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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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Determination of Information Technology, Recruitment and Training towards Talent Management Desty Febrian, Wenny; Al Faruq Abdullah, Muhamad; Yulisa Geni, Bias
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3440

Abstract

Literature review research on the determinants of information technology, recruitment and training on talent management is a scientific literature article in the scope of human resource management science. The purpose of this HR management literature research is expected to build a hypothesis of the influence between variables which can later be used for further research. The approach or method used in this literature review research is descriptive qualitative. The data collection technique used is literature study or analyzing relevant previous research. The data used in this descriptive qualitative research was obtained from previous research that is relevant to this research and sourced from academic media such as articles published in the Scopus Elsevier Journal, Emerald, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and e-books. The results of this literature review are: 1) Information Technology influences Talent Management; 2) Recruitment influences Talent Management; and 3) Training influences Talent Management.
The Role of Product Innovation in Enhancing the Competitiveness of Fish Processing SMEs in the IKM Center of Tarakan Donald, Eriklex; Abdullah, Muhamad Al Faruq
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4370

Abstract

This research is titled "The Role of Product Innovation in Enhancing the Competitiveness of Fish Processing SMEs in the IKM Center of Tarakan." The objective of this study is to analyze the impact of product innovation on the competitiveness of Small and Medium Enterprises (SMEs) in the fish processing sector at the IKM Center of Tarakan. The method used is a quantitative approach involving 50 SMEs registered in the IKM development program, utilizing purposive sampling technique. The independent variable in this study is product innovation, while the mediating variable is service quality, and the dependent variable is the competitiveness of SMEs. Data analysis was conducted using the SEMPLS method with SmartPLS 3 software. The results indicate that product innovation has a positive and significant effect on service quality and the competitiveness of SMEs. These findings suggest that enhancing product innovation can improve service quality, which in turn contributes to increasing the competitiveness of SMEs in the market. This study provides important insights for SME practitioners and stakeholders in formulating effective strategies to enhance competitiveness through product innovation.
Unlocking Business Competitiveness: The Role of Entrepreneurial Skills, CRM, and Product Diversification in Coastal Areas Abdullah, Muhamad Al Faruq; Doktoralina, Caturida Meiwanto; Febrian, Wenny Desty; Maulana, Diky; Prayogo, Dhani Adi
MIX: JURNAL ILMIAH MANAJEMEN Vol 15, No 2 (2025): MIX : Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2025.v15i2.010

Abstract

Objectives: This study explores the determinants of Business Competitiveness (BC) among female entrepreneurs in coastal areas by examining the influence of Entrepreneurial Skills (ES), Customer Relationship Management (CRM), and Product Diversification (PD). The research also identifies structural challenges including limited market access, technological constraints, and reliance on seasonal or resource-dependent industries.Methodology: The study adopts a quantitative approach using Structural Equation Modelling–Partial Least Squares (SEM-PLS) to analyse the relationships between ES, CRM, PD, and BC. The analysis includes coefficients and p-values to validate the significance of each relationship. Data were gathered from 120 female entrepreneurs in coastal regions using structured questionnaires that captured responses related to each construct. The model also includes an assessment of the mediating effect of PD on the relationship between ES, CRM, and BC.Finding: The findings indicate that both ES and CRM positively and significantly affect BC, both directly and through the mediating influence of PD. ES enhances adaptive decision-making and market-oriented innovation, while CRM strengthens customer relationships and retention. PD enables firms to broaden offerings, thereby improving responsiveness to consumer demands and mitigating market uncertainty. These results align with Doktoralina et al., who emphasised the role of digital transformation and innovation in increasing coastal SME resilience.Conclusion: ES and CRM contribute substantially to business competitiveness, with PD serving as a mediating mechanism that enhances their effects. Strengthening entrepreneurial capacity, fostering customer-focused strategies, and applying product diversification practices are necessary steps for improving the competitiveness of women-led businesses in coastal areas.
Analisa Indeks Kepuasan Ekuitas Merek (Brand Equity) Dan Keputusan Pembelian Indomie Di Causeway Bay Hongkong Purbaningrum, Tri Wahyu; Abdullah, Muhamad AL Faruq
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2223

Abstract

Penelitian ini bertujuan untuk memberikan gambaran tentang kepuasan equisitas brand Indomie di daerah Causeway Bay, Hong Kong.Metode yang digunakan adalah survei lapangan dengan analisa deskriptif kuantitatif yang dilakukan terhadap 100 responden yang merupakan pengguna aktif produk Indomie di wilayah tersebut. Data dikumpulkan melalui kuesioner yang dirancang untuk mengukur tingkat kepuasan konsumen terhadap berbagai aspek brand equity Indomie, termasuk kesadaran merek, asosiasi merek, kualitas produk, dan loyalitas merek. Dari hasil penelitian bahwa empat variabel dari ekuitas merek akan mempunyai implikasi tersendiri bagi pihak Indomie,implikasi ini akan mempunyai nilai yang penting bagi perusahaan sebagai pertimbangan dalam pengambilan kebijakan perusahaan dalam mengeluarkan produk-produknya,kesadaran merek merupakan variabel yang memiliki indeks rata-rata tertinggi dari keempat variabel ekuitas merek yaitu sebesar 78,47. Penelitian ini memberikan gambaran yang penting tentang kepuasan equisitas brand Indomie di daerah Causeway Bay, Hong Kong. Implikasi dari penelitian ini adalah pentingnya menjaga kualitas produk dan memperkuat strategi branding Indomie untuk memperkuat brand equity di pasar internasional yang semakin kompetitif.
From Awareness to Advocacy: A Conceptual Framework on Green Marketing and Consumer Participation Abdullah, Muhamad Al Faruq; Usep Suhud
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

As environmental sustainability becomes a core concern for consumers, brands must rethink their green marketing strategies not merely to drive purchase, but to cultivate deeper consumer participation and advocacy. This conceptual paper proposes an integrated framework that maps the consumer journey from green brand awareness to active advocacy. Drawing upon the Theory of Planned Behavior and the Stimulus-Organism-Response (S-O-R) model, the framework highlights key psychological constructs—such as attitude, subjective norms, and perceived behavioral control—and links them to digital engagement as a catalyst for consumer mobilization. Unlike traditional models that conclude at purchase behavior, this framework advances the discussion toward post-purchase advocacy, examining how digital platforms empower consumers to promote, co-create, and influence sustainable practices. The model offers theoretical advancements and practical insights for brands aiming to foster long-term environmental engagement through marketing strategies that activate participation beyond transactional touchpoints.
Pelatihan Strategi Branding dan Kewirausahaan untuk Usaha Pemula Makanan Kemasan di Desa Taman Rahayu Kecamatan Setu Bekasi Jawa Barat Eriklex Donald; Abdullah, Muhamad Al Faruq; Lutfi Alhazami
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.1177

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha pemula di bidang makanan kemasan melalui pelatihan strategi branding dan kewirausahaan. Pelatihan dilaksanakan di Desa Taman Rahayu, Kecamatan Setu, Kabupaten Bekasi, Jawa Barat, dengan peserta sebanyak 30 pelaku UMKM. Materi pelatihan mencakup pengenalan konsep merek, pembuatan logo dan kemasan, storytelling produk, serta strategi kewirausahaan berbasis pasar lokal. Metode yang digunakan terdiri dari ceramah interaktif, studi kasus, dan praktik langsung. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pentingnya branding dalam membangun citra produk dan kemampuan dasar kewirausahaan. Kegiatan ini diharapkan mampu mendorong tumbuhnya usaha mikro yang berkelanjutan dan kompetitif di tingkat lokal.
IMPROVING SOCIAL COMMUNITY ACTIVITIES IN DIGITAL MEDIA THROUGH CONTENT MANAGEMENT TRAINING AND STORYTELLING TECHNIQUES Wenny Desty Febrian; Bias Yulisa Geni; Muhamad Al Faruq Abdullah
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3153

Abstract

This community service activity aims to enhance the digital capacity of women-led social communities in Kranggan, Bekasi, through content management training and storytelling techniques. In the digital era, the ability to create and manage content is essential for maintaining visibility and increasing engagement in online spaces. Conducted on May 25, 2025, the program involved 30 female participants from local social organizations. The training focused on developing compelling content, impactful narratives, and utilizing platforms like Instagram and TikTok to support community initiatives. The results indicate improved participant understanding of digital content and storytelling concepts, as well as greater confidence in using social media positively and productively. This program contributes significantly to digital-based community empowerment and opens up creative opportunities for women to be actively involved in public discourse through online platforms.
Paid vs. Organic in Sustainability Performance: Which Approach Delivers Greater Long-Term Value? Reztrianti, Diajeng; Abdullah, Muhamad Al Faruq; Juanna, Andi; Ferry, Setyo; Wibowo
Applied Business and Administration Journal Vol. 4 No. 2 (2025): Financial Accountability, Technological Innovation, and Sustainable Development
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i02.209

Abstract

Digital transformation has driven fundamental changes in marketing practices, compelling companies to shift their focus beyond economic gain toward broader sustainability goals. Paid advertising and organic reach represent two primary approaches in digital marketing, each with distinct strategic advantages. The objective of this study is to compare the effectiveness of these two approaches in supporting sustainability performance, while also exploring the potential for their integration into a sustainability-oriented hybrid strategy. Employing a Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, a total of 20 articles were selected and analysed from Scopus-indexed databases. The findings indicate that paid advertising is highly effective in achieving rapid reach and initial conversions, while organic reach is more effective in fostering long-term engagement and customer loyalty. The hybrid strategy is shown to be the optimal approach, combining the strengths of both methods in a synergistic manner. The present study makes a conceptual contribution to the field of sustainable digital marketing by offering a novel framework for industry practitioners to design strategies that balance operational efficiency with long-term sustainability objectives.
How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases Eriklex Donald; Abdullah, Muhamad Al Faruq
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5980

Abstract

This study is titled “How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases.” It aims to examine the influence of green marketing strategies on consumer purchase intention of organic agricultural products by considering the mediating roles of green perceived value and green trust. The study employs a quantitative approach using a survey method with 180 respondents who have purchased or considered purchasing organic products in modern traditional markets in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that green marketing has a positive and significant effect on green perceived value and green trust. Both mediating variables also have a significant influence on purchase intention. Furthermore, green perceived value and green trust significantly mediate the relationship between green marketing and purchase intention. The study concludes that effective green marketing strategies not only enhance consumer value perceptions and trust but also strengthen consumer purchase intention toward organic agricultural products. These findings contribute to the development of sustainable marketing strategies in the agribusiness and eco-based SME sectors.
Green Marketing Orientation and Gen Z Consumers: Mediation of Green Brand Awareness and Psychological Satisfaction in Sustainable Fashion Abdullah, Muhamad Al Faruq; Febrian, Wenny Desty
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5096

Abstract

This study investigates the impact of green marketing orientation on Generation Z consumers’ behavior in sustainable fashion, focusing on the mediating roles of green brand awareness and psychological satisfaction. As environmental consciousness rises, Generation Z emerges as a pivotal segment with strong sustainable consumption values. A quantitative research method was applied using an online survey of 210 Gen Z respondents in Indonesia, the most of whom were female university students (19–23 years), familiar with sustainable fashion via digital platforms. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that green marketing orientation significantly and positively influences both green brand awareness and psychological satisfaction. These two variables, in turn, have a significant positive effect on sustainable consumer behavior. Furthermore, both mediators fully mediate the relationship between green marketing orientation and Gen Z consumer behavior. these findings highlight the importance of emotional connection and brand perception in eco-conscious fashion consumption. This research contributes to the green marketing literature and offers practical insights for sustainable fashion brands in developing targeted strategies aligned with Gen Z's values and psychological motivations.
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Ari Putri Setyoningrum Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Hasanah, Hani Hendy Tannady Indra Sani Jefriyanto Jefriyanto Khofifah Septiana Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Ovi Hamidah Sari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias