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Journal : Bisman (Bisnis dan Manajemen): The Journal of Business and Management

Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Sepatu Vans Di E – Commerce Oktavia Lestari, Tania; Permata Rahmi, Palupi
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3716

Abstract

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions for Vans shoe products on e-commerce. Multiple linear regression analysis was used with a research population of 100 respondents. Purchasing decisions are the dependent variable, while brand image and product quality are the independent variables. Data collection was carried out using a questionnaire. Various statistical methods such as partial hypothesis testing, simultaneous analysis, and coefficient of determination were used in this study. The results showed that brand image partially had a negative and insignificant effect on purchasing decisions. Meanwhile, product quality has a positive and significant effect on purchasing decisions. Brand image and product quality simultaneously have a positive and significant effect on purchasing decisions.
Pengaruh Penjualan Bersih dan Total Utang terhadap Laba Bersih: Studi Kasus pada PT. Kalbe Farma Tbk Periode 2014-2023 Rizki Prasetia, Eza; Rahmi, Palupi Permata
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3717

Abstract

This study aims to determine whether there is an influence of net sales and total debt on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period, both partially and simultaneously. The type of research used in this study is associative research with a quantitative approach. The data collection technique employed is documentation. The sampling technique used in this study is purposive sampling. The sample in this study is the financial report data of PT. Kalbe Farma Tbk for the 2014-2023 period. The independent variables in this study are net sales and total debt. The dependent variable is net profit. The results of this study are: (1) partially, net sales do not have a significant effect on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period; (2) partially, total debt has a significant effect on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period; and (3) simultaneously, net sales and total debt affect net profit by 86,2%, while the remaining 13,8% is influenced by other factors. The results of this study confirm that net sales are a key factor in determining the company’s net profit, while total debt does not have a significant individual impact. Based on these results, it is recommended that the company continue to improve its net sales and properly manage its debt to maintain a positive impact on its financial performance.
Co-Authors Abdul Aziz, Dadan Agriawan, Azmi Agus Rahayu Agus Rahayu Anjarsari, Dyah Apriyanti Apriyanti Asti Aldila Dewiyani Asti Nur Aryanti Ayu Rahayu Berkam, Denis Budi S Purnomo Budi, Andri Setia Chairul Furqon, Chairul Christianingrum Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Diah Febriyanti E Landitha Karunia Antika Eka Septiarini Eneng Riskayani Erna Herlinawati Fanji Wijaya Febriyanti, Diah Firgiawati Sandra, Herlia Gurawan Dayona Ismail Hari Mulyadi, Hari Helinawati, Erna Hendar Hendar, Hendar Heny Hendrayati Heny K Daryanto Heny Kuswanti Suwarsinah Imas Purnamasari Inanda Pranesty Ismail, Gurawan Dayona Karamang, Ezra Karunia Antika, E Landitha Listi Herlina Listri Herlina Masripah, Resti Mohamad Ilham Nurul Kamalin Muhamad Sidik Ramdhan Mukti Ali, Mochammad Muttaqin, Ridlwan Nabila, Reza Afra Novitasary, Shanty Nunung Ayu Sofiati (Efi) Nur Sumawidjaja, Riyandi Oktavia Lestari, Tania Permata, Shintia Rama Chandra Jaya Ratna Winandi Ratna Winandi Razi, Fahmi Fakhrur Rico Waskito Nugraha Rini Oktapiani Riyandi Nur Sumawidjaja Rizki Fathurrahman Septian Rizki Prasetia, Eza Rofi Rofaida Salfa, Ghaitsa Zahira Santi Susila Nengsih Saputra, Jumadil Setiawan, Rizky Kurnia Setyawan, Putri Jasmine Aprilia Siti Sarah, Siti Surachman Surjaatmadja Surachman Surjaatmadja Suryana Suryana Suryana Suryana Suryana Suryana Suryana Susila Nengsih, Santi Syamsul Hadi Senen, Syamsul Hadi Utami, Widyastuti Nurmalia Wais Alqorni, Muhammad Zaki Waskito Nugraha, Rico Yoyo Sudaryo Zena, Muhammad