode Systematic Literature Review (SLR). Analisis bibliometrik dan analisis isi (content analysis) dilakukan terhadap 78 artikel ilmiah yang bersumber dari basis data Scopus dalam rentang waktu publikasi hingga tahun 2026. Temuan penelitian menunjukkan bahwa tren publikasi bidang ini mengalami eskalasi yang signifikan, dengan Indonesia muncul sebagai negara kontributor paling produktif (TA = 58 artikel), dan Binus University sebagai afiliasi akademik terdepan (TA = 8 artikel, TC = 293 sitasi). Dari perspektif teoretis, Social Media Marketing Activities (SMMA) (28 studi) dan Technology Acceptance Model (TAM) (18 studi) menjadi kerangka kerja konseptual yang paling dominan digunakan untuk menjelaskan keputusan pembelian konsumen. Analisis jaringan kata kunci (keyword co-occurrence) mengungkap adanya pergeseran fokus riset dari taktik internet tradisional (seperti SEO dan iklan spanduk) ke arah ekosistem digital yang interaktif dan berbasis komunitas, seperti TikTok, Live Streaming Shopping, Data Science, dan kecerdasan buatan (AI). Tinjauan sistematis ini menghasilkan kerangka konseptual terintegrasi yang menghubungkan kapabilitas organisasi, stimulus teknologi, dan keadaan afektif-kognitif konsumen untuk mendorong keberlanjutan penjualan. Implikasi teoretis dan praktis dibahas untuk memandu peneliti masa depan dan pelaku usaha (khususnya UMKM) dalam menavigasi lanskap ekonomi digital.
Co-Authors Abda Abda Abdillah Ade Iskandar Adriza, Adriza Agus Darmawan Agus Setiawan Ahmad Nada Kusnendar Alfina Rizky Kurnia Andri Nurdiyansah Arta, I Made Dwipa Aswin Naldi Sahim Aswin Naldi Sahim Aswin Naldin Sahim Atik Aryanti Atmaja, Agus Awan Setiawan Awan Setiawan B.M.A.S. Anaconda Bangkara Bambang Triana Prima Bria, Maria Anselmia Broto Wiyono Deden Sumantry Deni Effendi Deni Sopiyan Diani Indah Diani Indah Diani Indah Diani Indah Dwiwahjuni Wulandari Egidius Fkun Enrico Leonardus Tangkere Erwin Mahendra Octavianto Fajar Eryanto Septiawan Feri Agung Nugraha Fkun, Egidius H.R. Iip Hidajat Hadi Prasetyo Utomo Hadimin, Deni Nurdyana Hari Winarno Harisyanto Harisyanto Henny Noviany Henny Noviany Hety Devita Iksan Muliawan Indah, Diani Indriasari, Santy Kusumawati Indriyati Kamil Ira Adriati Istiyani Susriyati Jacob, Jufri Kamil, Indriyati Kammer Tuahman Sipayung Karimah Nursya'bani, Kinkin Karman Karman Kartini, Entin Khaeruman Khaeruman Kurhayadi Kurhayadi Kurniasih, Wiwit Kusmana, Odang Lingga, Sanifah Novitasari Loso Judijanto Loso Judijanto M. RIFKI M. Yogi Riyantama Isjoni Melyana R Pugu Mochammad Imron Awalludin Muhammad Riza Vikar Akbar Alhayat Nagari, Muhamad Bangun Nani Maryani Nasrul Nita Kanya Nurwa Indah, Rosiana Pandji Santosa Pratikno, Yuni R. Irma Rachmawati, R. Irma Riesa Sekar Andira Rifqi Zaeni Achmad Syam Riris Risnayanti Rahmat Rivaldi, Rivan Diazi Rizky Ramadhan Sayyid Zenyda Shinta Dzauharoh Shinta Dzauharoh Siti Maryati Sri Wahyuningsih Sri Wahyuningsih Sumarnah Sumarnah Tamaulina Br Sembiring Tatang Sudrajat Tati Sarihati Tati Sarihati Yeti Fatimah Yeti Kurniati Yofy Syarkani Yuliana Borda Zein, Edo Muhammad Zulkifli Rangkuti