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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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The Impact of The Green Marketing Mix Strategy on Consumer Purchasing Decisions at KFC Fast Food Restaurants Abdullah, Muhamad Al Faruq; Achmad Tarmizi
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.131

Abstract

This study focuses on how implementing a green marketing mix strategy can influence consumer purchasing intentions. The green marketing mix strategy involves using environmentally friendly concepts in every element of the marketing mix, which includes product, price, place, and promotion. Data were analyzed using the Structural Positive and Equation Model (SEM) Partial Least Square (smartPLS 3.0) application to identify the implementation of the green marketing mix strategy and analyze the influence of the green marketing mix strategy on consumer purchasing decisions. This research uses a quantitative approach by collecting data through questionnaires distributed to KFC Tanjung Duren consumers. Based on the hypothesis testing in this research, the results show that Green Place has a positive relationship but does not have a significant effect on Purchasing Decisions, Green Price has a positive and significant relationship with Purchasing Decisions, Green Product has a negative and significant relationship with Purchasing Decisions, Green Promotion has a positive relationship and has a significant effect on purchasing decisions. Overall, the Green Marketing Mix analysis shows that environmentally friendly promotions and prices play an important role in consumer purchasing decisions.
The Role of Libraries in Increasing Early Childhood Interest in Reading in the Tangerang Regency Area Alifa Savira; Al Faruq Abdullah, Muhamad
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.133

Abstract

The Pembina State Kindergarten Library plays an important role in developing students' love of reading. The activity that will be developed is library science, with library science. Pembina State Kindergarten can stimulate children's interest in reading. Literacy activities developed by the library include borrowing and returning books, telling stories, and reading to children. Pembina State Kindergarten students take turns observing three activities that help Pembina State Kindergarten students develop a love of reading. Children read books, they need to read. While reading; interested in reading; I always wanted to read and monitor (read monitor).The Pembina State Kindergarten Library plays an important role in developing students' love of reading. The activity that will be developed is library science, with library science. Pembina State Kindergarten can stimulate children's interest in reading. Literacy activities developed by the library include borrowing and returning books, telling stories, and reading to children. Pembina State Kindergarten students take turns observing three activities that help Pembina State Kindergarten students develop a love of reading. Children read books, they need to read. While reading; interested in reading; I always wanted to read and monitor (read monitor).
Meningkatkan Daya Tarik Desa Wisata Bojongkulur Melalui Pelatihan Pembuatan Website Sederhana dengan Wordpress Abdullah, Muhamad Al Faruq; Wenny Desty Febrian; Yanthy Herawaty Purnama
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i2.540

Abstract

Desa Wisata Bojongkulur mempunyai potensi menjadi tujuan wisata populer, namun upaya pemasaran dan promosi tetap harus dilakukan. Guna meningkatkan daya tarik dan eksposur Desa Wisata Bojongkulur, diadakan sesi pelatihan cara membangun website WordPress dasar. Dengan bantuan pelatihan ini, masyarakat lokal akan mampu membuat dan mengelola website dasar yang dapat digunakan untuk mengiklankan kegiatan, layanan, dan lokasi wisata Desa Wisata Bojongkulur. Tujuannya, dengan terselesaikannya program ini, masyarakat setempat akan lebih siap untuk secara mandiri mempromosikan potensi wisata Desa Wisata Bojongkulur secara online, sehingga akan mendongkrak jumlah pengunjung dan mendongkrak perekonomian daerah.
Influence Well-being Employees and the Environment Work Employee on the Performance of PT XYZ Employees in Bandung Cantika Putri Apriliani; Abdullah, Muhamad Al Faruq
Greenation International Journal of Law and Social Sciences Vol. 2 No. 2 (2024): (GIJLSS) Greenation International Journal of Law and Social Sciences (June 2024
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v2i2.185

