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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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HOW TO BOOST PURCHASING INTEREST ON SOCIAL MEDIA Muhamad Al Faruq Abdullah; Didin Hikmah Perkasa; Ari Apriani; Wenny Desty Febrian
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Tujuan Penelitian ini adalah untuk menggali variabel yang berperan dalam meningkatkan minat beli di media sosial. Studi kasus ini menggunakan objek penelitian pengguna media sosial Instagram. Data yang digunakan adalah data primer menggunakan kuesioner yang dibuat menggunakan google form. Kemudian di distribusikan kepada 120 responden yang berprofesi sebagai Mahasiswa dan Dosen di Jakarta Barat yang merupakan target responden utama. Metode analisis yang digunakan adalah SEM-PLS dengan aplikasi SmartPLS versi 4. Hasil analisis penelitian ini mendapatkan bahwa persepsi harga dan electronic word of mouth memiliki pengaruh positif dan signifikan terhadap minat beli di media sosial, sedangkan brand awareness tidak mempunya hubungan signifikan dalam minat beli di sosial media. Keterbatasan dalam penelitian ini adalah penelitian yang hanya berfokus pada responden di lingkungan universitas di Jakarta Barat, sehingga saran untuk penelitian selanjutnya adalah agar dapat melakukan analisis dengan responden lebih luas lagi dan menggunakan analisis studi banding dengan platform media sosial selain Instagram.
DIGITALISASI UMKM DENGAN MENGADOPSI E-COMMERCE: INTENTION TO BUY ONLINE MELALUI SIKAP (A PROPOSED STUDY) Ari Apriani; Muhamad Al Faruq Abdullah; Wenny Desty Febrian; Lestari
Prosiding Seminar SeNTIK Vol. 7 No. 1 (2023): Prosiding SeNTIK 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

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Abstract

Pandemi Covid-19 memberikan dampak yang luar biasa terhadap pertumbuhan ekonomi di Indonesia, berdasarkan survey e-commerce 2022 mencatat 27,65% pelaku usaha e-commerce mengalami peningkatan. Langkah yang dilakukan pelaku UMKM untuk mengurangi dampak pandemi covid-19 ini diantaranya menurunkan produksi barang/jasa, mengurangi jam kerja dan jumlah karyawan, serta saluran penjualan dan pemasaran. Dengan mengadopsi e-commerce tentunya banyak keuntungan yang ditawarkan untuk pelaku UMKM, namun dibalik keuntungan tersebut masih ada kendala yang dihadapi yaitu penguasaan teknologi oleh para pelaku UMKM. Penelitian ini bertujuan untuk memberikan pertimbangan kepada UMKM tradisional untuk mengadopsi penjualan dan pemasaran secara online yang memberikan dampak pada peningkatan omzet. Pertimbangan yang dihasilkan nantinya berasal dari para pelaku UMKM yang memanfaatkan e-commerce sebagai saluran penjualan dan pemasarannya. Urgensi dari penelitian ini adalah UMKM perlu memanfaatkan e-commerce sebagai sarana penjualan dan pemasaran selama pandemi virus covid-19. Populasi yang digunakan yaitu para konsumen pengguna e-commerce popular. Pengumpulan data dilakukan dengan metode angket dimana responden menjawab pertanyaan yang disusun dalam bentuk pilihan dan skala pertanyaan menggunakan skala Likert (1-5). Metode yang digunakan dalam penelitian ini adalah analisis kuantitatif dengan analisis SEM dan alat SmartPLS 3.3.
Exploring Educational Diversity: A Comparative Analysis of Indonesia with Europe and America Hasanah, Hani; Al Faruq Abdullah, Muhamad; Madhakomala, R.
Greenation International Journal of Tourism and Management Vol. 2 No. 4 (2024): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v2i4.297

Abstract

This study aims to analyze a comparative perspective of education systems in Indonesia, Europe, and America. The main focus is to identify differences in educational approaches, curriculum structures, teaching methods, and the challenges faced by Indonesia in enhancing its education quality and global competitiveness. A qualitative library research method was employed, reviewing literature related to the education systems of the three regions. The results show that Europe emphasizes equitable access, flexibility, and competency-based education tailored to local needs. In contrast, the United States adopts a decentralized system, encouraging student freedom in course selection and non-academic skill development through extracurricular activities. Meanwhile, Indonesia applies a more centralized curriculum focusing on uniformity and cultural-moral values. Indonesia’s main challenges include achieving equitable access to quality education, improving teacher capacity, and integrating technology into learning processes. This conclusions represent that Indonesia can adopt best practices from Europe and America, such as curriculum flexibility, competency-based approaches, and technology utilization, to create a more innovative and inclusive education system.
The Impact of The Green Marketing Mix Strategy on Consumer Purchasing Decisions at KFC Fast Food Restaurants Abdullah, Muhamad Al Faruq; Achmad Tarmizi
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.131

