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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Paid vs. Organic in Sustainability Performance: Which Approach Delivers Greater Long-Term Value? Reztrianti, Diajeng; Abdullah, Muhamad Al Faruq; Juanna, Andi; Ferry, Setyo; Wibowo
Applied Business and Administration Journal Vol. 4 No. 2 (2025): Financial Accountability, Technological Innovation, and Sustainable Development
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i02.209

Abstract

Digital transformation has driven fundamental changes in marketing practices, compelling companies to shift their focus beyond economic gain toward broader sustainability goals. Paid advertising and organic reach represent two primary approaches in digital marketing, each with distinct strategic advantages. The objective of this study is to compare the effectiveness of these two approaches in supporting sustainability performance, while also exploring the potential for their integration into a sustainability-oriented hybrid strategy. Employing a Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, a total of 20 articles were selected and analysed from Scopus-indexed databases. The findings indicate that paid advertising is highly effective in achieving rapid reach and initial conversions, while organic reach is more effective in fostering long-term engagement and customer loyalty. The hybrid strategy is shown to be the optimal approach, combining the strengths of both methods in a synergistic manner. The present study makes a conceptual contribution to the field of sustainable digital marketing by offering a novel framework for industry practitioners to design strategies that balance operational efficiency with long-term sustainability objectives.
How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases Eriklex Donald; Abdullah, Muhamad Al Faruq
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5980

Abstract

This study is titled “How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases.” It aims to examine the influence of green marketing strategies on consumer purchase intention of organic agricultural products by considering the mediating roles of green perceived value and green trust. The study employs a quantitative approach using a survey method with 180 respondents who have purchased or considered purchasing organic products in modern traditional markets in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that green marketing has a positive and significant effect on green perceived value and green trust. Both mediating variables also have a significant influence on purchase intention. Furthermore, green perceived value and green trust significantly mediate the relationship between green marketing and purchase intention. The study concludes that effective green marketing strategies not only enhance consumer value perceptions and trust but also strengthen consumer purchase intention toward organic agricultural products. These findings contribute to the development of sustainable marketing strategies in the agribusiness and eco-based SME sectors.
PENGARUH KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN PT. PWI REMBANG TAHUN 2024 Septiana, Khofifah; Abdullah, Muhamad Al Faruq
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 5 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam konteks organisasi, unsur yang paling penting adalah tenaga kerja atau sumber daya manusia, yang dianggap sebagai aset utama yang menggerakkan dinamika perusahaan. Setiap individu bercita-cita untuk mencapai keunggulan dalam lingkup pekerjaan mereka. Kinerja yang berhasil tidak hanya bergantung pada kecerdasan intelektual, tetapi juga pada kemampuan mengelola emosi, yang mencerminkan kualitas interaksi interpersonal. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menggambarkan dampak kecerdasan emosional terhadap kinerja karyawan. Metode penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan kuantitatif, yang bertujuan untuk mengeksplorasi hubungan antar variabel. Temuan penelitian menunjukkan bahwa variabel-variabel seperti kesadaran diri, pengaturan diri, motivasi, empati, dan keterampilan sosial memiliki pengaruh yang signifikan terhadap kinerja karyawan. Hal ini mengindikasikan bahwa kesadaran diri merupakan faktor yang paling dominan dalam memengaruhi kinerja karyawan.
Islamic Values in Coastal SME Education: A Model for Sustainable Development Doktoralina, Caturida Meiwanto; Al Faruq Abdullah, Muhamad; Desty Febrian, Wenny; Maulana, Diky; Adi Prayogo, Dhani; Anuar Ahmad Shukor, Ahmad Shaifful
TARBIYA: Journal of Education in Muslim Society TARBIYA: JOURNAL OF EDUCATION IN MUSLIM SOCIETY | VOL. 11 NO. 2 2024
Publisher : Faculty of Education and Teacher Training, UIN (State Islamic University) Syarif Hidayatul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tjems.v11i2.43868

Abstract

AbstractThis study analyses the integration of Maqasid Syariah (MS) principles, including shiddiq (honesty), adl (justice), and maslahah (public welfare), in supporting the sustainability of micro-enterprises (SMEs) in Desa Segara Jaya, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews and observations with Muslim entrepreneurs. SMEs face challenges such as limited financial resources, inadequate Islamic values-based training, and insufficient infrastructure, which hinder the consistent application of ethical practices. To overcome these barriers, an MS-based educational model is required, combining workshop-based training with tailored educational programmes to address these challenges effectively, mentorship programmes with pesantren and madrasahs, and scalable digital learning platforms. Integrating technical and ethical skills helps align business practices with economic objectives and Islamic values. A collaborative Penta helix approach, engaging government, educational institutions, businesses, communities, and media, is essential for overcoming systemic barriers. Applying the MS framework and the Theory of Planned Behaviour, this research contributes to Islamic entrepreneurship studies and offers practical insights for policymakers, educators, and practitioners. Aligning SME operations with ethical principles enhances resilience, competitiveness, and sustainable development in Muslim communities navigating socio-economic challenges.AbstrakPenelitian ini menganalisis integrasi prinsip-prinsip Maqasid Syariah (MS), termasuk shiddiq (kejujuran), adl (keadilan), dan maslahah (kesejahteraan publik), dalam mendukung keberlanjutan usaha mikro kecil dan menengah (UMKM) di Desa Segara Jaya, Indonesia. Dengan menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam dan observasi terhadap pengusaha Muslim. UMKM menghadapi tantangan seperti keterbatasan sumber daya keuangan, pelatihan berbasis nilai-nilai Islam yang tidak memadai, dan kurangnya infrastruktur, yang menghambat penerapan praktik etis secara konsisten. Untuk mengatasi hambatan ini, diperlukan model pendidikan berbasis MS yang menggabungkan pelatihan berbasis lokakarya dengan program pendidikan yang dirancang khusus, program pendampingan dengan pesantren dan madrasah, serta platform pembelajaran digital yang dapat diskalakan. Integrasi keterampilan teknis dan etis membantu menyelaraskan praktik bisnis dengan tujuan ekonomi dan nilai-nilai Islam. Pendekatan kolaboratif Penta helix yang melibatkan pemerintah, institusi pendidikan, dunia usaha, komunitas, dan media sangat penting untuk mengatasi hambatan sistemik. Dengan menerapkan kerangka kerja MS dan Teori Perilaku Terencana, penelitian ini berkontribusi pada studi kewirausahaan Islam dan memberikan wawasan praktis bagi pembuat kebijakan, pendidik, dan praktisi. Penyelarasan operasional UMKM dengan prinsip-prinsip etis meningkatkan ketahanan, daya saing, dan pembangunan berkelanjutan di komunitas Muslim yang menghadapi tantangan sosial-ekonomi. How to Cite: Doktoralina, C. M., Abdullah, M. A. F., Febrian, W. D., Maulana, D., Prayogo, D. A., & Anuar Ahmad Shukor, A. S. (2024). Islamic Values in Coastal SME Education: A Model for Sustainable Development. TARBIYA: Journal of Education in Muslim Society, 11(2), 105-114. doi:10.15408/tjems.v11i2.43868.
RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION Al Faruq Abdullah, Muhamad; Agung Hudaya; Nur Endah Retno Wuryandari
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.302

Abstract

The increased competitiveness of business and travel in Indonesia, making the businesses sought in various ways to survive and improve their business. They compete to attract the attention of potential consumers or tourists and influence them to buy tourist products offered. Kaki Semut Adventure is an example Event Organizer which is focused in tourism, they survived in business tourism even they had progress to develop consumer in the sale of domestic tour packages for open trip or private trip. The purpose of this study an investigation to determine the depth overview of what is affecting traveler to do making travel decision. So this study adds a literature in the field of tourism by explaining the concept correlation between price perceptions, group reference, and product differentiation to stimulate traveler in travel decision.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI ERA 5. Febrian, Wenny Desty; Sani, Indra; Sari, Ovi Hamidah; Abdullah, Muhamad Al Faruq
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.42962

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing terhadap keputusan pembelian produk UMKM di era 5.0. Era digital yang berkembang pesat memberikan peluang bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan teknologi pemasaran digital guna meningkatkan daya saing dan memperluas pasar. Berbagai strategi digital marketing, seperti media sosial, pemasaran berbasis pencarian (SEO), dan pemasaran email, telah terbukti dapat mempengaruhi keputusan pembelian konsumen. Namun, banyak UMKM yang masih menghadapi tantangan dalam mengoptimalkan penggunaan teknologi digital akibat keterbatasan sumber daya dan pemahaman yang terbatas mengenai strategi pemasaran digital yang efektif. Penelitian ini menggunakan metode studi literatur untuk mengidentifikasi, menganalisis, dan menyintesis temuan-temuan dari penelitian terdahulu yang relevan dengan topik ini. Hasil penelitian menunjukkan bahwa digital marketing memberikan dampak positif terhadap keputusan pembelian produk UMKM, dengan penggunaan media sosial dan SEO sebagai strategi yang paling berpengaruh. Namun, untuk memaksimalkan potensi digital marketing, UMKM perlu memperoleh dukungan berupa pelatihan dan peningkatan kapasitas teknologi. Penelitian ini diharapkan dapat memberikan kontribusi untuk mengisi gap penelitian terkait pengaruh digital marketing terhadap UMKM di Indonesia serta memberikan rekomendasi bagi UMKM dalam memanfaatkan teknologi digital secara lebih efektif.
The Influence of Green Marketing on Purchase Intention of Eco-Friendly Household Products: The Mediating Role of Consumer Rights Awareness Muhamad Al Faruq Abdullah; Eriklex Donald
Jurnal Ilmu Multidisiplin Vol. 4 No. 3 (2025): Jurnal Ilmu Multidisplin (Agustus - September 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jim.v4i3.1153

Abstract

This study aims to examine the influence of green marketing on consumers' purchase intention of eco-friendly household products, with consumer rights awareness as a mediating variable. Using a quantitative approach, data were collected through an online survey of 100 respondents aged 18–35 who are aware of sustainable products. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that green marketing has a significant and positive effect on both consumer rights awareness (? = 0.834; p < 0.001) and purchase intention (? = 0.541; p < 0.001). Additionally, consumer rights awareness has a positive influence on purchase intention (? = 0.355; p = 0.003) and significantly mediates the relationship between green marketing and purchase intention (? = 0.296; p = 0.006). These findings highlight the dual function of green marketing as both an informative and empowering tool in sustainable consumption. The study contributes to the understanding of how ethical communication strategies can enhance behavioral outcomes and provides practical implications for businesses aiming to increase market adoption of environmentally friendly products.
Strategies for Utilizing TikTok in Small and Medium Enterprises' Digital Marketing Muhamad Al Faruq Abdullah; Wenny Desty Febrian; Didin Hikmah Perkasa; Lutfi Alhazami
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3433

Abstract

This research aims to determine how relevant and engaging content, engagement and interaction, trust and reputation influence the intention to follow or someone's desire to follow a TikTok account as an effective marketing tool for Small and Medium Enterprises (SMEs) in the digital era. Primary data was collected using questionnaires distributed to 95 respondents in DKI Jakarta. The data was analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (SmartPLS 3.0) to test all relationships between content and reputation variables affecting interaction, and whether interaction also affects the intention to follow. The findings of this study provide insights into the strategic use of TikTok for enhancing SME marketing efforts, emphasizing the importance of creating engaging content and building a trustworthy reputation to drive user engagement and following intentions.
Determination of Information Technology, Recruitment and Training towards Talent Management Wenny Desty Febrian; Muhamad Al Faruq Abdullah; Bias Yulisa Geni
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3440

Abstract

Literature review research on the determinants of information technology, recruitment and training on talent management is a scientific literature article in the scope of human resource management science. The purpose of this HR management literature research is expected to build a hypothesis of the influence between variables which can later be used for further research. The approach or method used in this literature review research is descriptive qualitative. The data collection technique used is literature study or analyzing relevant previous research. The data used in this descriptive qualitative research was obtained from previous research that is relevant to this research and sourced from academic media such as articles published in the Scopus Elsevier Journal, Emerald, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and e-books. The results of this literature review are: 1) Information Technology influences Talent Management; 2) Recruitment influences Talent Management; and 3) Training influences Talent Management.
The Role of Product Innovation in Enhancing the Competitiveness of Fish Processing SMEs in the IKM Center of Tarakan Eriklex Donald; Muhamad Al Faruq Abdullah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4370

Abstract

This research is titled "The Role of Product Innovation in Enhancing the Competitiveness of Fish Processing SMEs in the IKM Center of Tarakan." The objective of this study is to analyze the impact of product innovation on the competitiveness of Small and Medium Enterprises (SMEs) in the fish processing sector at the IKM Center of Tarakan. The method used is a quantitative approach involving 50 SMEs registered in the IKM development program, utilizing purposive sampling technique. The independent variable in this study is product innovation, while the mediating variable is service quality, and the dependent variable is the competitiveness of SMEs. Data analysis was conducted using the SEMPLS method with SmartPLS 3 software. The results indicate that product innovation has a positive and significant effect on service quality and the competitiveness of SMEs. These findings suggest that enhancing product innovation can improve service quality, which in turn contributes to increasing the competitiveness of SMEs in the market. This study provides important insights for SME practitioners and stakeholders in formulating effective strategies to enhance competitiveness through product innovation.
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Bias Yulisa Geni Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Eriklex Donald Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Hasanah, Hani Hendy Tannady Jefriyanto Jefriyanto Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Sani, Indra Sari, Ovi Hamidah Septiana, Khofifah Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias