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All Journal Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Manajemen dan Ekonomi Benefit : Journal of Bussiness, Economics, and Finance Money: Journal of Financial and Islamic Banking West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Pemasaran Digital Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Indonesia
Sari, Efti Novita
Universitas Pahlawan Tuanku Tambusai
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Ekspektasi Pendapatan dan Persepsi Orang Tua Terhadap Minat Berwirausaha Agribisnis Hortikultura Mahasiswa Universitas Pahlawan Tuanku Tambusai Saila, Natasya; Librianty, Nany; Sari, Efti Novita
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20859

Abstract

Wirausaha hortikultura salah satu peluang pasar agribisnis yang masih terbuka lebar. Seiring dengan pertumbuhan penduduk dan perubahan pola konsumsi masyarakat kebutuhan akan tanaman hortikultura terus meningkat. Namun, pekerja generasi muda dalam bidang pertanian semakin berkurang. Tujuan dalam penelitian ini untuk mengetahui pengaruh ekspektasi pendapatan dan persepsi orangtua terhadap minat berwirausaha agribisnis mahasiswa Fakultas Ekonomi dan Bisnis Universitas Pahlawan Tuanku Tambusai. Dalam penelitian teknik pengumpulan data menggunakan kuesioner dan melibatkan 52 mahasiswa sebagai sampel penelitian. Data dianalisis melalui program SPSS dengan analisis regresi linier berganda. Hasil penelitian menunjukkan pengaruh yang signifikan ekspektasi pendapatan terhadap minat berwirausaha agribisnis, dan pengaruh yang signifikan persepsi dan ekspetasi orang tua terhadap minat berwirausaha agribisnis mahasiswa. Terdapat kontribusi ekspektasi pendapatan dan persepsi orang tua sebesar 76,4%. Hasil penelitian ini diharapkan mahasiswa mempertimbangkan berwirausaha agribisnis hortikultura sebagai alternatif karir yang berpotensi, berani dan bersemangat untuk menegembangkan bisnis dan dapat berkontribusi pada perekonomian negara.
The Effect of Customer Engagement, Content Personalization, and Trust on Purchasing Decisions in Indonesian E-commerce: A Case Study on the Fashion Industry Suryati, Suryati; Sari, Efti Novita; Utami, Eva Yuniarti
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.453

Abstract

An in-depth understanding of the elements influencing consumer behavior is necessary given the constantly changing environment of e-commerce in the Indonesian fashion industry. This study looks into how trust, content personalization, and customer engagement affect consumers' decisions to buy. Using Structural Equation Modeling, a quantitative analysis examines a sample that reflects the heterogeneous consumer base of Indonesian e-commerce. The measuring model demonstrates strong psychometric qualities, and analyses of discriminant validity attest to the latent constructs' uniqueness. Fit indices support the structural equation model's suitability, while regression analysis demonstrates the importance of trust, content personalization, and customer engagement in influencing purchase decisions. Future research directions and their practical implications for enterprises are highlighted.
The Impact of Digitalization on Strategic Management: A Bibliometric Analysis of Technology Integration in Strategic Decision Making Judijanto, Loso; Hafidurrahman, Moh.; Sari, Efti Novita; Hanafi, Suriah
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.455

Abstract

This research conducts a comprehensive bibliometric analysis to explore the impact of digitalization on strategic management, with a specific focus on the integration of technology in strategic decision-making. The analysis spans the years 2002 to 2023, incorporating peer-reviewed articles and conference papers from prominent databases such as Scopus, Web of Science, and PubMed. The study employs citation analysis, co-citation analysis, and keyword analysis to uncover influential works, thematic clusters, and prevalent research themes within the literature. Key findings reveal a steady increase in publications over the past two decades, indicative of the growing scholarly interest in the intersection of digitalization and strategic decision-making. Seminal works, including "Implanting strategic management" by Ansoff et al. and "Strategic Management: Concepts & Cases Competitiveness and Globalization" by Hitt et al., continue to wield substantial influence. Clusters identified through co-citation analysis reflect themes such as digital business, SME strategies, customer-centric approaches, and the integration of artificial intelligence. Keyword analysis underscores the prominence of terms like development, capability, and the digital economy, signifying a comprehensive exploration of the multifaceted nature of digitalization's impact on strategic decision-making. The analysis also highlights evolving research agendas, with a shift towards dynamic capabilities, digital platforms, and customer-centric strategies. This research contributes to the understanding of the current state of research in digitalization and strategic management, offering insights for scholars, practitioners, and policymakers navigating the dynamic landscape of digital transformation.
Security Perception as a Moderating Variable of the Influence of Customer Trust on Repurchase Intention Atik Andhayani; Efti Novita Sari; Nurul Qisthi; Nur El Ikhsan; Muhammad Fachmi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.771

Abstract

This research is a quantitative study with an explanatory approach, which uses previous research as the primary material for creating hypotheses, adding novelty elements that are different from previous studies, and testing the hypotheses that researchers make. The primary material that researchers mean in this study is research. The data used in this study is primary data that researchers obtained from Gacoan noodle customers spread across several corners of Indonesia, with the minimum criteria of having shopped more than three times, with a many of 400 customers. The data used in this study were analysed using the innovative PLS 4.0 analysis tool. The result in this article shows that each hypothesis in this study can be proven. The first hypothesis in this study is that the Customer Trust variable can have a positive relationship direction and a significant influence on Employee Performance. Based on the third table above, the Customer Trust variable can have a positive relationship direction and a considerable impact on Repurchase Intention because the P-values ​​are positive and below the significance level of 0.05, namely 0.011. These results show that the higher the Customer Trust, the more likely it is to lead to purchasing decisions, increase customer loyalty, and increase customer comfort. These indicators will ultimately have a good impact and significantly influence Repurchase Intention. The following hypothesis used in this study is that the Security Perception variable can moderate the influence of the Customer Trust variable on the Repurchase Intention variable. This is because the P-values ​​are positive and below the significance level of 0.05, which is 0.000, more significant than the direct testing of 0.011. Increasing Security Perception can further increase Customer Trust because Customers feel safe and comfortable. Ultimately, these rights can have a more significant effect on Repurchase Intention.
THE INFLUENCE OF POSITIVE EMOTION ON IMPULSE BUYING WITH STORE ATMOSPHERE AS A MODERATING VARIABLE Nurhayati, Ade; Raheni, Cahyaning; Arief, Syarifuddin; Maulana, Indra; Sari, Efti Novita
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12043

Abstract

Abstract Researchers believe that Positive Emotions can significantly influence the Impulse Buying variable because the more emotional a person is, the more emotional they are because they have no financial problems, get good religious and social studies, and have a happy family who no longer think about prices when shopping. Apart from that, researchers also have a second belief, namely that the Store Atmosphere variable is able to moderate these two variables. This research is quantitative research with an exploratory approach. The data collected in this research used a questionnaire method for 300 people who had incomes above 20 million. This data is called primary data. The data used and collected were analyzed with Smart PLS 4.0. The research results showed that the Positive Emotions variable had a positive relationship and a significant influence on Impulsive Buying and the Store Atmpaoshere variable could moderate the relationship between these two variables. Keywords : Emotion Positive, Buying Impulse, Store Atmosphere
THE INFLUENCE OF USER INTERFACE ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Hermawan, Hermawan; Sari, Efti Novita; Alimin, Erina; Sari, Mila Diana; Tawil, Muhamad Risal
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13947

Abstract

This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as initial milestones for finding novelty and strengthening the research gaps that exist in this research. The data used in this research was distributed to 400 Owner of Madura Store spread throughout Indonesia. The questionnaire distributed contained 5 statements on 16 questions, namely strongly agree sentences, agree sentences, normal/average sentences, disagree sentences, and strongly disagree sentences. These data were analyzed using the smart PLS 4.0 analysis tool with the hypothesis below. The result in this article show the hypothesis which started from the researcher's assumptions, namely the User Interface variable, can have a positive relationship direction and a significant influence on Purchasing Decisions can be proven because the P-Values value is positive and is below the level the significance of 0.05 is 0.009. This can be caused by the simplicity of the system and the ease of product transactions, enabling consumers to immediately make purchasing decisions. Apart from that, the next column shows that the Brand Image variable can strengthen the influence of the User Interface variable on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.000, which is more significant than the direct test of 0.009. Thus, it can be concluded that the first and second hypotheses in this research can be accepted and proven. Keywords: User Interface, Purchasing Decisions, Brand Image
PELATIHAN PENGGUNAAN MEDIA SOSIAL UNTUK MENINGKATKAN KINERJA PEMASARAN USAHA PEROBOT DI DESA RIDAN KECAMATAN BANGKINANG Hasan, Samsurijal; Novita Sari, Efti; Aryadi; Aris Suhud
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.996

Abstract

This training is based on the results of the analysis of the situation of blacksmiths (Rumbio Jaya Steel) Teratak Village, Rumbio Jaya District has not been professional in using social media to improve marketing performance. The target group in this service amounted to 150 people, namely the number of members of the Rumbio Jaya Steel cooperative. While the strategic targets in organizing this activity are 30 young men and women consisting of 18 young men and 12 young women who are sons and daughters of Rumbio Jaya Steel Cooperative Members. The implementation of this community service is carried out with steps: (1) Identification of potential; This activity is carried out in a participatory manner between the team and the target group aims to identify all the potential possessed by the target area; (2) Identification of opportunities based on the strength of the resources owned based on the results of identifying potential; (3) Determining the most popular platform; (4) Determining training needs; (5) Developing a training schedule; (6) Organizing training; and (7) Practice/simulation. activities carried out at the ONGA MAN Furniture Business Place in Ridan Permai Village, Bangkinang Kota District. As well as monitoring citizen responses through like, comment and share for 1 (one) week. The conclusion shows the low utilization of social media to promote products produced by furniture service businesses. In time, the production of these MSMEs can enter the popular Marketplace in Indonesia so that the volume of sales of marketing performance increases and the marketing reach is wider.
Hedonic Lifestyle as A Moderating Variable of The Influence Of User-Generated Content On Purchasing Decisions Efti Novita Sari
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1563

Abstract

This study aims to analyze the role of hedonic lifestyle in moderating the influence of User-Generated Content (UGC) on consumer purchasing decisions in the digital era. Amid the rapid rise of social media, user-generated content has become a source of information considered more credible than traditional advertising. However, the effectiveness of UGC in driving transactions often depends on consumers' psychological characteristics and lifestyles, including a hedonic lifestyle. Using a quantitative, survey-based method, this study explores how the interaction between visual content on social media and the tendency to seek personal pleasure affects consumption behavior. The results show that UGC has a significant positive influence on purchasing decisions. Furthermore, a hedonic lifestyle is shown to strengthen this influence, where consumers with high levels of hedonism tend to be more impulsive and responsive to visual stimulation and positive reviews from fellow users. This study provides theoretical contributions to the behavioral accounting and marketing management literature and provides practical implications for marketers in optimizing content strategies based on lifestyle segmentation.
Design Thinking Sebagai Strategi Pengembangan Kewirausahaan Digital pada Usaha Rental Mobil Ardiansyah, Rangga; Novita Sari, Efti; Rabialdy, Fakhri
Benefit: Journal of Bussiness, Economics, and Finance Vol. 4 No. 2 (2026): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v4i2.1771

Abstract

Perkembangan teknologi informasi mendorong digitalisasi layanan jasa, termasuk industri rental mobil. Di Kabupaten Kampar, sebagian besar penyedia jasa rental mobil masih menggunakan sistem konvensional yang menyulitkan pelanggan dalam memperoleh informasi dan melakukan pemesanan. Penelitian ini bertujuan untuk merancang dan mengimplementasikan website jasa rental mobil menggunakan pendekatan Design Thinking. Metode ini terdiri dari lima tahapan, yaitu empathize, define, ideate, prototype, dan test, untuk menghasilkan solusi yang berorientasi pada kebutuhan pengguna. Data dikumpulkan melalui observasi, wawancara, dan kuesioner. Hasil penelitian berupa website rental mobil yang memudahkan pengguna dalam mencari informasi, memilih kendaraan, dan melakukan pemesanan secara online dengan antarmuka yang ramah pengguna. Pengujian usability menggunakan metode System Usability Scale (SUS) menghasilkan skor 82,6 yang termasuk kategori best imaginable. Hal ini menunjukkan bahwa website memiliki tingkat kegunaan yang tinggi dan mampu meningkatkan efisiensi serta kenyamanan layanan rental mobil.
Pengaruh Brand Image dan Store Atmosphere terhadap Keputusan Konsumen Pada Cortans Koffie Rifky Panandra; Rizqon Jamil Farhas; Efti Novita Sari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6756

Abstract

The aim of this study is to investigate how the environment and brand image of Cortans Koffie affect the decisions made by its clients. One hundred respondents who were chosen using non-probability sampling approaches were given questionnaires as part of the descriptive quantitative research methodology. SPSS version 26 was used to analyze the data. With a significance value of 0.000 <0.05, the study's findings show that brand image significantly and favorably affects consumer choices. The impact of shop atmosphere is likewise significant (0.001 <0.05). The R2 value of 0.408 shows that brand image and store environment influence 40.8% of consumer decisions at Cortans Koffie, while the R value of 0.639 shows a strong association with customer decisions, with other factors influencing the remaining percentage. According to the study's findings, store environment and brand image have a significant impact on customer choices, particularly among the younger generation, who makes up the majority of the coffee shop market (Cortans Koffie). In order to make customers feel at home and encourage repeat business, business owners should continue to uphold and enhance their brand image by offering consistently high-quality products and amiable service. They should also strengthen the store atmosphere by adding more beautiful interior design, cozy lighting, and a welcoming environment.
Co-Authors Ade Nurhayati Ade Nurhayati, Ade Aisyah Sri Wahyuni Alimin, Erina AMELIA, NUR Anita Bawaiqki Wandanaya Ardiansyah, Rangga Arief, Ilham Arief, Syarifuddin Aris Suhud Aryadi Aryadi Aryadi Atik Andhayani Bustami Bustami Bustami Bustami Cahyaning Raheni Ch. Mamuaya, Nova Didit Hadayanti, Didit Dominica Maria Ratna Tungga Dewa Erina Alimin Eva Desembrianita Eva Yuniarti Utami Fakhri Rabialdy Fazilla Amalia Frans Sudirjo Hafidurrahman, Moh Hanafi, Suriah hasan, samsurijal Herlinawati Herlinawati Hermawan Hermawan Hermawan Hermawan Hidayat Hidayat Ihsan, Nurul Widiatul Indra Maulana Indra Maulana` Indra Maulana Iwan Henri Kusnadi Judijanto, Loso Leni Agustina Loso Judijanto M. Aminny Zakky Meli Saputri Mila Diana Sari Mila Diana Sari, Mila Diana Mohd. Winario Muhamad Risal Tawil Muhammad Aminny Zakky Muhammad Fachmi Muhammad Jufri Muhammad Sabir Muhammad Syaipudin Muhammad Zakir Mustafa, Fahrina Nany Librianty Novilia, Fitri Nur El Ikhsan Nurul Qisthi Nurwijayanti Raisya Salsabilla Riesna Apramilda Rifky Panandra Risqon J Farhas Rizqon Jamil Farhas Saila, Natasya Samsurijal, Samsurijal Sari Fitri Saru Reza Suhud, Aris Suriah Hanafi Suryati Suryati Suryati Suryati Syafriade Zulmi Syalsabila, Aura Syarifuddin Arief Utami, Eva Yuniarti Wahyu Febri Ramadhan Sudirman Wisnu Wardana, Yoga Fortuna YULIANI Zamzami Zulmi, Syafriade