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Pengembangan Marketing UMKM Jamu Tradisional Di Desa Pangkatrejo Kecamatan Sugio Kabupaten Lamongan Dengan Metode Rebranding Ulfa Khoiriyah; Andika Dafa Penta Pratama; Hadad Alwi; Bayu Malikhul Askhar; Tri Winarsih; Ronalmanto Ronalmanto; Muhammad David
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2025): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i1.3702

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are essential for driving economic growth and creating jobs, especially within the traditional jamu industry. In Pangkatrejo Village, jamu MSMEs encounter difficulties such as a lack of branding knowledge and inefficient marketing strategies. Given the growing interest in natural products after the Covid-19 pandemic, jamu has the opportunity to emerge as a prominent product. This activity involves a support program for traditional jamu MSMEs in Pangkatrejo Village, concentrating on rebranding efforts that involve packaging design, modernizing bottles, and developing social media presence. The goal is to improve the visibility and competitiveness of jamu products, as well as to expand the market and strengthen the local economy.
PENERAPAN DEEP LEARNING BERBASIS CNN UNTUK MEMPREDIKSI PERILAKU PENGHINDARAN PAJAK WAJIB PAJAK BADAN Mohamad Fahmi Yusuf; Bayu Malikhul Askhar; Rita Nataliawati; Qosim
JURNAL AKUNTANSI DAN SISTEM INFORMASI Vol 6 No 2 (2025): Edisi Juni 2025
Publisher : Program Studi Akuntansi Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/j-aksi.v6i2.14350

Abstract

Tax evasion by Corporate Taxpayers is a significant challenge for state revenue. This study aims to develop a tax evasion behavior prediction system using a deep learning approach based on Convolutional Neural Network (CNN). The objects of this study were 50 Corporate Taxpayers registered in Lamongan Regency during the period 2021 to 2024. The data used are secondary data from the manufacturing, trade and service sectors which include financial indicators such as Effective Tax Rate (ETR), total assets and reporting compliance. The data is then labeled into two categories, namely "risky" and "not risky" to train the CNN model. The test results show that the developed model is able to classify tax evasion behavior with an average accuracy of 84.29%. The indicators "Total Assets and Liabilities" and "Reporting Compliance" are the predictors with the highest accuracy, respectively at 86.00% and 85.71%. This study concludes that the CNN model is proven to be effective and relevant for use as a decision support system for tax authorities in detecting potential tax avoidance earlier and more efficiently.
Pengaruh E-Satisfaction, E-Trust, dan E-Service Quality Terhadap Loyalitas Digital Shopeepay Kumala, Imtinan Widhah; Wicaksono, Andrian Febri; Askhar, Bayu Malikhul; Yusuf, Mohamad Fahmi; Prambudi, Wahyu Tri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1345

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-satisfaction, e-trust, dan e-service quality terhadap loyalitas digital pelanggan ShopeePay. Studi ini menggunakan pendekatan kuantitatif dengan metode explanatory research. Sampel yang digunakan adalah 94 mahasiswa aktif ITB Ahmad Dahlan Lamongan yang telah menggunakan ShopeePay, dengan teknik pengambilan sampel non-probability sampling. Instrumen penelitian berupa kuesioner, dan analisis data dilakukan menggunakan Structural Equation Modeling Partial Least Square (SEM-PLS) melalui software SmartPLS 4.0. Hasil analisis menunjukkan bahwa ketiga variabel independent e-satisfaction, e-trust, dan e-service quality berpengaruh positif dan signifikan terhadap loyalitas digital pelanggan ShopeePay. Penelitian ini memberikan kontribusi bagi pengembangan strategi layanan dompet digital, di mana perusahaan perlu memprioritaskan kepuasan pengguna, membangun kepercayaan yang kuat, serta meningkatkan kualitas layanan digital untuk mempertahankan loyalitas pengguna di tengah persaingan e-wallet yang semakin kompetitif. Implikasi manajerial dari hasil ini menggarisbawahi pentingnya pendekatan berbasis pengalaman pengguna dalam membangun loyalitas jangka panjang.
Membingkai Harmoni Alam: Ecoprint Sebagai Katalis Pemberdayaan Ekonomi Kreatif di Desa Turi Tri Winarsih; Bayu Malikhul Askhar; Qosim, Qosim; Mesra Berlyn Hakim; Imtinan Widhah Kumala
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5945

