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All Journal Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat Batara Wisnu : Indonesian Journal of Community Services Journal Of Human And Education (JAHE) Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Sistim Informasi dan Teknologi Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Manajemen dan Ekonomi Benefit : Journal of Bussiness, Economics, and Finance Money: Journal of Financial and Islamic Banking West Science Journal Economic and Entrepreneurship Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Financial and Business Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Jurnal Cendekia Ilmiah Jurnal Bisnis dan Pemasaran Digital Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Pengabdian Indonesia
Sari, Efti Novita
Universitas Pahlawan Tuanku Tambusai
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Customer Engagement, Content Personalization, and Trust on Purchasing Decisions in Indonesian E-commerce: A Case Study on the Fashion Industry Suryati, Suryati; Sari, Efti Novita; Utami, Eva Yuniarti
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.453

Abstract

An in-depth understanding of the elements influencing consumer behavior is necessary given the constantly changing environment of e-commerce in the Indonesian fashion industry. This study looks into how trust, content personalization, and customer engagement affect consumers' decisions to buy. Using Structural Equation Modeling, a quantitative analysis examines a sample that reflects the heterogeneous consumer base of Indonesian e-commerce. The measuring model demonstrates strong psychometric qualities, and analyses of discriminant validity attest to the latent constructs' uniqueness. Fit indices support the structural equation model's suitability, while regression analysis demonstrates the importance of trust, content personalization, and customer engagement in influencing purchase decisions. Future research directions and their practical implications for enterprises are highlighted.
The Impact of Digitalization on Strategic Management: A Bibliometric Analysis of Technology Integration in Strategic Decision Making Judijanto, Loso; Hafidurrahman, Moh.; Sari, Efti Novita; Hanafi, Suriah
West Science Journal Economic and Entrepreneurship Vol. 1 No. 06 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i06.455

Abstract

This research conducts a comprehensive bibliometric analysis to explore the impact of digitalization on strategic management, with a specific focus on the integration of technology in strategic decision-making. The analysis spans the years 2002 to 2023, incorporating peer-reviewed articles and conference papers from prominent databases such as Scopus, Web of Science, and PubMed. The study employs citation analysis, co-citation analysis, and keyword analysis to uncover influential works, thematic clusters, and prevalent research themes within the literature. Key findings reveal a steady increase in publications over the past two decades, indicative of the growing scholarly interest in the intersection of digitalization and strategic decision-making. Seminal works, including "Implanting strategic management" by Ansoff et al. and "Strategic Management: Concepts & Cases Competitiveness and Globalization" by Hitt et al., continue to wield substantial influence. Clusters identified through co-citation analysis reflect themes such as digital business, SME strategies, customer-centric approaches, and the integration of artificial intelligence. Keyword analysis underscores the prominence of terms like development, capability, and the digital economy, signifying a comprehensive exploration of the multifaceted nature of digitalization's impact on strategic decision-making. The analysis also highlights evolving research agendas, with a shift towards dynamic capabilities, digital platforms, and customer-centric strategies. This research contributes to the understanding of the current state of research in digitalization and strategic management, offering insights for scholars, practitioners, and policymakers navigating the dynamic landscape of digital transformation.
Security Perception as a Moderating Variable of the Influence of Customer Trust on Repurchase Intention Atik Andhayani; Efti Novita Sari; Nurul Qisthi; Nur El Ikhsan; Muhammad Fachmi
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. I (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4iI.771

Abstract

This research is a quantitative study with an explanatory approach, which uses previous research as the primary material for creating hypotheses, adding novelty elements that are different from previous studies, and testing the hypotheses that researchers make. The primary material that researchers mean in this study is research. The data used in this study is primary data that researchers obtained from Gacoan noodle customers spread across several corners of Indonesia, with the minimum criteria of having shopped more than three times, with a many of 400 customers. The data used in this study were analysed using the innovative PLS 4.0 analysis tool. The result in this article shows that each hypothesis in this study can be proven. The first hypothesis in this study is that the Customer Trust variable can have a positive relationship direction and a significant influence on Employee Performance. Based on the third table above, the Customer Trust variable can have a positive relationship direction and a considerable impact on Repurchase Intention because the P-values ​​are positive and below the significance level of 0.05, namely 0.011. These results show that the higher the Customer Trust, the more likely it is to lead to purchasing decisions, increase customer loyalty, and increase customer comfort. These indicators will ultimately have a good impact and significantly influence Repurchase Intention. The following hypothesis used in this study is that the Security Perception variable can moderate the influence of the Customer Trust variable on the Repurchase Intention variable. This is because the P-values ​​are positive and below the significance level of 0.05, which is 0.000, more significant than the direct testing of 0.011. Increasing Security Perception can further increase Customer Trust because Customers feel safe and comfortable. Ultimately, these rights can have a more significant effect on Repurchase Intention.
THE INFLUENCE OF POSITIVE EMOTION ON IMPULSE BUYING WITH STORE ATMOSPHERE AS A MODERATING VARIABLE Nurhayati, Ade; Raheni, Cahyaning; Arief, Syarifuddin; Maulana, Indra; Sari, Efti Novita
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12043

Abstract

Abstract Researchers believe that Positive Emotions can significantly influence the Impulse Buying variable because the more emotional a person is, the more emotional they are because they have no financial problems, get good religious and social studies, and have a happy family who no longer think about prices when shopping. Apart from that, researchers also have a second belief, namely that the Store Atmosphere variable is able to moderate these two variables. This research is quantitative research with an exploratory approach. The data collected in this research used a questionnaire method for 300 people who had incomes above 20 million. This data is called primary data. The data used and collected were analyzed with Smart PLS 4.0. The research results showed that the Positive Emotions variable had a positive relationship and a significant influence on Impulsive Buying and the Store Atmpaoshere variable could moderate the relationship between these two variables. Keywords : Emotion Positive, Buying Impulse, Store Atmosphere
THE INFLUENCE OF USER INTERFACE ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Hermawan, Hermawan; Sari, Efti Novita; Alimin, Erina; Sari, Mila Diana; Tawil, Muhamad Risal
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13947

Abstract

This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as initial milestones for finding novelty and strengthening the research gaps that exist in this research. The data used in this research was distributed to 400 Owner of Madura Store spread throughout Indonesia. The questionnaire distributed contained 5 statements on 16 questions, namely strongly agree sentences, agree sentences, normal/average sentences, disagree sentences, and strongly disagree sentences. These data were analyzed using the smart PLS 4.0 analysis tool with the hypothesis below. The result in this article show the hypothesis which started from the researcher's assumptions, namely the User Interface variable, can have a positive relationship direction and a significant influence on Purchasing Decisions can be proven because the P-Values value is positive and is below the level the significance of 0.05 is 0.009. This can be caused by the simplicity of the system and the ease of product transactions, enabling consumers to immediately make purchasing decisions. Apart from that, the next column shows that the Brand Image variable can strengthen the influence of the User Interface variable on purchasing decisions because the P-Values value is positive and is below the significance level of 0.05, namely 0.000, which is more significant than the direct test of 0.009. Thus, it can be concluded that the first and second hypotheses in this research can be accepted and proven. Keywords: User Interface, Purchasing Decisions, Brand Image
PELATIHAN PENGGUNAAN MEDIA SOSIAL UNTUK MENINGKATKAN KINERJA PEMASARAN USAHA PEROBOT DI DESA RIDAN KECAMATAN BANGKINANG Hasan, Samsurijal; Novita Sari, Efti; Aryadi; Aris Suhud
Jurnal Pengabdian Indonesia (JPI) Vol. 1 No. 2 (2025): Vol. 1 No. 2 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/jpi.v1i2.996

Abstract

This training is based on the results of the analysis of the situation of blacksmiths (Rumbio Jaya Steel) Teratak Village, Rumbio Jaya District has not been professional in using social media to improve marketing performance. The target group in this service amounted to 150 people, namely the number of members of the Rumbio Jaya Steel cooperative. While the strategic targets in organizing this activity are 30 young men and women consisting of 18 young men and 12 young women who are sons and daughters of Rumbio Jaya Steel Cooperative Members. The implementation of this community service is carried out with steps: (1) Identification of potential; This activity is carried out in a participatory manner between the team and the target group aims to identify all the potential possessed by the target area; (2) Identification of opportunities based on the strength of the resources owned based on the results of identifying potential; (3) Determining the most popular platform; (4) Determining training needs; (5) Developing a training schedule; (6) Organizing training; and (7) Practice/simulation. activities carried out at the ONGA MAN Furniture Business Place in Ridan Permai Village, Bangkinang Kota District. As well as monitoring citizen responses through like, comment and share for 1 (one) week. The conclusion shows the low utilization of social media to promote products produced by furniture service businesses. In time, the production of these MSMEs can enter the popular Marketplace in Indonesia so that the volume of sales of marketing performance increases and the marketing reach is wider.
Pengaruh Brand Image dan Store Atmosphere terhadap Keputusan Konsumen Pada Cortans Koffie Rifky Panandra; Rizqon Jamil Farhas; Efti Novita Sari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 2 (2026): Mei: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i2.6756

