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All Journal JEJAK Managament Insight: Jurnal Ilmiah Manajemen JAKPP : Jurnal Analisis Kebijakan & Pelayanan Publik Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal Inovasi Bisnis (Inovbiz) Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun International Journal of Business, Humanities, Education and Social Sciences (IJBHES) Equity: Jurnal Ekonomi Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Research Journal on Education Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Balance: Jurnal Ekonomi
Nur Ari Sufiawan
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Analysis of the Effect of Economic Growth, Provincial Minimum Wages and Health Levels on Poverty in West Sumatra for the 2000-2022 Period Ramadhan, Deary; AMS, Bintang Rizky; Sufiawan, Nur Ari; Weriantoni, Weriantoni
Jurnal Ekonomi Balance Vol. 19 No. 2 (2023): Desember 2023
Publisher : Perpustakaan dan Penerbitan Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jeb.v19i2.11195

Abstract

Poverty is a complex problem and has a multidimensional nature. As a result, poverty alleviation efforts cover and integrate various aspects of people's lives and must be carried out in an integrated manner. This study aims to determine what factors influence poverty in West Sumatra Province in the 2000-2022 period. The type of data used in this research is secondary time series data of 23 years from the period 2000-2022. Poverty is the dependent variable and Economic Growth, Provincial Minimum Wage, and Health are Independent Variables. The method used in this study is the multiple linear regression analysis model or the ordinary least squares (OLS) method. Data sources were obtained from BPS Indonesia and the World Bank. The results showed that for the variable economic growth has a negative and insignificant effect on poverty in West Sumatra Province, but for the Provincial Minimum Wage variable it has a negative and significant effect on poverty in West Sumatra Province and the life expectancy variable has a positive and insignificant effect on poverty in the Province West Sumatra.
PENINGKATAN KAPASITAS PEMASARAN UMKM MELALUI SOSIALISASI DIGITAL MARKETING DI NAGARI KOTO KOCIAK: Digital Marketing Training to Strengthen MSME Marketing Capabilities in Koto Kociak, Lima Puluh Kota Regency Yindrizal, Yindrizal; Mardiah, Fatma Poni; Alfitman, Alfitman; Sufiawan, Nur Ari; Fazira, Nadia
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 8 No. 4 (2025)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v8i4.818

Abstract

Micro, Small, and Medium Enterprises (MSMEs) constitute a key economic sector with substantial contributions to national growth. Advances in information technology and the internet have brought significant changes to marketing strategies, shifting traditional offline methods toward digital, online-based approaches. This transformation necessitates adaptation to maintain competitiveness in an increasingly dynamic market environment. In Koto Kociak, local MSMEs primarily operate in snack production (e.g., ganepo, rendang, and other cassava-based products) and handicraft sectors such as knitting. The purpose of this community engagement program was to provide outreach and training on the use of digital marketing as a feasible and contextually relevant strategy for MSME marketing enhancement. The methods applied included preliminary observations and interviews to identify participants’ needs, followed by lectures and discussions, as well as demonstrations and hands-on practice in utilizing digital platforms. The results indicated an improvement in participants’ understanding of digital marketing strategies, particularly in leveraging social media and online platforms to expand market reach. Moreover, participants reported that digital marketing offers a cost-effective and accessible means of promoting local products. These findings suggest that digital marketing outreach supports the shift from traditional to digital-based marketing practices among MSMEs. Continued mentoring and collaboration with local government are recommended to ensure sustainable implementation and to strengthen long-term economic outcomes for local communities.
Co-Authors Agusmia Wieke Rahayu Ahmad, Faisal Ali Ainiyah Siregar Alfikri Alfitman Alfitman Alfitman Alfitman AMS, Bintang Rizky Anisa Fitria Ayu, Putri Azzahra, Sarah Bintang Rizky Abdullah Majo Saibah Bintang Rizky AMS Cahyadi, Ria Vinola K. Devi Yulia Rahmi Elsa Putri Napitupulu Erizal Erizal Fadlan Ashabul Hamid Faisal, Ranny Fitriana Fatma Poni Mardiah Fazira, Nadia Fery Andrianus, Fery Hadi Nasbey Handoko Handoko Handoko Handoko Herlin Munthe Jauharry, Jauharry Julia Delmala Sari Laksono Trisnantoro Lukman Lukman Lukman Lukman Lusi Sesmita Marlina, Winny Alna Musbatiq Srivani Nadhifa Ar Rahmah Nazaruddin, Erizal Nefy Putri Novani Nefy Putri Novani Nelvia Iryani Putri Ayu Ramadhan, Deary Ranny Fitriana Faisal Ranthy Erison Ratni Prima Lita Resi Pratiwi Rizky, Bintang Saibah, Bintang Rizky Abdullah Majo Sesmita, Lusi Sinta Huliskia Srivani, Musbatiq Suryatman Desri Susiana Susiana Syaiful Anwar Verinita, Verinita Weriantoni Weriantoni Weriantoni, Weriantoni Yindrizal, Yindrizal