Abstract

Study This is studies quantitative use? method descriptive and verification. In research this, testing hypothesis done through testing continued simultaneously? with testing Partial. In section verification research, found that Pearson correlation between variable Well-being Employees (X1) and Environment Work Employee (X2) has coefficient correlation (rx1x2) of 0.717, or 71.7% if stated in percentage. Use device SPSS version 23 software, known that coefficient track for variable Well-being Employee (X1) to Employee Performance (Y) is 0.550 or 55.0%. It means Well-being Employees and the Environment Work Employee in a way together affecting employee performance at PT. XYZ in Bandung was 70.6% (R square value), while the other 29.4% influenced by other factors that are not researched. Coefficient track For Well-being Employee on Employee Performance is 0.550, while coefficient track Environment Work Employee on Employee Performance is 0.354. Variables that don't researched own influence amounting to 29.4%. With equality the, total influence or combined from influence direct or not direct Environment Work Employees (X2) to Employee Performance (Y) are of 0.264 or 26.4%. It means that in a way partial, Environ Work Employee influential on Employee Performance. Positive value show that connection between second variable is unidirectional; If Environment Work Employee increases, then employee performance also increases, and vice versa.
ENHANCING THE DIGITAL CAPACITY OF LOCAL CULINARY MSMES THROUGH CREATIVE CONTENT TRAINING ON INSTAGRAM AND TIKTOK Muhamad Al Faruq Abdullah; Magito; Wenny Desty Febrian
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3145

Abstract

This community service initiative aimed to strengthen the digital marketing capabilities of local culinary MSMEs in Jatimekar, Bekasi, by providing hands-on training on the use of Instagram and TikTok for promotional purposes. Conducted on June 15, 2025, the program involved 25 participants from small-scale food and beverage enterprises. The training covered digital promotion strategies, content creation using tools like Canva and CapCut, and techniques for enhancing brand awareness through storytelling and visual media. Implemented through interactive sessions and direct mentoring, the program resulted in increased participant understanding of digital marketing and improved confidence in creating promotional content. Post-training evaluations showed that over 80% of participants successfully produced and shared content on social media platforms. The initiative demonstrated the effectiveness of structured and participatory digital literacy programs in supporting sustainable business growth and expanding market reach for MSMEs in the digital economy.
Strategies for Utilizing TikTok in Small and Medium Enterprises' Digital Marketing Al Faruq Abdullah, Muhamad; Desty Febrian, Wenny; Hikmah Perkasa, Didin; Alhazami, Lutfi
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3433

Abstract

This research aims to determine how relevant and engaging content, engagement and interaction, trust and reputation influence the intention to follow or someone's desire to follow a TikTok account as an effective marketing tool for Small and Medium Enterprises (SMEs) in the digital era. Primary data was collected using questionnaires distributed to 95 respondents in DKI Jakarta. The data was analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0) to test all relationships between content and reputation variables affecting interaction, and whether interaction also affects the intention to follow. The findings of this study provide insights into the strategic use of TikTok for enhancing SME marketing efforts, emphasizing the importance of creating engaging content and building a trustworthy reputation to drive user engagement and following intentions.
Determination of Information Technology, Recruitment and Training towards Talent Management Desty Febrian, Wenny; Al Faruq Abdullah, Muhamad; Yulisa Geni, Bias
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3440

Abstract

Literature review research on the determinants of information technology, recruitment and training on talent management is a scientific literature article in the scope of human resource management science. The purpose of this HR management literature research is expected to build a hypothesis of the influence between variables which can later be used for further research. The approach or method used in this literature review research is descriptive qualitative. The data collection technique used is literature study or analyzing relevant previous research. The data used in this descriptive qualitative research was obtained from previous research that is relevant to this research and sourced from academic media such as articles published in the Scopus Elsevier Journal, Emerald, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and e-books. The results of this literature review are: 1) Information Technology influences Talent Management; 2) Recruitment influences Talent Management; and 3) Training influences Talent Management.
The Role of Product Innovation in Enhancing the Competitiveness of Fish Processing SMEs in the IKM Center of Tarakan Donald, Eriklex; Abdullah, Muhamad Al Faruq
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4370