Abstract

The aim of this study is to investigate how the environment and brand image of Cortans Koffie affect the decisions made by its clients. One hundred respondents who were chosen using non-probability sampling approaches were given questionnaires as part of the descriptive quantitative research methodology. SPSS version 26 was used to analyze the data. With a significance value of 0.000 <0.05, the study's findings show that brand image significantly and favorably affects consumer choices. The impact of shop atmosphere is likewise significant (0.001 <0.05). The R2 value of 0.408 shows that brand image and store environment influence 40.8% of consumer decisions at Cortans Koffie, while the R value of 0.639 shows a strong association with customer decisions, with other factors influencing the remaining percentage. According to the study's findings, store environment and brand image have a significant impact on customer choices, particularly among the younger generation, who makes up the majority of the coffee shop market (Cortans Koffie). In order to make customers feel at home and encourage repeat business, business owners should continue to uphold and enhance their brand image by offering consistently high-quality products and amiable service. They should also strengthen the store atmosphere by adding more beautiful interior design, cozy lighting, and a welcoming environment.
Strategi Diversifikasi Produk dan Pemasaran Digital untuk Usaha Mikro Pengrajin Songket Riau Herlinawati, Herlinawati; Zamzami, Zamzami; Sari, Efti Novita; Syalsabila, Aura; Ihsan, Nurul Widiatul
Jurnal SOLMA Vol. 15 No. 1 (2026)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v15i1.21152

Abstract

Pendahuluan: Program pendampingan ini dilatarbelakangi kebutuhan nyata pengrajin songket Melayu Riau, khususnya KUB Emy Craft di Pekanbaru, yang menghadapi penurunan omzet, keterbatasan variasi produk yang masih berfokus pada kain, promosi konvensional, serta ketiadaan pencatatan keuangan yang tertib. Studi ini bertujuan untuk meningkatkan kinerja usaha melalui inovasi proses, diversifikasi produk, pemasaran digital berbasis konten, dan penguatan literasi keuangan. Metode: Asesmen, peningkatan kapasitas produksi, lokakarya diversifikasi produk, pelatihan pemasaran digital, klinik pembukuan SAK EMKM, dan pendampingan intensif. Hasil: Adanya peningkatan signifikan pemahaman peserta sekitar 95% pada aspek pemasaran dan keuangan. Secara praktis, program menghasilkan lima varian produk turunan baru berbasis songket, peningkatan frekuensi promosi digital dari sporadis menjadi rata-rata tiga unggahan per minggu dengan kalender konten, serta 100% peserta telah menerapkan pembukuan harian dan rekap arus kas bulanan. Kesimpulan: Pelatihan ini berhasil meningkatkan kinerja usaha melalui inovasi proses, diversifikasi produk, pemasaran digital, dan penguatan literasi keuangan.
Hedonic Lifestyle as A Moderating Variable of The Influence Of User-Generated Content On Purchasing Decisions Efti Novita Sari
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1563

Abstract

This study aims to analyze the role of hedonic lifestyle in moderating the influence of User-Generated Content (UGC) on consumer purchasing decisions in the digital era. Amid the rapid rise of social media, user-generated content has become a source of information considered more credible than traditional advertising. However, the effectiveness of UGC in driving transactions often depends on consumers' psychological characteristics and lifestyles, including a hedonic lifestyle. Using a quantitative, survey-based method, this study explores how the interaction between visual content on social media and the tendency to seek personal pleasure affects consumption behavior. The results show that UGC has a significant positive influence on purchasing decisions. Furthermore, a hedonic lifestyle is shown to strengthen this influence, where consumers with high levels of hedonism tend to be more impulsive and responsive to visual stimulation and positive reviews from fellow users. This study provides theoretical contributions to the behavioral accounting and marketing management literature and provides practical implications for marketers in optimizing content strategies based on lifestyle segmentation.
Penguatan Kapasitas Pedagang Pengumpul melalui Digitalisasi Penimbangan untuk Meningkatkan Efisiensi Rantai Distribusi Tandan Buah Segar Kelapa Sawit Samsurijal Hasan; Efti Novita Sari; Aris Suhud
Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Vol. 4 No. 2 (2026): Dedikasi 2026
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dedikasi.v4i2.157

Abstract

Rantai distribusi Tandan Buah Segar (TBS) kelapa sawit merupakan salah satu faktor yang menentukan kualitas bahan baku dan efisiensi pemasaran dalam industri kelapa sawit. Pedagang pengumpul memiliki peran strategis sebagai penghubung antara petani swadaya dan Pabrik Kelapa Sawit (PKS), namun dalam praktiknya masih menghadapi berbagai kendala, seperti belum optimalnya perencanaan distribusi, sistem penimbangan yang kurang transparan, keterbatasan koordinasi operasional, serta rendahnya pemahaman mengenai pengelolaan rantai distribusi yang efisien. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pedagang pengumpul dalam mengelola rantai distribusi TBS kelapa sawit secara lebih efektif dan berkelanjutan di Kecamatan Kampar, Kabupaten Kampar. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan identifikasi masalah, analisis kebutuhan, pembinaan, simulasi distribusi, pendampingan, dan evaluasi. Kegiatan diikuti oleh 20 peserta yang terdiri atas 10 pedagang pengumpul dan 10 tenaga operasional. Materi pembinaan meliputi penyusunan strategi distribusi, perencanaan jadwal panen dan pengangkutan, peningkatan kinerja tenaga kerja, serta teknik penanganan TBS untuk mempertahankan kualitas hasil panen. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya perencanaan distribusi, koordinasi logistik, transparansi penimbangan, pengendalian mutu TBS, serta penguatan hubungan kemitraan dengan petani. Selain itu, kegiatan menghasilkan rancangan sederhana jadwal distribusi yang dapat diterapkan sebagai pedoman operasional pedagang pengumpul. Program ini memberikan kontribusi dalam memperkuat kapasitas pelaku distribusi sehingga diharapkan mampu meningkatkan efisiensi rantai distribusi, menjaga kualitas TBS, serta mendukung keberlanjutan pemasaran kelapa sawit di Kecamatan Kampar.
Co-Authors Ade Nurhayati Kusumadewi Ade Nurhayati, Ade Agung Gunawan Aisyah Sri Wahyuni Akhmad Julian Saputra Alimin, Erina AMELIA, NUR Anita Bawaiqki Wandanaya Arief, Ilham Arief, Syarifuddin Arif Mudi Priyatno Aris Suhud Aris Suhud Aryadi Aryadi Aryadi Aryadi Aryadi Atik Andhayani Bustami Bustami Bustami Bustami Cahyaning Raheni Didit Hadayanti, Didit Dominica Maria Ratna Tungga Dewa Erina Alimin Eva Desembrianita Eva Yuniarti Utami Fakhri Rabialdy Fazilla Amalia Frans Sudirjo Habibah Tun Nisyah Hafidurrahman, Moh Hamdiah Hamdiah Hanafi, Suriah hasan, samsurijal Herlinawati Herlinawati Hermawan Hermawan Hermawan Hermawan Hidayat Hidayat Ihsan, Nurul Widiatul Indra Maulana Indra Maulana` Indra Maulana Iwan Henri Kusnadi Judijanto, Loso Leni Agustina Liestyowati Liestyowati Loso Judijanto M. Aminny Zakky Meli Saputri Meli Siagawati Mila Diana Sari Mila Diana Sari, Mila Diana Mohd. Winario Muhamad Risal Tawil Muhammad Aminny Zakky Muhammad Fachmi Muhammad Jufri Muhammad Robby Reynaldy AlFaridzie Muhammad Sabir Muhammad Syaipudin Muhammad Zakir Mustafa, Fahrina Nana Sari Nany Librianty Nany Librianty Nova Ch. Mamuaya Novilia, Fitri Nur El Ikhsan Nurul Anisa Nurul Nurul Qisthi Nurwijayanti Raisya Salsabilla Rangga Ardiansyah Riesna Apramilda Rifky Panandra Riska Ananda Riska Risqon J Farhas Rizqon Jamil Farhas Saila, Natasya Samsurijal Hasan Samsurijal Samsurijal Sari Fitri Sari Utami Saru Reza Suhud, Aris Suriah Hanafi Suryati Suryati Suryati Suryati Syafriade Zulmi Syalsabila, Aura Syarifuddin Arief Utami, Eva Yuniarti Wahyu Febri Ramadhan Sudirman Wisnu Wardana, Yoga Fortuna YULIANI Zamzami Zidny Ilma Hasan Zulmi, Syafriade