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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Dinamika Administrasi Bisnis ABDI MASSA: Jurnal Pengabdian Nasional PRAJA observer: Jurnal Penelitian Administrasi Publik RELASI: Jurnal Penelitian Komunikasi Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Artificial Intelligence and Digital Business Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan GEMAH RIPAH: Jurnal Bisnis Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Socius: Social Sciences Research Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Agroterap Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Jurnal Social Society Journal of Economics and Economic Policy Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Maisyatuna IQRAR: Jurnal Akuntansi, Manajemen & Ekonomi Syariah
Mulyati, Diana Juni
Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Online Customer Review, Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen Gen Z Surabaya Timur pada Brain Coffee Surabaya Abiyyah Dyastiningrum Ni’mah; Diana Juni Mulyati; Ni Made Ida Pratiwi
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 2 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i2.1074

Abstract

This study aims to determine the effect of online customer reviews, store atmosphere, and service quality on consumer satisfaction of Generation Z at Brain Coffee Surabaya. The background of this study is based on the increasing competition of coffee shop businesses in the city of Surabaya and the importance of understanding the preferences and satisfaction of Gen Z consumers who are a potential market share. This study uses a quantitative method with a descriptive approach. The population in this study is Generation Z who have purchased and visited Brain Coffee Surabaya with a sample size of 100 respondents. Data were collected by distributing questionnaires using Google-Form to respondents who have visited Brain Coffee and are part of Generation Z in East Surabaya. This study uses IBM SPSS version 25. Based on the results of this study, it shows that the variables Online Customer Review (X1), Store Atmosphere (X2), and Service Quality (X3) have a significant effect on consumer satisfaction of Gen Z at Brain Coffee both partially and simultaneously.
Pengaruh pengalaman Pelanggan dan Cita Rasa terhadap Kepuasan pelanggan pada Cake Boss Deltasari Indah Waru Sidoarjo Fitri A’isya; Awin Mulyati; Diana Juni Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1036

Abstract

The culinary industry continues to experience positive growth, although the increase is not particularly significant. This condition requires business actors to continuously improve product and service quality in order to achieve customer satisfaction. This study aims to analyze the influence of Customer Experience and Taste on customer satisfaction at Cake Boss Deltasari Indah Waru Sidoarjo. A quantitative approach was used with a survey method, utilizing questionnaires distributed to 100 respondents who had made at least two purchases. The results of data analysis show that both customer experience and taste have a significant partial effect on customer satisfaction. Simultaneously, these two variables also have a significant influence on the level of satisfaction. However, among the two variables, taste was found to have the most dominant influence on customer satisfaction. This indicates that the taste quality of the product plays a crucial role in shaping customer satisfaction levels. These findings suggest that continuous improvement in the shopping experience and taste quality can serve as an effective strategy to enhance customer satisfaction in the culinary sector.
Pengaruh Online Customer Review, Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen Gen Z Surabaya Timur pada Brain Coffee Surabaya Abiyyah Dyastiningrum Ni’mah; Diana Juni Mulyati; Ni Made Ida Pratiwi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1037

Abstract

This study aims to determine the effect of online customer reviews, store atmosphere, and service quality on consumer satisfaction of Generation Z at Brain Coffee Surabaya. The background of this study is based on the increasing competition of coffee shop businesses in the city of Surabaya and the importance of understanding the preferences and satisfaction of Gen Z consumers who are a potential market share. This study uses a quantitative method with a descriptive approach. The population in this study is Generation Z who have purchased and visited Brain Coffee Surabaya with a sample size of 100 respondents. Data were collected by distributing questionnaires using Google-Form to respondents who have visited Brain Coffee and are part of Generation Z in East Surabaya. This study uses IBM SPSS version 25. Based on the results of this study, it shows that the variables Online Customer Review (X1), Store Atmosphere (X2), and Service Quality (X3) have a significant effect on consumer satisfaction of Gen Z at Brain Coffee both partially and simultaneously.
Pengaruh Diferensiasi Produk dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen di Tokotab Stationery Surabaya Yessi Rachmawati; Ayun Maduwinarti; Diana Juni Mulyati
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1047

Abstract

In an era of increasingly tight business competition, the implementation of product differentiation strategies and appropriate pricing are the main keys to attracting and maintaining consumer interest. This study was conducted with a quantitative approach through a survey method, where data was obtained from 100 respondents using an e-questionnaire. Data analysis was carried out using multiple linear regression to identify how much influence each independent variable has on the dependent variable. The results of the study indicate that both product differentiation and price perception have a significant influence on consumer purchasing decisions. The results of this study indicate that with product differentiation and offering prices that are considered appropriate by consumers can influence consumer purchasing decisions.
Pengaruh Lingkungan Kewirausahaan, Risk Taking, dan Kreativitas (Studi Kasus Pada UMKM Sentra Kuliner Bratang Surabaya) Muniroh, Hajar; Mulyati, Awin; Mulyati, Diana Juni
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 1 (2025): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15873813

Abstract

In recent years, Micro, Small, and Medium Enterprises (MSMEs) have demonstrated strong resilience amid Indonesia’s economic crises and have even managed to grow despite national economic pressures. This study aims to analyze the influence of entrepreneurial environment, risk-taking behavior, and creativity on the performance of MSMEs in the Bratang Culinary Center in Surabaya. The increasing number of business actors in the area serves as the basis for selecting this research object.This research uses a quantitative approach with a survey method, utilizing questionnaires distributed to MSME actors. The sample consists of all business units at the culinary center, totaling 55 enterprises. The data were statistically analyzed using multiple linear regression to determine both partial and simultaneous effects of the three independent variables on MSME performance. The results show that the entrepreneurial environment and risk-taking behavior each have a significant positive effect on MSME performance. Entrepreneurial policies, including licensing regulations, infrastructure support, and legal protection, are vital in supporting business activities. Risk-taking behavior also encourages MSME actors to make bold and strategic decisions, positively impacting their performance. However, the creativity variable yielded different results: although statistically significant, its influence on performance was negative. This suggests that creativity, if not directed appropriately or aligned with market preferences, can reduce business effectiveness. Simultaneously, the three variables have a significant effect on MSME performance, with the entrepreneurial environment and risk-taking behavior being the dominant factors. This study emphasizes the importance of a supportive external environment and the entrepreneur’s courage in decision-making as key drivers of MSME success. 
PELAKSANAAN ADMINISTRASI DI PT. ANUGERAH BINTANG JAYA MAKMUR: Pendampingan Kepada Kegiatan Magang Mahasiswa di PT. Anugerah Bintang Jaya Makmur Surabaya Mulyati, Diana Juni; Lituhayu, Manyari Mirza
ABDIMAS Vol 5 No 04 (2025): PENGABDIAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69957/abdimass.v5i04.2324

Abstract

Tujuan dari kegiatan pendampingan yang utama kepada mahasiswa magang ini adalah memberikan mengenai pemahaman yang mendalam mengenai operasional pada perusahaan, khususnya dalam bidang pengelolaan pelaksanaan administrasi. Kegiatan pendampingan kepada mahasiswa magang ini diharapkan dapat meningkatkan ketrampilan dalam bidang pengelolaan pelaksanaan Administrasi: pengelolaan dokumen,surat menyurat,sistem administrasi perkantoran, magang dilakukan dengan cara konsultasi dan arahan pendampingan di PT. Anugerah Bintang Jaya Makmur Surabaya. Pendampingan kepada mahasiswa magang dilakukan sistem administrasi yang kompleks dan dinamis, yang sangat relevan untuk dipelajari oleh mahasiswa Ilmu Administrasi Niaga, karena bagian administrasi memegang peranan yang sangat penting dalam mendukung kelancaran dalam perusahaan. Kegiatan magang di PT. Anugrah Bintang Jaya Makmur dilakasanakan selama 40 Hari. Kegiatan pendampingan pada mahasiswa magang menghasilkan pemahaman mengenai ketrampilan perkantoran di bidang pelaksanaan administrasi secara mendalam yang ada didalam perusahaan.
Pengaruh Excellent Service Quality, Food Quality, dan Restaurant Atmosphere Terhadap Kepuasan Pelanggan Restoran Haidilao Hot Pot Pakuwon Trade Center Surabaya Firanda, Mireya; Pratiwi, Ni Made Ida; Mulyati, Diana Juni
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2680

Abstract

Industri restoran yang semakin kompetitif menuntut pelaku usaha untuk terus bersaing dalam memenuhi kepuasan pelanggan melalui peningkatan kualitas pelayanan, produk, dan suasana. Restoran Haidilao Hot Pot Pakuwon Trade Center Surabaya dipercaya memiliki pelayanan yang prima, makanan berkualitas, serta atmosfer restoran yang nyaman. Sehingga penelitian ini dianggap perlu dan penting untuk mengetahui dan menganalisis pengaruh variabel-independent excellent service quality, food quality, dan restaurant atmosphere terhadap kepuasan pelanggan baik secara parsial maupun simultan. Kemudian, ruang lingkup penelitian ini hanya melibatkan konsumen yang pernah berkunjung ke restoran yang berlokasi di Pakuwon Trade Center Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui e-kuesioner yang disebarkan kepada 100 responden menggunakan teknik accidental sampling. Data dianalisis menggunakan SPSS versi 26 dengan metode regresi linier berganda, yang di dukung uji t, uji F, dan koefisien determinasi (R²) untuk mengukur seberapa besar pengaruh variabel independen terhadap kepuasan pelanggan. Berdasarkan hasil penelitian ini diketahui bahwa excellent service quality, food quality dan restaurant atmosphere secara simultan maupun parsial berpengaruh signifikan terhadap kepuasan pelanggan. Faktor yang paling dominan mempengaruhi kepuasan pelanggan yaitu food quality. Rekomendasi yang dapat diberikan kepada manajemen Restoran Haidilao Hot Pot Pakuwon Trade Center Surabaya adalah untuk terus mempertahankan dan meningkatkan kualitas makanan sebagai aspek utama dalam menciptakan kepuasan pelanggan. Selain itu, peningkatan kualitas pelayanan melalui pelatihan intensif kepada staf, inovasi menu secara berkala, serta pengembangan suasana restoran yang lebih nyaman dan menarik merupakan strategi penting dalam pengembangan bisnis agar tetap kompetitif.
PENGARUH E-CCOMMERCE, INFLUENCER MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK GOOD DAY FREZE DI KALANGAN MASYARAKAT KABUPATEN SIDOARJO Aini, Reta Is; Nasution, Ute Chairuz M.; Mulyati, Diana Juni
Journal of Economic and Economic Policy Vol. 1 No. 2 (2024): Journal of Economic and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i2.24

Abstract

Perkembangan zaman menuntut manusia untik terus mengalami pembaharuan baik di bidang sains, teknologi maupun bisnis. Salah satu dampak perkembangant tersebut ialah keberadaan kopi yang diminati dari zaman ke zaman. Kebutuhan akan kopi menjadi kebutuhan manusia yang tidak tergantikan. Namun, dengan perkembangan teknologi, kopi menjadi semakin mudah untuk dirpomosikan dan menjadi sebuah peluang bisnis yang khas. Kopi Good day memiliki kualitas yang khas dengan rasa dingin. Konsumsi akan kopi good day yang telah berkembang Indonesia telah menaikan popularitas di kancah nasional termasuk kabupaten sidoarjo. Pada proses promosi yang berpengaruh diantaranya adalah e-commerce, influencer marketing dan brand image. Penelitian ini dilakukan dengan tujuan untuk meneliti pengaruh e-commerce, influencer marketing dan brand image terhadap Keputusan pembelian di Kabupaten Sidoarjo. Penelitian ini dilakukan dengan metode kuantitatif dengan mengumpulkan dan mengkoleksi data. Adapun pengambilan data dilakukan dengan teknik non probability sampling dengan responden berjumlah 100 orang. Dalam penelitian ini instrument penelitian menggunakan kuesioner yang disebar secara online. Kuesioner tersebut memuat pernyataan – pernyataan tentang variabel adalah e-commerce, influencer marketing dan brand image. Data yang diperoleh kemudian dianalisis terkait kualitas data dan kualitas instrument penelitian. Kualitas instrument diuji dengan uji validitas dan reabilitas serta lolos tahapan pengujian tersebut. Kualitas data memenuhi seluruh uji statisik meliputi uji normalitas, uji heteroskdesatitas dan uji multikolineruitas. Kemudian data hasil penelitian dianalisis dengan menggunakan metode regresi linier berganda dan pengujian hipotesis untuk menentukan hubungan antara variabel independent dengan variabel dependen. Berdasarkan hasil penelitian didapatkan bahwa semua variabel independen baik E-commerce, Influencer marketing dan brand image berpengaruh positif terhadap variabel dependen yaitu Keputusan pembelian.
Pengaruh Reputasi Perusahaan dan Kualitas Layanan Elektronik terhadap Kepuasan Pengguna Aplikasi Layanan Jasa Keuangan Ajaib di Kota Surabaya Supriatun; Ni Made Ida Pratiwi; Diana Juni Mulyati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 8 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i8.2902

Abstract

In conducting transactions in the capital market, assistance is needed from a third party or securities company as an intermediary that provides investment product buying and selling services. With the number of securities companies that exist today, creating increasingly fierce competition between each company. Improving service quality by presenting online investment applications is an option to reach more layers of society accompanied by dedication and commitment as a company that is responsible for the investment services provided. This study aims to analyze the effect of corporate reputation and e-service quality on user satisfaction of the Ajaib application in Kota Surabaya. Through quantitative research methods, 120 respondents were obtained whose sampling used non-probability sampling techniques by purposive sampling. The data that has been collected through an electronic questionnaire that has been tested for validity and reliability, is analyzed using the classical assumption test, hypothesis testing and multiple linear regression analysis using IBM SPSS statistic software ver. 25. The results showed that partially and simultaneously, there was an influence between corporate reputation and electronic service quality on user satisfaction of the Ajaib application in Kota Surabaya.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Jasa Pengiriman Barang Melalui Shopee Express Surabaya Choiruddin, Muhammad Firman; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol. 11 No. 2 (2025): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salah satu dampak dari pertumbuhan digitalisasi adalah perluasan operasi bisnis pada platform e-commerce, khususnya pertumbuhan dan perkembangan bisnis berbasis digital yang merambah ke perdagangan grosir dan ritel serta industri jasa lainnya seperti transportasi dan pergudangan. Seiring dengan tingginya pertumbuhan bisnis E-Commerce, maka di butuhkan jasa Transportasi pengiriman barang yang memiliki kualitas pelayanan yang baik dengan harga yang terjangkau untuk mendukung persaingan E-Commerce di Indonesia. Banyaknya bisnis E-Commerce di bidang transportasi dan pengiriman barang membuat para pelaku bisnis harus memikirkan cara agar dapat bersaing dengan competitor pada bidang yang sama. Oleh karena itu, diperlukan adanya perbaikan dan inovasi agar dapat memenangkan persaingan seperti memperbaiki kualitas pelayanan dan harga pengiriman jasa. Tujuan dari penelitian ini adalah untuk mengetahui Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan Jasa Pengiriman Barang Melalui Shopee Express Surabaya. Dalam penelitian ini data dikumpulkan melalui metode kuesioner terhadap 100 orang responden yang diperoleh dengan menggunakan Teknik (Purposive Sampling). Kemudian dilakukan analisis terhadap data-data yang diperoleh berupa analisis kuantitatif. Analisis kuantitatif meliputi uji validitas dan reliabilitas, uji asumsi klasik, uji hipotesis lewat uji t serta uji koefisien analisis determinasi (R2). Teknik analisis data yang digunakan adalah analisis linier berganda. Hasil penelitian menjukan bahwa kedua variable independent yaitu Kualitas Pelayanan dan Harga berpengaruh terhadap variable dependenya yaitu loyalitas Pelanggan, dan yang paling dominan berpengaru adalah variable Harga.
Co-Authors Abiyyah Dyastiningrum Ni’mah Ade Rizal Permana Agung Pujianto Agung Pujianto Agustin, Intan Dwi Aini, Reta Is Amanda Arya Dwi Yanti Amanda Pitaloka Herlambang Putri Ameliyah Putri Natasyah Anastasya Pramono Andira Safiyyah Qanitah Angely Virginya Anisya Rahma Oktavia Arella Carissa Wahyu Oriana Awin Mulyati Awin Mulyati Ayu Putri Ayun Maduwinarti Ayun Maduwinarti Ayun Maduwinarti Bagoes Soenarjanto Bambang Kusbandrijo Berliana Adinda Rahmawati Cahyono, Muhammad Dwi Choiruddin, Muhammad Firman Desi Ramadhani Devina Yulia Maharani Dwi Adianti Tasya Putri Emilia Agustina Fairisati, Neny Tresna Farqa Adinata Firanda, Mireya Fitri A’isya Fitriyah, Lil Hudatul Galuh Rika Afrella Happy Syswidya Wulandari Hartono, Supri Hellen Andini Arieza Rokhani Herdian, Panji Dwi I.G.N. Anom Maruta IGN Anom Maruta Indira Sarah Rachmawati Ira Kusuma Irham Nur Kholis Kanserina, Sesa Firty Karina Eka Febriyanti Kartika Putri Ardani Laela Annafi’ah Lathifa, Laily Nur Lavenia Dyah Pitaloka Lituhayu, Manyari Mirza Madalena Retno Anggraini Madist Yura Aritonang Maharani Virginoni Zafitri Marlyta, Irrena Dwi Maruta, IGN Anom Mellandri Annas Ramadhan Mohammad Makinun Amin Ardiansyah Muhammad Agung Hudaya Muhammad Yasin Mulyati, Awin Muniroh, Hajar Naafi Nurasni Putri Nabila Rochmah Putricia Nadya Putri Pratiwi Nanda, Septi Calista Nasution, Ute Ch Nasution, Ute Chairuz M Nasution, Ute Chairuz M. Ni Made Ida Pratowi Niqlati Amutia Ningrum Novaria, Rachmawati Nurul Umayah Octaviyani, Nita Pratiwi, Ni Made Ida Pudjianto, Agung Putri Dwi Jayanti Putri, Elisa Mardiani Putri, Karlinda Anika Rigita Radjikan Radjikan Rahmawati, Cindy Sekar Ramadhani, Desi Reicha Artha Maudia Renadi, Swarga Ditha Reta Is Aini Retha Putri Wilujeng Rocky Khansa Rakha Dimas Segara, Afifa Ayang Sem Rumlawang, Samuel Septiningtyas, Dini Shaluna Mei Ardhana Siti Wulandari Sitompul, Hendrik Sri Andayani Sri Andayani Suharto, Aisyah Supriatun Tariza Ramadhania Ulifa, Mariya Ute Chairuz M. Nasution Ute Chairuz M. Nasution Ute Chairuz Nasution Widianti, Ayun Winda Christianti, Agata Yessi Rachmawati Yuwono, Sapta Bagas Putra