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All Journal JURNAL SISTEM INFORMASI BISNIS ProBank: Jurnal Ekonomi dan Perbankan Among Makarti Graduasi: Jurnal Bisnis & Ekonomi SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Journal on Education Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat (ABDIRA) ProBisnis : Jurnal Manajemen Jurnal Penelitian dan Karya Ilmiah Lembaga Penelitian Universitas Trisakti Return : Study of Management, Economic and Bussines Journal of Economics and Management Scienties METRIK SERIAL TEKNOLOGI DAN SAINS Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Panggung Kebaikan : Jurnal Pengabdian Sosial Edusight Jurnal Pengabdian Masyarakat (EduJPM) Edusight International Journal of Multidisciplinary Studies (EIJOMS) Greenation International Journal of Economics and Accounting Jurnal Cendekia Ilmiah
Hardi Utomo
Dosen Tetap STIE AMA Salatiga
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PENGARUH PENGEMBANGAN DAN PEMBERDAYAAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN (STUDI DI PT ASTON SISTEM INDONESIA DI SALATIGA) Nuryanto, Slamet; Utomo, Hardi
Among Makarti Vol 18, No 2 (2025): Among Makarti
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v18i2.910

Abstract

ABSTRACT : This study aims to determine and analyze the effect of Human Resource Development and Empowerment (HRD) on improving employee performance at PT. Aston Sistem Indonesia in Salatiga. This study uses a quantitative approach with a causal survey method. Primary data were obtained by distributing questionnaires to 36 respondents with a saturated sampling technique. Data testing was carried out through validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²), using SPSS version 25. The results of the analysis show that both HRD development and empowerment have a positive and significant effect on employee performance, both partially and simultaneously. The determination value of 0.830 indicates that 83% of the variation in employee performance is explained by the two independent variables.ABSTRAK : Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Pengembangan dan Pemberdayaan Sumber Daya Manusia (SDM) terhadap peningkatan kinerja karyawan pada PT. Aston Sistem Indonesia di Salatiga. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei kausal. Data primer diperoleh melalui penyebaran kuesioner kepada 36 responden dengan teknik sampling jenuh. Pengujian data dilakukan melalui uji validitas, reliabilitas, normalitas, multikolinearitas, heteroskedastisitas, regresi linier berganda, uji t, uji F, dan koefisien determinasi (R²), menggunakan SPSS versi 25. Hasil analisis menunjukkan bahwa baik pengembangan maupun pemberdayaan SDM berpengaruh positif dan signifikan terhadap kinerja karyawan secara parsial maupun simultan. Nilai determinasi sebesar 0,830 menunjukkan bahwa 83% variasi kinerja karyawan dijelaskan oleh kedua variabel independen tersebut.
Pengaruh Standarisasi Produk dan Sertifikasi Halal dalam Meningkatkan Volume Penjualan: Studi Kasus UMKM Krecek Kulit Ashif Jatirejo Salsa Chabita Saraswati; Khoirotun Nadhiroh; Nadia Ananda Putri Ikhtiarni; Faizal Adi Mukti; Ika Wahyu Arlina; Muhammad Syifaul Anwar; Nur Laila Handayani; Hardi Utomo
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 3 No. 1 (2026): Februari: Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v3i1.3072

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy and community independence. However, the great potential of home-based businesses is often hindered by administrative issues related to business legality. This research focuses on UMKM Krecek Kulit Sapi Ashif in Jatirejo Village, which has been operating since 2018 but lacks a Business Identification Number (NIB), Household Industry Food (PIRT) permit, and halal certification due to perceived complex procedures. The main objective of this activity is to strengthen business management through product standardization and obtaining legal certifications to enhance the competitiveness of this MSME. The research method used a descriptive qualitative approach with a community service method based on mentoring, including observation, in-depth interviews, and hands-on practice in managing documents through the Online Single Submission system. The results show that through phased mentoring, UMKM Krecek Kulit Sapi Ashif successfully obtained an NIB and increased the owner’s awareness of PIRT food safety standards and halal certification procedures. The impact of this activity includes meeting administrative legality and improving knowledge, confidence, and professionalism in business management. Intensive mentoring proved crucial in transforming informal businesses into formal, legally protected entities.
Meningkatkan Minat Berwirausaha Mahasiswa Melalui Jiwa Kewirausahaan, Pendidikan Kewirausahaan, Lingkungan Keluarga dan Ide Bisnis Aisyah Nurul Sakinah; Hardi Utomo; Budi Riyanti
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 5.D (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In fact, the largest contributors to unemployment in Indonesia come from high school and college graduates. This fact is in contrast to the common belief that the higher a person's education, the greater their opportunities in finding work. Almost all college graduates focus on being job seekers rather than job creators. In reality, the opportunity to become an entrepreneur in Indonesia is still quite large. However, only a handful of college graduates choose to enter the world of entrepreneurship. This is due to several factors such as fear of failure, a lack of understanding of entrepreneurship, lack of support from those around them, being looked down upon, and lack of capital to start a business. The purpose of this study was to determine the influence of entrepreneurial spirit, entrepreneurship education, family environment, and business ideas on entrepreneurial interest among students of STIE AMA Salatiga. A sample of 118 students was taken using a purposive sampling technique. The analytical methods used were validity test analysis, reliability test, and multiple linear regression tests (t-test, f-test, and coefficient of determination). The results showed that the variables of entrepreneurial spirit, entrepreneurship education, and family environment have a significant influence on entrepreneurial interest among students of STIE AMA Salatiga. A sample of 118 students was taken using a purposive sampling technique. The analytical methods used were validity test analysis, reliability test, and multiple linear regression tests (t-test, f-test, and coefficient of determination). The results showed that the variables of entrepreneurial spirit, entrepreneurship education, and family environment have a significant influence on entrepreneurial interest. However, the business idea variable does not have a significant influence on entrepreneurial interest.
Transformasi Digital Desa: Peran Kompetensi, Digitalisasi, dan Infrastruktur Sri Wahyu Lestari; Hardi Utomo
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5094

