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All Journal ARISTO JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmu Pemerintahan Widya Praja Pena Justisia: Media Komunikasi dan Kajian Hukum Elsya : Journal of English Language Studies Jurnal Papatung : Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik INFOKUM Jurnal MSDA (Manajemen Sumber Daya Aparatur) Journal Informatic, Education and Management (JIEM) Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Al-Mubin: Islamic Scientific Journal Indonesian Journal of Social Research (IJSR) Annals of Management and Organization Research Jurnal Ekonomi, Manajemen dan Perbankan (Journal of Economics, Management and Banking) AKSELERASI: Jurnal Ilmiah Nasional Jurnal Progress Administrasi Publik (JPAP) Indonesian Journal of Educational Development (IJED) Jurnal Sosial dan Humanis Sains Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu Jurnal Pengabdian Kepada Masyarakat Jurnal Sosio dan Humaniora Global Education Journal Influence: International Journal of Science Review Academica : Jurnal Pengabdian Kepada Masyarakat Majapahit Journal of Islamic Finance dan Management TGO Journal of Community Development Majapahit Journal of Islamic Finance dan Management Jurnal Abdimas Peradaban Jurnal Administrasi Negara INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Yeti Rohayati
Universitas Langlangbuana
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pre-Bunking Architecture for Government Public Relations Against Deepfake Disinformation Yeti Rohayati
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 5 No. 3 (2023): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v5i3.325

Abstract

The rapid development of artificial intelligence (AI) has accelerated the emergence of deepfake technology, creating new challenges for government public communication. Deepfake-based disinformation has the potential to manipulate public perception, undermine institutional credibility, and weaken trust in government information. Existing government public relations approaches remain predominantly reactive, relying on fact-checking, clarification, and debunking mechanisms after false information has already circulated. This study aims to analyse the challenges posed by deepfake-based disinformation to government public communication, examine the limitations of existing public relations approaches, and formulate a pre-bunking architecture as a preventive communication model for government public relations. This research employs a qualitative design with a descriptive-analytical approach. Data were collected through a literature review of scientific journal articles, books, policy reports, and academic publications related to deepfakes, disinformation, digital governance, and strategic communication. The collected data were analysed using qualitative content analysis through classification, interpretation, comparison, and synthesis of relevant findings from previous studies. The results indicate that deepfake disinformation represents a multidimensional threat that challenges information credibility, democratic communication, and institutional legitimacy. Furthermore, existing government public relations strategies are constrained by reactive communication patterns, institutional fragmentation, limited monitoring capabilities, and insufficient public resilience-building initiatives. As a novelty, this study proposes a pre-bunking architecture consisting of four integrated components: early detection and digital monitoring, strategic pre-emptive communication, multi-stakeholder collaboration, and public digital resilience development. This architecture shifts government communication from reactive information management toward anticipatory communication governance capable of strengthening societal resilience against deepfake-based disinformation and sustaining public trust in the digital era.
Co-Authors Abda Abda Abdillah Ade Iskandar Adriza Adriza Agus Darmawan Ahmad Nada Kusnendar Andri Nurdiyansah Arta, I Made Dwipa Aryanti, Atik Aswin Naldin Sahim Atmaja, Agus Awan Setiawan Awan Setiawan B.M.A.S. Anaconda Bangkara Bambang Triana Prima Bria, Maria Anselmia Deden Sumantry Deni Effendi Deni Sopiyan Diani Indah Diani Indah Diani Indah Dzauharoh, Shinta Egidius Fkun Enrico Leonardus Tangkere Erwin Mahendra Octavianto Fajar Eryanto Septiawan Feri Agung Nugraha Fkun, Egidius H.R. Iip Hidajat Hadi Prasetyo Utomo Hadimin, Deni Nurdyana Harisyanto, Harisyanto Henny Noviany Henny Noviany Hety Devita Iksan Muliawan Indah, Diani Indriasari, Santy Kusumawati Ira Adriati Jacob, Jufri Kamil, Indriyati Kammer Tuahman Sipayung Karimah Nursya'bani, Kinkin Karman Karman Kartini, Entin Khaeruman Khaeruman Kurhayadi Kurhayadi Kurniasih, Wiwit Kusmana, Odang Lingga, Sanifah Novitasari Loso Judijanto Loso Judijanto M. RIFKI M. Yogi Riyantama Isjoni Melyana R Pugu Mochammad Imron Awalludin Nagari, Muhamad Bangun Nani Maryani Nasrul Nita Kanya Nurwa Indah, Rosiana Pandji Santosa Pratikno, Yuni R. Irma Rachmawati, R. Irma Riesa Sekar Andira Rifqi Zaeni Achmad Syam Riris Risnayanti Rahmat Rivaldi, Rivan Diazi Sahim, Aswin Naldi Siti Maryati Sri Wahyuningsih Sukamto, Ika Sumiyarsi Sumarnah, Sumarnah Susriyati, Istiyani Tamaulina Br Sembiring Tatang Sudrajat Tati Sarihati Winarno, Hari Wiyono, Broto Wulandari, Dwiwahjuni Yeti Fatimah Yeti Kurniati Yofy Syarkani Yuliana Borda Zein, Edo Muhammad Zulkifli Rangkuti Zulkifli Rangkuti