Abstract

This study focuses on how implementing a green marketing mix strategy can influence consumer purchasing intentions. The green marketing mix strategy involves using environmentally friendly concepts in every element of the marketing mix, which includes product, price, place, and promotion. Data were analyzed using the Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0) application to identify the implementation of the green marketing mix strategy and analyze the influence of the green marketing mix strategy on consumer purchasing decisions. This research uses a quantitative approach by collecting data through questionnaires distributed to KFC Tanjung Duren consumers. Based on the hypothesis testing in this research, the results show that Green Place has a positive relationship but does not have a significant effect on Purchasing Decisions, Green Price has a positive and significant relationship with Purchasing Decisions, Green Product has a negative and significant relationship with Purchasing Decisions, Green Promotion has a positive relationship and has a significant effect on purchasing decisions. Overall, the Green Marketing Mix analysis shows that environmentally friendly promotions and prices play an important role in consumer purchasing decisions.
The Role of Libraries in Increasing Early Childhood Interest in Reading in the Tangerang Regency Area Alifa Savira; Al Faruq Abdullah, Muhamad
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.133

Abstract

The Pembina State Kindergarten Library plays an important role in developing students' love of reading. The activity that will be developed is library science, with library science. Pembina State Kindergarten can stimulate children's interest in reading. Literacy activities developed by the library include borrowing and returning books, telling stories, and reading to children. Pembina State Kindergarten students take turns observing three activities that help Pembina State Kindergarten students develop a love of reading. Children read books, they need to read. While reading; interested in reading; I always wanted to read and monitor (read monitor).The Pembina State Kindergarten Library plays an important role in developing students' love of reading. The activity that will be developed is library science, with library science. Pembina State Kindergarten can stimulate children's interest in reading. Literacy activities developed by the library include borrowing and returning books, telling stories, and reading to children. Pembina State Kindergarten students take turns observing three activities that help Pembina State Kindergarten students develop a love of reading. Children read books, they need to read. While reading; interested in reading; I always wanted to read and monitor (read monitor).
Meningkatkan Daya Tarik Desa Wisata Bojongkulur Melalui Pelatihan Pembuatan Website Sederhana dengan Wordpress Abdullah, Muhamad Al Faruq; Wenny Desty Febrian; Yanthy Herawaty Purnama
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i2.540

Abstract

Desa Wisata Bojongkulur mempunyai potensi menjadi tujuan wisata populer, namun upaya pemasaran dan promosi tetap harus dilakukan. Guna meningkatkan daya tarik dan eksposur Desa Wisata Bojongkulur, diadakan sesi pelatihan cara membangun website WordPress dasar. Dengan bantuan pelatihan ini, masyarakat lokal akan mampu membuat dan mengelola website dasar yang dapat digunakan untuk mengiklankan kegiatan, layanan, dan lokasi wisata Desa Wisata Bojongkulur. Tujuannya, dengan terselesaikannya program ini, masyarakat setempat akan lebih siap untuk secara mandiri mempromosikan potensi wisata Desa Wisata Bojongkulur secara online, sehingga akan mendongkrak jumlah pengunjung dan mendongkrak perekonomian daerah.
Influence Well-being Employees and the Environment Work Employee on the Performance of PT XYZ Employees in Bandung Cantika Putri Apriliani; Abdullah, Muhamad Al Faruq
Greenation International Journal of Law and Social Sciences Vol. 2 No. 2 (2024): (GIJLSS) Greenation International Journal of Law and Social Sciences (June 2024
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v2i2.185