Abstract

This community service is here to open new opportunities for the PKK mothers of Turi Village through Ecoprint Training. Amidst the challenges of limited income choices and abundant natural resources in the village, ecoprint has emerged as an innovative solution that is in line with the increasing market demand for environmentally friendly products. Recent data shows significant growth in Indonesia's sustainable fashion sector, but the spread of ecoprint knowledge still needs to be improved in rural areas. The main goal of this program is simple: to hone the technical skills of mothers in making ecoprints and open additional income for their families. We use a very practical approach, involving them directly from the preparation of gauze, arranging leaves, to the steaming and finishing process. We hope that through this program, ecoprint products from Turi Village will not only be a source of pride, but also improve the economic welfare of the community in a sustainable manner. In the future, we recommend the formation of business groups, facilitation of market access, design development, advanced training, and partnerships with the village government so that Turi ecoprint can continue to grow and become an icon of the creative economy
Efektivitas Program Numerasi Berbasis Game Edukasi Dan Media Visual Pada Siswa Sekolah Dasar : Studi Implementatif Di Tiga Sekolah Dasar Negeri Di Kabupaten Lamongan Gumelar, Agung Susilo Bintang; Ningsih , Nadyah Lutvia; Oktavia , Chintya Dwi; Abadi, Muhammad Dzikri; Askhar, Bayu Malikhul
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Artikel ini bertujuan untuk efektivitas efektivitas program numerasi berbasis game edukasi dan media visual yang diimplementasikan di tiga Sekolah Dasar Negeri di Kabupaten Lamongan melalui Program Kampus Mengajar Angkatan 7. Lokasi implementasi ketiga adalah SDN 3 Babat, SDN 1 Songo, dan SDN Gempolpendowo. Program numerasi yang diterapkan menggunakan berbagai pendekatan permainan interaktif seperti Board Math, Jarik, Spinner Numerasi, dan Numeration PAD. Pendekatan ini dikombinasikan dengan media visual seperti film edukatif dan platform kuis dare untuk meningkatkan minat belajar matematika. Hasil pre-test dan post-test numerasi menunjukkan peningkatan signifikan dalam kemampuan berhitung siswa. Studi ini menyimpulkan bahwa metode numerasi berbasis game dan media visual mampu meningkatkan motivasi, pemahaman konsep, serta partisipasi aktif siswa dalam pembelajaran.
Utilization of Artificial Intelligence through Value Co-Creation in increasing MSME Sales based on Local product advantages Fauzi, Maulidza Nur; Musarofah, Siti; Askhar, Bayu Malikhul; Septiana, Anggraeni Sovin Maria; Hidayatunnisa, Amelia
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 10 No 1 (2025): January
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v10i1.6109

Abstract

Micro, Small, and Medium-Sized Enterprises (MSMEs) constitute a significant economic sector in Indonesia, accounting for 97% of the country's workforce and contributing 61.07% of the country's GDP (BPS, 2023). In Lamongan Regency, there are 120,235 MSMEs that contribute to 55.27% of GDP and 78.49% of the workforce. The objectives of this study are to comprehend the role that AI plays in value co-creation in MSMEs, to pinpoint and examine the ways in which AI supports value co-creation, and to create a thorough framework for examining the effects of AI on value co-creation in MSMEs. This study employs an explanatory research paradigm in conjunction with a quantitative technique. The sample studied was 120 respondents and quantitative data sampling using simple random sampling then processed using SEM PLS 3.0. The study's findings support the first hypothesis, which states that artificial intelligence improves sales performance. According to the second hypothesis, Value Co-creation can act as a mediator between artificial intelligence and sales performance. According to the third hypothesis, Value Co-Creation improves sales performance. The fourth hypothesis then demonstrates that the relationship between Value Co-Creation and Sales Performance can be moderated by Product Excellence.
Analisis Peran Artificial Intelligence dan Kualitas Data terhadap Efisiensi Proses Bisnis dan Akurasi Pengambilan Keputusan pada Startup Digital di Jakarta Arohman Arohman; Lena Erdawati; Bayu Malikhul Askhar; Riska Riska; Muhammad Abdul Rosid
Jurnal Multidisiplin West Science Vol 5 No 05 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i05.3490

Abstract

Studi ini bertujuan untuk menganalisis peran Kecerdasan Buatan (AI) dan kualitas data terhadap efisiensi proses bisnis dan akurasi pengambilan keputusan pada startup digital di Jakarta. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dari 150 karyawan dan manajer perusahaan startup digital melalui pengambilan sampel bertujuan dan diukur menggunakan kuesioner skala Likert lima poin. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). Hasil menunjukkan bahwa Kecerdasan Buatan dan kualitas data memiliki pengaruh positif dan signifikan terhadap efisiensi proses bisnis dan akurasi pengambilan keputusan. Kualitas data ditemukan memiliki pengaruh terkuat terhadap akurasi pengambilan keputusan, sementara Kecerdasan Buatan secara signifikan meningkatkan efisiensi operasional melalui otomatisasi dan sistem pendukung analitis. Studi ini menyimpulkan bahwa implementasi AI yang efektif dan manajemen data berkualitas tinggi sangat penting untuk meningkatkan kinerja operasional dan pengambilan keputusan strategis pada startup digital.
PEMANFAATAN ARTIFICIAL INTELLIGENCE UNTUK MENINGKATKAN KOMPETENSI SDM DAN EFEKTIVITAS PELAYANAN PUBLIK. Maulidza Nur Fauzi; Imtinan Widhah Kumala; Mohamad Fahmi Yusuf; Tri Winarsih; Siti Musarofah; Bayu Malikhul Askhar; Cahya Intan Syafinaz
Jurnal Abdi Masyarakat Vol. 9 No. 2 (2026): Jurnal Abdi Masyarakat Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i2.7818

Abstract

Village apparatus in Glagah District, Lamongan Regency, still relies on conventional administrative methods due to limited digital literacy and minimal training on emerging technologies, creating a gap between rising public service expectations and staff competency. This community service activity aimed to enhance village officials' understanding and practical skills in utilizing Artificial Intelligence (AI) to support administrative tasks and public services. The program was implemented through four stages: needs assessment, socialization and training, hands-on mentoring, and evaluation with sustainability monitoring, involving 47 participants from various village positions. Results showed a significant increase in participant comprehension, with average pre-test to post-test scores rising by 43.5 points, alongside concrete outputs such as AI-assisted document drafts and a practical usage guide. Participant satisfaction toward sustainable AI adoption was notably high. This activity concludes that structured, contextual training combined with personal mentoring effectively bridges digital competency gaps and fosters a more adaptive, technology-responsive work culture among village apparatus.
Pendampingan Implementasi Sistem Informasi Laboratorium untuk Penguatan dan Digitalisasi Laboratorium Klinik Pratama Semarang Yanuangga Galahartlambang; Titik Khotiah; Ilham Basri K.; Masrur Anwar; Bayu Malikhul Askhar
Journal of Community Service and Engagement Vol 2 No 1 (2026): August: Servitia: Journal of Community Service and Engagement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/qecc5w64

Abstract

The management of clinical laboratories that relies on forms and repetitive record-keeping can complicate data traceability and document control. This community service activity aimed to assist the implementation of a Laboratory Information System (LIS) at a Primary Clinical Laboratory in Semarang. A participatory approach was applied through needs assessment, digital workflow arrangement, system configuration, SOP development, workshops, assistance, and evaluation. A total of 12 participants completed the pre-test and post-test. The mean score increased from 59.75 to 79.50, representing a difference of 19.75 points or 33.1%. All participants experienced an increase in scores; nine participants achieved an increase of at least 30%, while six participants obtained a final score of at least 80. The Wilcoxon test indicated a significant difference between scores before and after the activity (W = 0; p < 0.001). The assistance resulted in a digital workflow covering registration, test requests, specimen identification, result recording, validation, and reporting, supported by access-right management and document control. User capacity strengthening was an important component for supporting the sustainability of LIS implementation after the assistance period ended. The findings indicate changes in participants’ understanding and work-process organization. The effects on service time, transcription errors, and continued system use require further monitoring.
Inovasi Alat Penabur Pupuk Sederhana Berbahan Pipa : Solusi Efisiensi Pemupukan bagi Petani di Dusun Lemahbang: Penelitian Anisa Fithri; Dieny Madya Falasifah; Ferdhinand Aditya Syahputra; Tiara Zunita Sari; Heri Purwanto; Rendra Febriansyah Cholis; Eka Nabila Silfiana; Sofiatun Solikhah; Firnanda Nur Intan Rahmawati; Masrur Anwar; Bayu Malikhul Askhar
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7854

Abstract

Kegiatan ini bertujuan membantu petani di Dusun Lemahbang, Desa Dermolemahbang dalam meningkatkan efisiensi pemupukan melalui alat penabur pupuk sederhana berbahan pipa. Permasalahan yang ditemukan adalah pemupukan masih dilakukan secara manual sehingga membutuhkan banyak tenaga dan waktu. Metode yang digunakan adalah deskriptif kualitatif melalui observasi, praktik penggunaan serta dokumentasi. Hasil kegiatan menunjukkan bahwa alat dapat mempermudah proses pemupukan, mengurangi tenaga serta menyalurkan pupuk secara lebih terarah. Alat yang sederhana dan menggunakan bahan yang mudah diperoleh juga memungkinkan petani untuk membuatnya secara mandiri. Inovasi ini diharapkan menjadi solusi efisiensi pemupukan yang praktis dan ekonomis bagi petani.