Abstract

This research is titled "The Role of Product Innovation in Enhancing the Competitiveness of Fish Processing SMEs in the IKM Center of Tarakan." The objective of this study is to analyze the impact of product innovation on the competitiveness of Small and Medium Enterprises (SMEs) in the fish processing sector at the IKM Center of Tarakan. The method used is a quantitative approach involving 50 SMEs registered in the IKM development program, utilizing purposive sampling technique. The independent variable in this study is product innovation, while the mediating variable is service quality, and the dependent variable is the competitiveness of SMEs. Data analysis was conducted using the SEMPLS method with SmartPLS 3 software. The results indicate that product innovation has a positive and significant effect on service quality and the competitiveness of SMEs. These findings suggest that enhancing product innovation can improve service quality, which in turn contributes to increasing the competitiveness of SMEs in the market. This study provides important insights for SME practitioners and stakeholders in formulating effective strategies to enhance competitiveness through product innovation.
Unlocking Business Competitiveness: The Role of Entrepreneurial Skills, CRM, and Product Diversification in Coastal Areas Abdullah, Muhamad Al Faruq; Doktoralina, Caturida Meiwanto; Febrian, Wenny Desty; Maulana, Diky; Prayogo, Dhani Adi
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.010

Abstract

Objectives: This study explores the determinants of Business Competitiveness (BC) among female entrepreneurs in coastal areas by examining the influence of Entrepreneurial Skills (ES), Customer Relationship Management (CRM), and Product Diversification (PD). The research also identifies structural challenges including limited market access, technological constraints, and reliance on seasonal or resource-dependent industries.Methodology: The study adopts a quantitative approach using Structural Equation Modelling–Partial Least Squares (SEM-PLS) to analyse the relationships between ES, CRM, PD, and BC. The analysis includes coefficients and p-values to validate the significance of each relationship. Data were gathered from 120 female entrepreneurs in coastal regions using structured questionnaires that captured responses related to each construct. The model also includes an assessment of the mediating effect of PD on the relationship between ES, CRM, and BC.Finding: The findings indicate that both ES and CRM positively and significantly affect BC, both directly and through the mediating influence of PD. ES enhances adaptive decision-making and market-oriented innovation, while CRM strengthens customer relationships and retention. PD enables firms to broaden offerings, thereby improving responsiveness to consumer demands and mitigating market uncertainty. These results align with Doktoralina et al., who emphasised the role of digital transformation and innovation in increasing coastal SME resilience.Conclusion: ES and CRM contribute substantially to business competitiveness, with PD serving as a mediating mechanism that enhances their effects. Strengthening entrepreneurial capacity, fostering customer-focused strategies, and applying product diversification practices are necessary steps for improving the competitiveness of women-led businesses in coastal areas.
Analisa Indeks Kepuasan Ekuitas Merek (Brand Equity) Dan Keputusan Pembelian Indomie Di Causeway Bay Hongkong Purbaningrum, Tri Wahyu; Abdullah, Muhamad AL Faruq
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2223

Abstract

Penelitian ini bertujuan untuk memberikan gambaran tentang kepuasan equisitas brand Indomie di daerah Causeway Bay, Hong Kong.Metode yang digunakan adalah survei lapangan dengan analisa deskriptif kuantitatif yang dilakukan terhadap 100 responden yang merupakan pengguna aktif produk Indomie di wilayah tersebut. Data dikumpulkan melalui kuesioner yang dirancang untuk mengukur tingkat kepuasan konsumen terhadap berbagai aspek brand equity Indomie, termasuk kesadaran merek, asosiasi merek, kualitas produk, dan loyalitas merek. Dari hasil penelitian bahwa empat variabel dari ekuitas merek akan mempunyai implikasi tersendiri bagi pihak Indomie,implikasi ini akan mempunyai nilai yang penting bagi perusahaan sebagai pertimbangan dalam pengambilan kebijakan perusahaan dalam mengeluarkan produk-produknya,kesadaran merek merupakan variabel yang memiliki indeks rata-rata tertinggi dari keempat variabel ekuitas merek yaitu sebesar 78,47. Penelitian ini memberikan gambaran yang penting tentang kepuasan equisitas brand Indomie di daerah Causeway Bay, Hong Kong. Implikasi dari penelitian ini adalah pentingnya menjaga kualitas produk dan memperkuat strategi branding Indomie untuk memperkuat brand equity di pasar internasional yang semakin kompetitif.
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Hasanah, Hani Hendy Tannady Jefriyanto Jefriyanto Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Sani, Indra Sari, Ovi Hamidah Septiana, Khofifah Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias