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All Journal TARBIYA : Journal Education in Muslim Society Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Industri Kreatif dan Kewirausahaan Jurnal Scientia Journal of Management and Bussines (JOMB) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Multidisiplin Madani (MUDIMA) International Journal of Advanced Multidisciplinary Jurnal Ilmu Multidisplin Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Multidisiplin Sahombu Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) Journal of Mandalika Literature Margin: Jurnal Lentera Managemen Keuangan Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Applied Business and Administration Journal (ABAJ) Score: Jurnal Lentera Manajemen Pemasaran Neraca Manajemen, Akuntansi, dan Ekonomi Siber Journal of Advanced Multidisciplinary Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Jurnal Pengabdian Masyarakat dan Penelitian Terapan Prosiding SeNTIK STI&K Siber Nusantara of Community Service Review (SNCSR)
Abdullah, Muhamad Al Faruq
Universitas Dian Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Green Marketing Orientation and Gen Z Consumers: Mediation of Green Brand Awareness and Psychological Satisfaction in Sustainable Fashion Muhamad Al Faruq Abdullah; Wenny Desty Febrian
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5096

Abstract

This study investigates the impact of green marketing orientation on Generation Z consumers’ behavior in sustainable fashion, focusing on the mediating roles of green brand awareness and psychological satisfaction. As environmental consciousness rises, Generation Z emerges as a pivotal segment with strong sustainable consumption values. A quantitative research method was applied using an online survey of 210 Gen Z respondents in Indonesia, the most of whom were female university students (19–23 years), familiar with sustainable fashion via digital platforms. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that green marketing orientation significantly and positively influences both green brand awareness and psychological satisfaction. These two variables, in turn, have a significant positive effect on sustainable consumer behavior. Furthermore, both mediators fully mediate the relationship between green marketing orientation and Gen Z consumer behavior. these findings highlight the importance of emotional connection and brand perception in eco-conscious fashion consumption. This research contributes to the green marketing literature and offers practical insights for sustainable fashion brands in developing targeted strategies aligned with Gen Z's values and psychological motivations.
Job Satisfaction as a Mediator of Compensation and Leadership Style on Digital Workforce Performance in Indonesian Tech Startups Muhamad Al Faruq Abdullah; Wenny Desty Febrian
Dinasti International Journal of Education Management and Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5136

Abstract

This study investigates the effect of compensation and leadership style on employee performance, with job satisfaction as a mediating variable, among digital workers in Indonesian tech startups. Using a quantitative approach, data were collected from 200 respondents through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that compensation has both direct and indirect effects on performance, while leadership style affects performance only indirectly through job satisfaction. Job satisfaction plays a significant mediating role, reflecting how psychological well-being connects compensation and leadership with performance outcomes. The model demonstrates strong explanatory power (R² = 0.643) and predictive relevance (Q² = 0.457), confirming the robustness of the proposed framework. These findings highlight the importance of integrating structural, relational, and psychological factors to improve performance in dynamic digital work environments.
Meningkatkan Daya Tarik Desa Wisata Bojongkulur Melalui Pelatihan Pembuatan Website Sederhana dengan Wordpress Muhamad Al Faruq Abdullah; Wenny Desty Febrian; Yanthy Herawaty Purnama
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 2 No. 2 (2024): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2024)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v2i2.540

Abstract

Desa Wisata Bojongkulur mempunyai potensi menjadi tujuan wisata populer, namun upaya pemasaran dan promosi tetap harus dilakukan. Guna meningkatkan daya tarik dan eksposur Desa Wisata Bojongkulur, diadakan sesi pelatihan cara membangun website WordPress dasar. Dengan bantuan pelatihan ini, masyarakat lokal akan mampu membuat dan mengelola website dasar yang dapat digunakan untuk mengiklankan kegiatan, layanan, dan lokasi wisata Desa Wisata Bojongkulur. Tujuannya, dengan terselesaikannya program ini, masyarakat setempat akan lebih siap untuk secara mandiri mempromosikan potensi wisata Desa Wisata Bojongkulur secara online, sehingga akan mendongkrak jumlah pengunjung dan mendongkrak perekonomian daerah.
Pelatihan Strategi Branding dan Kewirausahaan untuk Usaha Pemula Makanan Kemasan di Desa Taman Rahayu Kecamatan Setu Bekasi Jawa Barat Eriklex Donald; Muhamad Al Faruq Abdullah; Lutfi Alhazami
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 3 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (April - Juni 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v3i2.1177

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku usaha pemula di bidang makanan kemasan melalui pelatihan strategi branding dan kewirausahaan. Pelatihan dilaksanakan di Desa Taman Rahayu, Kecamatan Setu, Kabupaten Bekasi, Jawa Barat, dengan peserta sebanyak 30 pelaku UMKM. Materi pelatihan mencakup pengenalan konsep merek, pembuatan logo dan kemasan, storytelling produk, serta strategi kewirausahaan berbasis pasar lokal. Metode yang digunakan terdiri dari ceramah interaktif, studi kasus, dan praktik langsung. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap pentingnya branding dalam membangun citra produk dan kemampuan dasar kewirausahaan. Kegiatan ini diharapkan mampu mendorong tumbuhnya usaha mikro yang berkelanjutan dan kompetitif di tingkat lokal.
INOVASI PEMBIAYAAN HIJAU (GREEN FINANCING) BAGI WIRAUSAHA MUDA: ANALISIS AKSESIBILITAS DAN DAMPAKNYA TERHADAP PERTUMBUHAN Eriklex Donald; Lutfi Alhazami; Muhamad Al Faruq Abdullah; Dwi Sapto Febriantaka; Izmirta Rachman
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Green financing is increasingly promoted to accelerate the green transition, yet young entrepreneurs often face barriers in accessing green-oriented capital. This study examines (1) how green financing accessibility influences the adoption of green financing innovations and (2) how both accessibility and adoption affect young venture growth. Using a survey of 250 Indonesian young entrepreneurs (18–35 years old) and partial least squares structural equation modeling (PLS-SEM), the findings show that accessibility significantly increases adoption of green financing innovations (β = 0.52, p < 0.001). Adoption, in turn, positively affects venture growth (β = 0.41, p < 0.001), while accessibility also has a smaller but significant direct effect on growth (β = 0.21, p = 0.004), indicating partial mediation. Credibility signals (e.g., transparent disclosure, third-party verification, and reputable early backers) strengthen the effect of accessibility on adoption (β = 0.15, p = 0.031). The model explains 27% of variance in adoption and 43% of variance in growth. The novelty lies in operationalizing “green financing accessibility” as a multi-dimensional construct tailored to young entrepreneurs and testing its impact pathway to growth through innovation adoption.
DIGITAL MARKETING BASED ENTREPRENEURSHIP TRAINING TO INCREASE MSMES SALES PERFORMANCE Muhamad Al Faruq Abdullah; Didin Hikmah Perkasa
Jurnal Industri Kreatif dan Kewirausahaan Vol 8 No 2 (2025): Jurnal Industri Kreatif dan Kewirausahaan DECEMBER 2025
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/kewirausahaan.v8i2.3503

Abstract

This community service program aims to enhance the sales performance of Micro, Small, and Medium Enterprises (MSMEs) through digital marketing based entrepreneurship training. MSMEs play a crucial role in local economic development; however, many business owners still face limitations in utilizing digital platforms effectively, resulting in restricted market reach and low sales growth. This program was conducted on Sunday, 26 October 2025, at RPTRA Rambutan, West Jakarta, and involved 20 local women MSME owners from the surrounding community. The implementation employed a structured and participatory approach consisting of entrepreneurship orientation, digital marketing training, hands-on practice, mentoring, and evaluation. The training materials focused on digital branding, social media marketing, content creation, and basic utilization of online marketplaces. The results indicate a significant improvement in participants’ understanding of digital marketing concepts, increased confidence in managing digital promotional channels, and enhanced ability to create simple digital content for business purposes. Participants also demonstrated greater awareness of digital sales opportunities and the strategic role of digital marketing in supporting business sustainability. The findings suggest that digital marketing based entrepreneurship training is an effective community empowerment strategy to strengthen MSME competitiveness and support sustainable business development in the digital era. Continuous mentoring and follow-up programs are recommended to ensure long-term impact and consistent implementation of digital marketing practices among MSMEs.
Analisa Indeks Kepuasan Ekuitas Merek (Brand Equity) Dan Keputusan Pembelian Indomie Di Causeway Bay Hongkong Tri Wahyu Purbaningrum; Muhamad AL Faruq Abdullah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 5 No. 6 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v5i6.2223

Abstract

Penelitian ini bertujuan untuk memberikan gambaran tentang kepuasan equisitas brand Indomie di daerah Causeway Bay, Hong Kong.Metode yang digunakan adalah survei lapangan dengan analisa deskriptif kuantitatif yang dilakukan terhadap 100 responden yang merupakan pengguna aktif produk Indomie di wilayah tersebut. Data dikumpulkan melalui kuesioner yang dirancang untuk mengukur tingkat kepuasan konsumen terhadap berbagai aspek brand equity Indomie, termasuk kesadaran merek, asosiasi merek, kualitas produk, dan loyalitas merek. Dari hasil penelitian bahwa empat variabel dari ekuitas merek akan mempunyai implikasi tersendiri bagi pihak Indomie,implikasi ini akan mempunyai nilai yang penting bagi perusahaan sebagai pertimbangan dalam pengambilan kebijakan perusahaan dalam mengeluarkan produk-produknya,kesadaran merek merupakan variabel yang memiliki indeks rata-rata tertinggi dari keempat variabel ekuitas merek yaitu sebesar 78,47. Penelitian ini memberikan gambaran yang penting tentang kepuasan equisitas brand Indomie di daerah Causeway Bay, Hong Kong. Implikasi dari penelitian ini adalah pentingnya menjaga kualitas produk dan memperkuat strategi branding Indomie untuk memperkuat brand equity di pasar internasional yang semakin kompetitif.
How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases Eriklex Donald; Muhamad Al Faruq Abdullah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5980

Abstract

This study is titled “How Green Marketing Builds Consumer Intention: A Study on the Mediating Role of Green Perceived Value and Green Trust in Organic Agricultural Product Purchases.” It aims to examine the influence of green marketing strategies on consumer purchase intention of organic agricultural products by considering the mediating roles of green perceived value and green trust. The study employs a quantitative approach using a survey method with 180 respondents who have purchased or considered purchasing organic products in modern traditional markets in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that green marketing has a positive and significant effect on green perceived value and green trust. Both mediating variables also have a significant influence on purchase intention. Furthermore, green perceived value and green trust significantly mediate the relationship between green marketing and purchase intention. The study concludes that effective green marketing strategies not only enhance consumer value perceptions and trust but also strengthen consumer purchase intention toward organic agricultural products. These findings contribute to the development of sustainable marketing strategies in the agribusiness and eco-based SME sectors.
Strengthening Teacher Capacity through Artificial Intelligence Management Training to Optimize Technology-Based Learning Processes Wenny Desty Febrian; Bias Yulisa Geni; Muhamad Al Faruq Abdullah
Siber Nusantara of Community Service Review Vol. 2 No. 1 (2025): Siber Nusantara of Community Service Review (October 2025 - March 2026)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sncsr.v2i1.642

Abstract

This community service activity was implemented in response to teachers' limited understanding and skills in managing artificial intelligence as a supporting tool for technology-based learning. This program aims to strengthen teachers' capacity in understanding basic concepts, management strategies, and the implementation of artificial intelligence in the planning, implementation, and evaluation stages of learning. The training was held in Jakarta in December 2025 with 30 participants. The methods used included systematic material delivery, participatory discussions, hands-on practice, and mentoring in developing technology-based learning tools. The results of the activity demonstrated an increase in participants' conceptual understanding and application skills in integrating artificial intelligence into learning activities. Participants were able to develop learning media, design evaluation instruments, and utilize technology more optimally and productively. Thus, the artificial intelligence management training has been proven to have a positive impact on improving teachers' professional competence in supporting the digital transformation process in the field of education.
Model Perilaku Manajemen Keuangan Generasi Z Berbasis Intensitas Paylater, Literasi Keuangan Digital, dan Self-Control Gusti Fajar Syah; Aditya Saputra; Muhamad Al Faruq Abdullah
Margin: Jurnal Lentera Managemen Keuangan Vol. 4 No. 02 (2026): Agustus 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/margin.v4i02.1380

Abstract

Perkembangan financial technology (fintech) seperti fitur Buy Now Pay Later (Paylater) memicu pergeseran pola konsumsi Generasi Z. Penelitian ini bertujuan untuk menguji peran self-control dalam memediasi pengaruh intensitas penggunaan fitur Paylater dan literasi keuangan digital terhadap perilaku manajemen keuangan pada Generasi Z pengguna e-commerce di DKI Jakarta. Metode penelitian menggunakan pendekatan kuantitatif kausal dengan menyebarkan kuesioner terstruktur kepada 200 responden Generasi Z melalui teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling Partial Least Squares (SEM-PLS) dengan software SmartPLS 3.0. Temuan utama penelitian ini menunjukkan bahwa self-control bertindak sebagai faktor dominan dan mediator sempurna (full mediation) dalam menghubungkan literasi keuangan digital dengan perilaku manajemen keuangan. Sebaliknya, intensitas penggunaan Paylater berpengaruh positif signifikan secara langsung terhadap perilaku manajemen keuangan, namun tidak memiliki pengaruh signifikan terhadap self-control, serta tidak terbukti dimediasi oleh self-control. Implikasi dari penelitian ini menegaskan bahwa untuk membentuk perilaku manajemen keuangan yang sehat di era digital, pemahaman literasi keuangan saja tidak cukup tanpa didorong oleh kapasitas kontrol diri (self-control) yang kuat sebagai benteng psikologis. Bagi penyedia layanan keuangan dan regulator, hasil ini menekankan pentingnya mengintegrasikan fitur-fitur stimulasi kontrol diri (seperti batas pengeluaran otomatis) guna melindungi konsumen muda dari perilaku konsumtif yang tidak terencana.
Co-Authors Achmad Tarmizi Achmad Tarmizi Adi Prayogo, Dhani Aditya Saputra Agung Hudaya Agung Kurniawan Alifa Savira Andi Juanna Anuar Ahmad Shukor, Ahmad Shaifful Ari Apriani Bias Yulisa Geni Bias Yulisa Geni Bias Yulisa Geni Cantika Putri Apriliani Dermala Sari, Susilawati Desty Febrian, Wenny Diajeng Reztrianti Didin Hikmah Perkasa Doktoralina, Caturida Meiwanto Donald, Eriklex Dwi Sapto Febriantaka Eriklex Donald Eriklex Donald Eriklex Donald Fathihani, Fathihani Febrian, Wenny Desty Ferry, Setyo Gusti Fajar Syah Hasanah, Hani Hendy Tannady Izmirta Rachman Jefriyanto Jefriyanto Lasnida Permata Sari Intan Nainggolan Leli Deswindi Lestari Lutfi Alhazami Lutfi Alhazami Lutfi Alhazami Magito Maulana, Diky Muhamad Ekhsan Muhammad Syamsul Hidayat Nainggolan, Lasnida Permata Sari Intan Nanny Mayasari Nur Endah Retno Wuryandari Prayogo, Dhani Adi Purbaningrum, Tri Wahyu R. Madhakomala Rahmawati, Siti Irma Reza Yonatan Hanata Sani, Indra Sari, Ovi Hamidah Septiana, Khofifah Tri Wahyu Purbaningrum Usep Suhud Wenny Desty Febrian Wenny Desty Febrian Wenny Desty Febrian Wenny Desty Febrian Wenny Desty Febrian Febrian Wibowo Yanthy Herawaty Pangaribuan Yanthy Herawaty Purnama Yanthy Herawaty Purnama Yanthy Herawaty Purnama yulisa geni, bias