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Nurul Hermina
Universitas Widyatama
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Journal : multifinance

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THE ROLE OF STORE LOCATION AND STORE ATMOSPHERE ON CUSTOMER LOYALTY Azis, Abdul; Hermina, Nurul
Multifinance Vol. 1 No. 3 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v1i3.211

Abstract

The coffee shop business in Indonesia has become a trend in recent years. Osiris Coffee is a business unit that provides customers with services and products. Over the last six months, Osiris Coffee has experienced a decline in the number of customers, which is believed to be due to the coffee shop's less strategic location and atmospheric store, which cannot compete with other coffee shops. This research aims to determine the effect of location and store atmosphere on customer loyalty at Osiris Coffee. It is quantitative and uses an Osiris Coffee customer analysis unit. Data was collected by distributing questionnaires to 84 customers. The results of hypothesis testing state that store location has a partial effect on customer loyalty, and store atmosphere has a partial effect on customer loyalty. Apart from that, store location and store atmosphere simultaneously positively and significantly affect customer loyalty. The results of hypothesis testing in this research have a positive effect both partially and simultaneously.
Co-Authors Aan Suharto Aan Suharto Abdul Azis Adjeng Febrianti Alwi Alwi Andhi Sukma Ari Aprian Ferdiansyah Arifin, Mohamad Zainal Asep Mulyadi Asep Mulyadi Budiawan, Andi Cep Rian Sugianto Dadang Dally Dede Iskandar Dinata Deden Novan Deden Sutisna Deden Sutisna Dera Norma Koswara Dera Reggiana Dewi Oktari, Sari Eko Darmo Erik Ferdiyan Kurnia Harun Erwin Firdaus Erwin Firdaus Fadhlurrahmah, Sitti Nur Azmi Febrianti, Adjeng Mariana Firdaus, Erwin Galih Ray Cakrawinata Gempur Putra Pratama Gifhary, Muhammad Naufal Hardian, Reza Harun, Erik Ferdiyan Kurnia Hendra Widyan Rahmatsyah Herlina Herlina Herni Nurtini Herni Nurtini Hildegardis Mariana Luruk Berek Irvan Setiawan Irvan Setiawan Iwan Kresna Setiadi Kusumawardana, Mohammad Fauzi La Ode Habibi Ade Jama Lia Yuliani Lia Yuliani Lilis Yuaningsih Luruk Berek, Hildegardis Mariana Lutfiansyah, Muhammad Maman Suratman Maman Suratman Marinda, Vina Silviani Maulana Hasanuddin, Maulana Mohd. Haizam Muhamad Rustandi Muhammad Lutfiansyah Naila Syalsabila Naila Syalsabila Nina Nurani Nina Nurani Novita, Renny Nugraha, Deden Novan Setiawan Nurani, Nina Nurhasanah Nurhasanah Nurhasanah Nurhasanah Oktari, Sari Dewi Oktavia Mulyani Rachmad Rasnova Rafi, Fathan Reggiana, Dera Rima Yhanti Rina Ramdani Rizqi Rahman, Ryan Ryan Rizqi Rahman Santoso, Anton Budi Setiawan, Fran Silviani Marinda, Vina Suganda, Uce Karna Supriyadi, Cecep Tirani Hikmah Nur Ulfah Tirtamentari, Dwi Palwanto Vina Dwi Mercuri Vina Dwi Mercuri Wardoyo, Teguh Wiguna, Budi Satria Yani Iriani Yenny Maya Dora Yuaningsih, Lilis Yulia Puspita Dewi Yusup Yusup