Abstract

Study This is studies quantitative use? method descriptive and verification. In research this, testing hypothesis done through testing continued simultaneously? with testing Partial. In section verification research, found that Pearson correlation between variable Well-being Employees (X1) and Environment Work Employee (X2) has coefficient correlation (rx1x2) of 0.717, or 71.7% if stated in percentage. Use device SPSS version 23 software, known that coefficient track for variable Well-being Employee (X1) to Employee Performance (Y) is 0.550 or 55.0%. It means Well-being Employees and the Environment Work Employee in a way together affecting employee performance at PT. XYZ in Bandung was 70.6% (R square value), while the other 29.4% influenced by other factors that are not researched. Coefficient track For Well-being Employee on Employee Performance is 0.550, while coefficient track Environment Work Employee on Employee Performance is 0.354. Variables that don't researched own influence amounting to 29.4%. With equality the, total influence or combined from influence direct or not direct Environment Work Employees (X2) to Employee Performance (Y) are of 0.264 or 26.4%. It means that in a way partial, Environ Work Employee influential on Employee Performance. Positive value show that connection between second variable is unidirectional; If Environment Work Employee increases, then employee performance also increases, and vice versa.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI ERA 5. Wenny Desty Febrian; Indra Sani; Ovi Hamidah Sari; Muhamad Al Faruq Abdullah
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.42962

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap keputusan pembelian produk UMKM di era 5.0. Era digital yang berkembang pesat memberikan peluang bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan teknologi pemasaran digital guna meningkatkan daya saing dan memperluas pasar. Berbagai strategi digital marketing, seperti media sosial, pemasaran berbasis pencarian (SEO), dan pemasaran email, telah terbukti dapat mempengaruhi keputusan pembelian konsumen. Namun, banyak UMKM yang masih menghadapi tantangan dalam mengoptimalkan penggunaan teknologi digital akibat keterbatasan sumber daya dan pemahaman yang terbatas mengenai strategi pemasaran digital yang efektif. Penelitian ini menggunakan metode studi literatur untuk mengidentifikasi, menganalisis, dan menyintesis temuan-temuan dari penelitian terdahulu yang relevan dengan topik ini. Hasil penelitian menunjukkan bahwa digital marketing memberikan dampak positif terhadap keputusan pembelian produk UMKM, dengan penggunaan media sosial dan SEO sebagai strategi yang paling berpengaruh. Namun, untuk memaksimalkan potensi digital marketing, UMKM perlu memperoleh dukungan berupa pelatihan dan peningkatan kapasitas teknologi. Penelitian ini diharapkan dapat memberikan kontribusi untuk mengisi gap penelitian terkait pengaruh digital marketing terhadap UMKM di Indonesia serta memberikan rekomendasi bagi UMKM dalam memanfaatkan teknologi digital secara lebih efektif.
ENHANCING THE DIGITAL CAPACITY OF LOCAL CULINARY MSMES THROUGH CREATIVE CONTENT TRAINING ON INSTAGRAM AND TIKTOK Muhamad Al Faruq Abdullah; Magito; Wenny Desty Febrian
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3145

Abstract

This community service initiative aimed to strengthen the digital marketing capabilities of local culinary MSMEs in Jatimekar, Bekasi, by providing hands-on training on the use of Instagram and TikTok for promotional purposes. Conducted on June 15, 2025, the program involved 25 participants from small-scale food and beverage enterprises. The training covered digital promotion strategies, content creation using tools like Canva and CapCut, and techniques for enhancing brand awareness through storytelling and visual media. Implemented through interactive sessions and direct mentoring, the program resulted in increased participant understanding of digital marketing and improved confidence in creating promotional content. Post-training evaluations showed that over 80% of participants successfully produced and shared content on social media platforms. The initiative demonstrated the effectiveness of structured and participatory digital literacy programs in supporting sustainable business growth and expanding market reach for MSMEs in the digital economy.
Strategies for Utilizing TikTok in Small and Medium Enterprises' Digital Marketing Al Faruq Abdullah, Muhamad; Desty Febrian, Wenny; Hikmah Perkasa, Didin; Alhazami, Lutfi
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3433

Abstract

This research aims to determine how relevant and engaging content, engagement and interaction, trust and reputation influence the intention to follow or someone's desire to follow a TikTok account as an effective marketing tool for Small and Medium Enterprises (SMEs) in the digital era. Primary data was collected using questionnaires distributed to 95 respondents in DKI Jakarta. The data was analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0) to test all relationships between content and reputation variables affecting interaction, and whether interaction also affects the intention to follow. The findings of this study provide insights into the strategic use of TikTok for enhancing SME marketing efforts, emphasizing the importance of creating engaging content and building a trustworthy reputation to drive user engagement and following intentions.
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Ari Putri Setyoningrum Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Hasanah, Hani Hendy Tannady Indra Sani Jefriyanto Jefriyanto Khofifah Septiana Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Ovi Hamidah Sari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias