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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences Other

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From Awareness to Advocacy: A Conceptual Framework on Green Marketing and Consumer Participation Abdullah, Muhamad Al Faruq; Usep Suhud
International Journal of Advanced Multidisciplinary Vol. 4 No. 1 (2025): International Journal of Advanced Multidisciplinary (April-June 2025)
Publisher : Green Publisher

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Abstract

As environmental sustainability becomes a core concern for consumers, brands must rethink their green marketing strategies not merely to drive purchase, but to cultivate deeper consumer participation and advocacy. This conceptual paper proposes an integrated framework that maps the consumer journey from green brand awareness to active advocacy. Drawing upon the Theory of Planned Behavior and the Stimulus-Organism-Response (S-O-R) model, the framework highlights key psychological constructs—such as attitude, subjective norms, and perceived behavioral control—and links them to digital engagement as a catalyst for consumer mobilization. Unlike traditional models that conclude at purchase behavior, this framework advances the discussion toward post-purchase advocacy, examining how digital platforms empower consumers to promote, co-create, and influence sustainable practices. The model offers theoretical advancements and practical insights for brands aiming to foster long-term environmental engagement through marketing strategies that activate participation beyond transactional touchpoints.
Pelatihan Strategi Branding dan Kewirausahaan untuk Usaha Pemula Makanan Kemasan di Desa Taman Rahayu Kecamatan Setu Bekasi Jawa Barat Eriklex Donald; Abdullah, Muhamad Al Faruq; Lutfi Alhazami
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.1177

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha pemula di bidang makanan kemasan melalui pelatihan strategi branding dan kewirausahaan. Pelatihan dilaksanakan di Desa Taman Rahayu, Kecamatan Setu, Kabupaten Bekasi, Jawa Barat, dengan peserta sebanyak 30 pelaku UMKM. Materi pelatihan mencakup pengenalan konsep merek, pembuatan logo dan kemasan, storytelling produk, serta strategi kewirausahaan berbasis pasar lokal. Metode yang digunakan terdiri dari ceramah interaktif, studi kasus, dan praktik langsung. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pentingnya branding dalam membangun citra produk dan kemampuan dasar kewirausahaan. Kegiatan ini diharapkan mampu mendorong tumbuhnya usaha mikro yang berkelanjutan dan kompetitif di tingkat lokal.
IMPROVING SOCIAL COMMUNITY ACTIVITIES IN DIGITAL MEDIA THROUGH CONTENT MANAGEMENT TRAINING AND STORYTELLING TECHNIQUES Wenny Desty Febrian; Bias Yulisa Geni; Muhamad Al Faruq Abdullah
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 1 (2025): Jurnal Industri Kreatif dan Kewirausahaan JUNE 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i1.3153

Abstract

This community service activity aims to enhance the digital capacity of women-led social communities in Kranggan, Bekasi, through content management training and storytelling techniques. In the digital era, the ability to create and manage content is essential for maintaining visibility and increasing engagement in online spaces. Conducted on May 25, 2025, the program involved 30 female participants from local social organizations. The training focused on developing compelling content, impactful narratives, and utilizing platforms like Instagram and TikTok to support community initiatives. The results indicate improved participant understanding of digital content and storytelling concepts, as well as greater confidence in using social media positively and productively. This program contributes significantly to digital-based community empowerment and opens up creative opportunities for women to be actively involved in public discourse through online platforms.
Paid vs. Organic in Sustainability Performance: Which Approach Delivers Greater Long-Term Value? Reztrianti, Diajeng; Abdullah, Muhamad Al Faruq; Juanna, Andi; Ferry, Setyo; Wibowo
Applied Business and Administration Journal Vol. 4 No. 2 (2025): Financial Accountability, Technological Innovation, and Sustainable Development
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/abaj.v4i02.209

Abstract

Digital transformation has driven fundamental changes in marketing practices, compelling companies to shift their focus beyond economic gain toward broader sustainability goals. Paid advertising and organic reach represent two primary approaches in digital marketing, each with distinct strategic advantages. The objective of this study is to compare the effectiveness of these two approaches in supporting sustainability performance, while also exploring the potential for their integration into a sustainability-oriented hybrid strategy. Employing a Systematic Literature Review (SLR) method based on the PRISMA 2020 protocol, a total of 20 articles were selected and analysed from Scopus-indexed databases. The findings indicate that paid advertising is highly effective in achieving rapid reach and initial conversions, while organic reach is more effective in fostering long-term engagement and customer loyalty. The hybrid strategy is shown to be the optimal approach, combining the strengths of both methods in a synergistic manner. The present study makes a conceptual contribution to the field of sustainable digital marketing by offering a novel framework for industry practitioners to design strategies that balance operational efficiency with long-term sustainability objectives.
How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases Eriklex Donald; Abdullah, Muhamad Al Faruq
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5980

Abstract

This study is titled “How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases.” It aims to examine the influence of green marketing strategies on consumer purchase intention of organic agricultural products by considering the mediating roles of green perceived value and green trust. The study employs a quantitative approach using a survey method with 180 respondents who have purchased or considered purchasing organic products in modern traditional markets in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that green marketing has a positive and significant effect on green perceived value and green trust. Both mediating variables also have a significant influence on purchase intention. Furthermore, green perceived value and green trust significantly mediate the relationship between green marketing and purchase intention. The study concludes that effective green marketing strategies not only enhance consumer value perceptions and trust but also strengthen consumer purchase intention toward organic agricultural products. These findings contribute to the development of sustainable marketing strategies in the agribusiness and eco-based SME sectors.
Green Marketing Orientation and Gen Z Consumers: Mediation of Green Brand Awareness and Psychological Satisfaction in Sustainable Fashion Abdullah, Muhamad Al Faruq; Febrian, Wenny Desty
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5096

Abstract

This study investigates the impact of green marketing orientation on Generation Z consumers’ behavior in sustainable fashion, focusing on the mediating roles of green brand awareness and psychological satisfaction. As environmental consciousness rises, Generation Z emerges as a pivotal segment with strong sustainable consumption values. A quantitative research method was applied using an online survey of 210 Gen Z respondents in Indonesia, the most of whom were female university students (19–23 years), familiar with sustainable fashion via digital platforms. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that green marketing orientation significantly and positively influences both green brand awareness and psychological satisfaction. These two variables, in turn, have a significant positive effect on sustainable consumer behavior. Furthermore, both mediators fully mediate the relationship between green marketing orientation and Gen Z consumer behavior. these findings highlight the importance of emotional connection and brand perception in eco-conscious fashion consumption. This research contributes to the green marketing literature and offers practical insights for sustainable fashion brands in developing targeted strategies aligned with Gen Z's values and psychological motivations.
Job Satisfaction as a Mediator of Compensation and Leadership Style on Digital Workforce Performance in Indonesian Tech Startups Abdullah, Muhamad Al Faruq; Febrian, Wenny Desty
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5136

Abstract

This study investigates the effect of compensation and leadership style on employee performance, with job satisfaction as a mediating variable, among digital workers in Indonesian tech startups. Using a quantitative approach, data were collected from 200 respondents through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that compensation has both direct and indirect effects on performance, while leadership style affects performance only indirectly through job satisfaction. Job satisfaction plays a significant mediating role, reflecting how psychological well-being connects compensation and leadership with performance outcomes. The model demonstrates strong explanatory power (R² = 0.643) and predictive relevance (Q² = 0.457), confirming the robustness of the proposed framework. These findings highlight the importance of integrating structural, relational, and psychological factors to improve performance in dynamic digital work environments.
PENGARUH KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN PT. PWI REMBANG TAHUN 2024 Septiana, Khofifah; Abdullah, Muhamad Al Faruq
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 5 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

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Abstract

Dalam konteks organisasi, unsur yang paling penting adalah tenaga kerja atau sumber daya manusia, yang dianggap sebagai aset utama yang menggerakkan dinamika perusahaan. Setiap individu bercita-cita untuk mencapai keunggulan dalam lingkup pekerjaan mereka. Kinerja yang berhasil tidak hanya bergantung pada kecerdasan intelektual, tetapi juga pada kemampuan mengelola emosi, yang mencerminkan kualitas interaksi interpersonal. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan menggambarkan dampak kecerdasan emosional terhadap kinerja karyawan. Metode penelitian yang digunakan adalah penelitian eksplanatori dengan pendekatan kuantitatif, yang bertujuan untuk mengeksplorasi hubungan antar variabel. Temuan penelitian menunjukkan bahwa variabel-variabel seperti kesadaran diri, pengaturan diri, motivasi, empati, dan keterampilan sosial memiliki pengaruh yang signifikan terhadap kinerja karyawan. Hal ini mengindikasikan bahwa kesadaran diri merupakan faktor yang paling dominan dalam memengaruhi kinerja karyawan.
Islamic Values in Coastal SME Education: A Model for Sustainable Development Doktoralina, Caturida Meiwanto; Al Faruq Abdullah, Muhamad; Desty Febrian, Wenny; Maulana, Diky; Adi Prayogo, Dhani; Anuar Ahmad Shukor, Ahmad Shaifful
TARBIYA: Journal of Education in Muslim Society TARBIYA: JOURNAL OF EDUCATION IN MUSLIM SOCIETY | VOL. 11 NO. 2 2024
Publisher : Faculty of Education and Teacher Training, UIN (State Islamic University) Syarif Hidayatul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/tjems.v11i2.43868

Abstract

AbstractThis study analyses the integration of Maqasid Syariah (MS) principles, including shiddiq (honesty), adl (justice), and maslahah (public welfare), in supporting the sustainability of micro-enterprises (SMEs) in Desa Segara Jaya, Indonesia. Using a qualitative case study approach, data were collected through in-depth interviews and observations with Muslim entrepreneurs. SMEs face challenges such as limited financial resources, inadequate Islamic values-based training, and insufficient infrastructure, which hinder the consistent application of ethical practices. To overcome these barriers, an MS-based educational model is required, combining workshop-based training with tailored educational programmes to address these challenges effectively, mentorship programmes with pesantren and madrasahs, and scalable digital learning platforms. Integrating technical and ethical skills helps align business practices with economic objectives and Islamic values. A collaborative Penta helix approach, engaging government, educational institutions, businesses, communities, and media, is essential for overcoming systemic barriers. Applying the MS framework and the Theory of Planned Behaviour, this research contributes to Islamic entrepreneurship studies and offers practical insights for policymakers, educators, and practitioners. Aligning SME operations with ethical principles enhances resilience, competitiveness, and sustainable development in Muslim communities navigating socio-economic challenges.AbstrakPenelitian ini menganalisis integrasi prinsip-prinsip Maqasid Syariah (MS), termasuk shiddiq (kejujuran), adl (keadilan), dan maslahah (kesejahteraan publik), dalam mendukung keberlanjutan usaha mikro kecil dan menengah (UMKM) di Desa Segara Jaya, Indonesia. Dengan menggunakan pendekatan studi kasus kualitatif, data dikumpulkan melalui wawancara mendalam dan observasi terhadap pengusaha Muslim. UMKM menghadapi tantangan seperti keterbatasan sumber daya keuangan, pelatihan berbasis nilai-nilai Islam yang tidak memadai, dan kurangnya infrastruktur, yang menghambat penerapan praktik etis secara konsisten. Untuk mengatasi hambatan ini, diperlukan model pendidikan berbasis MS yang menggabungkan pelatihan berbasis lokakarya dengan program pendidikan yang dirancang khusus, program pendampingan dengan pesantren dan madrasah, serta platform pembelajaran digital yang dapat diskalakan. Integrasi keterampilan teknis dan etis membantu menyelaraskan praktik bisnis dengan tujuan ekonomi dan nilai-nilai Islam. Pendekatan kolaboratif Penta helix yang melibatkan pemerintah, institusi pendidikan, dunia usaha, komunitas, dan media sangat penting untuk mengatasi hambatan sistemik. Dengan menerapkan kerangka kerja MS dan Teori Perilaku Terencana, penelitian ini berkontribusi pada studi kewirausahaan Islam dan memberikan wawasan praktis bagi pembuat kebijakan, pendidik, dan praktisi. Penyelarasan operasional UMKM dengan prinsip-prinsip etis meningkatkan ketahanan, daya saing, dan pembangunan berkelanjutan di komunitas Muslim yang menghadapi tantangan sosial-ekonomi. How to Cite: Doktoralina, C. M., Abdullah, M. A. F., Febrian, W. D., Maulana, D., Prayogo, D. A., & Anuar Ahmad Shukor, A. S. (2024). Islamic Values in Coastal SME Education: A Model for Sustainable Development. TARBIYA: Journal of Education in Muslim Society, 11(2), 105-114. doi:10.15408/tjems.v11i2.43868.
RECOGNIZING MOTIVATION OF TRAVELER ON TRAVEL DECISION Al Faruq Abdullah, Muhamad; Agung Hudaya; Nur Endah Retno Wuryandari
Dinasti International Journal of Economics, Finance & Accounting Vol. 1 No. 2 (2020): Dinasti International Journal of Economics, Finance & Accounting (May - June 20
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v1i2.302

Abstract

The increased competitiveness of business and travel in Indonesia, making the businesses sought in various ways to survive and improve their business. They compete to attract the attention of potential consumers or tourists and influence them to buy tourist products offered. Kaki Semut Adventure is an example Event Organizer which is focused in tourism, they survived in business tourism even they had progress to develop consumer in the sale of domestic tour packages for open trip or private trip. The purpose of this study an investigation to determine the depth overview of what is affecting traveler to do making travel decision. So this study adds a literature in the field of tourism by explaining the concept correlation between price perceptions, group reference, and product differentiation to stimulate traveler in travel decision.
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Hasanah, Hani Hendy Tannady Jefriyanto Jefriyanto Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Sani, Indra Sari, Ovi Hamidah Septiana, Khofifah Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias