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Riya Widayanti
Esa Unggul University Jakarta, Indonesia
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Journal : Aptisi Transactions on Management

 1 
Reinventing Human Resource Practices Through Digital Marketing Platforms and Remote Work Technologies Pramudito, Eko Sigit; Widayanti, Riya; Purnama, Suryari; Al-Farouqi, Kamal Arif
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/m4qs8j08

Abstract

The digital era has transformed human resource (HR) management, with or- ganizations adopting digital platforms, remote work technologies, and digital marketing strategies to improve productivity, optimize talent management, and enhance employer branding. These innovations also support Sustainable Devel- opment Goals (SDGs), including SDG 4 (Quality Education), SDG 8 (DecentWork and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). This study examines how HR practices are reinvented through dig- ital tools and marketing-driven initiatives, focusing on recruitment, employee engagement, performance management, and training, while highlighting chal- lenges and opportunities. A qualitative descriptive approach analyzed sec- ondary data from peer-reviewed journals, case studies of multinational corpora- tions and SMEs, and industry reports published between 2021 and 2025. Con- tent analysis identified themes related to HR digital adoption, workforce en- gagement, marketing integration, and strategic implications. HR digitalization poses challenges such as employee resistance, digital literacy gaps, cybersecu- rity risks, and maintaining organizational culture. Opportunities include greater flexibility, cost efficiency, improved engagement, enhanced employer branding, and access to global talent pools. Digital platforms, remote work, and marketing strategies are strategic assets reshaping HR management and aligning practices with sustainability goals.
Co-Authors Abbas, Maulana Achmad Benny Mutiara Adi Widiantono Agustinus Teiretius Bebi Ahmad Fuad Al-Farouqi, Kamal Arif Amal, Muhammad Fatikhul Ananda, Muhammad Rizqy Ananda, Nadaa Septya Dwi Andreas, Ryan Anggy Giri Prawiyogi Archa Erica Ari Pambudi Arif Apriansah Aropria Ria Saulina Panjaitan Aulia Faradilla Jasmine Aulia Wellington Avinanta Tarigan Avinanta Tarigan Aziz Samudra, Rangga Azizah, Anik Hanifa Azizah, Anik Hanifatul Bangun, Cicilia Sriliasta Bartholomeus Dimanche Carl Beth Benny Muyarman Budi Tjahjono Debi Irawan Dedeh Supriyanti Deva Rivelino Duta Liana Ellen Dolan Faisal Yusuf Felisia Christiani Felix Sutisna Fitra Putri Oganda Fitra Putri Oganda Fitri Nur Utami Gerry Firmansyah Gideon Hatorangan Rajagukguk Gusti Muhamad Sardana Hani Dewi Ariessanti Harahap, Eka Purnama Harlinda Syofyan Harlis Setiyowati Hendra Bratanata Ichwani, Arief Ida Nurlela Ita Sari Perbina Manik Jenyta Primaranti Julianingsih, Dwi Julius Jery Nolasco Kareena Futri Ramadhani Kartini . Kartini Kartini kartini, kartini Khaerina, Mutia Fauzi Kusuma, Farid Azhar Lestari, Gilda Nadia Vianda Lim Jong Su M Bahrul Ulum, M Bahrul Maemonah, Maemonah Malabay Malabay Maratis, Jerry Maryanti, Tatik Maulana Fajar Lazuardi Meria, Lista Mochamad Heru Riza Chakim Muhamad Yusup Muhammad Adi Zacky Zahran Muhammad Bima Aryantoro Muhammad Hadi Arfian Ninda Lutfiani Nizirwan Anwar Noviandi Noviandi Nuche, Asher Nusandari, Karina Dewi Pramudito, Eko Sigit Prasetiyo, Wildan Guretno Primasatria Edastama, Primasatria Putra, Alwan Abiyu R M Salahudin Rahanar, Abdul Fatah Renaldy Hiunarto Rian Adi Pamungkas Riandana Aryaguna, Novan Rizqullah Al-Baihaqi, Miftahul Fikri Rodriguez, Marta Ryan Putra Laksana Sabda Maulana Sahri Ramadan Sandy Lorent Santoso, Nesti Anggraini SARASWATI, RIA Satria Valerian Shari Sausan Raihana Putri Sawali Wahyu Setianingsih Setyowardhani, Tasya Shofiyul Millah Silva Wulandari Simorangkir, Holder Sinaga, Robby Sugiyanti, Sri Dewi Suryari Purnama Sutrisno, Sutrisno Syifa Maulida Akmalia Tatik Mariyanti Taufik Maulana Thedy, Alvian Ulum, Muhamad Bahrul Untung Rahardja Vinsens Aji Pamungkas Widhy Setyowati Williams, Alexander Willson, Jett Lee Yayat, Asep Yulfitri, Alivia Yulhendri Yulhendri Yuliati - Yunita Fauzia Achmad Zainarthur, Henry