Abstract

Digital village transformation is a strategic effort to improve the quality of public services, transparency, and efficiency in village governance through the utilization of information technology. This study aims to analyze the influence of officials’ competence, digitalization, and infrastructure on digital village transformation in Terban Village. This research employed a quantitative approach with a cross-sectional design. The sample consisted of 65 respondents, including village officials and community members, selected using purposive sampling. Data were analyzed using multiple linear regression. The results showed that officials’ competence, digitalization, and infrastructure have a positive and significant effect on digital village transformation, both partially and simultaneously. Officials’ competence was found to be the most dominant variable compared to the others. Simultaneously, these variables explain 67% of the variance in digital village transformation. This study concludes that improving human resource competence, strengthening digitalization, and providing adequate technological infrastructure are key factors in supporting the success of digital transformation at the village government level.   Abstrak Transformasi desa digital merupakan upaya strategis dalam meningkatkan kualitas pelayanan publik, transparansi, dan efisiensi tata kelola pemerintahan desa melalui pemanfaatan teknologi informasi. Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi aparatur, digitalisasi, dan infrastruktur terhadap transformasi desa digital di Desa Terban. Penelitian ini menggunakan pendekatan kuantitatif dengan desain cross-sectional. Sampel penelitian berjumlah 65 responden yang terdiri dari aparatur desa dan masyarakat, dengan teknik pengambilan sampel purposive sampling. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kompetensi aparatur, digitalisasi, dan infrastruktur berpengaruh positif dan signifikan terhadap transformasi desa digital, baik secara parsial maupun simultan. Variabel kompetensi aparatur memiliki pengaruh paling dominan dibandingkan variabel lainnya. Secara simultan, ketiga variabel mampu menjelaskan sebesar 67% variasi transformasi desa digital. Penelitian ini menyimpulkan bahwa peningkatan kompetensi sumber daya manusia, penguatan digitalisasi, serta penyediaan infrastruktur teknologi yang memadai merupakan faktor utama dalam mendukung keberhasilan transformasi desa digital di tingkat pemerintahan desa.
Menavigasi Inovasi di Era Manufaktur Cerdas: Bagaimana Budaya Organisasi dan Modal Intelektual Memediasi Pengaruh Berbagi Pengetahuan terhadap Perilaku Inovatif Kusuma Dwi Wikka Kukuh Satrianto; Fudji Sri Mar’ati; Jaya Ramadaey Bangsa; Hardi Utomo
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Juli
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v6i2.5125

Abstract

The development of the manufacturing industry in the era of smart manufacturing requires stronger knowledge-based innovation capabilities to sustain organizational competitiveness, where innovation is not only determined by the availability of knowledge but also by how knowledge is shared and internalized within the organization. This study aims to examine the effect of knowledge sharing on innovative behavior with intellectual capital and organizational culture as mediating variables among manufacturing employees in Central Java, Indonesia. A quantitative approach was employed using a survey method involving 195 respondents, with data collected through a structured questionnaire based on a 1–5 Likert scale and analyzed using Structural Equation Modeling with Partial Least Squares (PLS-SEM). The results indicate that knowledge sharing has a significant positive effect on intellectual capital, organizational culture, and innovative behavior. Furthermore, intellectual capital and organizational culture are found to significantly mediate the relationship between knowledge sharing and innovative behavior. These findings highlight that strengthening knowledge sharing practices, supported by robust intellectual capital and a conducive organizational culture, is a key driver in enhancing employees’ innovative behavior in the manufacturing sector.   Abstrak Perkembangan industri manufaktur di era manufaktur cerdas menuntut peningkatan kemampuan inovasi berbasis pengetahuan untuk menjaga daya saing organisasi, di mana inovasi tidak hanya ditentukan oleh ketersediaan pengetahuan tetapi juga oleh bagaimana pengetahuan tersebut dibagikan dan diinternalisasi dalam organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh knowledge sharing terhadap innovative behavior dengan intellectual capital dan organizational culture sebagai variabel mediasi pada karyawan perusahaan manufaktur di Jawa Tengah, Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 195 responden dan pengumpulan data melalui kuesioner berbasis skala Likert 1–5 yang dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM). Hasil penelitian menunjukkan bahwa knowledge sharing berpengaruh positif dan signifikan terhadap intellectual capital, organizational culture, dan innovative behavior, serta intellectual capital dan organizational culture terbukti memediasi hubungan tersebut secara signifikan. Temuan ini menegaskan bahwa penguatan praktik knowledge sharing yang didukung oleh intellectual capital dan budaya organisasi yang kondusif merupakan faktor kunci dalam meningkatkan perilaku inovatif karyawan di industri manufaktur.
The Role Of Business Communication In Enhancing Consumer Purchase Intention In The Digital Era Utomo, Hardi
Greenation International Journal of Economics and Accounting Vol. 4 No. 3 (2026): Greenation International Journal of Economics and Accounting (July - August 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v4i3.957

Abstract

This study examines how business communication shapes consumer purchase intention in the digital era, integrating external strategies (digital marketing, branding) with internal dynamics (employee engagement, organizational culture). Using a qualitative systematic literature review guided by PRISMA, 22 peer-reviewed articles (2019-2024) were identified from four databases (Google Scholar, Scopus, DOAJ, Garuda) and analyzed through critical thematic synthesis. Five dominant themes emerged: digital marketing strengthens brand visibility and purchase intention (14 articles); brand trust mediates communication exposure and purchase decisions (8 articles); transparent internal communication reinforces external communication effectiveness (5 articles); digital transformation shifts communication from broadcast to interactive engagement (7 articles); and AI-driven personalization raises purchase intention while introducing ethical tensions (3 articles). Contradictions emerged across crisis contexts and industries; notably, COVID-19-era purchase intention was partly driven by panic-buying rather than brand loyalty, showing that crisis conditions can distort the communication-intention relationship (Naeem, 2021). Organizations must therefore align internal communication culture with external digital marketing to sustain consumer trust. Theoretically, this study positions integrated communication capability as a Resource-Based View asset that bridges external marketing communication and internal organizational communication, demonstrating their interdependence as a source of sustainable competitive advantage.
Co-Authors . Winarni Abdul Rachman Saleh Afidi, Anggi Agnes Mustika Ahmad Indarto, Bambang Aisyah Nurul Sakinah Ambar Istiyani Asih, Listari Budi Riyanti Dayinta Tiara Khusuma Dewi Widyaningsih Dian Mustika Dian Mustika Edwin Zusrony Endang Purwanti Endang Purwanti Endro Wibowo Erna Sudarmawanti Fadhilah, Difa Sari Astantri Faizal Adi Mukti Fudji Sri Mar'ati Fudji Sri Marati Gulo, Eurasmus Hasrat Handayono Handayono Herlis Sukma Ika Wahyu Arlina Istiyanto, Aan Jaya Ramadaey Bangsa Karina Dewi, Karina Khoirotun Nadhiroh Kusmanto Kusmanto Kusuma Dwi Wikka Kukuh Satrianto Mada Adi Wibowo Mada Adi Wibowo, Mada Adi Mar'ati, Fudji Sri Maria Entina Puspita Mariana, Diah Media Rachmawati Meida Rachmawati Mohammad Yusuf, Mohammad Mokhammad Khukaim Barkhowa Muhamad Roziqin Herianto Muhammad Syifaul Anwar Nadia Ananda Putri Ikhtiarni Novelia , Clarinda Nur Laila Handayani Nur Nurlaili, Siti Alfiah Nurhikmah Budi Hartanti Nuryanto, Slamet Pandi Afandi Pawitrasari, Devita Tirta Ponco Margono Hasan Pujiyanto, Rahmat Puspita, Maria Entina Putri Mahanani Riski, Astri Anindiya Riyanti, Budi Salsa Chabita Saraswati Setiawan Setiawan Sri Sukamti, Sri Sri Wahyu Lestari Sukroni, Arif Supriyadi Supriyadi Suyitno, Andi Setyawan Tutik Yuliati Wardhani, Wisesha Citra Yanuar Surya Putra Yen Yen Silfiani Yogi Bachtiar Yulia Larasati Putri Yuni Maxi Putri