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Nurul Hermina
Universitas Widyatama
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Journal : Multifinance

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THE ROLE OF STORE LOCATION AND STORE ATMOSPHERE ON CUSTOMER LOYALTY Azis, Abdul; Hermina, Nurul
Multifinance Vol. 1 No. 3 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i3.211

Abstract

The coffee shop business in Indonesia has become a trend in recent years. Osiris Coffee is a business unit that provides customers with services and products. Over the last six months, Osiris Coffee has experienced a decline in the number of customers, which is believed to be due to the coffee shop's less strategic location and atmospheric store, which cannot compete with other coffee shops. This research aims to determine the effect of location and store atmosphere on customer loyalty at Osiris Coffee. It is quantitative and uses an Osiris Coffee customer analysis unit. Data was collected by distributing questionnaires to 84 customers. The results of hypothesis testing state that store location has a partial effect on customer loyalty, and store atmosphere has a partial effect on customer loyalty. Apart from that, store location and store atmosphere simultaneously positively and significantly affect customer loyalty. The results of hypothesis testing in this research have a positive effect both partially and simultaneously.
Co-Authors Aan Suharto Abdul Azis Alwi Alwi Andhi Sukma Ari Aprian Ferdiansyah Arifin, Mohamad Zainal Asep Mulyadi Asep Mulyadi Budiawan, Andi Dadang Dally Darmo, Eko Dede Iskandar Dinata Deden Novan Deden Sutisna Deden Sutisna Dera Reggiana Dewi Oktari, Sari Dora, Yenny Maya Dwi Utari, Anggita Erik Ferdiyan Kurnia Harun Erwin Firdaus Fadhlurrahmah, Sitti Nur Azmi Febrianti, Adjeng Febrianti, Adjeng Mariana Firdaus, Erwin Galih Ray Cakrawinata Gempur Putra Pratama Gifhary, Muhammad Naufal Hardian, Reza Harun, Erik Ferdiyan Kurnia Hendra Widyan Rahmatsyah Herlina Herlina Herni Nurtini Iriani, Yani Irvan Setiawan Iwan Kresna Setiadi Kusumawardana, Mohammad Fauzi La Ode Habibi Ade Jama Lia Yuliani Lia Yuliani Lilis Yuaningsih Luruk Berek, Hildegardis Mariana Lutfiansyah, Muhammad Maman Suratman Maman Suratman Marinda, Vina Silviani Maulana Hasanuddin, Maulana Mohd. Haizam Muhammad Lutfiansyah Naila Syalsabila Naila Syalsabila Nina Nurani Novita, Renny Nugraha, Deden Novan Setiawan Nur Ulfah, Tirani Hikmah Nurani, Nina Nurhasanah Nurhasanah Nurhasanah Nurhasanah Oktari, Sari Dewi Oktavia Mulyani Rafi, Fathan Reggiana, Dera Rima Yhanti Rizqi Rahman, Ryan Rustandi, Muhamad Ryan Rizqi Rahman Santoso, Anton Budi Setiawan, Fran Silviani Marinda, Vina Suganda, Uce Karna Supriyadi, Cecep Tirtamentari, Dwi Palwanto Vina Dwi Mercuri Wardoyo, Teguh Wiguna, Budi Satria Yuaningsih, Lilis Yusup Yusup